scholarly journals Metaphor as a means of creating a humorous effect in Bulgarian media texts

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Elena Viktotrovna Stoyanova
Keyword(s):  
General Context ◽  
Media Discourse ◽  
Implicit Functions ◽  
Cognitive Mechanism ◽  
Sociocultural Factor ◽  
The Media ◽  
Media Texts ◽  
Relationship Of ◽  
The Relationship ◽  
Linguistic Means

The paper is devoted to the questions of metaphor as a linguistic means and cognitive mechanism for creating a humorous effect in Bulgarian media texts. There is a similarity between the nature of metaphors and the humor, the ability of perception which refers to the evolutionary acquisition. The relationship of metaphor and humor is manifested in the comparison of the contradictory and the combination of the disproportionate. The humorous effect created by the metaphor in the media discourse is included in the general context and is the result of deliberate efforts, in accordance with pragmatic, linguistic and cultural settings. Despite the universality of humor and metaphor, the interpretation of knowledge, modeled by a comic metaphor, is governed by the sociocultural factor. The implicit functions of the metaphor fit into the functional and pragmatic parameters of media discourse, making the metaphor an integral part of media speech. The collected material allows us to conclude that there are single comic metaphors in Bulgarian media texts, or metaphors create the humorous effect of a fragment / whole media text based on one or more metaphorical models. Increasingly, in a modern Bulgarian media discourse, a metaphor is implemented as a construct script for the semantic development of the text.

scholarly journals Practices of Constructing Regional Identity in the Media Discourse of Tatarstan

2020 ◽  
pp. 52-66
Author(s):  
O. V. Ilyina ◽  
E. V. Kablukov
Keyword(s):  
Regional Identity ◽  
Cultural Identification ◽  
Media Discourse ◽  
Traditional Religion ◽  
Regional Center ◽  
The Media ◽  
Relationship Of ◽  
First Time ◽  
The Relationship ◽  
Empirical Material

The authors consider identity as a conditional discursive construct, the result of subjects of discourse identifications and offer their own methodology for its analysis. It is shown that regional identity can be represented in the form of a model based on spatial and temporal identifications that specify the coordinate system of reality in which there are residents of the region in question. The concept of space-time is complemented by a set of diverse thematic identifications, including economic, political, cultural, ethnic, religious, linguistic, etc. For the first time in the framework of the socio-constructionist paradigm, a discursive model of the regional identity of the inhabitants of Tatarstan is constructed in the article. The empirical material of the study is the corpus of texts of Tatarstan media for 2017-2019. It is shown that the spatial identification of Tatarstan people includes the practice of selecting, nominating and describing significant geographical objects, the practice of constructing relations of Tatarstan with other geographical objects. Particular attention is paid to the practice of constructing the capital status of a regional center, as well as the relationship of spatial and political identifications. Analyzing the practices of ethnic, religious, linguistic and cultural identification, the authors come to the conclusion that the identity of the Tatarstan people is ethnocentric: despite the declared multinationality and multi-confessionality of the region, Tatars as an ethnic group, Tatar language, Tatar culture and Islam as a traditional religion of the Tatars are of particular importance.

scholarly journals Linguistic Means of Expressiveness Manifestation in Sports Journalism

2020 ◽  
Vol 2020 (4) ◽  
pp. 89-96
Author(s):  
Svetlana A. Egorova
Keyword(s):  
Decisive Role ◽  
Media Discourse ◽  
Sports Journalism ◽  
Research Attention ◽  
The Media ◽  
Media Texts ◽  
Cultural Linguistics ◽  
Linguistic Means ◽  
Communicative Effectiveness

The discourse space of sports journalism is determined by the intentionality and characteristics of the communicative situation, which allow it to be studied from the standpoint of pragmastylistics, cultural linguistics, discursive linguistics, the theory of speech influence, and sociolinguistics. However, the focus of research attention is fixated on clarification of those factors that provide the communicative effectiveness of media texts. The decisive role among these factors belongs to the elocutional organization of the media discourse.

scholarly journals Sarcastic evaluation in mass media as a way of discrediting a person: Greta Thunberg case

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Yulia Mikhailovna Konyaeva ◽  
Anastasiya Aleksandrovna Samsonova
Keyword(s):  
Mass Media ◽  
The Other ◽  
Media Discourse ◽  
Russian Media ◽  
The Media ◽  
Media Texts ◽  
The One ◽  
Linguistic Means

The article is devoted to the analysis of a sarcastic evaluation of a person, which leads to their discrediting in media texts. Sarcastic evaluation is considered in terms of linguistic praxeology: the language and compositional means of nomination, description, and actions are analyzed. In a media text, these means interact with the means of expressing the category of deviance and forming semantic nodes. The category of deviance can manifest itself, on the one hand, in exuberance or the absurd, while on the other, in simplification or insufficiency of the sign revelation. Also, specific sarcastic speech techniques are identified. They are based on the discrepancy of referent and illocutionary meanings in the person’s speech portrait. The study of Russian media discourse about Swedish eco-activist Greta Thunberg revealed the active use of linguistic means expressing sarcastic evaluation to demonstrate the opposing viewpoint in relation to the transmitted semantic position of “Other”. When the media represents Greta in the totality of her disadvantages, this enters into a polemic against those who support the ideas of this person. With the help of sarcasm, the media shows the absurdness and failure of these ideas. In this case, a sarcastic evaluation becomes an instrument of discrediting not only the person him/herself, but also his/her views and associates. Linguistic means of sarcastic evaluation are widely represented in discrediting media texts. The most important of them are means such as absurdity, hyperbole, alogism, simplification, etc.

scholarly journals Sex Dolls in the Swedish Media Discourse: Intimacy, Sexuality, and Technology

2021 ◽  
Author(s):  
Robin Björkas ◽  
Mariah Larsson
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Sexual Practices ◽  
Media Discourse ◽  
Positive Effects ◽  
Therapeutic Uses ◽  
Broad Variety ◽  
The Media ◽  
Definition Of ◽  
The Relationship

AbstractSex dolls are a complex phenomenon with several diverse possible emotional, sexual and therapeutic uses. They can be part of a broad variety of sexual practices, and also function as a sexual aid. However, the media discourse on sex dolls first and foremost concerns how we perceive the relationship between intimacy and technology. A critical discourse analysis of the Swedish media discourse on sex dolls reveals six themes which dominate the discourse: (a) the definition of what a human being is; (b) a discourse on the (technological and existential) future; (c) a social effort; (d) a loveless phenomenon; (e) men’s violence against women; and (f) pedophilia. Accordingly, this discourse is very conservative and normative in its view of sexuality, technology, and humanity. Overall, the dominant themes do not provide any space for positive effects of technology on human sexuality, and if they do, it is usually as a substitute for something else.

Human Rights and the Mediatization of International Law

2010 ◽  
Vol 23 (3) ◽  
pp. 507-527 ◽  
Author(s):  
DANIEL JOYCE
Keyword(s):  
Human Rights ◽  
New Media ◽  
International Law ◽  
Theoretical Work ◽  
International Regulation ◽  
The Media ◽  
Legal Forms ◽  
Relationship Of ◽  
Communicative Capitalism ◽  
The Relationship

AbstractThis article considers the relationship of international law and the media through the prism of human rights. In the first section the international regulation of the media is examined and visions of good, bad, and new media emerge. In the second section, the enquiry is reversed and the article explores the ways in which the media is shaping international legal forms and processes in the field of human rights. This is termed the ‘mediatization of international law’. Yet despite hopes for new media and the Internet to transform international law, the theoretical work of Jodi Dean warns of the danger to democracy of commodification through the spread of ‘communicative capitalism’.

scholarly journals ENHANCING MILLENNIAL PERFORMANCE THROUGH INDIVIDUAL CHARACTERISTICS AND EMPLOYEE ENGAGEMENT

2021 ◽  
Vol 19 (3) ◽  
pp. 459-468
Author(s):  
Susanti Dwi Ilhami ◽  
◽  
Armanu Armanu ◽  
Noermijati Noermijati ◽  
Nattharuja Korsakul ◽  
...  
Keyword(s):  
Employee Engagement ◽  
Information Technologies ◽  
Employee Performance ◽  
Sampling Technique ◽  
Intention To Leave ◽  
Primary Objective ◽  
Individual Characteristics ◽  
The Media ◽  
Relationship Of ◽  
The Relationship

This study presents a model linking individual characteristics, employee engagement, and employee performance. The primary objective was to investigate the direct effect of individual characteristics on employee performance and its indirect effect through employee engagement. This study used a non-probability sampling technique with a saturation sampling type. The data were obtained by a questionnaire from a sample of 118 respondents of millennial employees in the media and information technologies sector in Yogyakarta. Data were analyzed by used variance-based SEM (SEM-PLS) and found four significant paths models. The result reveals that individual characteristics have a positive and significant effect on improving employee performance. Moreover, individual characteristics are significantly positive in increasing employee engagement, while employee engagement has a positive and significant effect on employee performance. The mediation test result indicated that employee engagement could partially mediate the relationship of individual characteristics on employee performance. Further research can incorporate variables that influence millennial performance, such as job characteristics, intention to leave, job satisfaction, and other variables to improve strategies in enhancing millennial performance.

‘Sensational Coverage of a Sensational Trial’: Treason, Journalism and the State

2019 ◽  
pp. 130-156
Author(s):  
Katherine Isobel Baxter
Keyword(s):  
Literary Form ◽  
Press Coverage ◽  
Legal Process ◽  
Daily Lives ◽  
The Press ◽  
First Republic ◽  
Newspaper Reporting ◽  
The Media ◽  
Relationship Of ◽  
The Relationship

Chapter Six provides an extended examination of the newspaper reporting of the treason trial of Obafemi Awolowo, the second major treason trial after independence. How the Nigerian press covered the trial illuminates the ways in which legal process as a mode of nation formation was woven into the daily lives of newspaper readers. Moreover, attending to that press coverage illustrates the importance of narrative and literary form in the process of national self-construction. The chapter begins by outlining the relationship of politics and the press in Nigeria before looking at the defining features of the trial itself. The chapter examines how the trial was presented in the press and the readerly engagement that the press sought to foster. The chapter concludes by reflecting on the larger significance of the trial and its coverage in the media at the dawn of Nigeria’s first Republic.

The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach

2017 ◽  
Vol 12 (01) ◽  
Author(s):  
Priya Handa ◽  
Ruhi Lal
Keyword(s):  
Psychological Impact ◽  
Communication Strategy ◽  
Work Place ◽  
Media Convergence ◽  
Semiotic Approach ◽  
The Face ◽  
The Media ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.

Is cotton-strip tensile strength a surrogate for microbial activity in groundwater?

2010 ◽  
Vol 61 (3) ◽  
pp. 351 ◽  
Author(s):  
M. J. Lategan ◽  
K. Korbel ◽  
G. C. Hose
Keyword(s):  
Tensile Strength ◽  
Microbial Activity ◽  
Strength Loss ◽  
Cellulolytic Activity ◽  
Community Interactions ◽  
The Media ◽  
Microbial Groups ◽  
Relationship Of ◽  
The Relationship ◽  
Cotton Strip

The cotton strip assay uses the loss of tensile strength of cotton strips as a measure of microbial cellulolytic activity. Its suitability for measuring general microbial activity in groundwater was tested by examining the relationship of tensile strength, abundance of cellulolytic organisms and general microbial activity on cotton strips deployed in bores. The hypothesis was that the strength of cotton strips would decline with increasing abundance and activity of cellulolytic organisms, and as cellulolysis makes resources available to other microbial groups, cotton strength loss should also be related to increased overall microbial activity. The correlation between the abundance of cellulolytic organisms and cotton strength was not significant. Two main factors influenced this relationship: (i) effectiveness of the media in detecting cellulolytic moulds and (ii) inter-community interactions. After accounting for the presence of moulds through partial correlation, the relationship between tensile strength and abundance of cellulolytic organisms was stronger and significant. Both cotton strength and abundance of cellulolytic organisms correlated significantly with general microbial activity. These results support the use of the cotton strip assay, and cotton tensile strength as a surrogate for microbial activity in groundwater.

scholarly journals Realization of “food as a source of health” Cognitive Model

2020 ◽  
pp. 62-68
Author(s):  
Viacheslav D. Shevchenko
Keyword(s):  
Discourse Analysis ◽  
Cognitive Modeling ◽  
Cognitive Model ◽  
Cognitive Semantics ◽  
Media Discourse ◽  
The Media ◽  
Pragmatic Aspects ◽  
Linguistic Units ◽  
Color Composition ◽  
Linguistic Means

This article is devoted to the analysis of the cognitive and pragmatic factors of food representation in media discourse, as well as the peculiarities of the linguistic means of this representation. The study used the methodology of cognitive semantics and discourse analysis, including the method of cognitive modeling, the method of discourse analysis, the method of pragmalinguistic analysis, observation and description techniques. Cognitive and pragmatic aspects of food representation, in our opinion, belong to the extra-linguistic components of discourse. Filling the components of the cognitive model with certain content by means of linguistic units leads to the realization of the pragmatic goal of the journalist. For example, the component CHARACTERISTICS OF THE OBJECT (FOOD) through the media text is filled with information about color, composition, presence of additives, etc., which allows the reader to form a certain attitude towards food, which is discussed in the article.

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