scholarly journals Factors affecting the frequency of consumption of domestic and foreign fast food brands

2020 ◽  
Vol 47 (2) ◽  
pp. 87-97
Author(s):  
Dragana Tomašević ◽  
Branislav Radnović ◽  
Dragana Gašević
Keyword(s):  
Fast Food ◽  
Research Result ◽  
Research Work ◽  
Working Hours ◽  
Point Of View ◽  
Easy Access ◽  
Time Saving ◽  
Factors Affecting ◽  
Fast Food Restaurants ◽  
Primary Hypothesis

The rapid pace of life in recent years has led to an increase in the consumption of fast-food in all age and social groups, and in this regard to an increase in the number of newly opened fast-food restaurants. Previously conducted research work in this field has shown that various factors influence an individual's decision (not) to consume fast-food, and the following five factors have stood out: convenience, brand reputation, quality, consistency and cost. Therefore, the aim of this research was identifying the key factors that influence the frequency of consumption of domestic and foreign fast-food brands. The sample included 146 subjects of different gender, age, qualifications, and employment status. The preliminary online research was carried out using the anonymous three-section questionnaire. Based on the data obtained through ordinal logical regression, the primary hypothesis was confirmed, as it was found that there was a statistically significant factor in the frequency of fast-food consumption, that factor being a convenience. It has been confirmed that convenience factor implies utility and time saving, the possibility of easy access to fast-food, almost 24 h working hours of fast-food restaurants and their relative proximity to the respondents. From the market point of view, a significant research result is that respondents gave preference to domestic versus foreign fast-food brands.

scholarly journals Exploring Student Food Behaviour in Relation to Food Retail over the Time of Implementing Ontario’s School Food and Beverage Policy

2019 ◽  
Vol 16 (14) ◽  
pp. 2563
Author(s):  
Rhona M. Hanning ◽  
Henry Luan ◽  
Taryn A. Orava ◽  
Renata F. Valaitis ◽  
James K. H. Jung ◽  
...  
Keyword(s):  
Fast Food ◽  
Easy Access ◽  
Urban Region ◽  
Healthy Foods ◽  
School Food ◽  
Food Retail ◽  
Food Outlets ◽  
Food And Beverage ◽  
Fast Food Restaurants ◽  
Access To Food

Background: Canadian provincial policies, like Ontario’s School Food and Beverage Policy (P/PM 150), increasingly mandate standards for food and beverages offered for sale at school. Given concerns regarding students leaving school to purchase less healthy foods, we examined student behaviours and competitive food retail around schools in a large urban region of Southern Ontario. Methods: Using a geographic information system (GIS), we enumerated food outlets (convenience stores, fast-food restaurants, full-service restaurants) within 500, 1000 and 1500 m of all 389 regional schools spanning years of policy implementation. Consenting grade 6–10 students within 31 randomly selected schools completed a web-based 24-h diet recall (WEB-Q) and questionnaire. Results: Food outlet numbers increased over time (p < 0.01); post-policy, within 1000 m, they averaged 27.31 outlets, with a maximum of 65 fast-food restaurants around one school. Of WEB-Q respondents (n = 2075, mean age = 13.4 ± 1.6 years), those who ate lunch at a restaurant/take-out (n = 84, 4%) consumed significantly more energy (978 vs. 760 kcal), sodium (1556 vs. 1173 mg), and sugar (44.3 vs. 40.1 g). Of elementary and secondary school respondents, 22.1% and 52.4% reported ever eating at fast food outlets during school days. Conclusions: Students have easy access to food retail in school neighbourhoods. The higher energy, sodium and sugar of these options present a health risk.

scholarly journals Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

2018 ◽  
Vol 9 (1) ◽  
pp. 4 ◽  
Author(s):  
Aiyun Xiao ◽  
Shaohua Yang ◽  
Qaisar Iqbal
Keyword(s):  
Generation Y ◽  
Fast Food ◽  
Purchase Intention ◽  
Food Industry ◽  
Purchase Intentions ◽  
Critical Element ◽  
Key Factors ◽  
Fast Food Industry ◽  
Factors Affecting ◽  
Fast Food Restaurants

The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia. Nowadays, purchase intentions are an important aspect of organizational long-term success in the fast food industry. In addition, purchase intentions are the critical element in competing with other competitive environments; hence, it is important for the fast food industry to pay a significant attention to this matter. The present study was conducted to identify the key determinants that impact the purchase intention of Generation Y students towards the fast food industry in Nilai, Malaysia. Employing the quantitative method in this study, a total of 313 questionnaires were distributed with the response rate of 91%. Another purpose of this study was to provide important insights to Nilai fast food restaurants in understanding the purchase intentions of customers. Therefore, the leaders and managers of Nilai local fast food restaurants can enhance customers’ experience, solve their problems, and ultimately obtain high quality business by understanding the key factors of purchase intentions in fast food industry.

scholarly journals Solar Power Analysis Under Varying Environmental Condition Using Solar Emulator

2021 ◽  
Vol 10 (2) ◽  
pp. 101-113
Author(s):  
Anjali Garg
Keyword(s):  
Renewable Resources ◽  
Solar Power ◽  
Energy Requirement ◽  
Research Work ◽  
Analysis Data ◽  
Current Situation ◽  
Point Of View ◽  
Solar Panels ◽  
Partial Shading ◽  
Factors Affecting

The current situation of fast depleting non-renewable resources and excessive damage done to mother earth due to severe mechanization and industrialization has resulted in alarming rate of pollutions. The one-word answer for it is that we should start harnessing renewable resources of energy. Tapping sun’s energy is a wonderful and apt answer to the current situation of energy requirement. World over this technology is worked upon to make use of sun’s energy easy to be converted into usable energy form i.e. electricity. The research work being carried on in varied fields however to mention one such aspect of solar panels is irradiance -receiving and capturing powers. Along with the irradiance, the area of a panel which is exposed to sun, the daytime and location are some of the factors affecting the amount of power generated using solar power as generating source. From research point of view, to analyze the effect of variation of these parameters, it is difficult to get the analysis data using solar panels and hence now a day’s emulator is preferred and used for research purposes. This paper focuses on the basics of emulator, its structure, functioning, effect of various parameter variations on the analysis of the generated power and other related benefits using emulator. The paper also presents the effect of partial shading on the maximum power generated and the efficiency hence obtained. The performance analysis is done on an Experimental set up fabricated in Research lab.

scholarly journals Consumers’ Perception towards Branded Fast Food Restaurants – A Study in Erode City

2020 ◽  
pp. 207-212
Keyword(s):  
Fast Food ◽  
Food Chains ◽  
Fast Food Industry ◽  
Time Saving ◽  
Customer Perception ◽  
Cultural Mismatch ◽  
The People ◽  
Customer Delight ◽  
Fast Food Restaurants ◽  
Core Service

Fast food restaurant is one of the fastest-growing industry in India. The people prefer fast food restaurants for their convenience, time saving and relaxing dining experience. The lifestyle of the people is changing in day-to-day life which results in increasing number of people to choose fast food restaurants. Initially fast food restaurants faced assertive challenges in getting accepted by consumers due to cultural mismatch. Today, fast food industry is being fitted to food concern and is welcomed by public as well as getting famous by the country. Fast food chains are achieving acclaim among the youngsters. A firm can satisfy the customer by meeting the specific expectations of the product they have by virtue of interaction with the firm. A model of customer perception varies across firms depending on the product they offer. All the components or the attributes should focus on the quality, core service or the value. The customers experience these states as an emotion of delight. In order to increase the customer delight, the firm needs experience based expectations rather than the normal expectations. In this aspect, the study has made an attempt to analyse the consumers’ perception towards branded fast food restaurants in Erode city.

scholarly journals Consumer's Attitude towards Green Supply Chain Practices and its impact on their Intentions to Buy at Fast Food Restaurants in Bahawalpur, Pakistan

2019 ◽  
Vol 1 (1) ◽  
pp. 55-64
Author(s):  
Sabeen Shahid Rehmani ◽  
Sulaman Hafeez Siddiqui
Keyword(s):  
Supply Chain ◽  
Fast Food ◽  
Research Study ◽  
Research Work ◽  
Consumer Perception ◽  
Green Supply Chain ◽  
Fast Food Industry ◽  
Fast Food Restaurants ◽  
Useful Life ◽  
The Impact

The purpose of this study is to find the impact of consumer perception on green supply chain practices in fast food places in South Punjab, Pakistan. Green supply chain practices focus on assimilating environmental thinking into the conventional supply chain, including areas like product design, material sourcing and selection, manufacturing processes, delivery of the final product as well as end-of-life management of the product after its useful life. To put it simply, green supply chain practices deal in creating an environmentally friendly supply chain that will result in an organization that not only sustains itself, but also the environment around it. This research work was conducted in South Punjab, Pakistan to see whether or not people perceived green supply chain practices important and whether that would affect their decision to dine at a certain place. To serve the purpose of the research, the data was acquired from the general population of South Punjab. The respondents included students from intermediate, people who held jobs, housewives etc. with a sample of 260 chosen randomly. The overall findings state that consumer perception is significantly affected by green supply chain practices in the fast food industry. The research is limited due to the time constraints, financial constraints and limited availability of the data. The results of this research study may not generalize to other province of the Pakistan as the study is conducted only in the context of South Punjab.

Decision to choose fast food restaurants of the young people in HCMC, Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Young People ◽  
Fast Food ◽  
Ho Chi Minh City ◽  
Food Stores ◽  
Factors Affecting ◽  
Explanatory Factor Analysis ◽  
Fast Food Restaurants ◽  
Store Location ◽  
The Difference ◽  
The Impact

This study has four specific objectives: (1) Identifying the factors that affect the decision to choose fast food restaurants of the young people in Ho Chi Minh City, Vietnam (HCMC), (2) Measuring the impact level of factors affecting the decision to choose fast food restaurants of the young people in HCMC, (3) Proposing some managerial recommendations for those who are interested in the fast food business and (4) Analyzing the difference of the decision to choose fast food restaurants of the young people in Ho Chi Minh City, by surveying 225 young consumers living in HCMC. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA explanatory factor analysis, multiple linear regression analysis.The result of the model test shows four factors that positively affect the decision of choosing fast food restaurants of the young people in HCMC in the order of decreasing level: (1) Price, (2) Products, (3) Store location, and (4) Space. In addition, the results show that there is no difference in the decision to choose fast food restaurants of the young people in HCMC by gender but there are differences by occupation and income. From that, several managerial recommendations have been proposed for managers of fast-food stores to develop appropriate marketing strategies that impact on young people, enhancing their ability to attract shoppers.

scholarly journals The Effects of Fast Food Restaurant Attributes on Customer Satisfaction, Revisit Intention, and Recommendation Using DINESERV Scale

2020 ◽  
Vol 12 (18) ◽  
pp. 7435
Author(s):  
Se-Hak Chun ◽  
Ariunzaya Nyam-Ochir
Keyword(s):  
Customer Satisfaction ◽  
Fast Food ◽  
Positive Influence ◽  
Food Chains ◽  
Fast Food Restaurant ◽  
Factors Affecting ◽  
Revisit Intention ◽  
Loyal Customer ◽  
Depth Analysis ◽  
Fast Food Restaurants

The fast food restaurant business is one of the fastest-growing industries in the world. International and local restaurant chains are trying to satisfy the demands of customers for a variety of products and services. Along with changing market trends, customers are now becoming more sophisticated and demanding. Customer satisfaction is an essential business issue, as entrepreneurs have realized that favorable customer feedback is key for a long-term sustainable operation. Customers who have an excellent experience at a restaurant may recommend the restaurant to others, spread positive information, or become a loyal customer. The fast food industry has only recently developed in Mongolia and an increasing number of global fast food chains are now entering the market every year. The purpose of this paper is to examine and evaluate the factors affecting customer satisfaction, revisit intention, and likelihood of recommendation for Mongolian fast food restaurants, as well as a global fast food restaurant in Mongolia using the DINESERV scale. This study focuses on comparing directly competing food chains; only two brands were studied because of the limited fast food presence in Ulaanbaatar. Then, it aims to analyze how satisfaction levels influence a customer’s revisit intention and likelihood of recommending a restaurant. Furthermore, an in-depth analysis of the difference between local and global fast food brands is a key element that this paper analyzes. Moreover, this paper investigates how results can be different according to whether the respondent resides in Mongolia or Korea and discusses business implications. The results of this paper show that four factors (food quality, service quality, price, and atmosphere of a restaurant) positively influence customer satisfaction, revisit intention, and likelihood of recommendation for Mongolian and global fast food restaurants, and customer satisfaction has a positive influence on customer revisit intention and likelihood of recommendation for both types of restaurants. However, depending on whether it is a Mongolian fast food restaurant or a global fast food restaurant, the factors affecting customer satisfaction, revisit intention, and recommendation are different.

scholarly journals Companies’ Perspectives on Factors Affecting Consumer Satisfaction in Fast-Food Restaurant using Fuzzy AHP

2021 ◽  
Vol 6 (3) ◽  
pp. 42-52
Author(s):  
Suzanawati Abu Hassan ◽  
Nur Aqilah Hassan ◽  
Teoh Yeong Kin ◽  
Norpah Mahat ◽  
Anas Fathul Ariffin
Keyword(s):  
Customer Satisfaction ◽  
Fast Food ◽  
Consumer Satisfaction ◽  
Fuzzy Ahp ◽  
Primary Data ◽  
Fast Food Restaurant ◽  
Factors Affecting ◽  
Customer Expectations ◽  
Wide Range ◽  
Fast Food Restaurants

In today's world, the fast-food restaurant has become a popular sort of eatery. The fast-food industry's expansion is always changing in response to customer requests in order to meet their needs. As a result, clients have a wide range of fast-food restaurants to choose from in order to satiate their hunger. Clients' contentment with restaurants will influence not just the image of the establishments, but also the services offered by their employees as they strive to entertain and deliver the best possible service to their paying customers. However, the competition between the restaurants have caused certain restaurants to gain lower profits as the customers’ satisfaction is not fulfilled for certain factors. Price, food quality, service quality, restaurant atmosphere, promotion, customer expectations, and brand are all elements to consider. This study was conducted to analyse the importance of factors in customer satisfaction in a fast-food restaurant in Perlis. In this study, the method applied is the Fuzzy Analytical Hierarchy Process (AHP) to rank the factors that have a high impact on customer satisfaction. The selected fast-food restaurants were McDonald (McD), Kentucky Fried Chicken (KFC), Pizza Hut, Domino’s Pizza, Marrybrown, and Subway. The primary data collected through the questionnaire were analysed by experts, the manager of the fast-food restaurant selected. The findings show that in a fast-food restaurant, the quality of service with 0.2188 of normalized weight is the most important factor in customer satisfaction, and the price with 0.0436 of normalized weight is the least significant. The role of the manager and the staffs were thus evidently more important in customer satisfaction than the price offered.

scholarly journals Factors Affecting the Consumption of Away-from-Home Foods in Hawai`i Residents

2007 ◽  
Vol 5 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Angelina M. Ahedo ◽  
Taryn W. Lee ◽  
Joan Pan ◽  
Katie M. Heinrich ◽  
Stefan Keller ◽  
...  
Keyword(s):  
Fast Food ◽  
Overweight And Obesity ◽  
Native Hawaiians ◽  
Food Sources ◽  
Future Research ◽  
Cross Sectional ◽  
Factors Affecting ◽  
Bivariate Correlation ◽  
Home Food ◽  
Fast Food Restaurants

Higher frequencies of consuming away-from-home foods has been associated with greater Body Mass Index (BMI), weight gain, and obesity, affecting people of different genders, ethnicities, and socioeconomic status (SES) groups differently. The purpose of this study was to determine how SES, ethnicity, gender, and the frequency of away-from-home food consumption at fast food and sit-down restaurants affected BMI levels and dieting practices for Hawai`i residents. Data were from a cross-sectional randomdigit dial telephone survey of the state of Hawai`i in the spring of 2006. Data were analyzed using a oneway ANOVA, Pearson's bivariate correlation analysis, a linear regression model, and direct logistic regression. Native Hawaiians reported eating at fast food restaurants most often (58.5%), while Japanese participants reported eating at sit-down restaurants most often (48.6%). Native Hawaiians had the highest rates of overweight and obesity (69.1%), but they were most likely to report being on a diet (50.1%), followed by Chinese participants (49.5%). A higher frequency of eating at fast food restaurants was related to higher BMI, male gender and less education (p < .05), while a higher frequency of eating at sitdown restaurants was related to higher income and more education (p < .05). Higher BMI and lower income were related to dieting to lose weight (p < .05). Over 6% of the variance in BMI was accounted for by gender, income, eating at fast food and sit-down restaurants, and dieting to lose weight, F(59, 1440) = 18.63, p < .05. The frequency of eating at fast food and sit-down restaurants as predictors for dieting to lose weight were not statistically significant (p > .05). Future research should investigate what types of food are available at fast food, sit-down restaurants, or other away-from-home food sources and which types of foods at these locations consumers are more likely to select based on their SES, BMI, or dieting practices.

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