scholarly journals EXPLORING CUSTOMERS’ ATTITUDES AND BEHAVIOURS TOWARDS USING MOBILE MARKETING BEFORE, DURING, AND AFTER VISITING RESTAURANTS IN SAUDI ARABIA

2021 ◽  
Author(s):  
Mshari Aljabr ◽  
◽  
Romana Garma ◽  
Colin Drake ◽  
◽  
...  
Keyword(s):  
Saudi Arabia ◽  
Marketing Channels ◽  
Ease Of Use ◽  
Mobile Marketing ◽  
Structured Interviews ◽  
Negative Attitudes ◽  
Misleading Information ◽  
Positive Attitudes ◽  
Marketing Activities ◽  
Customer Attitudes

Contemporary tourism has seen the adoption of mobile applications to discover and market attractions such as restaurants and hotels, yet few academic studies focus on customer attitudes and behaviours towards the usage of mobile marketing for restaurants in non-western cultures, like Saudi Arabia. The Saudi Arabian Government’s announcement that its borders are opening to international tourists marks a significant opportunity for the hospitality businesses. This study provides insight into customers’ attitudes and behaviours towards using mobile marketing channels when deciding on restaurants. Qualitative research using semi-structured interviews were conducted with ten Saudi customers who frequently utilised their smartphones to decide on restaurants. Thematic analysis identified positive attitudes towards using mobile marketing for restaurants which considered factors like usefulness, ease of use, time and money savings, while misleading information and massive advertising resulted in negative attitudes. Furthermore, the research highlights customers’ main mobile marketing activities before, during, and after their visits to restaurants. This research provides the initial findings identifying opportunities for businesses as a result of the adoption of these technologies.

scholarly journals Students’ and parents’ attitude towards the SEE English test

2019 ◽  
Vol 24 (1-2) ◽  
pp. 1-16
Author(s):  
Saraswati Dawadi
Keyword(s):  
Test Context ◽  
Structured Interviews ◽  
High Stakes ◽  
Negative Attitudes ◽  
Test Fairness ◽  
Speaking Test ◽  
Positive Attitudes ◽  
Post Test ◽  
Comprehensive Picture ◽  
Listening And Speaking

This paper reports on a study that explored students’ and their parents’ attitudes towards the fairness and accuracy of the Secondary Education Examination (SEE)English test- a high stakes test in the Nepalese context. It is most probably the first empirical study that has extensively explored this area. The data generated through a longitudinal survey among 247 SEE candidates and semi-structured interviews with six students and their parents in both the pre-test and post-test contexts indicates that students had mostly positive attitudes towards the test fairness and its accuracy in the pre-test context but mostly negative attitudes in the post-test context. However, parents had mostly negative attitudes towards the test in both contexts. Both students and their parents raised questions regarding the accuracy and fairness of the listening and speaking test in the post-test context. Having collected both the qualitative and quantitative data, this study has gained a comprehensive picture of the complexity of the test impacts within the Nepalese educational context, as perceived by students and their parents. The implications of the study have also been highlighted.

scholarly journals Actitudes del profesorado de secundaria hacia estudiantes con diagnóstico de trastorno mental en colegios de la provincia de Concepción y Diguillín: Un estudio cualitativo

2021 ◽  
Vol 39 (1) ◽  
pp. 283-298
Author(s):  
Cecilia Cariaga Balboa ◽  
Pamela Grandon Fernández
Keyword(s):  
Middle School ◽  
Mental Disorder ◽  
Middle School Teachers ◽  
Qualitative Methodology ◽  
Structured Interviews ◽  
School Teachers ◽  
Negative Attitudes ◽  
Positive Attitudes ◽  
Teachers Attitudes ◽  
The Impact

Las actitudes de los profesores hacia estudiantes con diagnóstico de trastorno mental han sido escasamente exploradas en Chile y Latinoamérica, a pesar de su importancia por el impacto que tienen en el proceso de aprendizaje de los alumnos. El presente estudio tuvo por objetivo describir las actitudes de los profesores de secundaria hacia estudiantes que presentan un diagnóstico de trastorno mental. Esta investigación empleó una metodología cualitativa con enfoque fenomenológico. Se utilizó análisis de contenido y temático para analizar los corpus. La muestra se obtuvo por conveniencia y correspondió a 30 profesores de enseñanza secundaria procedentes de colegios de diferente dependencia administrativa (municipal, subvencionado y particular). Se realizaron entrevistas semi estructuradas, por saturación teórica. Los resultados muestran que los profesores de enseñanza secundaria manifiestan actitudes contradictorias, positivas y negativas, hacia sus estudiantes con trastorno mental (TM). Las actitudes negativas tienen que ver con el temor y peligrosidad mientras que las actitudes positivas están relacionadas con el apoyo y expectativas favorables de éxito. Las actitudes negativas son comparables con las que mantiene la población en general, mientras que las actitudes positivas y las expectativas favorables de éxito hacia sus estudiantes podrían explicarse por el impacto de la educación inclusiva en los colegios y la teoría del contacto. Estos resultados deberían servir para guiar a los establecimientos educacionales en la mejora de las actitudes de los docentes hacia estudiantes con TM. Teachers' attitudes towards students with a diagnosis of mental disorder have been little explored in Chile and Latin America, despite their importance due to the impact they have on the learning process of students. The present study aimed to describe the attitudes of secondary school teachers towards students who present a diagnosis of mental disorder. This research used a qualitative methodology with a phenomenological approach. Content and thematic analysis was used to analyze the corpus. The sample was obtained for convenience and corresponded to 30 middle school teachers average coming from schools of different administrative dependency (municipal, subsidized and private). Semi-structured interviews were carried out, due to theoretical saturation. The results show that middle school teachers show contradictory, positive and negative attitudes towards their students with mental disorder (TM). Negative attitudes have to do with fear and dangerousness while positive attitudes are related to support and favorable expectations of success. Negative attitudes are comparable to those held by the general population, while positive attitudes and favorable expectations of success towards their students could be explained by the impact of inclusive education in schools and the theory of contact. These results should serve to guide educational establishments in improving teachers' attitudes towards students with TM.

Patient preferences for treatment for angina: An overview of findings from three studies

2008 ◽  
Vol 13 (3_suppl) ◽  
pp. 104-108 ◽  
Author(s):  
Ann Bowling ◽  
Barnaby Reeves ◽  
Gene Rowe
Keyword(s):  
Primary Care ◽  
Older People ◽  
Artery Bypass ◽  
Age Groups ◽  
Treatment Preferences ◽  
Structured Interviews ◽  
Negative Attitudes ◽  
Coronary Syndrome ◽  
Positive Attitudes ◽  
Primary Care Patients

Background: Access to cardiac treatments has been documented to vary with patients’ age. It is unknown whether these variations reflect patients’ treatment preferences. We aimed to investigate patients’ preferences for cardiology treatments and develop a Patients’ Preferences Questionnaire. Methods: Semi-structured interviews with primary care patients with diagnosed angina with postal follow-up. The resulting Patients’ Preferences Questionnaire was tested with newly admitted inpatients with acute coronary syndrome and with patients in primary care. Results: The Patients’ Preferences Questionnaire was psychometrically sound. Analyses of preference subscale scores showed that the most positive preference scores were for medication. Angioplasty scored highest at the negative end of the scale. Detailed analyses showed that older people and women were less likely to prefer coronary artery bypass surgery (CABG), reflecting its greater level of invasiveness. Older people (aged over 75 years, compared to people aged under 75 years), but not women, were also more cautious in their strength of preference for angioplasty. More positive attitudes towards CABG surgery, and more negative attitudes towards medication, were associated with greater impact of the condition on life. Conclusions: The research resulted in a psychometrically sound Patients’ Preferences Questionnaire. There was some evidence to support the view that older people's weaker preferences for CABG may contribute slightly to variations in the provision of re-vascularization. There was also variation in preferences within age groups, cautioning against the assumption that all or most older people are more reluctant than younger people to undergo invasive procedures.

The impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes

2016 ◽  
Vol 10 (3) ◽  
pp. 150-176 ◽  
Author(s):  
Gyaneshwar Singh Kushwaha ◽  
Shiv Ratan Agrawal
Keyword(s):  
Design Methodology ◽  
Sampling Method ◽  
Structural Model ◽  
Mobile Marketing ◽  
Negative Attitudes ◽  
Content Type ◽  
Positive Attitudes ◽  
Measurement Validation ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to examine customers’ behavioural outcomes based on the actual attitudinal responses of mobile marketing initiatives. Design/methodology/approach A total of 764 usable responses was included through a non-probability convenient sampling method. The data used in the study gathered from mobile users of 37 cities from nine states across India. The analysis of moment structures 22.0 and SmartPLS 3.0 statistical programmes were used for measurement validation and to test the structural model. Findings The study indicated that mobile marketing had a more significant effect on customers’ negative attitudes and followed by on positive attitudes. Despite the strong significant effect on customers’ negative attitudes, it does not display more significant effect on negative behavioural outcomes. Finally, the study suggested that customers’ positive attitudes display more favourable behavioural outcomes of mobile marketing initiatives. Practical implications The paper would help the mobile marketers and advertisers to understand the impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes and how it can be managed to ensure the higher level of adoption and acceptance. Originality/value The results of the analysis indicated that when the users have favourable attitudes of mobile marketing initiatives, it can be highly effective in triggering of favourable behavioural outcomes.

scholarly journals Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior

2021 ◽  
Vol 1 (15) ◽  
pp. 231-241
Author(s):  
Kamaldeep Singh
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Word Of Mouth ◽  
Buying Behavior ◽  
Structured Interviews ◽  
Negative Attitudes ◽  
Positive Attitudes ◽  
Consumer Perspective ◽  
Buying Behaviors ◽  
Relevant Factors

Influencer marketing is a marketing method that more and more companies are using when it comes to marketing brands. The purpose of the study has been to gain a deeper understanding of how social media influencers affect consumers' buying behavior. To understand this, consumers' attitudes and confidence in the phenomenon have been relevant factors to examine. The study also aimed to find out whether Word of Mouth (WoM) or social media influencers have the greatest impact on consumers' buying behavior. The results have shown that social media influencer's impact on consumers' buying behavior depends on whether attitudes are positive or negative. Consumers with positive attitudes towards social media influencers have a greater tendency to acquire what is marketed in comparison with consumers who have negative attitudes towards social media influencers, who instead refrain from buying. Factors that increase confidence in social media influencer are whether the consumer feels connected, honesty and that social media influencer in markets products / services within its area of expertise. What has been shown to play a significant role when it comes to influencing consumers' buying behaviors and attitudes is what the environment's perceptions, opinions and experiences about the phenomenon look like WoM. It has emerged that the respondents have a greater confidence in their surroundings than they have in social media influencers. This study will adopt a qualitative approach towards collection and analysis of data. Hence this study will investigate influencer marketing from a consumer perspective through a qualitative method with the help of semi-structured interviews. The researcher will conduct a minimum of 5 semi-structured interviews and analyze the data to formulate the required findings of this study.

scholarly journals How to Increase the Participation of Customers to Location-Based Mobile Marketing: The Case of an Emerging Country Turkey

2016 ◽  
Vol 11 (5) ◽  
pp. 3001-3021
Author(s):  
Burak KIR ◽  
Ä°pek ALTINBAÅžAK FARÄ°NA
Keyword(s):  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Marketing ◽  
Mobile Service ◽  
Willingness To Participate ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness ◽  
Perceived Trust ◽  
Marketing Activities ◽  
Depth Interviews

Location-based service is a rapidly growing mobile service group in the mobile technology world. Upon their permissions, location information of consumers can be used to provide them with marketing-related messages and information. However, certain factors have to be considered in order to increase consumers’ willingness to participate in location-based marketing activities. In this article, those factors have been investigated in an merging country, namely Turkey.After a thorough literature review on mobile marketing, location-based mobile marketing and relevant areas topics discovered have been checked with mobile marketing professionals in Turkey through in-depth interviews. A model has been proposed covering factors that affect mobile marketing and a scale has been developed. Statistical analyses were performed using the data collected from 364 surveys. As a result, personal innovativeness, personalization, permission, perceived ease of use, mobile marketing experience, perceived usefulness and perceived trust have proven to have an effect on the intention of consumers to participate in location-based mobile marketing.

scholarly journals Exploring the Attitudes of Patients towards using the Seha Application (Telehealth) in Saudi Arabia during the Coronavirus Epidemic

2021 ◽  
Vol 10 (1) ◽  
pp. 9-22
Author(s):  
Mohammed Omar ALOmari ◽  
Judy Jenkins
Keyword(s):  
Saudi Arabia ◽  
Cost Savings ◽  
Emergency Situation ◽  
Smartphone Application ◽  
Ease Of Use ◽  
Theory Approach ◽  
Structured Interviews ◽  
Loss Of Face ◽  
Usage Patterns ◽  
Remote Healthcare

Background: The COVID-19 pandemic that was declared in March 2020, caused profound changes to public life across the globe. Restrictions to reduce the spread of the virus were enforced that included staying at home and minimizing social interaction. These changes saw an environment emerge that demanded remote healthcare, and telehealth platforms and applications quickly began to fulfill this demand. One such platform in Saudi Arabia was Seha, a Ministry of Health smartphone application that provides information, self-evaluation, and teleconsultations. Purpose: To explore Seha users’ (patients) attitudes toward the Seha smartphone application during the COVID-19 pandemic. Methods: A qualitative, grounded theory approach using thematic analysis of data collected through open-ended semi-structured interviews with seventeen residents of Jeddah. Results: Three themes emerged – 1) COVID-19 and usage patterns, as Seha helped patients reduce person-to-person contact and usage increased, especially for emergencies; 2) ease of use and access, especially to approved doctors and reliable information; 3) time and cost savings, although it was also noted that these are more readily available to individuals and areas with access to sufficient internet infrastructure. Discussion: Concerns were raised about technical issues or misdiagnoses when using Seha for emergency cases, as the platform may prove unsuitable. Traditional barriers to telehealth adoption seemed to be absent, but these may re-emerge when the immediate crisis is over. Further issues concerned the diminishment of the doctor-patient relationship, especially the lack of information on doctors’ profiles, problems that may be experienced by older people, and lack of language variety. These lead to access problems that may be critical in a pandemic or emergency situation. Finally, the ‘digital divide’ may result in increased health inequality, and such an outcome must be avoided. Conclusion: The pandemic has shown telehealth applications like Seha to be a crucial tool in controlling infection rates, but the loss of face-to-face interaction with medical professionals, technical disparities, and access difficulties for certain groups may present problems for the Saudi health system unless they are taken into account and telehealth is carefully implemented into the system along with appropriate investment in infrastructure.

scholarly journals Human–wildlife coexistence: attitudes and behavioural intentions towards predators in the Maasai Mara, Kenya

Oryx ◽  
2018 ◽  
Vol 54 (3) ◽  
pp. 366-374 ◽  
Author(s):  
Femke Broekhuis ◽  
Michael Kaelo ◽  
Dominic Kantai Sakat ◽  
Nicholas B. Elliot
Keyword(s):  
Conservation Strategies ◽  
Personal Safety ◽  
Structured Interviews ◽  
Community Members ◽  
Negative Attitudes ◽  
Behavioural Intentions ◽  
Community Ownership ◽  
Positive Attitudes ◽  
Conservation Actions ◽  
People’S Attitudes

AbstractLiving alongside predators can entail substantial costs both in terms of livelihoods and personal safety. Negative interactions with predators can lead to negative attitudes and behavioural intentions such as retaliatory or pre-emptive killing. As a result, conservation strategies are increasingly adopting human–wildlife coexistence approaches aimed at minimizing the costs associated with living with predators by providing direct or indirect benefits. This is done in the hope that people will foster positive attitudes and behavioural intentions towards predators. However, people's attitudes and their behavioural intentions are not necessarily linked, and both need to be understood for conservation actions to be effective. We conducted 747 semi-structured interviews with community members in the Maasai Mara, Kenya, to determine which factors influenced people's attitudes and behavioural intentions towards predators and whether the two were linked. Most interviewees (57.52%) had a positive attitude towards predators as measured by their assertion that people, livestock and predators should coexist. Their attitude was dependent on benefits, occupation, conservancy membership and perceived community ownership of predators, but was not influenced by the costs of livestock depredation. Most respondents who were members of a conservancy had positive attitudes towards predators but this differed by conservancy, suggesting that, in addition to benefits, conservation politics could influence attitudes. In total, 10.3% of respondents said that they would kill a predator if it killed their livestock. This behavioural intention was only influenced by the respondent's attitude. Understanding the factors that influence attitudes and behavioural intentions will aid future management and coexistence strategies.

scholarly journals Participation, trust, and risks associated with peer-to-peer accommodation platforms : How did the COVID-19 crisis affect Airbnb Budapest in 2020?

Intersections ◽  
2021 ◽  
Vol 7 (3) ◽  
pp. 178-200
Author(s):  
Bori Simonovits ◽  
Boglárka Zách ◽  
Csenge Kondorosy
Keyword(s):  
Discourse Analysis ◽  
Housing Market ◽  
Working Conditions ◽  
Social Trust ◽  
Interpersonal Trust ◽  
Online Discourse ◽  
Structured Interviews ◽  
Negative Attitudes ◽  
Positive Attitudes ◽  
Positive Experiences

Our research was aimed at exploring the different layers of trust with regard to Airbnb services, as well as the practices of discrimination on the platform. The fieldwork was carried out in the first half of 2020, partly before and partly after the COVID-19 related interventions, which significantly affected life in Budapest from mid-March 2020 onwards. A total of 21 semi-structured interviews were carried out, supplemented with online discourse analysis. Our empirical analysis revealed that most of our interviewees displayed positive attitudes towards Airbnb, but our online discourse analysis showed that there are rather mixed attitudes towards the company. Considering the platform from an employment perspective, certain elements of precarious working conditions were identified. When it comes to different layers of trust, we point out that interpersonal trust between guests and hosts is crucial, resulting in positive experiences for hosts in many ways. We found social trust in Airbnb to be more ambiguous, as some interviewees claimed to have concerns with regard to its effect on the housing market. Finally, distributed trust on the platform seemed significant, as ratings often serve as a means of predicting guests’ trustworthiness. Most of the hosts we interviewed were aware of the fact that discrimination is not tolerated at all by the platform, so it is not surprising that we could hardly identify any cases of overt discrimination; however, latent forms of discrimination and negative attitudes as well as stereotypes that were formed by the hosts in relation to numerous nationalities and minorities were explored in our empirical research.

scholarly journals A Qualitative Approach to Analyze Marketing Communication Based on AIDA Model

2015 ◽  
Vol 7 (5) ◽  
pp. 44-54
Author(s):  
Fazal ur Rehman ◽  
Shabir Hyder . ◽  
Sadaqat Ali .
Keyword(s):  
Electronic Mail ◽  
Marketing Channel ◽  
Business Environment ◽  
Marketing Channels ◽  
Qualitative Approach ◽  
Mobile Marketing ◽  
Structured Interviews ◽  
Email Marketing ◽  
Sales Company ◽  
Aida Model

In present spirited business environment, marketers and advertisers are facing trouble in the selection of viable marketing channels. Obviously, mobile phone and electronic mail are the two interesting communication sources. This study aims to emphasize on the effectiveness of mobile and email marketing channels using AIDA model. The study applied qualitative approach to collect data through semi-structured interviews from the registered customers of a retailer and whole sales company “Metro-Habib Cash & Carry Pakistan (MHCCP)”. The collected data were analyzed through matrix structure by defining themes and color codes. The sub-rows and columns were re-arranged with the help of iterative approach to properly manage the data. The study clarified that mobile marketing channel creates better market attention, interest, desire and purchase action as compared to email marketing channel.

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