In this article authors take into consideration usage of the verb "point out" in journalistic materials on the basis of reference literature and their own editorial experience. The article focuses on explanation of the meaning of these word in Ukrainian dictionary in eleven tomes and Dictionary of the Ukrainian language online. Materials for analysis are selected from the Ukrainian national daily newspaper "The Day", which is one of the most popular publications in the ranking of national media. It is noted that the token "point out" is correctly used to denote "a gesture, a movement directed somewhere, at someone, something, to draw attention to someone or something; show… point the way… a model for something… mark, highlight, name something, making known, noticeable… paying attention to something, explain, reveal its essence… order someone, make remarks, give orders, to teach…". And in other cases it is necessary to use not Russianism "point out", but "to mark", "to note down", "to fix", "to write", "to submit", "to testify" etc. Correctly write "on the back of the picture the journalist wrote (noted, took notes)…"; "Indicate (submit, write) in the feminine name"; "In the declaration to submit (indicate, write) types of income", "in the section record data on types and amounts of income", "indicate place of residence, series and number of passport, identification code…", "information will not be submitted"; "Indicate (write) in documents", "record (indicate) the year of birth on the envelope"; "Less than 25 patients per 100,000 inhabitants of the country testify…". It is emphasized that the accuracy of word usage depends on the availability, aesthetic impact and effectiveness of newspaper publications.