scholarly journals POPULARIZATION OF LANGUAGE THROUGH MASS MEDIA IN THE REGIONS OF RUSSIA

2019 ◽  
Vol 8 (5) ◽  
Author(s):  
Murshida Kh. Fatykhova ◽  
Regina I. Gazizova
Keyword(s):  
Mass Media ◽  
Information Technologies ◽  
National Language ◽  
Full Description ◽  
Huge Impact ◽  
Russian Media ◽  
The Media ◽  
The Republic ◽  
World Information ◽  
The One

The dynamic development of traditional media: print, radio, television, the emergence of new computer information technologies, the globalization of the world information space makes a huge impact on the current state of the language. Mass media are the most important tool in the development and the preservation of the language. On the one hand, all the latest language changes are reflected in the media, and on the other hand, the media influence language changes and development. This article outlines the results of the study concerning the role of regional media in the distribution and popularization of the national language. A full description is given to modern Tatar-language media within the Russian media space. Nowadays, despite an active distribution of network mass media, television remains one of the main communication channels. For a large part of the Russian population, including the viewers of the Republic of Tatarstan, it is one of the most accessible ways to obtain the information in native language. In this regard, in the course of the study, they studied the experience of the main Tatar-language television and radio companies in the popularization of the national language

scholarly journals Media Communications of the Region in Context of Globalization and Glocaliza-tion of Information Space (on Example of Mass Media of the Republic of Mordovia)

2020 ◽  
Vol 1 (8) ◽  
pp. 200-214
Author(s):  
K. V. Dementieva
Keyword(s):  
Mass Media ◽  
New Media ◽  
Mass Communication ◽  
Negative Consequences ◽  
Information And Communication ◽  
The Media ◽  
Media Communications ◽  
The Republic ◽  
The One ◽  
The Impact

The article analyzes the impact of globalization processes on the development of information and communication potential of mass media in the Republic of Mordovia. Such concepts as “globalization,” “information and communication globalization,” “content of the epoch,” “acceleration of the rhythm of time,” “glocalization” are clarified and justified. The positive and negative consequences of the impact of glocal processes on the development of the region are presented. The author summarizes the research on new media and the processes of digitalization of the information system and highlights the main factors of globalization in regional media. There is a quantitative growth of mass communication media in the Republic of Mordovia and the development of the entire system of media communications. It is proved that globalization in the media of the Republic of Mordovia, as well as in other regions, is carried out through digitalization, which is represented in all information processes, while glocalization is manifested in the preservation of regional and national characteristics. Based on the thematic analysis of the media texts of Mordovia, it is shown that the vast majority of materials are devoted to events in the region, that is, on the one hand, the audience remains highly interested in regional topics, and on the other hand, regional news reaches the federal and even global level. It is noted that the federal network media does not manage to take a significant place in the region and this gives scope for the development of the local press.

scholarly journals Sarcastic evaluation in mass media as a way of discrediting a person: Greta Thunberg case

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Yulia Mikhailovna Konyaeva ◽  
Anastasiya Aleksandrovna Samsonova
Keyword(s):  
Mass Media ◽  
The Other ◽  
Media Discourse ◽  
Russian Media ◽  
The Media ◽  
Media Texts ◽  
The One ◽  
Linguistic Means

The article is devoted to the analysis of a sarcastic evaluation of a person, which leads to their discrediting in media texts. Sarcastic evaluation is considered in terms of linguistic praxeology: the language and compositional means of nomination, description, and actions are analyzed. In a media text, these means interact with the means of expressing the category of deviance and forming semantic nodes. The category of deviance can manifest itself, on the one hand, in exuberance or the absurd, while on the other, in simplification or insufficiency of the sign revelation. Also, specific sarcastic speech techniques are identified. They are based on the discrepancy of referent and illocutionary meanings in the person’s speech portrait. The study of Russian media discourse about Swedish eco-activist Greta Thunberg revealed the active use of linguistic means expressing sarcastic evaluation to demonstrate the opposing viewpoint in relation to the transmitted semantic position of “Other”. When the media represents Greta in the totality of her disadvantages, this enters into a polemic against those who support the ideas of this person. With the help of sarcasm, the media shows the absurdness and failure of these ideas. In this case, a sarcastic evaluation becomes an instrument of discrediting not only the person him/herself, but also his/her views and associates. Linguistic means of sarcastic evaluation are widely represented in discrediting media texts. The most important of them are means such as absurdity, hyperbole, alogism, simplification, etc.

scholarly journals Christmas traditions of the russians from Moldova (based on massmedia materials)

2021 ◽  
Author(s):  
Serghei Siciov ◽  
Keyword(s):  
Mass Media ◽  
Information Technologies ◽  
Media Analysis ◽  
Main Attention ◽  
Cultural Centers ◽  
Theatrical Performances ◽  
The Media ◽  
The Republic ◽  
Xix Century ◽  
Urban Conditions

In this article, the author examines the reflection of the Christmas traditions of the Russians of the Republic of Moldova in print and electronic media. Mass media analysis suggests that Russian winter rituals have undergone a significant transformation in the urban environment in recent decades. The main images of the holiday were identified and described, as well as the features of their holding in modern urban conditions. The main attention of the mass media was focused on theatrical performances related to the theme of Christmas. Russian ethno-cultural centers held Christmas events, where carols were performed, a Christmas story contest was organized, and thematic conversations about the birth of Jesus Christ were held. Special emphasis in the media was placed on the organization and holding of the Russian Christmas Ball in Chisinau. This event is also a reconstruction of balls that took place in the XIX century. Information technologies have contributed to the emergence of new forms of information presentation. One of these forms was the holding of master classes on making Christmas wreaths to decorate the festive table on video hosting sites.

scholarly journals Crimean Identity in the Media Presentation of the Region

2019 ◽  
Vol 8 (2) ◽  
pp. 373-387
Author(s):  
Lyudmila Yegorova
Keyword(s):  
Mass Media ◽  
Public Space ◽  
Regional Identity ◽  
Russian Language ◽  
Historical Event ◽  
Self Identity ◽  
Media Presentation ◽  
The Media ◽  
Media Texts ◽  
The Republic

The author proposes a new approach to studying regionology, an actively emerging area of research that examines laws of functioning of a region in terms of geographical, geopolitical, geo-economic, information and historical-cultural factors. This approach lies in coordinating the theory of regionality with real facts of a certain territory media history in its dynamic characteristics displayed in media texts. The author points out that active forming of the Crimean identity is a result of the ideas of the Russian world as a uniting factor. The identity features of those who live in the peninsula manifest themselves by the formula “We are Crimean” regardless of a person’s nationality. The identity features of the Crimean people are also determined by the role of the Russian language as an integrative field of communication for the living together representatives of different cultures. Regional mass media have a significant impact on shaping a regional worldview. Applying discourse analysis to the Crimean printed texts the author demonstrates peculiarities of media constructing of the Crimean identity involving geographical, historical, cultural and personal themes. The analysis carried out allows one to conclude that the Crimean (regional) identity corresponds to the professional identity of the journalists who work in the region. This is confirmed by the main regional themes being broadcast by the most popular regional mass media. The Crimean society is a specific regional polyethnic environment formed as the result of long-term and complex cultural and historical development. Characteristics of the key events representation in public space determine their collective comprehension. The regional mass media of the Republic of Crimea through the media texts draw the audience’s attention primarily to the attributes of the unified mentality. It is important that now when several years have passed after the Crimea joined Russia it is the time to interpret this historical event to build a complex hierarchically ordered system of the peninsula citizens’ self-identity.

scholarly journals Gender aspects of employment in Russian mass media: impact of socio-political context and information technologies

POPULATION ◽  
2020 ◽  
Vol 23 (2) ◽  
pp. 149-160
Author(s):  
Olga A. Aleksandrova ◽  
Zoya A. Khotkina ◽  
Yulia V. Burdastova ◽  
Yulia S. Nenakhova
Keyword(s):  
Gender Discrimination ◽  
Information Technologies ◽  
Social Protection ◽  
Structured Interviews ◽  
Administrative Positions ◽  
Internet Resources ◽  
Global Trend ◽  
Russian Media ◽  
Professional Self ◽  
The Media

The article presents the results of a study of employment in the Russian media. Given the global trend of feminization of the media, the issues of professional self-realization, salary and career growth were analyzed through the prism of gender. The research tools included, firstly, a mass questionnaire of media workers holding both creative and administrative positions; secondly, a series of in-depth structured interviews with experts experienced in working as journalists and editors-in-chief; heads of journalistic associations; owners and founders of publications; heads of HR services of media structures; and thirdly, analysis of statistics relating to the editorial corps of editions at the municipal, regional and national levels — in the latter case the data on leading news agencies and Internet resources were analyzed. The study confirmed the trend of feminization, which is based on the socio-political (reducing the influence of the media and, consequently, lower salaries) and technological aspects (spread of information technology, forcing traditional media to compete with social media, saving on staff and reducing the quality of materials). Dissatisfied with the decline in income and in the prestige of the profession men were replaced by women, that was facilitated by a marked increase in the accessibility of journalistic education. The size of salaries depends on decisiveness of the media, on region, and also on the topics that a journalist is engaged in; in general, the willingness of women to work for a lower salary is forced. Precarious employment that is widespread in the industry deprives workers of social protection, while most of them are young women. The article examines the so-called “glass ceilings”: the more influential the media, the less often it is led by a woman. At the same time, only a quarter of the respondents acknowledge the presence of gender discrimination in their industry, and most of them are women. This is partly due to the prevalence among journalists of both sexes of traditional ideas about the distribution of the social roles of men and women in family and in society.

Mediadiscourse and Communication in Society

2019 ◽  
Vol 8 (5) ◽  
pp. 53-56
Author(s):  
Е. Гнездилова ◽  
E. Gnezdilova
Keyword(s):  
Experimental Study ◽  
Public Opinion ◽  
Mass Media ◽  
Media Influence ◽  
Media Discourse ◽  
Discursive Analysis ◽  
The World ◽  
Russian Media ◽  
The Media ◽  
Tools And Techniques

The article discusses the media discourse, analyzes its role in shaping the picture of the world of modern person: the typological features of the media text, the means and techniques of speech impact on the audience are highlighted. In the study of media texts, the author used the method of discursive analysis. As a result of an experimental study, linguistic techniques and means were revealed by which mass media influence the formation of public opinion, control communication in society. After analyzing publications in Russian media, the author comes to the conclusion that many of the linguistic techniques used in socio-political discourse today are mostly manipulative in nature, and are a powerful tool in the information confrontation. The identification of these tools and techniques, their systematization allows us to understand the specifics of the formation of the picture of the world of modern person, especially communication in society.

scholarly journals National mass media as markers of ethnolinguistic identity of Finno-Ugric peoples in Bashkortostan

2018 ◽  
Vol 10 (4) ◽  
pp. 55-66 ◽  
Author(s):  
Fail G. Safin ◽  
Svetlana S. Alekseenko ◽  
Aigul I. Khaliullina
Keyword(s):  
Mass Media ◽  
World View ◽  
National Language ◽  
Postal Service ◽  
Native Languages ◽  
Ethnolinguistic Identity ◽  
Republic Of Bashkortostan ◽  
The Press ◽  
Language Needs ◽  
The Republic

Subscription to periodicals indirectly shows the ethnolinguistic identity of the population, as in order to meet ethno-cultural needs individuals give preference to that Mass media which is closer to them by the language and world-view. Along with the regional and republican newspapers and magazines published in Bashkortostan, the Finno-Ugric peoples actively take in periodicals from the neighboring Republics, which makes it possible to meet ethnic, cultural and national language needs more widely. The article is based on the materials from the archive of the Ufa Federal Postal Service of the Republic of Bashkortostan,a branch of “Post of Russia”, as well as data from the Press Agency of the Republic of Bashkortostan. It makes an attempt to explore the national cultural needs of the Finno-Ugric peoples in the field of printed Press. The work is based on statistical data, including the current archives of Press and Media Agency of the Republic of Bashkortostan, Federal postal service of the Republic of Bashkortostan, as well as the results of population censuses. The principle of historicism, statistical and systematic approaches make the theoretical basis of the research. In Bashkortostan newspapers for the Mari population are published in the Mari language in two districts – Mishkinskiy and Kaltasinskiy, with 71,5 and 45,9 % of the Mari population according to 2010 census. In Tatyshlinskiy district with 21,5 % of Udmurt population, there is one regional newspaper in the Udmurt language. Taking into account the needs of the Mari population of the Republic, since 1991 the Republican newspaper “Cholman” (“Kama”) has been published in the Mari language. Since 1999 there has been another newspaper with Republican circulation in the Udmurt language – “Oshmes”. Newspapers and magazines in the Mordovian language are not published in Bashkortostan. The Mordovian population subscribes periodicals from the Republic of Mordovia. The promotion of subscriptions in the Finno-Ugric languages in the Republic would contribute to the further preservation and development of native languages and strengthening the ethnic identity of the Finno-Ugric population in Bashkortostan.

scholarly journals Contemporary mass media: a journalist’s responsibility

2019 ◽  
pp. 1-12
Author(s):  
Viktor Ivanovich Shahovsky
Keyword(s):  
Mass Media ◽  
Quality Of Information ◽  
New Information ◽  
Contemporary Work ◽  
Russian Media ◽  
The Media ◽  
Information Materials ◽  
Definition Of ◽  
Information Consumers

The article views a circle of issues connected with the responsibility of contemporary work of media for the quality of information. The metalanguage actual for the new Russian media sphere is generalized. All types of up-to-date information resources are viewed and classified. The types and forms of their content variation are analysed. Special attention is paid to a new information phenomenon – infonoise – whose harmful nature is revealed. Among intended and unintended fluctuations of the language norm there is a process of constructing createmes as a means of communicative freedom, expressivisation and emotionalisation of the media discourse. The journalists are reminded of their responsibility for the quality of information presented to the public. A most significant definition of responsibility including all its necessary notional specifiers is introduced. The absence of these specifiers is illustrated in the information materials, which impedes adequate understanding of them by the mass media consumers and does not lead to the unified reflection. It is stated that the most important of these specifiers is the truthfulness of information. Special attention is paid to the ecological risks of the irresponsibility of some journalists in regard to their fishing, transmitting and broadcasting low-quality information. Emphasis is put on the fact that the practice of journalists represents a specific communicative sphere, which often disorients information consumers. This fact is mostly obvious in connection with incompliance of mass media in a common methodology of presenting information, which has resulted in destruction of the dialogue function of mass media: only the Internet still preserves this function. Highlighted is the role of the language in creating linguistic reality as opposed to the objective one.

scholarly journals THE ABAZIN LANGUAGE: HISTORY AND PRESENT TIME

2021 ◽  
Vol 71 (2) ◽  
pp. 90-98
Author(s):  
Makka S.-G. Albogachiyeva ◽  
Keyword(s):  
Information Technologies ◽  
Functional Change ◽  
Significant Loss ◽  
National Language ◽  
Language History ◽  
Current State ◽  
Original Culture ◽  
The World ◽  
The Republic ◽  
The 19Th Century

The article analyzes the prerequisites and the main causes and factors that influenced the current state of the Abazin language. Various processes related to the preservation of the national language are ongoing in Abaza society. Russia’s modern abazins live compactly in the Abazinsky district of Karachay-Cherkessia, they are one of the five title nations of the republic. However, their significant part left homeland in the middle of the 19th century and emigrated to the Ottoman Empire. As a result of this relocation, the abazins found themselves scattered around various parts of the world. The absence of their own writing and life in a foreign cultural environment led to a significant loss of the communicative properties of the Abazin language. Many factors influenced the functional change of the language — political, socio-economic, cultural, etc. At the turn of the 20th–21st centuries, realizing that the native language is on the verge of extinction, the abazins started vigorous activity to preserve the language, uniting the efforts of not only those living in the Russian Federation, but also fellow tribesmen from other countries of the world. This was facilitated by the holding of the World Abkhaz-Abazi Congress and the creation of other public organizations aimed at preserving national culture and language. These processes are gaining strength thanks to information technologies that allow not only broadcasting, but also seeing the interlocutor and communicating with him. Native speakers can teach the Abazin language to anyone, regardless of where they live. Thus, modern abazins use all available resources to preserve their original culture.

scholarly journals The Russian language functioning outside Russia: specifics of using the «national» type of language

2021 ◽  
Vol 3 (26) ◽  
pp. 101-106
Author(s):  
Mariya E. Avakyan ◽  
Keyword(s):  
Cultural Values ◽  
Social Institution ◽  
Russian Language ◽  
National Language ◽  
Linguistic Features ◽  
The Social ◽  
The Media ◽  
The Russian Federation ◽  
The Republic ◽  
The Russian Language

The article examines functioning of the Russian language outside the Russian Federation: the peculiarities of the «national» Russian language in the Republic of Armenia, the concept of this term itself, the significance of using Russian in the media, overlapping national features. The main characteristics of the «national» Russian language outside Russia are considered to be as follows: the language is seen as an «advocate» of necessary national ideas and a real opportunity to transmit national ideas, thoughts, messages and information in a language of international communication. The development of the social institution of the «national language» in the future will largely determine the preservation of national cultural, educational as well as political and economic unity with Russia. We should not forget that professional journalistic activity is, first and foremost, a verbal activity. And the professional culture of journalists depends on how well they master the language. The linguistic features of the Russian-language media in Armenia present a rather broad spectrum of issues possible and relevant for consideration. The national variant is a certain form of adapting the classical literary language to the traditions and cultural values, to the urgent needs of a particular nation, thus becoming a special form of functioning of the language common for the nation.

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