scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUASAN PEMBELIAN PADA PT. ASKOTAMA INTI NUSANTARA

2021 ◽  
Vol 16 (2) ◽  
pp. 115-128
Author(s):  
Bambang Ermansyah Saragaih
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Entire Population ◽  
Business World ◽  
Price Advertising ◽  
Purchase Satisfaction

The  development  of  the  business  world  in  Indonesia  iscurrently  growing  rapidly,  considering  that  it  has entered  the  era  of  globalization  so  that  the  business  world  isrequired to develop rapidly. Consumers prioritize product quality, affordable prices and the company's advertisementsare not excessive. Creating purchase satisfaction is a challenge for entrepreneurs because a buyer is now increasinglycritical in choosing the type of product and must match his expectations. The purpose of this study is to determine:Analysis  of  the  Effect  of  Product  Quality, Price  and  Advertising  on  Purchase  Satisfaction  at  PT.  Askotama  IntiNusantara.“The sampling technique used in this study the author uses the Random Sampling technique (Randomlyon All  Consumers) where  each member of the  population has the  same opportunity  to be  selected as  the overallsample, but the sample in this study is the  entire population that is sampled .“The results obtained that partially andsimultaneously there is a positive and significant influence between Product Quality, Price, Advertising on Purchase Satisfaction.

scholarly journals PENGARUH STRATEGI GREEN MARKETING TERHADAP PILIHAN KONSUMEN MELALUI PENDEKATAN MARKETING MIX

2021 ◽  
Vol 16 (2) ◽  
pp. 105-114
Author(s):  
Feriandy Feriandy
Keyword(s):  
Marketing Strategy ◽  
Significant Influence ◽  
Consumer Choice ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Green Marketing ◽  
Entire Population ◽  
A Company

Green Marketing Strategy is a one-way marketing strategy flow that is made to direct someone to buy theproduction produced by the company. Consumer Choice through the marketing mix approach is a reference to thesuccess of a company in providing its services to consumers. The purpose of this research is to find out whether thereis an effect of Green Marketing Strategy on Consumer Choicethrough the Marketing Mix Approach at PT. AskotamaInti Nusantara.“The sampling technique used in this study the author uses the Random Sampling technique(Randomly on All Consumers) where each member of the population has the same opportunity to be selected as theoverall sample, but the sample in this study is the entire population that is sampled .“The results obtained thatpartially and simultaneously there is a positive and significant influence betweenthe Green Marketing Strategy onConsumer Choices Through the Marketing Mix Approach.“Keywords: GreenMarketing Strategy and Consumer Choice Through the Marketing Mix Approach.

scholarly journals Hubungan antara Promosi dengan Pengambilan Keputusan Peserta Didik untuk Mengikuti Bimbingan Belajar di BBC

2018 ◽  
Vol 1 (1) ◽  
pp. 121
Author(s):  
Suci Junianti ◽  
Jamaris Jamaris ◽  
Vevi Sunarti
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Data Collection ◽  
Random Sampling ◽  
Sampling Technique ◽  
Population Data ◽  
Entire Population ◽  
Stratified Random Sampling ◽  
Data Collection Tool ◽  
Guidance Study

This study aims to see whether there is a relationship between promotion and decision making learners in following the tutoring in BBC Limbanang Kecamatan Suliki Kabupaten Lima Puluh Kota. This type of research is correlational. The population in this study is the citizens learn BBC learning guidance. Sampling technique in this research is stratified random sampling from entire population. Data collection techniques used are questionnaires, while the data collection tool questionnaire. Technique of data analysis by using formula of percentage and product moment. From the results of the study showed that: promotion done by the guidance of learning in BBC less good so that decision to follow guidance study in BBC considered less good also by learners.

scholarly journals THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT ON INTERESTS ENTREPRENEURSHIP IN STUDENT OF THE FACULTY OF ECONOMICS, UNIVERSITY OF NGURAH RAI IN DENPASAR

2020 ◽  
Vol 1 (2) ◽  
pp. 158-166
Author(s):  
Ni Kadek Purnamawati ◽  
Ade Maharini Adiandari ◽  
Nyoman Dwika Ayu Amrita ◽  
Luh Putu Virra Indah Perdanawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Sampling Technique ◽  
Entrepreneurship Education ◽  
Simple Random Sampling ◽  
The Family

This study aims to determine the effect of entrepreneurship education and family environment partially and simultaneously on the interest in entrepreneur in student of the Faculty of Economics, University of Ngurah Rai in Denpasar. The number of samples is determined by the Probability Sampling technique using the Simple Random Sampling method of 75 students in the sixth semester of the Faculty of Economics, University of Ngurah Rai in Denpasar. Analyzed by classical assumption, multiple linear regression analys, determination analys, simultaneous significant test (F-test) and partial significant test (T-test). The results showed that there was a positive and significant influence partially or simultaneously between entrepreneur education and the family environment towards the interest in entrepreneurship in students of the Faculty of Economics, University of Ngurah Rai in Denpasar.

Pengaruh Promosi dan Kualitas Layanan terhadap Minat Masyarakat Membayar Zakat

2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Erdani Murdani Nur
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Field Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Technique ◽  
Collection Methods

Zakat is one of the pillars of Islam that every capable Muslim must do. One of the institutions that manage zakat funds is the National Zakat Agency (BAZNAS). This study aims to partially and simultaneously examine the effect of promotion and service quality on people's interest in paying zakat through BAZNAS, Indragiri Hilir Regency. This type of research is field research. The data used in this study were primary and secondary. 87 Respondents in this study were Muzakki in BAZNAS Indragiri Hilir Regency. The sampling technique used was simple random sampling. The data collection methods were questionnaires, interviews, and documentation. The data analysis technique partially used the t-test and simultaneously used the Anova test. The results showed that either partially or simultaneously, promotion and service quality had a significant influence on people's interest in paying zakat in BAZNAS, Indragiri Hilir Regency.

scholarly journals Kesiapan Berwirausaha Siswa SMK di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 4 (1) ◽  
pp. 54-63
Author(s):  
Dwi Rahdiyanta
Keyword(s):  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Significance Level ◽  
Environment Factors ◽  
Practice Experience ◽  
Ex Post ◽  
Industry Practice ◽  
Entrepreneurial Knowledge

The purpose of this study is to determine the effect of family environment factors, industry practice experience, and entrepreneurial knowledge on Vocational High Schools (VHS) students' entrepreneurship readiness in Yogyakarta. From a total population of 1095 students,300 were selected as samples using the proportional random sampling technique by means of the Krejcie and Morgan formula. The data were collected through inventories, observation sheets, and documents. The content validity was assessed through expert judgment. The construct validity was assessed using the factor analysis and the reliability using the Cronbach’s Alpha formula. The data were analyzed using the descriptive analysis, regression analysis, and path analysis at a significance level of 0.05. The results show that: (1) there is a positive and significant influence of family environment, industry practice experience, and entrepreneurial knowledge on VHSs students' entrepreneurial readiness; and (2) family environment factors, industry practice experience, and entrepreneurial knowledge have a significant influence both directly and indirectly in determining the entrepreneurship readiness of VHS students.Tujuan penelitian ini adalah untuk mengetahui pengaruh faktor lingkungan keluarga, pengalaman praktik industri, dan pengetahuan kewirausahaan terhadap kesiapan berwirausaha siswa SMK di DIY.  Penelitian ini merupakan penelitian korelasional yang bersifat ex-post facto. Populasi penelitian berjumlah 1095 orang siswa. Jumlah sampel penelitian pada taraf kesalahan 5% sebanyak 300 siswa ditentukan dengan formula Krejcie dan Morgan. Pengambilan sampel dilakukan dengan teknik proportional random sampling. Data dikumpulkan dengan inventori, lembar pengamatan dan dokumentasi. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan lingkungan keluarga, pengalaman praktik industri, dan pengetahuan kewirausahaan terhadap kesiapan berwirausaha siswa SMK. Disamping itu, faktor lingkungan keluarga, pengalaman praktik industri, dan pengetahuan kewirausahaan memiliki pengaruh yang signifikan baik secara langsung maupun tidak langsung dalam menentukan kesiapan berwirausaha siswa SMK

scholarly journals PERSEPSI GURU TENTANG DIGITAL NATIVES, SUMBER BELAJAR DIGITAL DAN MOTIVASI MEMANFAATKAN SUMBER BELAJAR DIGITAL

2016 ◽  
Vol 3 (1) ◽  
pp. 13 ◽  
Author(s):  
Ferdinandus Bate Dopo ◽  
Christina Ismaniati
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Digital Natives ◽  
Assessment Instruments ◽  
Learning Resources ◽  
Digital Learning ◽  
Significance Level ◽  
Teacher's Perception ◽  
Digital Learning Resources

Penelitian ini bertujuan untuk mengungkapkan (1) pengaruh persepsi guru tentang digital natives terhadap motivasi guru memanfaatkan sumber belajar digital (2) pengaruh persepsi guru tentang sumber belajar digital terhadap motivasi guru memanfaatkan sumber belajar digital dan (3) pengaruh persepsi guru tentang digital natives dan persepsi guru tentang sumber belajar digital secara bersama-sama terhadap motivasi guru memanfaatkan sumber belajar digital. Penelitian ini merupakan penelitian deskriptif-korelasional dengan pendekatan kuantitatif. Populasi dan sampel dalam penelitian ini adalah guru-guru SMA Regina Pacis Bajawa, SMA Seminari Mataloko dan SMA Negeri 1 Golewa. Teknik sampel yang digunakan adalah proportional random sampling. Angket yang digunakan untuk memperoleh data disusun menggunakan skala Likert. Teknik analisis yang digunakan adalah analisis regresi dengan teknik statistik uji t dan uji F dengan taraf signifikaansi 0,05. Hasil penelitian adalah sebagai berikut: (1) Ada pengaruh yang positif dan signifikan persepsi guru tentang digital natives terhadap motivasi guru memanfaatkan sumber belajar digital. (2) Ada pengaruh yang positif dan signifikan persepsi guru tentang sumber belajar digital terhadap motivasi guru memanfaatkan sumber belajar digital. (3) Ada pengaruh yang positif dan signifikan, persepsi guru tentang digital natives dan persepsi guru tentang sumber belajar digital secara bersama-sama terhadap motivasi guru memanfaatkan sumber belajar digital. Kata kunci: persepsi, digital natives, sumber belajar digital, motivasiTEACHER’S PERCEPTION OF DIGITAL NATIVES, DIGITAL LEARNING RESOURCES AND MOTIVATION TO UTILIZE DIGITAL LEARNING RESOURCES Abstract This study aims to reveal (1) the influence of teacher's perception of digital natives toward teacher’s motivation to utilize digital learning resources. (2) the influence of teacher's perception of digital learning resources toward teacher’s motivation to utilize digital learning resources and (3) the influence both of teacher's perception of digital natives and digital learning resources toward teacher’s motivation to utilize digital learning resources. This study used the descriptive-correlational quantitative approach. The Population and sample were high school teachers of Regina Pacis Bajawa, SMA Seminari Mataloko and SMA Negeri 1 Golewa. Sampling technique in this research was proportional random sampling. A questionnaire was used to obtain the data. The data were analyzed using the Likert scale. The instrument was developed based on lattice theory of assessment instruments relevant to the study variables. The analysis technique used is a regression followed by statistic technique of t test and F test with the significance level of 0.05. The results are as follows. (1) There is a positive and significant influence of teacher's perception of digital natives toward teacher’s motivation to utilize digital learning resources. (2) There is a positive and significant influence of teacher's perception of digital learning resources and teacher’s motivation to utilize digital learning resources. (3) There is a positive and significant influence both of teacher's perception of digital learning resources and teacher’s motivation to utilize digital learning resources. Keywords: perception, digital natives, digital learning resources, motivation

scholarly journals Pengaruh kepemimpinan kepala sekolah, komitmen guru, disiplin kerja guru, dan budaya sekolah terhadap kinerja guru SMK

2018 ◽  
Vol 6 (2) ◽  
pp. 150
Author(s):  
Sidik Purwoko
Keyword(s):  
School Culture ◽  
Significant Influence ◽  
Random Sampling ◽  
Design Research ◽  
Teacher Performance ◽  
Sampling Technique ◽  
Teacher Commitment ◽  
Vocational High School ◽  
Significance Level ◽  
Linearity Test

Penelitian ini bertujuan untuk mengetahui pengaruh Kepemimpinan Kepala Sekolah, Komitmen Guru, Disiplin Kerja Guru, dan Budaya Sekolah terhadap Kinerja Guru di SMK Negeri Kabupaten Sleman Yogyakarta. Penelitian ini merupakan penelitian korelasional dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh guru di SMK Negeri yang berada di Kabupaten Sleman yang berjumlah 659 orang. Penentuan ukuran sampel dalam penelitian ini menggunakan teknik random sampling dengan mengacu table Krejcie dan Morgan. Uji coba instrumen menggunakan uji validitas dan uji reliabilitas Alpha Cronbach’s. Teknik analisis data menggunakan uji prasyarat analisis yang meliputi uji normalitas, uji linieritas dan uji multikolinieritas. Pengujian hipotesis menggunakan analisis regresi dengan tingkat signifikansi ditentukan sebesar 5%. Hasil penelitian menunjukkan bahwa: (1) terdapat pengaruh yang positif dan signifikan kepemimpinan kepala sekolah terhadap kinerja guru; (2) terdapat pengaruh yang positif dan signifikan komitmen guru terhadap kinerja guru; (3) terdapat pengaruh yang positif dan signifikan disiplin guru terhadap kinerja guru sebesar; (4) terdapat pengaruh yang positif dan signifikan budaya sekolah terhadap kinerja guru; (5) terdapat pengaruh yang positif dan signifikan kinerja kepemimpinan, komitmen guru, disiplin kerja guru dan budaya sekolah secara simultan terhadap  kinerja guru.Kata Kunci: kepemimpinan kepala sekolah, komitmen, disiplin kerja, budaya sekolah, kinerja guru THE INFLUENCE OF PRINCIPAL’S LEADERSHIP, TEACHER’S COMMITMENT, TEACHER’S WORK DISCIPLINE, AND SCHOOL CULTURE ON VOCATIONAL HIGH SCHOOL TEACHER’S PERFORMANCEAbstractThis research is aimed to know the influence of  Principal’s Leadership, Teacher’s Commitment, Teacher’s Work Discipline, and School Culture on Teacher’s Performance in SMK Negeri in Sleman District. This research is a correlational design research that uses quantitative approach. Population in this research includes all teachers in SMK Negeri in Sleman District with a total of 659 persons. The sample measurement in this research applies random sampling technique by referring to Krejcie and Morgan table. The instrument trial uses Alpha Cronbach’s validity test and reliability test. The method of analyzing the data uses analysis precondition test which covers normality test, linearity test and multicollinearity test. The hypothesis proposal uses regression analysis with significance level determined by 5%. The results of this research indicate that: (1) there is a positive and significant influence on the principal's leadership on teacher performance; (2) there is a positive and significant influence on teacher's commitment to teacher performance; (3) there is a positive and significant influence from teacher discipline on teacher performance as much; (4) there is a positive and significant influence on school culture on teacher performance; (5) there is a positive and significant influence on leadership performance, teacher commitment, teacher work discipline and school culture simultaneously on teacher performanceKeywords: principal’s leadership, commitment, teacher’s work discipline, school culture, teacher’s performance

scholarly journals PENGARUH REWARD TERHADAP KEPUASAN KERJA KARYAWAN DI PDAM TIRTA LONTAR KABUPATEN KUPANG

2020 ◽  
Vol 11 (1) ◽  
pp. 83-97
Author(s):  
Ephivania Eunike Foenay ◽  
Rolland E Fanggidae ◽  
Wehelmina Mariana Ndoen
Keyword(s):  
Job Satisfaction ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Entire Population ◽  
Primary Data ◽  
Survey Method ◽  
Significance Level

This study aims to determine the influence of reward on job satisfaction in PDAM Tirta Lontar,Kupang Regency. The method used in this study is a survey method with a quantitative approach.The sample in this study was taken using simple random sampling technique with Slovin method bytaking 67 respondents from the entire population. Primary data obtained by questionnaire filleddirectly by the respondent. The results of this study indicate that the reward is positive and significantwith a coefficient of 1.095 and a significance level of 0.000 < 0.05. Keywords: Job Satisfaction, Reward

scholarly journals Pengaruh Pelaksanaan Pengalaman Lapangan Industri terhadap Minat Berwirausaha pada Mahasiswa Teknik Otomotif Fakultas Teknik Universitas Negeri Padang

2021 ◽  
Vol 2 (1) ◽  
pp. 21-32
Author(s):  
Gusmardiansah Gusmardiansah ◽  
Rifdarmon Rifdarmon
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Field Experience ◽  
Total Population ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
State University ◽  
Descriptive Research ◽  
Engineering State

Indonesia is currently experiencing many problems, the trigger is the COVID-19 outbreak so that many workers have been laid off and cause poverty. The effort made to solve this is to increase student resources who are interested in entrepreneurship. In the Faculty of Engineering, State University of Padang, there are lessons that support interest in entrepreneurship, namely the Industrial Field Experience Course (PLI). This research will look for the influence of PLI on Entrepreneurial Interest, this is done to see the entrepreneurial values that grow after the implementation of PLI. Correlational descriptive research method with a population of 83 people from the total population taken 33 people for testing, while the 50 people for research, sampling technique (simple random sampling). The results showed that there was a significant influence between variables, 84% of PLI Implementation, 77% Entrepreneurial Interest and the Influence of PLI on Entrepreneurial Interest 28.4%. Indonesia saat ini mengalami banyak permasalahan, pemicunya adalah Wabah COVID-19 sehingga banyak tenaga kerja yang di PHK dan menyebabkan kemiskinan. Usaha yang dilakukan untuk menyelesaikan ini yaitu meningkatkan Sumber Daya Mahasiswa yang berminat untuk Berwirausaha. Di fakultas Teknik Universitas Negeri Padang ada Pembelajaran yang menunjang minat berwirausaha yaitu Mata Kuliah Pengalaman Lapangan Industri (PLI). Pada penelitian ini akan di cari Pengaruh PLI terhadap Minat Berwirausah, ini dilakukan untuk melihat nilai-nilai wirausaha yang tumbuh setelah pelaksanaan PLI. Metode penelitian deskriptif korelasional dengan Populasi sebanyak 83 orang dari jumlah populasi di ambil 33 orang untuk ujicoba, sedangkan yang 50 orang untuk Penelitian, Teknik sampling (simple random sampling). Hasil penelitian adanya pengaruh siknifikan antar variabel, 84% Pelaksanaan PLI, Minat Berwirausaha 77% dan Pengaruh PLI terhadap Minat Berwirausaha 28,4%.

scholarly journals PENGARUH HARGA, KUALITAS PRODUK DAN WOM (WORD OF MOUTH) TERHADAP KEPUASAN KONSUMEN

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Upik Aldiana ◽  
Setyo Adji ◽  
Edi Santoso
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Pharmaceutical Companies ◽  
Herbal Products ◽  
Probability Sampling

This study aims to determine the effect of price, product quality, WOM (word of mouth) on consumer satisfaction on Herbal Soman Products at Yasmaga fm Ponorogo outlets. PT. Soman Indonesia is one of the original pharmaceutical companies in Indonesia, Soman (Sozo Formula Manggata 1) is Herbal Drops Herbal made from ingredients 39 Natural ingredients consisting of fruits, vegetables and also selected spices. The population in this study were consumers of Soman Herbal Products at Yasmaga Radio FM Ponorogo. This study used the Probability Sampling Technique by means of Random Sampling. Samples taken amounted to 80 respondents with the characteristics of consumers who have made a minimum purchase of 2x. The results showed that price, product quality, WOM (word of mouth) had a positive and significant effect on customer satisfaction both simultaneously and partially. While the coefficient of determination shows the value of 53.1%, which means the price, product quality and WOM (word of mouth) contribution to consumer satisfaction is 53.1% and the remaining 46.9% is influenced by other variables not explained in this study.

Sign in / Sign up

Export Citation Format

Share Document