Nákupní preference mladé generace a on-line nakupování

2020 ◽  
Author(s):  
Karolína Urbanovská ◽  
Josef Kunc
Keyword(s):  
Czech Republic ◽  
Consumer Preferences ◽  
Daily Basis ◽  
Young Generation ◽  
The Czech Republic ◽  
Generation Z ◽  
Brick And Mortar ◽  
On Line ◽  
Online Lifestyle ◽  
Smart Technologies

The young generation born in the mid-1990s and later is referred to as Generation Z. As the only post-war generation, they grew entirely on the World Wide Web and has been increasingly associated with the rapid increase in daily use of technology on a daily basis. Mainly the Internet and smart mobile phones have become an indispensable part of their lives and are often used in consumer preferences and during shopping. The paper focuses on the analysis and evaluation of selected results of Generation Z research in the Czech Republic in relation to shopping behaviour and on-line shopping. In terms of methodology, the research is based on an extensive quantitative questionnaire survey among members of a given generation in the Czech Republic. The results show that Generation Z a bit surprisingly prefers shopping in a brick-and-mortar store compared to online shopping. On the other hand, Czech young population not surprisingly spends the largest expenditures on food, entertainment, clothing and footwear, housing and travel, and this product mix is also reflected in the frequency of visits. This finding may be important for retailers and managers because, despite the ever-increasing implementation of smart technologies and an online lifestyle across all generations, brick-and-mortar businesses are still competitive to face this trend.

P185 Multi-diagnostic on-line information system for clinical and epidemiological registries in haematology and haemato-oncology in the Czech Republic

Blood Reviews ◽  
2007 ◽  
Vol 21 ◽  
pp. S143-S144
Author(s):  
L. Dusek ◽  
P. Brabec ◽  
D. Klimes ◽  
J. Koptikova ◽  
K. Chroust ◽  
...  
Keyword(s):  
Information System ◽  
Czech Republic ◽  
The Czech Republic ◽  
On Line

scholarly journals The accuracy of FOM instrument used in on-line pig carcass classification in the Czech Republic

2008 ◽  
Vol 52 (No. 6) ◽  
pp. 149-158 ◽  
Author(s):  
M. Šprysl ◽  
J. Čítek ◽  
R. Stupka ◽  
L. Vališ ◽  
M. Vítek
Keyword(s):  
Czech Republic ◽  
Measurement Errors ◽  
Muscle Thickness ◽  
The Czech Republic ◽  
High Agreement ◽  
Lean Meat ◽  
Depth Measurement ◽  
Operator Error ◽  
On Line

The objective of this study was to document the accuracy of the classification equipment used in the Czech Republic with respect to measurement errors in lean meat percentage prediction such as point of measurement error, equipment error as well as operator error. To this end, a total of 720 pigs were measured in one abattoir. One can say from the results that the correlations between correct and surrogate measurements of fat depth are high (0.95&minus;0.98), for muscle thickness they are lower ranging from 0.49 to 0.88, and for lean meat percentage they are in the range of 0.85&minus;0.95. The lowest correlation (0.49) was calculated for muscle depth measurement between the 2nd and 3rd last rib when the place of measurement was moved 1 cm in the caudal direction, which influenced the level of the FOM correlation. It was further demonstrated that for the second insertion the differences in lean meat percentage prediction ranged from &minus;6.07% to +9.29%. It was also demonstrated that various instruments provided identical measurements of fat depth (<i>r</i> = 0.57&minus;0.97), while for muscle depth the performance was worse (<i>r</i> = 0.38–0.78), which caused a fluctuation in the prediction of lean meat percentage with differences ranging from &minus;2.56% to +2.81%. It can also be concluded that a high agreement between operators was demonstrated for the determination of lean meat percentage (<i>r</i> = 0.71&minus;0.80).

scholarly journals The attitude of Czech university students to beer consumption from microbreweries

10.5219/1397 ◽  
2021 ◽  
Vol 15 ◽  
pp. 369-377
Author(s):  
Vratislav Kozák ◽  
Vendula Lapčíková
Keyword(s):  
Czech Republic ◽  
University Students ◽  
Rural Areas ◽  
Raw Materials ◽  
Economic Benefits ◽  
The Czech Republic ◽  
Wine Tourism ◽  
Beer Consumption ◽  
Generation Z ◽  
Beer Tourism

The questionnaire survey was focused on the relation of university students of generation Z in the Czech Republic to beer from microbreweries. The survey involved 1,103 respondents from among Czech university students. 1,004 respondents complied with the survey conditions (they had to belong to university students and consume beer). Although 98% of beer consumed in the Czech Republic is from industrial breweries, it has turned out that the proportion of students who consume beer from industrial breweries and microbreweries is almost the same. As for beer from microbreweries, students prefer classic beers of the Pilsen type. So far, these do not circulate in beer tourism in larger quantities. The respondents agree that beer tourism will compete successfully with wine tourism. For beer tourism to develop successfully, microbreweries must also offer catering, accommodation, and other services; beer baths are in high demand at present. The economic benefits of microbreweries are in several areas – they integrate into tourist destinations, use local raw materials for beer and food preparation, create new jobs, enhance abandoned breweries and contribute to the development of rural areas.

scholarly journals Human Values as Determinants of Fairtrade Consumption in the Czech Republic

2018 ◽  
Vol 66 (2) ◽  
pp. 465-478 ◽  
Author(s):  
Ondřej Částek ◽  
Linda Plaváková
Keyword(s):  
Czech Republic ◽  
Fair Trade ◽  
Supply And Demand ◽  
Demographic Characteristics ◽  
Ethical Consumption ◽  
Multivariate Model ◽  
Human Values ◽  
The Czech Republic ◽  
Ethical Consumerism ◽  
On Line

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behaviour; many studies are trying to identify and analyse what contributes to the higher ethical consumption. While this is also the case of the Czech Republic, empirical evidence focused on the effect of consumers’ values on ethical consumerism in the Czech Republic is still missing. Therefore, our goal is to examine the effect of consumers’ values on Fairtrade consumption in the Czech Republic. We measure the values through the Human Values Scale (developed by S. Schwartz) and use socio-demographic characteristics as control variables in a multivariate model. We find that Universalism and Power are values which can predict the frequency of Fairtrade purchases among Czech online Fairtrade shoppers. Along with Universalism, gender proves to be an important predictor too. While generalizing our results, we must bear in mind that our sample describes only those who do purchase Fair trade products on-line.

scholarly journals Changes in consumer behavior on the market with food

2009 ◽  
Vol 57 (3) ◽  
pp. 173-178 ◽  
Author(s):  
Jana Turčínková ◽  
Jana Stávková
Keyword(s):  
Czech Republic ◽  
Consumer Preferences ◽  
Food Products ◽  
Fats And Oils ◽  
Added Value ◽  
Alcoholic Beverages ◽  
The Czech Republic ◽  
Consumer Expenditures ◽  
Total Milk ◽  
Near Future

Czech Republic has experienced significant changes on the market with food in last two decades. The paper presents summary of results of conducted analyses focusing on changes in levels of most important food categories, changes in consumer preferences, and suggests what trends we can expect in the near future. The analyses were based on date from Czech Statistical Office Yearbooks, EUROSTAT, INCOMA and GfK, and data from primary researches conducted on sample of total 2522 households in the Czech Republic through questionnaire researches in 2005, 2006 and 2007. The results show that in the Czech Republic, the ratio of expenditures for food out of total consumer expenditures is slowly decreasing and advances to (still lower) level typical for traditional EU countries. We have experienced growth of demand for products with higher added value; customers put more emphasis on perceived quality, longer durability and special product characteristics. Czech con­su­mers increase their consumption of vegetables and fruit, bottled beverages, wine and alcoholic beverages, cheese, they decreased their consumption of meat (in total), milk and potatoes, stagnation was typical for bakery products, sugar and fats and oils. Development in all social classes was very similar. For the future, we can expect growing interest for food products in smaller packages and targeted at specific needs, growing demand for food products with higher added value, consumption of food formerly unusual for the Czech, more frequent out-of-home eating, and growing differences between individual segments of social groups, mainly due to uneven income distribution.

scholarly journals Double Food Quality: Media Coverage in the Czech Republic

2019 ◽  
Vol 5 (1) ◽  
pp. 20-25
Author(s):  
Miroslav Jurásek ◽  
Emil Velinov
Keyword(s):  
Czech Republic ◽  
Food Quality ◽  
Media Coverage ◽  
Consumer Preferences ◽  
Sufficient Evidence ◽  
The Political ◽  
The European Union ◽  
Media Content Analysis ◽  
The Czech Republic ◽  
Media Presentation

Nowadays in the globalized and connected world the European markets are becoming more and more secular. However, there is sufficient evidence to conclude that the quality of some food products sold in the Central and Eastern European supermarkets is lower than the analogical food items sold in the Western European supermarkets. Numerous studies confirm that food quality, for example in Germany and Austria, is higher than in the Czech Republic and Hungary. Cross – border selling of two different products (in terms of a lower content of primary ingredients or cheaper substitutes) in the same branded packaging is known as a double food quality problem which belongs among the most contentious issues of the actual agenda of the European Union. Without challenging the above – mentioned proves this paper raises the question of the hypothesized politicization of the matter. This exploratory study sheds light on the issue from the political perspective. The paper suggests that the political factors than any others (like consumer preferences or a particular consumer behavior in the Czech Republic) played a crucial role in presenting the topic publicly. The connection between the interest in this subject and its timing with regards to the political cycle in the Czech Republic is demonstrated by means of the (quantitative) media content analysis. If the hypothesis of the suggested connection is confirmed, the media presentation of the matter expressed by the number articles published in the chosen, most read Czech magazines and newspapers tends to be higher towards the Election Day (October 20-21, 2017). The paper puts attempts to classify the relevant media outputs based on the principal participants and their approach towards the matter. This is a secondary objective of the paper.

Generation Z Perceptions of Quality Certification

2018 ◽  
Vol 3 (1) ◽  
pp. 23-41 ◽  
Author(s):  
Irene (Eirini) C. Kamenidou ◽  
Spyridon A. Mamalis ◽  
Efstathios Dimitriadis
Keyword(s):  
Czech Republic ◽  
University Students ◽  
Likert Scale ◽  
Anova Analysis ◽  
Online Questionnaire ◽  
The Czech Republic ◽  
Generation Z ◽  
Quality Certification ◽  
Post Hoc

This article explores Generation Z consumers' perceptions of quality certification. Specifically, it studies what 270 Generation Z university students perceive when they observe that fruit has a quality certification label, assessing nine statements on a Likert scale. The study was conducted through an online questionnaire with participants from Greece (n=87), Romania (n=86), and the Czech Republic (n=97). Analysis revealed that as concerns Generation Z consumers' perceptions of quality certification of fruits, the three higher overall (for all countries) mean scores were obtained for fruits having better taste (MS=4.22), being of superior quality (MS=4.20) and free of pesticides (MS=3.84). The Greek university students are the ones that have the least trust in the quality labeling and certifications. The results of the ANOVA analysis and post-hoc tests also indicated that there are significant differences among the three countries' Generation Z-ers. Implications for fruit marketing based on results are discussed.

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