Tobacco sales and marketing within 100 yards of schools in Ahmedabad City, India

This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.

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Constructing New Product Development for the DC Cooling Fan Industry: ISO/TS16949 Procedures

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.470.392 ◽

2013 ◽

Vol 470 ◽

pp. 392-395

Author(s):

Tzu Chuan Chou ◽

Sheng Hsiung Wu ◽

Ming Hung Shu

Keyword(s):

Product Development ◽

New Product Development ◽

Developmental Process ◽

New Product ◽

Management Tools ◽

Market Shares ◽

Sales And Marketing ◽

Wide Range ◽

Cooling Fans ◽

Customer Services

Applications of DC cooling fans in auto electronics cover a wide range of areas. Since they all need to meet the requirement of the clients in providing customized products, many product combinations have been developed. In the past, when DC cooling fans manufacturers have not implemented the requirements of TS16949 and the core tools, their developmental process could only meet the spirit of process-orientation suggested by ISO9001. There was an obvious deficiency in terms of the quality management tools during the development and manufacturing processes, as well as the development information that should be produced; therefore, they were unable to meet the requirements of TS16949. This study constructs a new product development (NPD) procedure through the application of the five core tools that meets the requirements of TS16949, and satisfies the characteristics of the DC cooling fans industry. With this process, the Taiwanese DC cooling fans industry can effectively control the entire production process, from sales and marketing, R&D, manufacturing, to customer services. Moreover, the manufacturers could not only elevate their ability to self-manage, but also meet the requirements and gain market shares in the international automobile supply chain.

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FDA’s reduced exposure marketing order for IQOS: why it is not a reliable global model

Tobacco Control ◽

10.1136/tobaccocontrol-2020-056316 ◽

2021 ◽

pp. tobaccocontrol-2020-056316

Author(s):

Lauren Kass Lempert ◽

Stella Bialous ◽

Stanton Glantz

Keyword(s):

Public Relations ◽

Tobacco Control ◽

Scientific Evidence ◽

Tobacco Product ◽

Tobacco Products ◽

Sales And Marketing ◽

Philip Morris ◽

The Us ◽

The Usa ◽

The Difference

The US Food and Drug Administration (FDA) issued orders in July 2020 authorising Philip Morris Products S.A. to market its heated tobacco product (HTP) IQOS inside the USA with claims that it reduces exposure to some dangerous substances. FDA’s ‘reduced-exposure’ orders explicitly prohibit the marketing of IQOS with claims that IQOS will reduce harm or the risk of tobacco-related diseases. Under US law, FDA’s IQOS orders are problematic because FDA disregarded valid scientific evidence that IQOS increases exposure to other dangerous toxins and that Philip Morris Products S.A. failed to demonstrate that consumers understand the difference between reduced-exposure and reduced-harm claims. Unfortunately, both ‘reduced-exposure’ and ‘reduced-harm’ are classified as ‘modified risk tobacco products’ under US law. Exploiting this confusion, Philip Morris International used the FDA decision as the basis for marketing and public relations campaigns outside the USA to press governments to reverse policies that ban or regulate the sales and marketing of HTPs, including IQOS. Parties to the WHO Framework Convention on Tobacco Control should reject tobacco companies’ unsubstantiated explicit or implied claims of reduced harm associated with HTPs and resist Philip Morris International’s and other companies’ calls to relax HTP regulations based on the FDA’s actions. Instead, parties should adopt policies aligned with the Framework Convention on Tobacco Control when dealing with HTPs and other novel tobacco products.

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When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

Case Studies in Sport Management ◽

10.1123/cssm.2021-0009 ◽

2021 ◽

Vol 10 (S1) ◽

pp. S14-S17

Author(s):

Clinton Warren

Keyword(s):

Design Thinking ◽

University Of Minnesota ◽

Athletic Department ◽

Ticket Sales ◽

Sales And Marketing ◽

Group Interviews ◽

Spectator Attendance ◽

The University

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

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What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

Marketing Science ◽

10.1287/mksc.2021.1299 ◽

2021 ◽

Author(s):

Ali Goli ◽

Pradeep K. Chintagunta

Keyword(s):

Product Category ◽

Spillover Effects ◽

Extensive Margin ◽

Tobacco Sales ◽

The Cross

The paper measures the cross-category spillover effects of a retailer changing its assortment at the extensive margin (by dropping an entire category from its portfolio) on the outcomes for its rivals in the industry.

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The EVALI outbreak and tobacco sales in the USA, 2014–2020

Tobacco Control ◽

10.1136/tobaccocontrol-2021-056807 ◽

2021 ◽

pp. tobaccocontrol-2021-056807

Author(s):

Alex C Liber ◽

Zachary Cahn ◽

Megan C Diaz ◽

Emily Donovan ◽

Donna Vallone ◽

...

Keyword(s):

Electronic Cigarettes ◽

State Level ◽

Product Distribution ◽

Us States ◽

Regulatory Policies ◽

Tobacco Sales ◽

Panel Regressions ◽

The Usa ◽

The Impact ◽

Total Sales

BackgroundThe E-cigarette, or Vaping Product-Use Associated Lung Injury (EVALI) Outbreak of 2019 hospitalised thousands and killed dozens of people in the USA and raised perceptions of the dangers posed to health by electronic cigarettes (e-cigarettes). These illnesses along with continued increases in youth vaping rates lead to the passage of many state and federal laws intended to curtail the sale of flavoured e-cigarettes. Little is known about the impact of these events on US e-cigarette and cigarette retail sales.MethodsUsing Nielsen Scantrack sales data from January 2014 to January 2020 for 23 US states, we evaluate the effect of the EVALI outbreak. First-differenced state-panel regressions tracking unit sales of total-level and category-level e-cigarettes and cigarette sales controlling for price, Tobacco 21 policy coverage, product distribution, seasonality, EVALI-attributable deaths, and state-level e-cigarette policies affecting the availability of e-cigarettes (non-tobacco flavoured and total) were employed.ResultsDollar sales of e-cigarettes declined 29% from their pre-EVALI peak by January 2020. Total sales of e-cigarettes declined in response to EVALI deaths and the total e-cigarette sales ban put in place in Massachusetts adopted in its wake. Cigarette sales were largely unchanged by either the direct or indirect policy effects of the EVALI outbreak, except for in Massachusetts, where cigarette sales—particularly those smoked by young people—rose temporarily after a total ban on e-cigarette sales.ConclusionSales of e-cigarettes declined in response to the EVALI outbreak and from the most restrictive regulatory policies that were adopted in response, while sales of cigarettes were affected less.

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Sources of flavoured e-cigarettes among California youth and young adults: associations with local flavoured tobacco sales restrictions

Tobacco Control ◽

10.1136/tobaccocontrol-2020-056455 ◽

2021 ◽

pp. tobaccocontrol-2020-056455

Author(s):

Shivani Mathur Gaiha ◽

Lisa Henriksen ◽

Bonnie Halpern-Felsher ◽

Todd Rogers ◽

Ashley L Feld ◽

...

Keyword(s):

Young Adult ◽

Online Survey ◽

Multilevel Models ◽

Individual Characteristics ◽

Age Group ◽

The Past ◽

Tobacco Sales ◽

Youth And Young Adults ◽

Local Law ◽

Online Sources

PurposeThis study compares access to flavoured JUUL and other e-cigarettes from retail, online and social sources among underage and young adult e-cigarette users who live in California jurisdictions that restrict sales of flavoured tobacco with the rest of the state.MethodsAn online survey used social media advertisements to recruit participants (n=3075, ages 15–29) who lived in one of nine jurisdictions that restrict sales (n=1539) or in the rest of state, and oversampled flavoured tobacco users. Focusing on past-month e-cigarette users (n=908), multilevel models tested whether access to flavoured JUUL and other e-cigarettes from retail, online and social sources differed by local law (yes/no) and age group (15–20 or older), controlling for other individual characteristics.ResultsThe percent of underage users who obtained flavoured JUUL and other e-cigarettes in the past month was 33.6% and 31.2% from retail, 11.6% and 12.7% online, and 76.0% and 70.9% from social sources, respectively. Compared with underage and young adult users in the rest of California, those in localities that restrict the sales of flavoured tobacco were less likely to obtain flavoured JUUL from retail sources (Adjusted OR=0.54, 95% CI 0.36 to 0.80), but more likely to obtain it from social sources (Adjusted OR=1.55, 95% CI 1.02 to 2.35). The same pattern was observed for other brands of flavoured e-cigarettes.ConclusionAlthough local laws may reduce access to flavoured e-cigarettes from retail sources, more comprehensive state or federal restrictions are recommended to close the loopholes for online sources. Dedicated efforts to curtail access from social sources are needed.

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