Illustrating the Smallpox Vaccine in Hungary 1798-1850

This dissertation explores the images in the three treatises on the smallpox vaccine, which were illustrated between 1798 and 1850 in Hungary, which are János Stand’s, Sámuel Váradi’s and Mihály Kováts’s publications. It looks at the background of their authors and the production of their images, as well as the quality of the illustrations. As all three treatises have one illustration and they all follow the same visual strategy, the dissertation also seeks to describe and identify the scopes of such images, and to define their role in the implementation of the practice of vaccination in the wider public. Furthermore, the wider context of the images is also outlined, which aims at demonstrating what the illustrations can tell about contemporary medical culture and publishing in Hungary, the cultural dominance of Vienna within the Empire, and the transmission of knowledge, images, and cowpox matter in Europe and the Habsburg territories.

Visual Strategies Underpinning the Spatiotemporal Demands During Visuomotor Tasks in Predicting Ball Direction

We investigated gaze behavior of expert goalkeepers during the prediction of penalty kicks in different spatiotemporal constraints: penalties taken from 11 and 6 m. From 11 m, goalkeepers were more successful in predicting ball direction, with longer movement time initiation and a visual strategy with more fixations and greater saccade rates than penalties from 6 m, where they exhibited fewer fixations with higher microsaccade rates. As long as the opponent’s distance is large and time pressure low, gaze can be frequently shifted between the kicker’s body and the ball, due to the low cost of saccades. Conversely, when the objects are close, there is increased reliance on foveal and parafoveal information. In conclusion, when the spatiotemporal constraint is less severe, goalkeepers adopt a visual strategy with more fixations and small saccades. When the spatiotemporal constraint is more severe, they rely on peripheral vision to monitor kickers’ movements through the use of microsaccades.

VISUAL STRATEGIES OF CONTEMPORARY ART: A Case Study of Banksy’s Artworks

Visual Strategy of Contemporary Art: The Study of Banksy’s Artwork. The development of contemporary art has introduced a new understanding and recognition of esthetics. This article aims to describe postesthetic phenomena as trends in the visual communication of contemporary art. The method used is a descriptive approach and analysis of Banksy's work. This study produces a discussion about: 1). Postesthetic symptoms in Banksy's work, 2). Characteristics of Banksy's work, 3). Banksy's symbolic meaning, 3). Social implications arising from the postesthetic approach to Banksy's work. Keywords: visual language, consumerism, contemporary art

Visualizing the experience of flight

This paper explores how photojournalism addresses refugee migration in Sweden, a country currently receiving a large influx of asylum seekers, in particular during a surge in global migration in 2015. Theoretically informed by literature calling for a compassionate visual storytelling focusing on the experience of refugees, the specific focus is on entries in the Swedish Picture of the Year contest. Images of children were particularly prominent among contest entries focusing on forced migration in the examined years, presenting an opportunity to further explore visual representation while also considering portraiture as a photojournalistic genre and visual strategy. A close reading drawing on semiotics and compositional analysis was conducted on images and written contest jury motivations. Findings showed a humanitarian aesthetic, formality as a storytelling tool, and an unresolved tension between showing and shielding young victims of trauma.

The 2018 Pengging Fair's Logo As Visual Brand Strategy of Spiritual and Culture Tourism Area of Pengging Boyolali

This study examines the 2018 Pengging Fair's logo as a visual brand strategy in the Pengging spiritual and cultural tourism area, Bendan Village, Dukuh Village, Banyudono District, Boyolali Regency. This study focused on the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area centred on the appearance of the 2018 Pengging Fair's logo, the shape and visual aesthetic elements and the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Bendan Village, Dukuh Village, Banyudono District, Boyolali Regency. This study uses a visual communication approach, semiotics, and aesthetics, with qualitative methods. This research focuses on the visual form of the 2018 Pengging Fair's logo as the character identity of the Pengging spiritual and cultural tourism area by utilizing local content (Pengging regional cultural arts) and the Pengging identity icon in building the Pengging brand. Three icons have been found and analyzed in the 2018 Pengging Fair's logo in this study; Candirejo Market icon, Pengging Springs icon, Ciptomulyo Mosque icon. Three things are questioned in this study; (1) the appearance of the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area; (2) the form of the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area; (3) the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Boyolali. This study describes the reasons for the emergence of the 2018 Pengging Fair's logo, namely (1) the demand of Pengging community leaders (2) the need for events (3) creativity in making a logo on the promotional media for the 2018 Pengging Fair's event. There are four elements of the logo in the Pengging Fair 2018 event, namely (1) typography (headlines and sub-headlines on logos) (2) logo illustrations (3) logo colors (4) logo layouts. This study found that the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Bendan Village, Dukuh Village, Banyudono District, Boyolali District: (1) the Pengging Fair's 2018 logo was used on several social media (2) the Pengging Fair's 2018 logo was used on some print media (3) the Pengging Fair's 2018 logo is used on audiovisual media.