scholarly journals With whom, and about what, do we compare?

Author(s):  
Ingvild Mageli ◽  
Andrea Mannberg ◽  
Eirik Heen

We use an experimental approach to test if there is a link between positional preferences and the social closeness and relevance of the reference group. More specifically, we test if people are more positional when they compare with friends and colleagues, than when they compare to an anonymous person in society. We further test if the gender of the members in the reference group is important, and if positional preferences can be linked to an individual’s social identity. To test our hypotheses, we randomize the reference groups across five unique domains – income, work performance, beauty, physical strength and social media popularity. Our results lend support to the hypothesis that social identification with a domain is correlated with positional concerns in that domain. However, in contrast to our hypotheses, we also find that a comparisons with an anonymous person in society trigger positional concerns among a significantly larger share of participants than do comparisons with friends or colleagues. Finally, our results indicate that both the gender of the participant and of the reference group has an effect on positional concerns.

2018 ◽  
Vol 50 (1) ◽  
pp. 39-80 ◽  
Author(s):  
Martin Götz ◽  
Grégoire Bollmann ◽  
Ernest H. O’Boyle

Within the constellation of employee misconduct, workplace deviance possesses the somewhat distinctive feature of violating organizational norms. Yet, the burgeoning research examining the social context surrounding workplace deviance typically fails to properly account for it. Interdisciplinary research has demonstrated that within organizations (a) multiple reference groups provide descriptive and injunctive norms about (in)appropriate behavior; (b) even when embedded within the organizational hierarchy, norms are not necessarily consistent across these groups; and (c) the immediate reference group often exerts a crucial influence. Against this background, we discuss prevalent conceptualizations of workplace deviance and systematically review the literature from 1995 to 2017. We present our findings according to external and organizational, leadership, and intraunit antecedents of workplace deviance by and within units, distinguishing, in particular, unit composition, processes and emergent states, climates, and norms. We conclude with a discussion of theoretical and methodological avenues for future research.


2020 ◽  
Vol 1 (3) ◽  
pp. 230-236
Author(s):  
Septia Wahyu Monica ◽  
Santirianingrum Soebandhi ◽  
Ani Wulandari

This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.


2021 ◽  
Vol 1 (1) ◽  
pp. 21-29
Author(s):  
Mustaan Mustaan ◽  
Aris Sulistiawati ◽  
Sofia Ningsih Rahayu P

Twitter is one of the fastest growing social media at this time. The emergence of Twitter can be used as a liaison between its users with the latest information about things that interest the public. One of the agencies that chose Twitter as a means of publication is the Surakarta Police because Twitter has a wide reach and is easily accessible to the public. This study aims to determine the use of Twitter as a public relations media for the Surakarta Police in creating a positive image. This research is a descriptive study with a qualitative approach. Data collection techniques using interview and documentation methods. The data obtained were analyzed descriptively by means of data reduction, data presentation and drawing conclusions. The results of this study were that the use of social media Twitter carried out by the Surakarta Police Public Relations has fulfilled 5 aspects in utilizing social media as a publication media, including: cognitive aspects, namely Public Relations of the Surakarta Police is trying to meet the information needs related to the Surakarta Police. The affective aspect, namely the public relations of the Surakarta Police, also utilizes the existing features on Twitter to make it easier for the public to get information. The aspect of personal integration, namely the public relations of the Surakarta Police, provides information about the achievements of the police personnel. The aspect of social integration, namely the public relations of the Surakarta Police, provides information about the social closeness between members of the police and the community. The aspect of releasing tension was carried out by the public relations of the Surakarta Police by providing information about events / competitions at the Surakarta Police. In creating a positive image, the Surakarta Police has fulfilled the components of image formation, among others (perception, cognition, motivation, and attitude).


2020 ◽  
Vol 1 (3) ◽  
Author(s):  
Septia Wahyu Monica ◽  
Santirianingrum Soebandhi ◽  
Ani Wulandari

This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.


2015 ◽  
Vol 18 (2) ◽  
pp. 210-229 ◽  
Author(s):  
Heather Marie Schulz

Purpose – This paper aims to analyse reference group influence through the imagined audience construct of the role theory. Prior research has shown the influential nature of reference groups on an individuals’ behaviour. The studied theatrical metaphor supplies a new perspective to the social phenomenon of reference group dynamics in consumer behaviour. Design/methodology/approach – Twenty face-to-face interviews were conducted utilizing a naturalistic research study design. The interviews took place in the participants’ homes, and participants were asked to create five outfits for various social situations. Then, the participants were asked about the outfits they created, and how that outfit aided in their role preparation process. An inductive analysis of the data resulted in narrative themes that align with several role theory constructs. Findings – The consumer role rehearsal narratives that emerged describe the process individuals go through for anticipated social interactions. Depending on the social situation, role theory constructs such as role expectations, role location, role learning and role skill were highlighted. The imagined audience of various reference groups do impact the individual’s future behaviours. Research limitations/implications – Future researchers could apply additional role theory constructs not only to reference groups but also to other aspects of consumer behaviour as well. Originality/value – This paper supplies a role theory framework that can be used by future researchers when studying reference group influence on consumer behaviour.


2020 ◽  
Vol 1 (2) ◽  
pp. 30-38
Author(s):  
Muhammad Iqbal Ramadhan ◽  
Mohammad Alqadri Perdana

Consumer decisions are processes that occur to consumers when he decides to buy, what to buy, where, when and how to buy it. This study aims to determine the factors that influence consumer decisions in choosing Indomaret minimarkets and ordinary minimarkets and the most dominant factors that influence consumer decisions in choosing the Indomaret minimarket with ordinary minimarkets in the city of Bengkalis. This type of research is observational. This study uses the method of qualitative analysis, quantitative analysis and perception analysis. The results of this study indicate that consumer decisions that are influenced by the social factors of Indomaret minimarket are personality factors with a value of 3.37 and consumer decisions that are influenced by social factors of Indomaret minimarket are reference group factors with a value of 3.49. From the results of the research that has been obtained it turns out that reference groups, family factors, personality factors influence decisions, the most dominant factors are reference group factors and personality factors. While the lowest factor, namely personality factors 2.69.


2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.


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