Sales and marketing

1988 ◽  
Vol 2 (47) ◽  
pp. 16-16
Keyword(s):  
Sales And Marketing

PENGARUH PEMASARAN LANGSUNG TERHADAP PERILAKU KONSUMEN BISNIS MENGGUNAKAN MEETING PACKAGE DI GRAND TJOKRO HOTEL BANDUNG

2019 ◽  
Vol 3 (2) ◽  
pp. 96-110
Author(s):  
Dian Candra Fatihah ◽  
Dewi Rani Desmawati
Keyword(s):  
Consumer Behavior ◽  
Quantitative Methods ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Sales And Marketing ◽  
Strong Relation

This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.

Constructing New Product Development for the DC Cooling Fan Industry: ISO/TS16949 Procedures

2013 ◽  
Vol 470 ◽  
pp. 392-395
Author(s):  
Tzu Chuan Chou ◽  
Sheng Hsiung Wu ◽  
Ming Hung Shu
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Developmental Process ◽  
New Product ◽  
Management Tools ◽  
Market Shares ◽  
Sales And Marketing ◽  
Wide Range ◽  
Cooling Fans ◽  
Customer Services

Applications of DC cooling fans in auto electronics cover a wide range of areas. Since they all need to meet the requirement of the clients in providing customized products, many product combinations have been developed. In the past, when DC cooling fans manufacturers have not implemented the requirements of TS16949 and the core tools, their developmental process could only meet the spirit of process-orientation suggested by ISO9001. There was an obvious deficiency in terms of the quality management tools during the development and manufacturing processes, as well as the development information that should be produced; therefore, they were unable to meet the requirements of TS16949. This study constructs a new product development (NPD) procedure through the application of the five core tools that meets the requirements of TS16949, and satisfies the characteristics of the DC cooling fans industry. With this process, the Taiwanese DC cooling fans industry can effectively control the entire production process, from sales and marketing, R&D, manufacturing, to customer services. Moreover, the manufacturers could not only elevate their ability to self-manage, but also meet the requirements and gain market shares in the international automobile supply chain.

Tobacco sales and marketing within 100 yards of schools in Ahmedabad City, India

Public Health ◽  
2013 ◽  
Vol 127 (5) ◽  
pp. 442-448 ◽  
Author(s):  
J.L. Elf ◽  
B. Modi ◽  
F. Stillman ◽  
P. Dave ◽  
B. Apelberg
Keyword(s):  
Tobacco Sales ◽  
Sales And Marketing

FDA’s reduced exposure marketing order for IQOS: why it is not a reliable global model

2021 ◽  
pp. tobaccocontrol-2020-056316
Author(s):  
Lauren Kass Lempert ◽  
Stella Bialous ◽  
Stanton Glantz
Keyword(s):  
Public Relations ◽  
Tobacco Control ◽  
Scientific Evidence ◽  
Tobacco Product ◽  
Tobacco Products ◽  
Sales And Marketing ◽  
Philip Morris ◽  
The Us ◽  
The Usa ◽  
The Difference

The US Food and Drug Administration (FDA) issued orders in July 2020 authorising Philip Morris Products S.A. to market its heated tobacco product (HTP) IQOS inside the USA with claims that it reduces exposure to some dangerous substances. FDA’s ‘reduced-exposure’ orders explicitly prohibit the marketing of IQOS with claims that IQOS will reduce harm or the risk of tobacco-related diseases. Under US law, FDA’s IQOS orders are problematic because FDA disregarded valid scientific evidence that IQOS increases exposure to other dangerous toxins and that Philip Morris Products S.A. failed to demonstrate that consumers understand the difference between reduced-exposure and reduced-harm claims. Unfortunately, both ‘reduced-exposure’ and ‘reduced-harm’ are classified as ‘modified risk tobacco products’ under US law. Exploiting this confusion, Philip Morris International used the FDA decision as the basis for marketing and public relations campaigns outside the USA to press governments to reverse policies that ban or regulate the sales and marketing of HTPs, including IQOS. Parties to the WHO Framework Convention on Tobacco Control should reject tobacco companies’ unsubstantiated explicit or implied claims of reduced harm associated with HTPs and resist Philip Morris International’s and other companies’ calls to relax HTP regulations based on the FDA’s actions. Instead, parties should adopt policies aligned with the Framework Convention on Tobacco Control when dealing with HTPs and other novel tobacco products.

When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

2021 ◽  
Vol 10 (S1) ◽  
pp. S14-S17
Author(s):  
Clinton Warren
Keyword(s):  
Design Thinking ◽  
University Of Minnesota ◽  
Athletic Department ◽  
Ticket Sales ◽  
Sales And Marketing ◽  
Group Interviews ◽  
Spectator Attendance ◽  
The University

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

scholarly journals The alternative “Marketing Revolution”

2016 ◽  
Vol 8 (2) ◽  
pp. 308-334 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Sales Force ◽  
Marketing Management ◽  
Close Reading ◽  
Content Type ◽  
Sales Force Management ◽  
Sales And Marketing

Purpose This paper reviews the contributions of Harry Tosdal, a pioneer of sales and marketing management. It serves to puncture a variety of marketing myths and illuminate a completely neglected concept of the consumer. Design/methodology/approach This account is based on a close reading of Tosdal’s publications. Findings Tosdal articulated a highly nuanced interpretation of marketing management, market research and sales force management. Each of these elements was keyed into fostering goodwill between firm and customer. Perhaps most importantly, he provides a counterpoint to the idea that the consumer is sovereign in the marketplace. Instead, he makes a case that the ontology of the market is riven by compromise. Originality/value This paper highlights the concept of the compromising consumer. Arguably, this is a much more empirically realistic conception of the agency we possess in the marketplace than the idea that we move markets in ways absolutely consistent with our desires.

SALES AND MARKETING OF N-VIRO SOIL, AN EQ ALKALINE STABILIZED BIOSOLIDS PRODUCT

2001 ◽  
Vol 2001 (1) ◽  
pp. 526-532
Author(s):  
Terry J. Logan ◽  
Cindy Drill ◽  
William Myer ◽  
Brian Ball
Keyword(s):  
Sales And Marketing

The Manufacture of a New Generation of Headlamp Reflectors

1985 ◽  
Vol 199 (3) ◽  
pp. 181-188 ◽  
Author(s):  
J F Monk ◽  
L S Morgan
Keyword(s):  
Product Design ◽  
Production Engineering ◽  
Engineering Product ◽  
Factory Production ◽  
Sales And Marketing ◽  
Business Functions ◽  
Production Research ◽  
Material Process ◽  
New Generation ◽  
Marketing Material

This paper reviews the development and implementation of a radically new manufacturing system for the production of advanced automobile headlamp reflectors using a thermosetting plastics material. The new system has replaced the traditional method which involved pressed and fabricated steel reflectors. This project has required wide ranging interaction of many business functions. They include sales and marketing, material process and production research and development, product design and development, and factory production engineering. Product design in particular has benefited from the improved optical performance of the new reflectors, providing beams of a higher photometric output and having a more closely defined pattern. This has been achieved whilst product quality, durability and competitiveness have been improved. In addition, the high aspect ratio headlamps made possible by the plastics reflectors have allowed lower vehicle bonnet designs, resulting in lower coefficients of drag and thus improved fuel economy.

Interfacing and customer-facing: Sales and marketing selling centers

2019 ◽  
Vol 77 ◽  
pp. 41-56 ◽  
Author(s):  
Jeff S. Johnson ◽  
Joseph M. Matthes ◽  
Scott B. Friend
Keyword(s):  
Sales And Marketing
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