scholarly journals Study of Socioeconomic Profile of Paddy Farmers Adopting Alternate Wetting and Drying (AWD) Technology in Odisha, India

2020 ◽  
pp. 51-56
Author(s):  
Bibhu Prasad Dutta ◽  
Amit Mishra ◽  
Aditya Prasad Kanungo
Keyword(s):  
Mass Media ◽  
Social Participation ◽  
Low Cost ◽  
New Technology ◽  
Media Exposure ◽  
Wetting And Drying ◽  
Alternate Wetting And Drying ◽  
Socioeconomic Profile ◽  
High Level ◽  
Mass Media Exposure

The study was conducted in Puri District of Odisha, India along with the introduction of a new technology Alternate Wetting and Drying (AWD) in Rabi 2015. AWD was a very low cost water saving technology and farmers were made aware about it in the selected study area in nine villages, three in each three blocks of Puri district. The selected 144 farmers, 16 from each village who had adopted AWD were interviewed through a pretested interview schedule. 15 variables were taken to assess the socioeconomic profile of the farmers. The variables were quantified in terms of frequency and percentage. Respondents were categorized with respect to variables like social participation, cosmopoliteness, mass media exposure, extension participation, extension contact, progressiveness and scientific orientation on the basis of mean score and Standard Deviation The study revealed that majority (57.63%) of respondents belonged to middle aged category, maximum of 44 respondents (30.5%) having primary level education, majority (68%) of the respondents were marginal farmers, majority (78%) of respondents had high level of social participation, there was homogeneity among extension participation, average annual income, extension contact, mass media exposure, social participation and heterogeneity among all other variables.

PENGARUH TERPAAN PARIWISATA DAN MEDIA MASSA TERHADAP PRESTASI BELAJAR PESERTA DIDIK MTSN PANGANDARAN KABUPATEN CIAMIS

2013 ◽  
Vol 11 (2) ◽  
pp. 247
Author(s):  
Patimah Patimah
Keyword(s):  
Student Achievement ◽  
Mass Media ◽  
Learning Outcomes ◽  
Social Environment ◽  
Media Exposure ◽  
Student Learning Outcomes ◽  
Significant Difference ◽  
High Level ◽  
Mass Media Exposure ◽  
High Range

Abstract: The tourism resort as a social environment and mass media as a non- social environment will affect student learning outcomes. Studies on those effects on learning achievement seem to be essential to do. By employing descriptive and explanatory methods, this study attempted to investigate the influence of tourism and mass media exposure on student achievement. The results showed that firstly, the average exposure to tourism was at a high level with the score of 144 laid on the high range of 138-160; secondly, mass media exposure was in the rate of high level with the score of 141  between the range of 138-160 (high); thirdly, student achievement on average was at a moderate level with the score of 75 laid between the range of 56-75 (moderate); the fourth, there was any significant effect of tourism exposure on student achievement at the high level with the value of r = 0.66 ranging between .61 to .80 (high); the fifth, there was any significant effect of mass media exposure on student achievement at the high level with the value of r = 0.71 ranging between .61 to 0 , 80 (high); the sixth, a significant difference between mass media and tourism exposures on student achievement was at the high level of closeness with the score value of r = 0.75 laid between 0.61 to 0.80 (high). امهيرثأت امله  -ةيعامتجلاا يرغ ةئيبلاك - ملاعلاا لئاسوو - ةيعامتجلاا ةئيبلاك - ةيحايسلا ةئيبلا :صخلم اذه فشتكا .اباّ ذج اعوضوم بلاطلا ملعت ةجيتن ىلع امهيرثأت في ةساردلا نوكتو .بلاطلا ملعت ةجيتن ىلع ةجيتن ىلع )اعم(  ملاعلإا لئاسوو يحايسلا روهظلا يرثأت ىدم ينايبلاو يفيكلا ثحبلا بولسأب – ثحبلا ةجيتنلاب ةيلاعلا ةجردلا في ةلداعلماب ةيحايسلا ةباصلإا تناك )1 : ةيلاتلا جئاتنلاب ةساردلا تتأو .بلاطلا ملعت 141ةميقلاب ةيلاعلا ةجردلا في ةلداعلماب ملاعلإا لئاسو ةباصإ تناك )2 .)ةيلاع( 160-138 ينب نوكت 144 ينب نوكت 75 ةميقلاب ةطسوتلما ةجردلا في نوكي ةلداعلماب بلاطلا زانجإ )3. )ةيلاع( 160-138 ينب نوكت ةجردلا في بلاطلا ملعت زانجإ ىلع ةيحايسلا ةباصلإا نم ىنعم وذ يرثأتلا دجوي )4 .)ةطسوتم( 75-56 لئاسو ةباصإ نم ىنعم وذ يرثأتلا دجوي )5 ،)ةيلاع(  0,80-0,61 ينب نوكت  0,66 = r ةميقلاب ةيلاعلا ، )ةيلاع(  0,80-0,61 ينب نوكت 0,71 =r ةميقلاب ةيلاعلا ةجردلا في بلاطلا ملعت زانجإ ىلع ملاعلإا ةجردلا في بلاطلا ملعت زانجإ ىلع )اعم( ملاعلإا لئاسو و ةيحايسلا ةباصلإا ينب ىنعم وذ يرثأتلا دجوي )6.)ةيلاع( 0,80 – 0,61 ينب نوكت  075=r ةميقلاب ةيلاعلا

Hong Kong's Problematic Democratic Transition: Power Dependency or Business Hegemony?

2000 ◽  
Vol 59 (2) ◽  
pp. 359-381 ◽  
Author(s):  
Alvin Y. So
Keyword(s):  
Hong Kong ◽  
Middle Class ◽  
Mass Media ◽  
Political Development ◽  
Socioeconomic Development ◽  
Democratic Transition ◽  
Media Exposure ◽  
The 1960S ◽  
High Level ◽  
Mass Media Exposure

Hong Kongs Political Development since the 1960s has seemed to indicate bright prospects for democratization, since Hong Kong had attained most of the “prerequisites” for democratization (Lipset 1994). Hong Kong had considerable wealth and a rising middle class, no extreme or intolerable inequalities, and a high level of socioeconomic development. According to the wealth explanation of Lipset (1959) and Huntington (1984), Hong Kong's robust economy should make possible high levels of urbanization, industrialization, education, literacy, and mass media exposure, all of which are conducive to democracy.

scholarly journals Relationship between Profile Characteristics and Perception of Rural Youth towards Agriculture as an Occupation

2020 ◽  
pp. 40-46
Author(s):  
M. A. Vihari ◽  
M. S. Rao ◽  
T. Gopi Krishna ◽  
M. Martin Luther
Keyword(s):  
Mass Media ◽  
Marital Status ◽  
Social Participation ◽  
Linear Regression Analysis ◽  
Media Exposure ◽  
Rural Youth ◽  
Family Type ◽  
Economic Motivation ◽  
Profile Characteristics ◽  
Mass Media Exposure

In the present study the relationship between profile characteristics of rural youth and the perception towards agriculture were discussed. The results revealed that scientific orientation was positively significant with the perception. Marital status, Land holding, Family type, Extension contact, Social participation, Mass media exposure, Economic motivation, Risk orientation Achievement motivation of rural youth were positively significant with the perception. On the other side, the variables like Annual income, Size of family, Occupation were found to be positively non-significant related with the perception of rural youth, whereas education was found to be negatively non-significant with the perception. The multiple linear regression analysis shows that marital status, land holding, size of family, family type, social participation, mass media exposure, economic motivation and risk orientation significantly contributed their perception towards agriculture as an occupation.

scholarly journals Farmers’ knowledge and adoption level on goat healthcare management practices in selected areas of India

2017 ◽  
Vol 46 (2) ◽  
pp. 95-101 ◽  
Author(s):  
R Roy ◽  
R Tiwari
Keyword(s):  
Mass Media ◽  
Social Participation ◽  
Management Practices ◽  
Media Exposure ◽  
Healthcare Management ◽  
Flock Size ◽  
Knowledge Level ◽  
Contributing Factors ◽  
Interpersonal Contact ◽  
Mass Media Exposure

The study was taken up with the objective to find out the factors effecting knowledge and adoption of goat owners in healthcare management practices. The study was purposively conducted in West Bengal and Uttar Pradesh due to its high population and two highest goat meat producing states in the country. In all, 180 respondents were randomly selected for the study. The study revealed that majority of the goat owners had knowledge on different healthcare management practices but in respect to extent of adoption of these practices, it was found low. The study shows that majority of the goat owners had medium level of knowledge about healthcare management practices. The study also shows that education, landholding, mass media exposure, formal interpersonal contact and social participation are significantly and positively correlated with knowledge level whereas education, landholding, knowledge level, mass media exposure, formal interpersonal contact and social participation are significantly and positively correlated with adoption index of the goat owners in healthcare management practices. The study further reveals that mass media exposure, education, informal interpersonal contact, landholding and flock size were the main contributing factors to farmers’ knowledge level in healthcare management practices whereas knowledge level in healthcare management practices, formal interpersonal contact, flock size and farming experience were the main contributing factors to farmers’ adoption index in healthcare management practices. Thus, a holistic extension approach for goat owners needs to be taken up considering all the factors which can enhance the knowledge level in improved healthcare management practices resulting in adoption of these improved practices so that they can prevent morbidity and mortality in their farm and thereby reduce economic losses.Bang. J. Anim. Sci. 2017. 46 (2): 95-101

scholarly journals Correlation analysis for adoption studies of rice growers in district Baramulla of Kashmir Division, India

2020 ◽  
Vol 12 (2) ◽  
pp. 98-100
Author(s):  
Maddina Sreekanth ◽  
Quadri Javeed Ahmad Peer ◽  
Sajad.A. Saraf ◽  
N. A. Ganai
Keyword(s):  
Mass Media ◽  
Correlation Analysis ◽  
Social Participation ◽  
Media Exposure ◽  
Sampling Technique ◽  
Systematic Sampling ◽  
Annual Income ◽  
Adoption Studies ◽  
Adoption Level ◽  
Mass Media Exposure

This study about the correlation analysis for adoption and knowledge of rice growers was carried in 12 randomly selected villages of 3 tehsils prominently growing rice of district Baramulla of J&K state. After multi-stage random 10 rice growers from each village were selected randomly and systematic sampling technique a sample of 120 rice farmers was drawn.  It was found that Knowledge were found positively correlated with Education (0.449) Occupation (0.356), Social participation (0.205), annual income (0.229), Mass media exposure (0.375), Extension contacts (0.219) and Scientific orientation (0.341) and Adoption were  also found positively correlated with Education (0.447) Occupation (0.348), Social participation (0.301), Annual income (0.243), Mass media exposure (0.309), Extension contacts (0.243) and Scientific orientation (0.338) whereas Age, Family size, Land holding and Farming experience have no significance with knowledge and adoption level of famers. The significance at 0.01 level of variables like Education, Occupation, Social Participation, Annual income, Mass Media Exposure, Extension contacts and Scientific Orientation with dependent variable Knowledge and adoption level of rice growers. The results of the study indicated that these selected variables might play a very important role in increasing the Knowledge and adoption level of the package of practices by rice growers of Kashmir Division.

scholarly journals Association between media exposure and family planning in Myanmar and Philippines: evidence from nationally representative survey data

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Pranta Das ◽  
Nandeeta Samad ◽  
Hasan Al Banna ◽  
Temitayo Eniola Sodunke ◽  
John Elvis Hagan ◽  
...  
Keyword(s):  
Family Planning ◽  
Mass Media ◽  
Health Survey ◽  
Unmet Need ◽  
Media Exposure ◽  
The Philippines ◽  
Education Level ◽  
Demographic And Health Survey ◽  
Modern Contraceptive ◽  
Mass Media Exposure

Abstract Background Although women in South Asia and South-east Asia have developed their knowledge regarding modern contraceptive and other family planning techniques, limited information exists on the influence of mass media exposure on the utilization of contraceptives and family planning. The current study examined the association between media exposure and family planning in Myanmar and Philippines. Methods The study analyzed data from the 2017 Philippines National Demographic and Health Survey (NDHS) and 2015–16 Myanmar Demographic and Health Survey (MDHS). Three family planning indicators were considered in this study (i.e., contraceptive use, demand satisfied regarding family planning and unmet need for family planning). A binary logistic regression model was fitted to see the effect of media exposure on each family planning indicator in the presence of covariates such as age group, residence, education level, partner education level, socio-economic status, number of living children, age at first marriage, and working status. Results The prevalence of contraception use was 57.2% in the Philippines and 55.7% in Myanmar. The prevalence of demand satisfied regarding family planning was 70.5 and 67.1% in the Philippines and Myanmar respectively. Unmet need regarding family planning was 16.6% and 19.9% in the Philippines and Myanmar respectively. After adjusting for the covariates, the results showed that women who were exposed to media were more likely to use contraception in Philippines (aOR = 2.24, 95% CI = 1.42–3.54) and Myanmar (aOR 1.39, 95% CI = 1.15–1.67). Media exposure also had a significant positive effect on demand satisfaction regarding family planning in the Philippines (aOR = 2.19, 95% CI = 1.42–3.37) and Myanmar (aOR = 1.34, 95% CI = 1.09–1.64). However, there was no significant association between media exposure and unmet need in both countries. Conclusions The study established a strong association between mass media exposure and the use and demand satisfaction for family planning among married and cohabiting women in Philippines and Myanmar. Using mass media exposure (e.g., local radio, television- electronic; newspapers) to increase both access and usage of contraceptives as well as other family planning methods in these countries could be pivotal towards the attainment of United Nations Sustainable Development Goal 3 (SDG 3) of improving maternal health.

Opinion Leaders and the Mass Media in Rural Egypt: A Reconsideration of the Two-Step Flow of Communications Hypothesis

1971 ◽  
Vol 65 (3) ◽  
pp. 731-740 ◽  
Author(s):  
Iliya F. Harik
Keyword(s):  
Mass Media ◽  
Rural Areas ◽  
Media Exposure ◽  
Opinion Leaders ◽  
Direct Access ◽  
Political Awareness ◽  
Step Flow ◽  
Policy Information ◽  
The Mass Media ◽  
Mass Media Exposure

This study is based on a survey conducted by the author in a rural community in Egypt (a) to determine how mass media messages reach the population, (b) to identify opinion leaders, and (c) to assess the relation between mass media exposure and political awareness.The data from this survey were used to test the two-step flow of communications hypothesis of Lazarsfeld and colleagues and to compare the effects of the mass media and opinion leaders on the public. Analysis of the data did not support the two-step flow of communications hypothesis; instead it was noted that the greater the exposure to the mass media, the more direct is the flow of communications.Opinion leaders reached a smaller and less educated section of the population and were found to be the elected and official representatives of the village organizations rather than shopkeepers, teachers, and clergy. Finally, it was found that opinion leaders were specialized, each conveying policy information relevant to his role in the community. The flow of communications was found to be functional and organized rather than casual and haphazard as is usually the case in transmitting non-functional information.The last part of this article deals with the relation between exposure to the mass media and political awareness. Indices were constructed to give each respondent a score on the degree of exposure to the mass media and another on his level of political awareness. Analysis showed that mass media exposure and political awareness are directly related (r = .53). It was also found that those who had direct access to the mass media were more sensitized to political news than those who had no such access, thus underlining the politicization role of the mass media.Finally, the article compares the degree of correlation between mass media exposure and political awareness with similar correlations obtained in rural areas in Latin America.

scholarly journals The role of mass media exposure on tuberculosis knowledge and attitude among migrant and seasonal farmworkers in Northwest Ethiopia

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Kassahun Alemu Gelaye ◽  
Getu Debalkie ◽  
Tadesse Awoke Ayele ◽  
Sintayehu Daba Wami ◽  
Malede Mequanent Sisay ◽  
...  
Keyword(s):  
Mass Media ◽  
Media Exposure ◽  
Northwest Ethiopia ◽  
Migrant And Seasonal Farmworkers ◽  
Seasonal Farmworkers ◽  
Knowledge And Attitude ◽  
Mass Media Exposure
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