scholarly journals Profiling Visitors to Romanian Ecotourism Destinations

2021 ◽  
Vol 13 (5) ◽  
pp. 2958
Author(s):  
Cristinel Petrișor Constantin ◽  
Vasile Papuc-Damașcan ◽  
Andrei Blumer ◽  
Ruxandra-Gabriela Albu ◽  
Titus Suciu ◽  
...  
Keyword(s):  
Empirical Studies ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Market Segments ◽  
Chi Square ◽  
Proper Management ◽  
Heated Debate ◽  
Chi Square Analysis ◽  
Mass Marketing ◽  
Niche Strategy

Visitors’ increasing interest in nature-based and cultural tourism, especially in the context of ecotourism destinations, has generated a heated debate in tourism literature. Some authors consider that ecotourism should be approached through a niche strategy rather than through mass marketing. Therefore, identifying the main characteristics of visitors to ecotourism destinations is very important in setting management and marketing strategies adapted to their specific needs. The present paper aims to identify the profile of visitors to Romanian ecotourism destinations, considering the ecotourism potential of this country and the scarcity of empirical studies on these types of destinations. To reach this aim, a survey was conducted in four Romanian ecotourism destinations. By computing the data collected from a sample of 1157 visitors, four visitor segments have been identified based on a single characteristic (visit purpose). Crosstabulation and Chi-square analysis were used in order to identify the profiles of these segments. The results reveal that most of respondents are nature travellers, followed by culture travellers. The findings may be used by ecotourism destination managers in order to target specific market segments and establish proper management and marketing strategies.

scholarly journals Churn Management in Telecommunications: Hybrid Approach Using Cluster Analysis and Decision Trees

2021 ◽  
Vol 14 (11) ◽  
pp. 544
Author(s):  
Mirjana Pejić Bach ◽  
Jasmina Pivar ◽  
Božidar Jaković
Keyword(s):  
Cluster Analysis ◽  
Decision Trees ◽  
Market Segmentation ◽  
Hybrid Approach ◽  
Variable Structure ◽  
Market Segments ◽  
Chi Square ◽  
Clustering And Classification ◽  
Chi Square Analysis ◽  
Churn Management

The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for different market segments using cluster analysis and decision trees. In the first stage, a case study churn dataset is prepared for the analysis, consisting of demographics, usage of telecom services, contracts and billing, monetary value, and churn. In the second stage, k-means cluster analysis is used to identify market segments for which chi-square analysis is applied to detect the clusters with the highest churn ratio. In the third stage, the chi-squared automatic interaction detector (CHAID) decision tree algorithm is used to develop classification models to identify churn determinants at the clusters with the highest churn level. The contribution of this paper resides in the development of the structured approach to churn management using clustering and classification, which was tested on the churn dataset with a rich variable structure. The proposed approach is continuous since the results of market segmentation and rules for churn prediction can be fed back to the customer database to improve the efficacy of churn management.

scholarly journals Effect of Firms’ Competitiveness on the Performance of selected Manufacturing Firms in Nigeria

2020 ◽  
Vol 7 (7) ◽  
pp. 216-255
Author(s):  
Adekunle R. Onaolapo ◽  
Elijah Adeyinka Adedeji
Keyword(s):  
Firm Performance ◽  
Large Scale ◽  
Empirical Studies ◽  
Descriptive Analysis ◽  
Manufacturing Firms ◽  
Primary Data ◽  
Chi Square ◽  
Business Practitioners ◽  
Chi Square Analysis ◽  
The Relationship

The study of firms’ competitiveness has drawn so much attention among business practitioners and academic researchers in the last two decades as globalization came fully into limelight. However, in Nigeria, there are few empirical studies conducted to investigate the relationship between firms’ competitiveness and firm performance. Thus, the main objective of this study was to provide further evidence on the effects of Firms’ Competitiveness (FC) on the performance of manufacturing firms in Nigeria. Ten large-scale quoted manufacturing firms were selected. The study relied on primary data which were obtained using structured questionnaire administered to 300 purposively selected respondents of the selected firms. The data collected was analysed using Chi-Square Analysis and correlation analysis as well as descriptive analysis in pursuance of the stated specific objectives of the study. The result showed that firms’ competitiveness had significant effects on the profitability and operational performance of the selected manufacturing firms. Also, firms’ competitiveness had positive relationship with the level of competition of the firms. This study concluded that the practice of firms’ competitiveness is sine qua non in boosting firm performance in the manufacturing firms in Nigeria.

scholarly journals PROMOSI JAJANAN TRADISIONAL DUMBLEG KHAS GONDANG, NGANJUK DENGAN MEMANFAATKAN MEDIA SOSIAL

2021 ◽  
Vol 10 (1) ◽  
pp. 22-32
Author(s):  
LINA ROUDLOTUL JANNAH ALI MUKTI ◽  
Pawana Nur Indah ◽  
Indra Tjahaja Amir
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
The Internet ◽  
Traditional Food ◽  
Chi Square ◽  
Research Results ◽  
Traditional Market ◽  
Use Of Social Media ◽  
Chi Square Analysis ◽  
The Relationship

Social media today is a technology that is connected to the internet, there are many benefits, and now often used by the various micro-market, small or medium units for the goal marketing strategies, especially as a promotion. But unfortunately, until now, social media has not been used by all micro-market places, UMKM (micro traditional market) dumbleg as traditional food in Gondang, Nganjuk. So research is needed on the use of social media as, a means of promoting traditional dumbleg food for consideration strategies of dumbleg producers. The purpose of this study was to 1) analyze the benefits of social media as a means of promotion for producers and consumers of dumblegs traditional food, and 2) to analyze the relationship between social media and the number of dumblegs purchased. The method used is descriptive quantitative with interviews with producers and consumers of dumbleg traditional food, and d ta analysis to determine the relationship between social media and the number of purchases using the chi-square. Research results 1) social media as a means of promotion is very useful for producers and consumers of traditional dumbleg foods, and 2) there is a relation between social media as a means of promotion with the number of purchases of dumbleg traditional food, as evidenced by the results of the chi-square analysis X2 count is greater than X2 table (13.459>12.592) or the sygn value. 0.036<0.05. Keywords: Dumbleg, Promotion, Benefits, Social Media

scholarly journals The relationship between marketing strategies and innovative market orientation on performance of halal-certified agro-food SMEs

Food Research ◽  
2020 ◽  
Vol 4 (S1) ◽  
pp. 124-132
Author(s):  
N.H. Khairuddin ◽  
N.H. Kamarulzaman ◽  
H. Hashim ◽  
S.R. Hussin
Keyword(s):  
Market Orientation ◽  
Pearson Correlation ◽  
Descriptive Analysis ◽  
Peninsular Malaysia ◽  
Marketing Strategies ◽  
Chi Square ◽  
Strong Positive Relationship ◽  
Chi Square Analysis ◽  
The Relationship ◽  
Self Administered Questionnaire

Changes in Malaysian’s lifestyle have resulted in an increased demand for trusted agrofood products. Therefore, it is becoming a challenge for halal-certified agro-food SMEs in Malaysia to fulfil the demand by implementing marketing strategies and innovative market orientation. This study aimed to investigate the relationship between marketing strategies and innovative market orientation on performance of halal-certified agro-food SMEs. A systematic random sampling was used to select 321 halal-certified agro-food SMEs located in Peninsular Malaysia and a self-administered questionnaire using a structured questionnaire was employed to obtain responses from the target SMEs. Descriptive analysis, Chi-square analysis, and Pearson correlation analysis were carried out to analyse the data. Majority of the halal-certified agro-food SMEs involved in the study were categorised as small-sized companies with at least 5 to 75 employees. The finding revealed that there was no association between annual average sales and overall performance of halal-certified agro-food SMEs. The finding further indicated that there was a strong positive relationship between the performance (market share, sales, profitability, and growth rate) of halal-certified agro-food SMEs and marketing strategies and innovative market orientation. It is suggested that the halal-certified agro-food SMEs utilize their experience to develop more effective marketing strategies for better performance.

PERSEPSI PETERNAK PADA KEPEMIMPINAN PENDAMPING DAN HUBUNGANNYA DENGAN PRODUKTIVITAS USAHA TERNAK DI PAGUYUBAN AL-AWWALIYAH, PASIRWANGI, GARUT, JAWA BARAT

2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Leadership Qualities ◽  
Chi Square ◽  
Education Experience ◽  
Spss Software ◽  
Chi Square Analysis ◽  
And Behavior ◽  
The Relationship

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.

The Effect of Sanctions on Cooperative Behavior: A Study on Medium Trust Individuals in the Context of Corruption

2018 ◽  
Vol 34 (1) ◽  
Author(s):  
Dewi Rosiana ◽  
Achmad Djunaidi ◽  
Indun Lestari Setyono ◽  
Wilis Srisayekti
Keyword(s):  
Logistic Regression ◽  
Public Interest ◽  
Logistic Regression Model ◽  
Cooperative Behavior ◽  
Research Subjects ◽  
Chi Square ◽  
Public Interests ◽  
The Public ◽  
Chi Square Analysis ◽  
Personal Interests

This study aims to describe the effect of sanctions (individual sanctions, collective sanctions, and absence of sanctions) on cooperative behavior of individuals with medium trust in the context of corruption. Both collective sanctions and individual sanctions, are systemic, which means sanctioning behavior is exercised not by each individual but by the system. Cooperative behavior in this context means choosing to obey rules, to reject acts of corruption and to prioritize public interests rather than the personal interests. Conversely, corruption is an uncooperative behavior to the rules, and ignores the public interest and prioritizes personal interests. Research subjects were 62 students. The Chi-Square Analysis was used to see the association between the variables and the logistic regression model was applied to describe the structure of this association. Individual sanction is recommended as punishment to medium trust individuals to promote cooperative behavior in the context of corruption. The results showed that individuals with medium trust had more cooperative behavior.

Evaluation of a New Clinical Test of Fusion Status: A Pilot Study

2019 ◽  
pp. 113-118
Keyword(s):  
Pilot Study ◽  
Ohio State University ◽  
Background Suppression ◽  
Clinical Test ◽  
State University ◽  
Chi Square ◽  
Central Fusion ◽  
Eye Examination ◽  
The Ohio State University ◽  
Chi Square Analysis

Background Suppression is associated with binocular vision conditions such as amblyopia and strabismus. Commercial methods of testing fusion often only measure central fusion or suppression at near. The purpose of this pilot study was to assess a new iPad picture fusion test that assesses foveal and central fusion at near. Methods Participants aged 5 years and older presenting for eye examination at The Ohio State University College of Optometry were enrolled. Results from visual acuity, dry and wet refraction/retinoscopy, stereopsis and cover testing were recorded from the patient chart. The iPad picture fusion test, Worth four-dot, Worth type test with foveal letter targets, and Polarized four-dot were performed by one examiner in a randomized order at 40 cm. Testing was repeated with the anaglyphic filters reversed. Crosstabulation and McNemar chi-square analysis were used to compare the results between fusion testing devices. Results Of the fifty participants (mean age = 17.5), twelve reported suppression and one reported diplopia. Testability was excellent for all tests (98% to 100%). There were no significant differences between tests in reported results (P ≥ 0.22 for all comparisons). No difference in reported fusion or suppression status was observed with change in orientation of the anaglyphic filters. Six participants reported foveal suppression alone at near which was not identified with Worth four-dot at near. Conclusion The iPad picture fusion test provided excellent testability and agreement with commonly used tests of fusion and allowed testing of both central and foveal fusion at near. Nearly half (46%) of participants with suppression reported foveal suppression, supporting the importance of testing for foveal suppression.

PENGARUH PEMBERIAN PELAYANAN INFORMASI OBAT DAN KONSELING TERHADAP TINGKAT KEPATUHAN MINUM OBAT PADA PASIEN DIABETES MELITUS DENGAN HIPERTENSI DI RUMAH SAKIT DAERAH IDAMAN BANJARBARU

2020 ◽  
Vol 5 (2) ◽  
pp. 240-249
Author(s):  
Satrio Wibowo Rahmatullah ◽  
◽  
Ika Maulida Nurrahma ◽  
Adnan Syahrizal
Keyword(s):  
Drug Information ◽  
Treatment Success ◽  
Information Service ◽  
Regional Hospital ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Quasi Experimental ◽  
High Level ◽  
Chi Square Analysis

Compliance to achieve treatment success can be improved by providing drug information services (PIO) and counseling to improve understanding of treatment instructions. The general objective of this study was to determine the effect of drug information service and counseling on the level of medication adherence in patients with diabetes mellitus (DM) with hypertension in the Banjarbaru Regional Hospital. This study uses a quasi experimental method with a cross sectional approach and takes patient data prospectively. The results of this study indicate that the group given PIO and counseling showed a high level of adherence as many as 20 respondents (100%). Whereas in the group that was not given PIO and the counseling level of adherence was low, there were 4 respondents (20%). Based on the mann-whitney analysis p-value = 0,000 (<α = 0.05) so that there are differences in the group with PIO and counseling with groups without PIO and counseling, while the chi square analysis p-value = 0.004 (<α = 0 , 05) so that PIO and counseling have a significant effect on the level of adherence to taking medication in patients with DM with hypertension at the Banjarbaru Regional Hospital.

An Integrated Tourism Model based on Local Identity for Ecological, Historical, and Cultural Tourism

2018 ◽  
Vol 3 (7) ◽  
Author(s):  
Natapon Anusorntharangkul ◽  
Yanin Rugwongwan
Keyword(s):  
Environmental Design ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Point Of View ◽  
Local Identity ◽  
Design Elements ◽  
Resources Management ◽  
The North ◽  
North Eastern

The objective of this paper is to study local identity and explore the potential for regional resources management and valuation of the historic environment a case study of the north-eastern provinces of Thailand, for guiding the tourism environmental design elements. The point of view has the goal creative integrate tourism model and product development from local identity embedded localism. This concept advocates the philosophy that tourism businesses must develop products and marketing strategies that not only address the needs of consumers but also safeguard the local identity. 

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