scholarly journals Sarcastic evaluation in mass media as a way of discrediting a person: Greta Thunberg case

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Yulia Mikhailovna Konyaeva ◽  
Anastasiya Aleksandrovna Samsonova
Keyword(s):  
Mass Media ◽  
The Other ◽  
Media Discourse ◽  
Russian Media ◽  
The Media ◽  
Media Texts ◽  
The One ◽  
Linguistic Means

The article is devoted to the analysis of a sarcastic evaluation of a person, which leads to their discrediting in media texts. Sarcastic evaluation is considered in terms of linguistic praxeology: the language and compositional means of nomination, description, and actions are analyzed. In a media text, these means interact with the means of expressing the category of deviance and forming semantic nodes. The category of deviance can manifest itself, on the one hand, in exuberance or the absurd, while on the other, in simplification or insufficiency of the sign revelation. Also, specific sarcastic speech techniques are identified. They are based on the discrepancy of referent and illocutionary meanings in the person’s speech portrait. The study of Russian media discourse about Swedish eco-activist Greta Thunberg revealed the active use of linguistic means expressing sarcastic evaluation to demonstrate the opposing viewpoint in relation to the transmitted semantic position of “Other”. When the media represents Greta in the totality of her disadvantages, this enters into a polemic against those who support the ideas of this person. With the help of sarcasm, the media shows the absurdness and failure of these ideas. In this case, a sarcastic evaluation becomes an instrument of discrediting not only the person him/herself, but also his/her views and associates. Linguistic means of sarcastic evaluation are widely represented in discrediting media texts. The most important of them are means such as absurdity, hyperbole, alogism, simplification, etc.

scholarly journals Internal Converse in Modern Media Discourse

2020 ◽  
pp. 150-158
Author(s):  
Olga Prokhvatilova
Keyword(s):  
Mass Media ◽  
The Other ◽  
Media Discourse ◽  
Direct Speech ◽  
Linguistic Markers ◽  
Modern Media ◽  
The Media ◽  
Media Texts

The article reveals specificity of internal converse practice in the media discourse. The converse is defined as a speech-and-cognitive category that characterizes a constructive principle of the media text manifested in insertion of other person's utterances into the monospeech of a journalist. It is stated that the major means of converse practice is citing direct speech of some other person, which enables precise marking of citation boundaries in media texts. The other person's utterance insertion is marked by the use of reporting verbs that nominate processes of saying or communication in oral or written forms of media discourse, indicating the source of citation with introductory constructions, as well as the names and nicknames of radio listeners who sent their questions. Direct speech may be introduced into the author's text without any special linguistic markers. The sources of quoting relevant for the media text are revealed, including radio listeners, journalists, writers, economists, public and political figures, heroes of modern books and popular movies, mass media. Four functions of the cited utterances are considered relevant for the modern media text: compositional, authoritarian, interpretive and constructive. The types of converse relations that arise between the author's and other person's cited speech are determined.

scholarly journals POPULARIZATION OF LANGUAGE THROUGH MASS MEDIA IN THE REGIONS OF RUSSIA

2019 ◽  
Vol 8 (5) ◽  
Author(s):  
Murshida Kh. Fatykhova ◽  
Regina I. Gazizova
Keyword(s):  
Mass Media ◽  
Information Technologies ◽  
National Language ◽  
Full Description ◽  
Huge Impact ◽  
Russian Media ◽  
The Media ◽  
The Republic ◽  
World Information ◽  
The One

The dynamic development of traditional media: print, radio, television, the emergence of new computer information technologies, the globalization of the world information space makes a huge impact on the current state of the language. Mass media are the most important tool in the development and the preservation of the language. On the one hand, all the latest language changes are reflected in the media, and on the other hand, the media influence language changes and development. This article outlines the results of the study concerning the role of regional media in the distribution and popularization of the national language. A full description is given to modern Tatar-language media within the Russian media space. Nowadays, despite an active distribution of network mass media, television remains one of the main communication channels. For a large part of the Russian population, including the viewers of the Republic of Tatarstan, it is one of the most accessible ways to obtain the information in native language. In this regard, in the course of the study, they studied the experience of the main Tatar-language television and radio companies in the popularization of the national language

Mediadiscourse and Communication in Society

2019 ◽  
Vol 8 (5) ◽  
pp. 53-56
Author(s):  
Е. Гнездилова ◽  
E. Gnezdilova
Keyword(s):  
Experimental Study ◽  
Public Opinion ◽  
Mass Media ◽  
Media Influence ◽  
Media Discourse ◽  
Discursive Analysis ◽  
The World ◽  
Russian Media ◽  
The Media ◽  
Tools And Techniques

The article discusses the media discourse, analyzes its role in shaping the picture of the world of modern person: the typological features of the media text, the means and techniques of speech impact on the audience are highlighted. In the study of media texts, the author used the method of discursive analysis. As a result of an experimental study, linguistic techniques and means were revealed by which mass media influence the formation of public opinion, control communication in society. After analyzing publications in Russian media, the author comes to the conclusion that many of the linguistic techniques used in socio-political discourse today are mostly manipulative in nature, and are a powerful tool in the information confrontation. The identification of these tools and techniques, their systematization allows us to understand the specifics of the formation of the picture of the world of modern person, especially communication in society.

scholarly journals The Category of Masculinity in the Polish Media Discourse on Robert Lewandowski

2020 ◽  
Vol 16 (1) ◽  
pp. 12-27
Author(s):  
Krzysztof Arcimowicz
Keyword(s):  
The Other ◽  
Media Discourse ◽  
Body Type ◽  
Discursive Strategies ◽  
Media Messages ◽  
Traditional Gender Roles ◽  
Polish Language ◽  
The Media ◽  
The One ◽  
Discourse Historical Approach

The fundamental objective of the studies was to reconstruct and analyze the category of masculinity in the media discourse that refers to Robert Lewandowski as well as to describe and interpret the most important discursive strategies used in creating the image of the footballer. The research material includes almost 120 Polish-language media messages: mainly Internet articles, commercial spots, and interviews, all of which appeared in the years 2013-2019. This article presents the results of the critical analysis of the discourse, including proposals of the discourse-historical approach. The prime theoretical framework of the studies is made up of the theory of hegemonic masculinity on the one hand and the theory of inclusive masculinity on the other, as well as the concept of caring masculinities. The discourse on Lewandowski is not homogeneous; it includes elements derived from different versions of masculinity. The discourse is divided into two parts: one connected with the professional sphere and the other referring to the private. The strategies describing the footballer’s professional life are quite conservative. The elements of the highest importance within this part of the discourse include hard work, success, rivalry, and the mesomorph body type. The part of the discourse referring to the footballer’s family life is dominated by the strategies connected with the concept of caring masculinities and the notion of egalitarian relationship even though it is not completely free from the traditional gender roles.

scholarly journals Odcienie obcości. Wyniki sondażu „Polacy i inni 30 lat później” — analiza porównawcza (1988, 1998, 2018)

2020 ◽  
Vol 64 (3) ◽  
pp. 169-198
Author(s):  
Ewa Nowicka ◽  
Sławomir Łodziński
Keyword(s):  
The Other ◽  
Media Discourse ◽  
World Outlook ◽  
Other Hand ◽  
Personal Experiences ◽  
Polish Society ◽  
The Media ◽  
Migration Crisis ◽  
The One

The aim of the article is to analyze selected results of the 2018 survey “Poles and Others after Thirty Years” on attitudes to the arrival of foreigners in Poland and to compare them with the results of analogous studies from 1988 and 1998. The authors suggest that the notion of “foreign” is becoming increasingly definite in the consciousness of Polish society. There is a noticeable decline in openness in regard to more foreigners coming to Poland and an increase in the number of people who are clearly opposed to foreigners. The authors argue that the current attitudes of the respondents could have been influenced, on the one hand, by their personal experiences, which in the last few years have begun to take the form of real (non-abstract) contact with foreigners (immigrants), and on the other hand, by the media discourse related to the migration crisis of 2015. In light of the research, open (inclusive) attitudes toward foreigners can not be reduced to simple yes or no answers but remain related to wider world-outlook complexes reflecting the shape of Polish society, which in recent years has experienced the effects of immigration.

scholarly journals Metaphor as a means of creating a humorous effect in Bulgarian media texts

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Elena Viktotrovna Stoyanova
Keyword(s):  
General Context ◽  
Media Discourse ◽  
Implicit Functions ◽  
Cognitive Mechanism ◽  
Sociocultural Factor ◽  
The Media ◽  
Media Texts ◽  
Relationship Of ◽  
The Relationship ◽  
Linguistic Means

The paper is devoted to the questions of metaphor as a linguistic means and cognitive mechanism for creating a humorous effect in Bulgarian media texts. There is a similarity between the nature of metaphors and the humor, the ability of perception which refers to the evolutionary acquisition. The relationship of metaphor and humor is manifested in the comparison of the contradictory and the combination of the disproportionate. The humorous effect created by the metaphor in the media discourse is included in the general context and is the result of deliberate efforts, in accordance with pragmatic, linguistic and cultural settings. Despite the universality of humor and metaphor, the interpretation of knowledge, modeled by a comic metaphor, is governed by the sociocultural factor. The implicit functions of the metaphor fit into the functional and pragmatic parameters of media discourse, making the metaphor an integral part of media speech. The collected material allows us to conclude that there are single comic metaphors in Bulgarian media texts, or metaphors create the humorous effect of a fragment / whole media text based on one or more metaphorical models. Increasingly, in a modern Bulgarian media discourse, a metaphor is implemented as a construct script for the semantic development of the text.

scholarly journals Emotional education and mass media

Comunicar ◽  
2003 ◽  
Vol 10 (20) ◽  
pp. 63-67
Author(s):  
Rafael Bisquerra-Alzina ◽  
Gemma Filella-Guiu
Keyword(s):  
Mass Media ◽  
The Other ◽  
Other Hand ◽  
Emotional Dimension ◽  
The Media ◽  
Points Of View ◽  
The One ◽  
Medios De Comunicacion ◽  
Emotional Education

The aim of this paper is to analyze the relationships between emotional education and the media from two different points of view. On the one hand, the emotional dimension of the media and their implication in education. On the other hand, the media as a El objetivo de este artículo es reflexionar sobre el binomio «educación emocional y medios de comunicación» desde dos puntos de vista. Por un lado, la dimensión emocional de los medios de comunicación y su implicación en la acción educativa y, por otro, los medios de comunicación como transmisores de educación emocional. Los autores finalizan presentando un conjunto de programas de educación emocional.

scholarly journals The Mediatization of Society

2008 ◽  
Vol 29 (2) ◽  
pp. 102-131 ◽  
Author(s):  
Stig Hjarvard
Keyword(s):  
Mass Media ◽  
Social Institutions ◽  
The Other ◽  
Modus Operandi ◽  
Institutional Approach ◽  
Symbolic Resources ◽  
Other Hand ◽  
The Media ◽  
Work Family ◽  
The One

Abstract Using mediatization as the key concept, this article presents a theory of the influence media exert on society and culture. After reviewing existing discussions of mediatization by Krotz (2007), Schulz (2004), Thompson (1995), and others, an institutional approach to the mediatization process is suggested. Mediatization is to be considered a double-sided process of high modernity in which the media on the one hand emerge as an independent institution with a logic of its own that other social institutions have to accommodate to. On the other hand, media simultaneously become an integrated part of other institutions like politics, work, family, and religion as more and more of these institutional activities are performed through both interactive and mass media. The logic of the media refers to the institutional and technological modus operandi of the media, including the ways in which media distribute material and symbolic resources and make use of formal and informal rules.

scholarly journals Representation of migrants in the Russian mass media and its dynamics (2010-2020)

2020 ◽  
Vol 4 (4) ◽  
pp. 22-40
Author(s):  
Olga A. Iakimova
Keyword(s):  
Mass Media ◽  
Critical Discourse Analysis ◽  
Media Coverage ◽  
Public Discourse ◽  
Empirical Support ◽  
Explanatory Models ◽  
Media Discourse ◽  
Russian Media ◽  
The Media ◽  
High Level

Over the last decades, scholars have reported a high level of xenophobia in Russia, which persists and spreads amidst all strata of the population. This shows the significance of the migration issue in the country and its topicality in the public discourse. However, the explanatory models used to analyze the perception of immigrants in Western countries do not find absolute empirical support in Russia. For this reason, researchers emphasize the importance of media discourse as a leading factor in constructing attitudes toward the foreign migrants in Russia. We take into account, firstly, the persistence of xenophobic attitudes among Russians, and secondly — the role of the migrants’ image, constructed by mass media, in shaping the perception of the immigrants among the locals. In this regard, this article hypothesizes that despite the official ban of the “hate language” and ethnization of crime, the negative representation of immigrants not only persists in the Russian media discourse, but is unfortunately increasing. To test this hypothesis, we utilize the results of research on the representation of immigration in Russian media discourse published between 2010 and 2020, which we analyze in the methodological framework of critical discourse analysis. We conclude that at the end of the current decade, there have been certain improvements in the media coverage of the migration issue, caused by the shift of the spotlight onto other problems, thus, the negative images of immigrants simply were not a part of the media agenda. On the one hand, this can help reduce ethnic tensions, although on the other, it complicates the development of the culture of interaction between the local and immigrant communities, since the national and cultural characteristics of migrants and their experience of living in Russia remain underrepresented in the media.

scholarly journals REALIZATION OF TRANSFORMATION AND CREATIVE POTENTIAL OF THE KRYLATIKA IN MEDIA DISCOURSE

2019 ◽  
Vol 10 (2) ◽  
pp. 273-287
Author(s):  
Alexandra S. Makarova
Keyword(s):  
Effective Means ◽  
National Language ◽  
Media Content ◽  
Media Discourse ◽  
Creative Potential ◽  
Specific Expression ◽  
Animated Film ◽  
Russian Media ◽  
The Media ◽  
Media Texts

The modern process of the mediatisation of all spheres of public life affects both the volume of speech creation and the media texts themselves. The mass character and the multi-language openness of media discourse allow us to consider winged units as a means for representing and imple- menting phraseological innovations. The role of mass media in the formation of new sustainable turns is being actively studied, which speaks of their significance in this process, since it is the media discourse that demonstrates most clearly the current usage and viability of phraseological innovations in language and speech. The media discourse has a large number of ways of influencing the mass addressee, and, as recent studies of Russian media texts show, the fund of winged units as an integral part of the phraseological corpus of the national language is widely used in it. Various phrase resources (idioms, winged expressions, paremias, aphorisms, etc.) are often used both in a strong text position - the title or ending of the publication, and in the creation of media texts connecting the verbal and visual parts in which their transformational and creative potential is most clearly realized, multiplying their linguo-pragmatic effect on the addressee. The analysis of the media content of the site “Orthodox Laughs” revealed the tendency of creative use of folklorism “Баю-баюшки-баю, не ложися на краю. Придет серенький волчок - И укусит за бочок!”, which has not yet been fixed by lexicographical practice, as well as its variants that are the result of various methods of transformation language units. Structural and semantic transformations of various categories of phraseological units are an effective means of implementing specific expression in the media text. Previously, fiction was considered the main source of winged units, today the situation is changing, and the leadership belongs to synthetic art forms (cinema, television, pop, etc.). The analyzed potential winged unit has not one source of appearance: along with Russian and German folklore, this is German literature, but the expression in the Soviet animated film “The Bremen Town Musicians” was actualized. In analyzing the publications of this site, interdisciplinary methods of studying media content were used: discursive, descriptive-analytical, linguocultural, and media linguistic. The conducted research has shown that the functioning of the considered potential winged unit and its transforms confirms the thesis that these language units are in demand and widely used in modern media texts, since they have productive mechanisms of meaning formation.

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