scholarly journals Assessing the Pricing Persceptives of Motorcycle Product Attributes on Customer Behavior

2022 ◽  
Vol 11 (1) ◽  
pp. 46-52
Author(s):  
Suryadi ◽  
Yunia Afiatin ◽  
Ludfi Djajanto
Keyword(s):  
Regression Analysis ◽  
Consumer Behavior ◽  
Fuel Consumption ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Customer Behavior ◽  
Spss Software ◽  
Price Advertising

In Indonesia, motorbikes dominated public transit, making motorcycle sales extremely competitive for a number of brands, particularly Honda and Yamaha. The goal of this research is to identify and assess the effects of pricing perspective qualities, brand advantages, media branding, promotions, after-sales guarantee, products, colors, and designs, as well as fuel consumption as motor product items on consumer behavior. Purposive sampling was used in this investigation, with a total sample size of 194 participants. Using SPSS software, descriptive analysis and multiple linear regression analysis were used to analyze the data. The findings show that Honda's products play a larger role in the execution of its marketing plans, accounting for 87.75 percent of the total, with Yamaha's quality accounting for the remaining 79.40 percent influenced by other factors. This shows that respondents choose motorcycles with the following criteria: Engine, Media Branding, Price, Advertising and Fuel Consumption affect consumer behavior to buy both Honda and Yamaha products.  

scholarly journals ANALISIS PENGARUH ATRIBUT PRODUK SEPEDA MOTOR TERHADAP PERILAKU KONSUMEN

2020 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Suryadi Suryadi ◽  
Ludfi Djajanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Marketing Strategy ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Spss Software

The purpose of this study is to determine and analyze the factors of price perspective attributes, brand benefits, media branding, promotions, after-sales guarantee, products, colors, and designs as well as fuel consumption as items of motor products on consumer behavior. The sampling technique used in this study was purposive sampling with a sample size of 194 respondents. The data analysis was using descriptive analysis and multiple linear regression analysis using SPSS software. The results showed that Honda's products were more dominant in the implementation of its marketing strategy with a contribution of 87.75% while the attributes of Yamaha's products contributed to the influence of the remaining 79.40% influenced by other factors. In addition, the results of the analysis obtained a regression equation for Honda products Y = -13.33 + 0.428 X1 - 0.035 X2 + 0.02 X3 + 0.319 X4 + 0.01 X5 + 0.367 X6 - 0.03 X7 + 0.034 X8, while for Yamaha products are Y = -13.03 + 0.37 X1 + 0.5 X2 + 0.11 X3 + 0.30 X4 - 0.004 X5 + 0.33 X6 - 0.13 X7 + 0.2X8.

scholarly journals Perceived Ease, Benefits and Perceived Enjoyment of E-Invoice User Interests

2020 ◽  
Vol 1 (3) ◽  
pp. 33-42
Author(s):  
Afandy Bahari ◽  
Abdul Rahman Mus ◽  
Mursalim Mursalim
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
User Interests ◽  
Perceived Enjoyment

This study aims to analyze and assess perceptions about comfort, benefits and convenience of the interests of users of electronic invoices at the Maros Main Tax Service Office. The research method used in this research is descriptive analysis and Multiple Linear Regression analysis, with a total sample of 100 respondents. The results showed that the perception of comfort, convenience and comfort has a positive and significant effect on the interests of e-invoice users at the Maros Pratama Tax Office

scholarly journals Pengaruh Pelatihan Vokasi dan Keputusan Alih profesi terhadap Minat Wirausaha: Studi Peserta BPJS ketenagakerjaan non aktif di Kota Makassar

2020 ◽  
Vol 1 (1) ◽  
pp. 91-104
Author(s):  
Rina Umar ◽  
Nasir Hamza ◽  
Zainal Arifin
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Vocational Training ◽  
Research Method ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Total Sample ◽  
Multiple Linear Regression Analysis

Penelitian ini dilakukan dengan tujuan: (1) Untuk Mengetahui dan Menganalisis Pengaruh Pelatihan Vokasi terhadap Minat Wirausaha (2) Untuk Mengetahui dan Menganalisis Pengaruh Keputusan  Alih profesi. terhadap Minat Wirausaha. Metode penelitian yang digunakan dalam penelitian ini adalah Analisis deskriptif dan analisis Regresi Linier Berganda, dengan jumlah sampel sebanyak 63 responden. Berdasarkan hasil analisis regresi linier berganda, maka Hasil penelitian menunjukkan bahwa (1). Pelatihan Vokasi berpengaruh positif dan signifikan Terhadap Minat wira usaha.(2) Keputusn alih profesi berpengaruh positif dan signifikan Terhadap Minat wirausaha. This research was conducted with the aim of: (1) To Know and Analyze the Effect of Vocational Training on Entrepreneurial Interest (2) To Know and to Analyze the Effects of Decisions on Transfer of Professions. against Entrepreneurial Interest. The research method used in this research is descriptive analysis and multiple linear regression analysis, with a total sample of 63 respondents. Based on the results of multiple linear regression analysis, the results show that (1). Vocational training has a positive and significant effect on entrepreneurial interest. (2) The decision to transfer a profession has a positive and significant effect on entrepreneurial interest.

Thin Capitalization, Transfer Pricing Aggresiveness, Penghindaran Pajak

2018 ◽  
Vol 2 (1) ◽  
pp. 1-28
Author(s):  
Teza Deasvery Falbo ◽  
Amrie Firmansyah
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Stock Exchange ◽  
Transfer Pricing ◽  
Linear Regression Analysis ◽  
Tax Avoidance ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Tax Revenue ◽  
Thin Capitalization

The increase in tax revenue in Indonesia is not accompanied by an increase in tax ratio The low tax ratioindicatestax avoidance practices in Indonesia. Some tax avoidance practices can be conductedthrough transferpricing and thin capitalization.This study is aimed to examine empirically the effect of thin capitalization as well astransfer pricing aggressiveness on tax avoidance practice in Indonesia. This study uses manufacturing companieswhich are listed on Indonesia Stock Exchange (IDX) within the period 2013-2015. Using purposive sampling, theselected samples in this study are 90 companies, so the total sample is 270 samples. The hypothesis examinationused in this study is multiple linear regression analysis of panel data.The results of this study suggest that thincapitalization is positively associated with tax avoidance,while transfer pricing aggressivenessis not associated withtax avoidance.

scholarly journals The existence of soybean farmers and market in Solok regency

2018 ◽  
Author(s):  
Hasdi Aimon ◽  
Melti Roza Adry ◽  
Elida
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Marital Status ◽  
Multiple Linear Regression ◽  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Household Members ◽  
Inductive Analysis

This study aims to look at the existence of soybean farmers and markets in Solok Regency. This study was conducted in Solok Regency to 200 households. This study was analyzed using descriptive analysis that aims to see the level of consumer preferences to processed soy products in Solok Regency. Furthermore, inductive analysis was analyzed using multiple linear regression analysis with OLS method that aims to look at the determinants of the demand for processed soy products in Solok Regency. The study shows that (1) the processed soy products most in demand by the society in Solok Regency are tofu and tempeh. (2) The number of household members, education of wife and job sector of husband affect significantly on the demand for tempeh in Solok Regency, while income, marital status, education of husband and job sector of wife do not affect significantly on the demand for tempeh in Solok Regency. (3). The number of household members and job sector of husband affect significantly on the demand for tofu in Solok Regency, while income, marital status, education of husband, education of wife and job sector of wife do not affect significantly on the demand for tofu in Solok Regency.

scholarly journals The role of working experience moderating the effect of emotional intelligence, intellectual intelligence, and spiritual intelligence on the ethical decision of tax consultants in Bali area

2019 ◽  
Vol 6 (3) ◽  
pp. 18-28 ◽  
Author(s):  
I Putu Indra Wiguna ◽  
Ketut Yadnyana
Keyword(s):  
Emotional Intelligence ◽  
Regression Analysis ◽  
Work Experience ◽  
Survey Methods ◽  
Linear Regression Analysis ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Spiritual Intelligence ◽  
Ethical Decisions ◽  
Positive Effect

This study aims to examine the effect of emotional intelligence, intellectual intelligence, and spiritual intelligence on ethical decisions of tax consultants with work experience as moderating variables. The population in this study were all registered tax consultants in the Bali Region who had practice licenses in accordance with the Directory of Indonesian Tax Consultants Association in 2018 as many as 58 people. The research sample was determined by purposive sampling method and based on the specified criteria obtained a total sample of 41 people. Research data was collected through survey methods with questionnaire techniques. The data analysis technique used in the study was multiple linear regression analysis and moderated regression analysis. The results showed that the variables of emotional intelligence had a positive effect on ethical decisions, intellectual intelligence had a positive effect on ethical decisions, and spiritual intelligence had a positive effect on ethical decisions. Work experience moderates the effect of emotional intelligence, intellectual intelligence, and spiritual intelligence on the ethical decisions of tax consultants.

scholarly journals PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MEMBELI DI J.CO DONUTS DAN COFFE PALU GRAND MALL

2020 ◽  
Vol 5 (3) ◽  
pp. 240-250
Author(s):  
Dede Kuriang Listanto ◽  
Chalil Chalil ◽  
Ira Nuriya Santi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling

This study aims to know the influence of service quality and price to consumen satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Total sample in this study are 60 respondent, with Purposive sampling as sampling technique. Data analysis methode used in this research is Multiple Linear Regression Analysis. The result shows that service quality and price simultaneously have a signifikan influnce to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Service quality partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe  Palu Grand Mall. Price partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas layanan dan harga terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Sampel yang digunakan penelitian ini yaitu sebanyak 60 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa kualitas layanan dan harga secara serempak berpengaruh siginifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall.

scholarly journals Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya)

2020 ◽  
Vol 6 (2) ◽  
pp. 9-20
Author(s):  
Muammar Rinaldi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

scholarly journals Analisis Pengaruh Harga, Produk, Perilaku Konsumen Terhadap Keputusan Pembelian Telon Lang

2017 ◽  
Vol 26 (02) ◽  
pp. 296-316
Author(s):  
Bida Sari ◽  
Estu Mahanani
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Consumer Behavior ◽  
Correlation Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
The People ◽  
Research Population ◽  
Analysis Determination

This study aims to determine the effect of variable price (X1), product (X2) and consumer behavior (X3) on buying decisions (Y). The method used is the interactive-associative research. This research population is all of the people who live at RT.13 and RT.14 RW.07 North Utan Kayu, East Jakarta.The sampling technique is done by Accidented Sampling of 67 respondents who attendCSR event “Kunjungan Posyandu Telon Cap Lang” PT. Eagle Indo Pharma at Posyandu RW.07.Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test.The results of data processing performed with SPSS 19.0 forwindows. The value of correlation coefficient (R) is 0.950.The value of determination coefficient is(R2) = 0.903. It means that 90.3%variation of dependent variable (decision of buying) could be predicted from the combination of variables (pricing, product and consumer behavior)and the remaining 9.7% is influenced by other factors. The regression equation was obtained Y = 1,291+ 0.289 X1 + 0.476 X2 + 0.205 X3.  For the F test obtained F value is calculated at 142.689, greater than F-table (2.807) with α = 5%, so the conclusion:  reject Ho and Ha is accepted. It means there is significant influence of variable price (X1), product (X2) and consumer behavior (X3) together on decision of buying(Y).

scholarly journals Pengaruh Kepemimpinan dan Komunikasi Intern Terhadap Efektivitas Kerja Pegawai di FITK UIN Raden Fatah Palembang

2018 ◽  
Vol 3 (2) ◽  
pp. 49
Author(s):  
Rusmaini Rusmaini
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Internal Communication ◽  
Work Effectiveness ◽  
Research Leadership

<em>Work effectiveness is the degree of achievement of an organization's goals based on the activities carried out. Work effectiveness is influenced by various factors including leadership, internal communication. The research objectives are: (1) to determine whether there is the influence of leadership and internal communication on work effectiveness (2) to find out how much influence leadership and internal communication have on employee work effectiveness both simultaneously and partially. The population of this study was employees of the Tarbiyah and Teacher Training Faculty of UIN Raden Fatah Palembang; it is 90 people. There are three variables studied in this study, namely: (1) leadership (2) internal communication (3) work effectiveness. Data collection methods used are questionnaires and documentation. The data analysis method used is the descriptive analysis of percentages and multiple linear regression analysis using SPSS for Windows Release 16. Based on the descriptive analysis, the percentage of leadership is 84.24% (very good category), the level of internal communication is 86% (very good category), while the level of work effectiveness is 78.78% (good category). Based on the calculation of multiple linear regression analysis also obtained F calculate of 17,234 with a significance of 0,000. Because the price of significance obtained is less than 0.05, the regression model obtained is significant. This means that the working hypothesis (Ha) is accepted, that is, there is the influence of leadership and internal communication on work effectiveness. The magnitude of the effect is simultaneously 28.4% while partially is 16% for leadership variables and 5.29% for internal communication. Based on the results of research, leadership and internal communication have a positive influence on work effectiveness. Leadership has a greater influence than internal communication.</em>

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