scholarly journals Current Issues of Backpacking Tourism Development: Profile and Characteristics of “Sharecost” and “Opentrip” Tourist

2019 ◽  
pp. 1-12
Author(s):  
Kadek Wiweka ◽  
Suci Sandi Wachyuni ◽  
Sinta Prasintya Simawang ◽  
Pramania Adnyana ◽  
Eka Wihartaty
Keyword(s):  
Product Development ◽  
Study Design ◽  
Tourism Development ◽  
Demographic Characteristics ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Market Segments ◽  
Great Demand ◽  
Ethnographic Approach ◽  
Research Objects

Aims: The backpacker phenomenon has developed so rapidly and more professionally packaged. Currently, there are two types of backpacker activities that are in great demand, such as "Open Trip" and "Share Cost". The purpose of this study is to identify the profile and characteristics of tourists "Open Trip" and "Share Cost", as part of a type of backpacking tour. Study Design: The researcher used an ethnographic approach that was carried out by combining observation techniques, interviews, and participatory questionnaires, which meant researchers followed the opentrip and share cost trips as research objects. Methodology: This approach is carried out by combining observation techniques, interviews, and participatory questionnaires, which means that researchers follow the opentrip and share cost trips as research objects. We included 73 participants each from share cost and opentrip. All participants filled out questionnaires about profiles and their characteristics. Results: This study found that both the method of travel, both opentrip and Sharecost, have many similarities and are grouped in backpacker types. The similarity that occurs lies in the demographic characteristics of tourists in terms of age and work, but there are differences in gender. Whereas from the travel process, there are some technical differences between preparation, when traveling, until after the trip. Conclusions: Where both share cost and opentrip have the characteristics of each market. This information is important for tourism industry players to recognize market segments that are now developing among millennials. This information can then be useful as a reference in determining marketing strategies and product development in accordance with the characteristics of these tourists.

scholarly journals A Study of Tourism Development Influence on QoL – Perceptions of Alishan Indigenous Tribes in Taiwan

2020 ◽  
pp. 9-18
Author(s):  
Hsiao-Ming Chang ◽  
Chiu-Hui Hung ◽  
Yen-Chen Huang Huang
Keyword(s):  
Quality Of Life ◽  
Indigenous Peoples ◽  
Random Sampling ◽  
Tourism Development ◽  
Demographic Variables ◽  
Tourism Industry ◽  
Family Work ◽  
Research Objects ◽  
The Government

The purpose of this study is to analyze the influence of indigenous people’s perceived the quality of life (QoL) on the tribe in the process of tourism development. In the survey, 8 tribes in Alishan were selected as the research objects, and a total of 827 valid questionnaires were collected through random sampling based on the proportion of each tribe's households. After statistical analysis, the findings of this study are as follows: 1. In terms of the influence on QoL, indigenous people’s perceived higher are "I am proud of our tribe". 2. Different demographic variables have an influence on the perceived QoL of indigenous peoples. 3. Those whose family work has nothing to do with the tourism industry have a higher perception of the influence on the QoL. Based on the above findings, this study not only gives suggestions to indigenous tribes and tourism sectors of the government, but also puts forward specific research reference directions for future tribal tourism researchers.

scholarly journals Insights into Classic Theatre Market Segments

2020 ◽  
Vol 66 (4) ◽  
pp. 50-62
Author(s):  
Mirna Leko Šimić ◽  
Ana Pap
Keyword(s):  
Market Segmentation ◽  
Univariate Analysis ◽  
Geographic Distance ◽  
Demographic Characteristics ◽  
Marketing Strategies ◽  
Central Tendency ◽  
Market Segments ◽  
Marketing Segmentation ◽  
Marketing Planning ◽  
Theatre Management

AbstractMarketing segmentation is one of the key strategic elements in marketing planning that helps identifying key consumer groups and their characteristics and enables the adaptation of marketing strategies to different target consumers. The aim of this paper is paper aims to segment classic theatre audiences based on their attendance frequency and identify major socio-demographic characteristics of each segment. A self-completion questionnaire was developed upon analysis of previous studies and was distributed to the population in an area of about 50 km around Osijek. The research was conducted on a convenient sample, using an in-person method in two different intervals: in the first interval, research was conducted on young respondents (18-34), and in the second interval, research was conducted on adult respondents (age 35+). Altogether 1315 participants took part in the research. Statistical techniques of univariate analysis (frequency distribution and central tendency measures), ANOVA, and two-step cluster analysis were used.The results of the study have identified six classic theatre segments: young theatre friends, young theatre acquaintances, young theatre strangers, adult theatre friends, adult theatre acquaintances, adult theatre strangers. Each segment is described in detail by their geographic (distance from the venue), demographic (age, income, marital status, education, employment) and psychographic characteristics (social activities, free time spending, and informing gathering about classic theatre offer) characteristics. The research results emphasized the differences in classic theatre audiences, which calls for continuous market segmentation in order to ensure timely recognition of consumer trends and changes in preferences. This would enable theatre management to adapt and implement adequate marketing initiatives and strategies.

scholarly journals Post-Industrial Tourism as a Driver of Sustainable Development

2021 ◽  
Vol 13 (15) ◽  
pp. 8145
Author(s):  
Aleksandra Kuzior ◽  
Oleksii Lyulyov ◽  
Tetyana Pimonenko ◽  
Aleksy Kwilinski ◽  
Dariusz Krawczyk
Keyword(s):  
Sustainable Development ◽  
Tourism Development ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Gender And Education ◽  
Development Goals ◽  
The Difference ◽  
Post Industrial ◽  
The Impact ◽  
Industrial Tourism

The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and environmental dimensions, and of digital marketing on supporting post-industrial tourism development and (2) the difference between attitude to post-industrial tourism on the gender, age, and education dimensions and digital channels on post-industrial tourism development. The data was collected from questioning 2334 respondents during April–November 2020. The study applied the following methods: frequencies, percentages, t-test, and one-way ANOVA and multiple regression analysis. The findings confirmed the statistically significant impact of the economic and environmental dimensions, as well as digital marketing on post-industrial tourism development. The results of the analysis justified that digital marketing was a catalysator of post-industrial tourism development. In addition, the findings confirmed that there is no difference in attitudes towards post-industrial tourism with respect to the dimensions of age, gender, and education.

scholarly journals Positioning spice tourism as an emerging form of special interest tourism: perspectives and strategies

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Bipithalal Balakrishnan Nair ◽  
Patita Paban Mohanty
Keyword(s):  
Special Interest ◽  
Tourism Development ◽  
Tourism Industry ◽  
Development Plan ◽  
Global Awareness ◽  
Medical Practices ◽  
Home Remedies ◽  
Medicinal Use ◽  
Global Tourism

AbstractThe COVID-19 pandemic has halted activities in the global tourism industry, and the situation has only been worsened by the general air of uncertainty and lack of effective vaccinations. Consequently, people have begun testing various remedies to enhance their immunity, primarily turning to traditional medical practices and home remedies. The medicinal use of spices, given their immune-boosting properties, is increasingly popular globally and has enhanced global awareness of spices and their products. In light of this surging popularity, this study examines spice tourism as a concept of niche tourism. This study proposes spice tourism as a valuable post-COVID-19 strategy by providing four different approaches to position spice tourism within special interest tourism. This paper also suggests a tourism development plan for spice tourism and proposes a strategy for its resilience post-COVID-19.

scholarly journals Profiling Visitors to Romanian Ecotourism Destinations

2021 ◽  
Vol 13 (5) ◽  
pp. 2958
Author(s):  
Cristinel Petrișor Constantin ◽  
Vasile Papuc-Damașcan ◽  
Andrei Blumer ◽  
Ruxandra-Gabriela Albu ◽  
Titus Suciu ◽  
...  
Keyword(s):  
Empirical Studies ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Market Segments ◽  
Chi Square ◽  
Proper Management ◽  
Heated Debate ◽  
Chi Square Analysis ◽  
Mass Marketing ◽  
Niche Strategy

Visitors’ increasing interest in nature-based and cultural tourism, especially in the context of ecotourism destinations, has generated a heated debate in tourism literature. Some authors consider that ecotourism should be approached through a niche strategy rather than through mass marketing. Therefore, identifying the main characteristics of visitors to ecotourism destinations is very important in setting management and marketing strategies adapted to their specific needs. The present paper aims to identify the profile of visitors to Romanian ecotourism destinations, considering the ecotourism potential of this country and the scarcity of empirical studies on these types of destinations. To reach this aim, a survey was conducted in four Romanian ecotourism destinations. By computing the data collected from a sample of 1157 visitors, four visitor segments have been identified based on a single characteristic (visit purpose). Crosstabulation and Chi-square analysis were used in order to identify the profiles of these segments. The results reveal that most of respondents are nature travellers, followed by culture travellers. The findings may be used by ecotourism destination managers in order to target specific market segments and establish proper management and marketing strategies.

Intramural Sport Marketing: An Examination of Effectiveness, Participant Motives, and Demographic Differences

2014 ◽  
Vol 38 (2) ◽  
pp. 175-187 ◽  
Author(s):  
Joseph Ciuffo ◽  
James E. Johnson ◽  
Daniel R. Tracy
Keyword(s):  
Professional Sports ◽  
Sport Marketing ◽  
Demographic Characteristics ◽  
Marketing Strategies ◽  
Demographic Differences ◽  
Intramural Sports ◽  
Marketing Resources ◽  
Intramural Sport ◽  
Targeted Marketing ◽  
Participation Motives

Intramural sports exist as a relevant entity in the recruitment and retention of college students (Byl, 2002). The popularity of intramural sport has caused university recreational departments to increase intramural opportunities, thus increasing the need for more targeted marketing efforts. However, marketing strategies for intramural sport are not as refined, funded, or as thoroughly researched as strategies found within intercollegiate and professional sports (Schneider, Stier, Kampf, Wilding, & Haines, 2007). Therefore, in the current study, we examined the effectiveness of 10 intramural marketing techniques in relation to four participation motives and demographic characteristics for 208 intramural participants. Results revealed promotional items as the most effective marketing technique, whereas social media was the least effective. Regarding gender, men were more motivated by discounts, and women participated more for fitness. Our results could aid intramural sports coordinators to better use their marketing resources in relation to participant motives and avoid erroneous spending on ineffective methods.

The role of DMOs in tourism stakeholders systems. An empirical research in Italian context

2011 ◽  
pp. 105-125
Author(s):  
Luigi Cantone ◽  
Marcello Risitano
Keyword(s):  
Empirical Research ◽  
Business Models ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Destination Branding ◽  
Empirical Survey ◽  
Branding Strategies ◽  
External Relationships ◽  
Italian Context

Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the key player in the tourism stakeholders systems which manage collaborative marketing strategies. Particularly, are recognized the destination branding strategies defined by DMOs, one of the most important organizational solution to manage internal and external relationships in tourism stakeholders systems. The theoretical assumptions of the paper are supported by an empirical research which analyzes, comparatively, the Italian DMOs of eight regional contexts. The goals of the empirical survey have been the following: a. to identify the main tourism players of regional stakeholders systems, deepening the nature and the intensity of marketing relationships in these networks; b. to define the main characteristics of the regional DMOs in Italy, in terms of business models and collective marketing strategies planned in the own networks; c. to categorize the destination branding strategies defined by DMOs in regional tourism stakeholders systems, valuating the main brand decisions carried out in these contexts.

Sustainable Tourism Development In India: An Exploratory Research On Sustainability Of Delhi Tourism

2021 ◽  
Vol 9 (4) ◽  
pp. 198-217
Author(s):  
T. Venugopalan
Keyword(s):  
Factor Analysis ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Local Community ◽  
Tourism Development ◽  
Research Paper ◽  
Tourism Industry ◽  
Exploratory Research ◽  
Cultural Sustainability ◽  
Adverse Impacts

This research paper explores the economic, environmental, and socio-cultural sustainability of Delhi tourism from the perspective of tourists. Primary research was conducted among tourists based on a structured questionnaire at various tourist places across Delhi. This research paper used exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM) for examining and analysing the sustainability of tourism. The research findings on environmental pressure (EP) validate that tourism has been exerting huge pressure on the environment. The environment management (EM) system adopted by the tourism industry has failed in mitigating the adverse impacts of tourism and achieving environmental sustainability. The findings about economic empowerment (EP) prove that tourism has failed to achieve economic sustainability by empowering the local community. The destination governance (DG) mechanisms are directly contributing to the sustainability of tourist places. However, the findings on socio-cultural pressure (SP) fail to substantiate the argument that tourism is putting huge pressure on socio-cultural sustainability. Thus, tourism development in Delhi is not conducive to achieving environmental, economic, and social sustainability. Hence, the government should adopt proactive measures to mitigate the adverse impacts of tourism on the environment and economy integrating local communities while formulating and implementing tourism plans and programmes.

Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Community Support ◽  
Tourism Industry ◽  
Matrix Analysis ◽  
Primary Data ◽  
Tourist Attractions

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.

Sign in / Sign up

Export Citation Format

Share Document