scholarly journals Commercial aspects of personal branding of athletes on social networks

Marketing ◽  
2021 ◽  
Vol 52 (2) ◽  
pp. 118-131
Author(s):  
Dejan Dašić ◽  
Milijanka Ratković ◽  
Marko Pavlović
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Basic Assumption ◽  
Marketing Management ◽  
First Case ◽  
The Subject ◽  
Commercial Value ◽  
Personal Branding ◽  
Brand Promotion

The subject of this paper is the influence of social networks on the personal branding of athletes. The goal is to point out the importance of social networks in the process of personal branding of athletes. A responsible personality marketing management enables athletes to continue their successful careers even after the end of their engagement in sport. Social networks have an increasingly important role in this because they are also a measure of the influence of athletes, which can be quantified by the number of followers on social networks such as Facebook, Twitter, Instagram, etc. Some athletes earn more from their sponsorship agreements and activities on social network sin which they promote a certain brand than from professional contracts and salaries in their clubs. In the context of the topic of this paper, social networks can be viewed in two ways, as a means of improving the image of athletes, and as a tool that athletes use to promote brands. In the first case, the basic outcome is their higher commercial value, while in the second, the commercial effects are reflected in the earnings from brand promotion. This paper shows the connection between social networks, famous athletes, marketing tools applied in personal branding and commercial effects on that basis. The basic assumption that the commercial effects of personal branding of athletes can be successfully realized in the environment of social networks is confirmed.

scholarly journals The Role of Social Networks in Creating Public Opinion About Electronic Study

2021 ◽  
Vol 8 (1) ◽  
pp. 379-397
Author(s):  
Shanaz Sadeq Mohamad ◽  
Sara Mohsen Qadir
Keyword(s):  
Social Networks ◽  
Public Opinion ◽  
Social Network ◽  
Survey Methodology ◽  
The Public ◽  
The Social ◽  
The Subject ◽  
Study Process ◽  
Electronic Education

In line with the developments of various social networks, it has made the public see a change for all the various issues in the nation, one of which was the issue of electronic education, which has been influenced by the social networks, especially by students. Therefore, from this perspective, the researcher in the research scientifically shows the role of the social networks in creating public opinion about the process of electronic study. This research is a description, a researcher who has used the research to achieve detailed and necessary data and information about the subject of survey methodology research. Among the students of Kurdistan University, Salahaddin University and World University students are research samples of 422 students of both maleand female genders, the most important results that researchers have reached are the social networks that are a reason for creating public opinion and all The data spread through the social network to a process have created public opinion about the electronic study process, the strongest network, the Facebook social network to create public opinion in Kurdistan. In the short list of research, recommendations and suggestions have been made.

scholarly journals New forms of cyberbullying in social networks (on the example of “death community”)

2020 ◽  
pp. 43-58
Author(s):  
Elena Dmitrievna Mukhanova
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Secondary Schools ◽  
Social Problem ◽  
School Environment ◽  
Sociological Analysis ◽  
School Students ◽  
The Social ◽  
The Subject ◽  
Social Pedagogues

The subject of this research is the new forms of cyberbullying as a social problem of school environment. The goal consists in conducting a sociological analysis of the new forms of cyberbullying. The survey was conducted on the basis of Google Forms in the social network Vkontakte; it involved students of 8-11 grades, university freshmen, and students of vocational secondary schools of Nizhny Novgorod, total of 300 persons. The second survey “New forms of manifestation of cyberbullying in social networks: on the example of the phenomenon “death community” was carried out in Marc 2018, and involved school students of 5-11 grades, total of 362 persons. The acquired results demonstrate that children who were not able to find solution of their problem most often enter the “death community”. They look for solution among other members of the group, kindred in spirit, and attracted by philosophy of the groups, presented by interesting names, such as “whales swim upwards” and “whale journal”, which describe the romantic side of death, that it is a good or an achievement, rather than something scary or unknown. The scientific novelty lies in studying the problem of cyberbullying in the school environment of Nizhny Novgorod. The obtained results may be used social pedagogues and school psychologists.in formulation of recommendations for parents of “vulnerable” group of students to prevent cyberbullying.

Networks of Co-Authorship

2012 ◽  
pp. 981-994
Author(s):  
Antonio José Caulliraux Pithon ◽  
Ralfh Varges Ansuattigui ◽  
Paulo Enrique Stecklow
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Interactions ◽  
Morphological Characteristics ◽  
Network Structures ◽  
Communication Processes ◽  
The Social ◽  
The Subject

The networks are transorganizational arrangements forming a structure and, in a more abstract and generic manner, are built from the interactions between individuals and organizations. These interactions allow the emergence of network structures more related to personal ties and the types of existing social interactions between the actors. Social networks aren’t a recent enterprise, but have been the subject of deeper studies due to universalization and convergence of communication processes, fundamental to the establishment and proliferation of networks. The structure where networks are manifested calls for horizontality, where there is no formal hierarchy of the elements that comprise it, composed by nodes elements and lines elements. This article analyzes the social network of authorship of one of five Postgraduate Programs of CEFET/RJ, presenting the connections between network teachers, justifying the morphological characteristics of the network and suggesting methodologies for continuing the study for the teaching and researching networks.

scholarly journals Research and analysis of messages of users of social networks using BigData technology

2019 ◽  
pp. 504-509
Author(s):  
I A Rytsarev ◽  
A V Kupriyanov ◽  
D V Kirsh ◽  
R A Paringer
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Real Time ◽  
World Cup ◽  
Word Cloud ◽  
Processing Data ◽  
The Social ◽  
The World ◽  
The Subject ◽  
The City

In this paper is dedicated to the World Cup held in the city of Samara from June 15 to July 15, 2018. As part of the work, a multithreaded collection in real time was organized, filtering and processing messages from users of the social network Twitter within the host city and its surroundings from May 15 to August 15, 2018. Then, a study was conducted of the texts of user messages on the subject of the popularity of topics and the construction of a “word cloud”. The second study was the construction of a diagram of the dynamics of the number of messages in different languages. As part of the work, modules for collecting, filtering and processing data using BigData technology were implemented.

scholarly journals Analysis of Social Networks Using an Information and Analytical System

2021 ◽  
Vol 110 ◽  
pp. 05009
Author(s):  
Rodion Filippov ◽  
Yuriy Leonov ◽  
Aleksandr Kuzmenko ◽  
Timofey Shestakov
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Data Monitoring ◽  
Automate Data ◽  
The Subject ◽  
Analytical System ◽  
Distinguishing Features ◽  
Analysis Of Social Networks

The subject of the study is the analysis of social networks and the construction of an information and analytical system to automate data monitoring and mining. Modern social network analysis systems are reviewed, and the distinguishing features of these systems are given. Various methods of social network analysis and tasks that can be solved using these methods are described. The effectiveness of the methods to determine the text sentiment is compared.

scholarly journals El uso de Instagram en la formación del alumnado de arte como complemento a la docencia presencial y a la docencia online universitaria.

2020 ◽  
Author(s):  
María Dolores García González
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Teaching ◽  
Reference Group ◽  
Virtual Space ◽  
Ongoing Study ◽  
Face To Face ◽  
The Subject ◽  
Communicative Power ◽  
Theoretical Foundations

This communication exposes the results of an ongoing study related to the use and potential of the Instagram social network as a complementary tool in the acquisition of competences for the students of the Sculpture II subject in face-to-face and online teaching. The objective of this research is to establish the theoretical foundations of a working model based on the use of ICT and social networks as possible propelling and inspiring elements of artistic practices, especially those oriented to the sculptural field. For this study, the group_f52 Instagram account has been created in order to enhance the learning of the contents of the subject, based on the communicative power that the image has on this platform, the possibilities of interaction and multiple contents that it offers, thus as its accessibility. The study, which is in the Interaction and redirection phase towards online teaching, was well received by the reference group. The audiovisual materials have been viewed by 80% of the members who follow the account and it is expected that, after the closure of the facilities, Instagram will become a virtual space for coexistence for the group.

scholarly journals Tracing Public Opinion Propagation and Emotional Evolution Based on Public Emergencies in Social Networks

2018 ◽  
Vol 13 (1) ◽  
pp. 129 ◽  
Author(s):  
Huang Wei-dong ◽  
Wang Qian ◽  
Cao Jie
Keyword(s):  
Social Networks ◽  
Public Opinion ◽  
Social Network ◽  
Analysis Method ◽  
Evolution Mechanism ◽  
Healthy Development ◽  
The Public ◽  
Internet Users ◽  
The Subject ◽  
The Government

Social network has become the main communication platform for public emergencies, and it has also made the public opinion influence spread more widely. How to effectively obtain public opinions from it to guide the healthy development of the society is an important issue that the government and other functional departments are concerned about. However, the interaction and evolution mechanism between the subject and the environment in the public opinion propagation is complicated, and the public and media attention and reaction to the incident are closely linked with the progress of the incident disposal. And public mining corpus has some shortcomings in the distribution of emotional classification. Only the timely update of artificial rules and emotional dictionary resources, it can handle new text data well. In fact, from the perspective of public opinion propagation, this paper built the network matrix between Internet users through the forwarding relationship, and used the social network analysis method and the emotion mining analysis technology to study the interaction and evolution mechanism between the subject and the environment in the public opinion propagation, and it studied the role of users in the emotional propagation of social networks. This paper proposed a sentiment analysis method on the micro-blog platform, which expanded the emotional dictionary and took sentence and emoticon and sentence patterns into account, which improved the accuracy of positive and negative classifications and emotional polarity analysis of the micro-blog.

scholarly journals THE ROLE OF SOCIAL CLASS AND SOCIAL NETWORK IN SHAPING LINGUAL DIVERSITY

InterConf ◽  
2021 ◽  
pp. 486-493
Author(s):  
Georgios Pappas
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Class ◽  
Social Stratification ◽  
Geographical Area ◽  
Social Characteristics ◽  
Language Varieties ◽  
Factors Influencing ◽  
The Subject

Language is a multidimensional phenomenon in the context of which one might observe lingual differentiation resulting in the appearance of lingual varieties. Factors that can be attributed to the observed lingual differentiation are geographical area, social characteristics of the speakers, communicative situation and the contact / coexistence of languages. Members of each social class create a special cultural subsystem, which, of course, includes language. In addition, there is a direct and not accidental relationship between social stratification of the society and lingual diversity. Social networks with their parameters (density of population and variability), serve as factors influencing formation of language varieties. This article aims to highlight and explain the role of social class and social network in the formation of language varieties. Although the argumentation developed in this paper highlights the importance of two above mentioned factors in shaping lingual differentiation, they alone could not be the only interpretive tools of lingual diversity. Ways of how lingual differentiation happens, mutual impact between social lingual forms and idiolects, especially within certain geographical area, might be the subject for the further research.

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