scholarly journals Understanding Green Purchasing Behavior Through Environmental Attitude: An Empirical Study on Innisfree Consumers

2021 ◽  
Vol 3 (2) ◽  
pp. 160-177
Author(s):  
Alfonsius Alfonsius ◽  
Gilbert Gilbert
Keyword(s):  
Environmental Sustainability ◽  
Structural Equation ◽  
Negative Attitude ◽  
Environmental Knowledge ◽  
Interpersonal Influence ◽  
Purchasing Behavior ◽  
Environmental Attitude ◽  
Negative Effect ◽  
Green Purchasing ◽  
Positive Effect

Lately, consumers are increasingly aware of their purchase behaviors in modern times. They are cognizant of the fact that their consumption habits may have a detrimental effect on environmental sustainability. Marketers have made numerous efforts to develop environmentally friendly products for their customers. This, however, results in a boomerang effect, where customers develop a negative attitude towards the process and label it as greenwashing. Aimed to fill in the knowledge and research object gaps regarding this issue, specifically in Medan, this research assessed how environmental attitude toward green purchasing behavior is influenced by numerous antecedents, including interpersonal influence, altruism, and environmental knowledge. Structural Equation Modelling analysis is employed to assess the relationship between variables. This research indicates that altruism and environmental knowledge have a positive effect on environmental attitude, and that environmental attitude has a positive effect on green purchasing behavior. However, interpersonal influence has a negative effect on environmental attitudes. This shows that marketers should consider these variables when developing an effective campaign capable of eliciting a positive attitude about the environment among the population.

scholarly journals Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation

2020 ◽  
Vol 12 (20) ◽  
pp. 8650
Author(s):  
Yunjeong Kim ◽  
Kyung Wha Oh
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Purchasing Behavior ◽  
Sustainable Products ◽  
Brand Reputation ◽  
Negative Effect ◽  
Positive Effect

Fashion companies are trying to increase the efficiency of their communication with consumers by providing information on sustainable activities or product levels. This study explored the effects of the perceived sustainability level of products offered by sports brands. An online survey was conducted of consumers in their 20s and 30s, and a total of 316 questionnaires were used for the analysis. The structural equation model analysis using AMOS showed that the perceived sustainability level had a positive effect on purchase intention and a negative effect on perceived skepticism. Furthermore, perceived skepticism was confirmed to have a negative effect on purchase intention. By verifying the moderating effect of the perceived brand reputation, it was confirmed that the effect of the perceived sustainability level on purchase intention and the influence of the perceived skepticism on purchase intention differ between high and low brand reputation groups. When the perceived brand reputation is high, the perceived sustainability level has only a direct effect on purchase intention, whereas when the perceived brand reputation is low, only the indirect effect of perceived skepticism appears. This study contributes to the literature and practice by verifying that perceived skepticism plays an important role in the purchasing behavior of sustainable products in fashion.

scholarly journals Green Purchasing Behaviour towards Compostable Coffee Pods

2021 ◽  
Vol 13 (12) ◽  
pp. 6558
Author(s):  
Rebecca Visser ◽  
Siphiwe Dlamini
Keyword(s):  
South African ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Influence ◽  
Environmental Attitude ◽  
Purchasing Behaviour ◽  
Green Purchasing ◽  
The Relationship ◽  
Positive Effect ◽  
Significant Positive Influence

The field of green marketing and purchase behaviour has been growing in the last couple of years; consequently, there is a need to understand this behaviour among coffee consumers. Coffee is considered one of the widely consumed beverages in the world. There is heightened consciousness towards the environmental awareness of the product of compostable coffee pods. This study aims to fill this gap by providing a holistic conceptual framework to determine which factors influence green purchasing behaviour with regard to compostable coffee pods and whether gender and income have an impact. To achieve this aim, structural equation modelling (SEM) will be utilised on SmartPLS from data collected from 133 South African coffee pod consumers using an online survey. The findings indicated that interpersonal influence and altruistic values have a significant positive influence on environmental attitude and that environmental attitude has a significant positive effect on green purchasing behaviour. However, it was found that no significant relationship was observed between environmental knowledge and environmental attitude. Regarding the influence of gender and income as mediators, no influence was found in the relationship between environmental attitude and green purchasing behaviour. However, income level partially mediates this relationship. The results will provide practical solutions for marketers and policymakers.

Working Memory, Mental Prospection, Time Orientation, and Cognitive Insight

2013 ◽  
Vol 34 (3) ◽  
pp. 159-169 ◽  
Author(s):  
Sevtap Cinan ◽  
Aslı Doğan
Keyword(s):  
Working Memory ◽  
Structural Equation ◽  
Factor Model ◽  
Time Orientation ◽  
Equation Modeling ◽  
Cognitive Insight ◽  
Confirmatory Factor ◽  
Negative Effect ◽  
Positive Effect ◽  
Three Factor

This research is new in its attempt to take future time orientation, morningness orientation, and prospective memory as measures of mental prospection, and to examine a three-factor model that assumes working memory, mental prospection, and cognitive insight are independent but related higher-order cognitive constructs by using confirmatory factor analysis (CFA). The three-factor model produced a good fit to the data. An alternative one-factor model was tested and rejected. The results suggest that working memory and cognitive insight are distinguishable, related constructs, and that both are distinct from, but negatively associated with, mental prospection. In addition, structural equation modeling (SEM) showed that working memory had a strong positive effect on cognitive insight and a moderate negative effect on mental prospection.

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

scholarly journals ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS

2020 ◽  
Vol 5 (1) ◽  
pp. 37-58
Author(s):  
Sara MOSAVICHECHAKLOU ◽  
Zehra BOZBAY
Keyword(s):  
Cultural Differences ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Environmental Knowledge ◽  
Good Strategy ◽  
Purchasing Behavior ◽  
Self Image ◽  
Number Of Factors ◽  
Perceived Seriousness ◽  
Green Purchasing

Consumers being conscious about environmental issues tend to have favorable attitude to green purchasing. Offering eco-friendly products and services should be a good strategy for all companies wishing to provide competitive advantage in the marketplace. In the literature, a number of factors accepted as the antecedents of green purchasing behavior and this study examined eight factors of them. It is predicted that the factors which have an effect on the green purchasing behavior are different between the consumers having different nationality due to cultural differences. The purpose of this study is to determine the differences between both the antecedents of green purchasing behavior and green purchasing behavior of Turkish and Persian consumers. According to the results, differences are found between some antecedents of green purchasing behavior as environmental knowledge, social influence, environmental concern, perceived seriousness of environmental problems, concern for self-image, and green purchasing behavior of Turkish and Persian consumers.

scholarly journals Disclosure Integration of Lean Six Sigma Principles in Sustainable Supply Chain in Poultry Industry

2021 ◽  
Vol 4 (1) ◽  
pp. 300-312
Author(s):  
Ratna Yulia Kusumastuti ◽  
Heti Mulyati ◽  
Gendut Suprayitno
Keyword(s):  
Supply Chain ◽  
Environmental Sustainability ◽  
Six Sigma ◽  
Management System ◽  
Security Management ◽  
Lean Six Sigma ◽  
Poultry Industry ◽  
Supply Chain Security ◽  
Negative Effect ◽  
Positive Effect

The poultry industry has been in the spotlight for its enormous potential economic development. However, poultry industry is still not implementing the concept of sustainability properly. There are still many wastes that have not been managed properly and there are still many problems in the supply chain that require more systematic handling. Many studies have shown that the implementation of Lean Six Sigma (LSS) and sustainability has positive results on the company's bottom line performance. This research tried to integrate the application of LSS principles and sustainability along the supply chain in the poultry industry in Indonesia. Data were collected from 4 listed poultry firms in Indonesia. The research method used SEM PLS with SmartPLS software. The results showed that supply chain security management system disclosure as the principle of LSS had a positive effect on the collaboration of supply chain disclosure and collaboration of supply chain disclosure had a positive effect on sustainability. The results also showed that risk management disclosure had a negative effect on the collaboration of supply chain disclosure and economic sustainability had a negative effect on environmental sustainability, but social sustainability had a positive effect on environmental sustainability. Based on the results of this study, there is a need to improve supply chain security management system and supply chain collaboration in order to advance sustainable poultry industry.

scholarly journals PENGARUH RELATIONSHIP MARKETING DAN RELATIONSHIP QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PRODUK PARFUM MULEGH DI PURWOKERTO

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Ilham Akbar
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Marketing Relationship ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

The research entitled �The Influence of Relationship Marketing and Relationship Quality Towards Customer Loyalty with Customer Satisfaction as The Intervening Variable on Mulleg Perfume Product in Purwokerto� aims to determine the impact of relationship marketing and relationship quality towards customer satisfaction and customer loyalty and to determine whether customer satisfaction could become the intervening variable. The hypothesis of this research is the relationship marketing has negative effect towards customer satisfaction, the relationship marketing has positive effect towards customer loyalty, the relationship quality has positively effect towards customer satisfaction, the relationship quality has positively effect towards the customer loyalty, and the customer loyalty could be able to mediate the influence of relationship marketing and relationship quality toward customer loyalty.� The analysis method that used on this research is the structural equation modeling.The results show that the relationship marketing has positive and significant effect towards customer satisfaction. It will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards customer satisfaction, so it will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship marketing has positive and significant effect towards customer loyalt. It will increase the customer loyalty of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards the customer loyalty. The Customer Satisfaction has positive and significant effect towards customer loyalty. The customer satisfaction could mediate the influence of relationship marketing towards the customer loyalty on Mulleg Aromatic perfume product in Purwokerto. The customer satisfaction could mediate the influence of relationship quality towards the customer loyalty of Mulleg Aromatic perfume product in Purwokerto.�Keywords : Relationship Marketing , Relationship Quality , Customer Satisfaction and Customer Loyalty�

Antecedents and Consequences of E-News Brand Trust

2020 ◽  
pp. 521-536
Author(s):  
Elia Ardyan ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Negative Effect ◽  
Brand Attributes ◽  
Antecedents And Consequences ◽  
Positive Effect

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

scholarly journals AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING

2020 ◽  
Vol 8 (2) ◽  
pp. 1424-1454
Author(s):  
Ela Sibel BAYRAK MEYDANOĞLU ◽  
Ahmet Mete ÇİLİNGİRTÜRK ◽  
Rıza ÖZTÜRK ◽  
Müge KLEIN
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Major Elements ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Research Model ◽  
Negative Effect ◽  
Survey Results ◽  
The Relationship ◽  
Positive Effect

The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that informativeness, entertainment, novelty, interactivity and self-efficacy have a positive effect on advertising value while irritation and deceptiveness have a negative effect. It was also proposed that ad value affects consumers’ attitudes positively. To test the proposed hypotheses, online surveys were conducted among a group of 365 respondents in Germany and a group of 391 respondents in Turkey. The survey results were then tested by Structural Equation Modeling (SEM). Contrary to expectations, the proposed research model as a whole did not fit and the hypotheses were not supported for Turkish consumers. For German consumers the model was fitted and the hypotheses were supported.

scholarly journals Work-Family Conflict among Employees: What is the Role of Religiosity on Job Satisfaction and Performance

2021 ◽  
pp. 45-59
Author(s):  
Fatrilia Rasyi Radita ◽  
Whan Augustin Ainul Amri ◽  
Nana Supiana ◽  
Ipang Sasono ◽  
Tias Pramono ◽  
...  
Keyword(s):  
Job Satisfaction ◽  
Family Conflict ◽  
Structural Equation ◽  
Manufacturing Industry ◽  
Employee Performance ◽  
Significant Positive Effect ◽  
Work Family Conflict ◽  
Negative Effect ◽  
Work Family ◽  
Positive Effect

The purpose of this research is to analyse the effect of religiosity and work-family conflict towards employee performance through job satisfaction as an intervening variable to the workers of the manufacturing industry by taking 120 workers as samples. This research used a questionnaire as the method of data collection. Whereas, the analysis method used Structural Equation Modelling(SEM), Smart PLS v.3.0. The result of this research showed that religiosity has a significant positive effect on job satisfaction, the work-family conflict has a significant negative effect on job satisfaction, religiosity has a significant positive effecton employee performance, work-family conflict does not significantly affect employee performance, job satisfaction has a significant positive effect to employee performance, religiosity has a significant positive effect to employee performance through job satisfaction as an intervening variable, work-family conflict does not significantly affect the employee performance through job satisfaction as an intervening variable. The result of this research could be used as a basis to improve and maintain a company’s performance through religious improvement and concern towards work-family conflict experienced by the workers. Keywords: Job satisfaction, employee performance, religiosity, work-family conflict

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