scholarly journals The 2018 Pengging Fair's Logo As Visual Brand Strategy of Spiritual and Culture Tourism Area of Pengging Boyolali

2020 ◽  
Vol 3 ◽  
pp. 112-122
Author(s):  
Dita Setyowati
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Cultural Tourism ◽  
Community Leaders ◽  
Brand Strategy ◽  
Visual Strategy ◽  
Audiovisual Media ◽  
Cultural Arts ◽  
The Media ◽  
Communication Approach

This study examines the 2018 Pengging Fair's logo as a visual brand strategy in the Pengging spiritual and cultural tourism area, Bendan Village, Dukuh Village, Banyudono District, Boyolali Regency. This study focused on the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area centred on the appearance of the 2018 Pengging Fair's logo, the shape and visual aesthetic elements and the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Bendan Village, Dukuh Village, Banyudono District, Boyolali Regency. This study uses a visual communication approach, semiotics, and aesthetics, with qualitative methods. This research focuses on the visual form of the 2018 Pengging Fair's logo as the character identity of the Pengging spiritual and cultural tourism area by utilizing local content (Pengging regional cultural arts) and the Pengging identity icon in building the Pengging brand. Three icons have been found and analyzed in the 2018 Pengging Fair's logo in this study; Candirejo Market icon, Pengging Springs icon, Ciptomulyo Mosque icon. Three things are questioned in this study; (1) the appearance of the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area; (2) the form of the 2018 Pengging Fair's logo as a visual strategy of the Pengging Boyolali spiritual and cultural tourism area; (3) the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Boyolali. This study describes the reasons for the emergence of the 2018 Pengging Fair's logo, namely (1) the demand of Pengging community leaders (2) the need for events (3) creativity in making a logo on the promotional media for the 2018 Pengging Fair's event. There are four elements of the logo in the Pengging Fair 2018 event, namely (1) typography (headlines and sub-headlines on logos) (2) logo illustrations (3) logo colors (4) logo layouts. This study found that the application of the 2018 Pengging Fair's logo in the media promotion of the annual Pengging Fair event in Bendan Village, Dukuh Village, Banyudono District, Boyolali District: (1) the Pengging Fair's 2018 logo was used on several social media (2) the Pengging Fair's 2018 logo was used on some print media (3) the Pengging Fair's 2018 logo is used on audiovisual media.    

scholarly journals Covid-19 et communication de crise. Focus linguistique sur les tweets francophones de Belgique

2020 ◽  
Author(s):  
Louise-Amélie Cougnon ◽  
Louis de Viron
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Crisis Communication ◽  
International Community ◽  
Semantic Approach ◽  
Health Crisis ◽  
The Public ◽  
French Speaking ◽  
The Media ◽  
Quantitative And Qualitative Methods

The Covid-19 health crisis of 2020 strongly affected the international community. Especially during the lockdown period, social media were widely used for information and emotion sharing. This article aims to keep a material trace of these crisis communication trends. To reach this aim, we applied quantitative and qualitative methods on a corpus of 100,000 tweets we collected in the French-speaking part of Belgium. The corpus is divided into three sub-groups: citizens, politicians and the media. We first present the corpus collection and the methodology we followed. We also look at the lexical creativity that resulted from the crisis and the lockdown situation. We then propose a semantic approach of the themes that emerged from the crisis tweets and which highlight citizens’ concerns. Finally, we depict the personalities related to the crisis, by focusing on their communication and on the image they portray to the public.

scholarly journals The Implementation of Brand Element Strategic in Marketing Communication on Local Small-Medium Business in West Sumatra

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Tuti Widiastuti
Keyword(s):  
Social Media ◽  
Small Business ◽  
Qualitative Methods ◽  
Brand Strategy ◽  
Depth Information ◽  
Marketing Communication ◽  
The Public ◽  
West Sumatra ◽  
Internet And Social Media

In this study the authors want to provide an overview of the local small business brands that use brand strategy element in developing its business. This research has a focus of research on Kapuyuak brand which is a local brand originating from Bukittinggi West Sumatra. The thing studied is the attribute used by the Kapuyuak brand so that the public has a perception and become loyal to the brand. This study uses qualitative methods to obtain more in-depth information about the strategies used from Kapuyuak and its customers. The results show that Kapuyuak has the power to identify the value of the brand based on the insight of consumers and market insight. In communicating its brand Kapuyuak uses internet and social media in distributing its value.

scholarly journals Literasi Media Sosial dalam Pemasyarakatan Sikap Moderasi Beragama

2019 ◽  
Vol 12 (2) ◽  
pp. 263-296
Author(s):  
Engkos Kosasih
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Human Behavior ◽  
Modern Society ◽  
Research Needs ◽  
Modern Life ◽  
Social Affiliation ◽  
The Social ◽  
The Media ◽  
Great Force

Media sosial saat ini berhasil membentuk kekuatan besar dalam membentuk perilaku manusia dalam kehidupan modern yang dinamis ini. Belakangan ini, media sosial merupakan fenomena baru yang sangat digandrungi masyarakat modern tanpa mengenal usia dan afiliasi sosial apapun. Alih-alih menggunakan untuk hiburan semata, tapi menjadi bumerang bagi diri sendiri. Masyarakat perlu mengetahui dibalik kebebasan media sebagai alat ekspresi diri dalam berpendapat, tetap ada berbagai ranah aturan serta etika yang harus dipenuhi. Dengan demikian pengguna medsos harus bersikap adil (tidak berlebihan) dalam menyikapi berbagai hal yang didapatkan, jangan sampai sikap keberpihakan terhadap sesuatu membuat kita terjebak dalam lubang kemadharatan dari medsos. Hadirnya tulisan ini diharapkan ada sikap yang berbeda dari para pengguna medsos, yaitu berfikir dan bersikap moderat terhadap hal-hal yang beredar di medsos, terutama moderat dalam hal beragama. Penelitian ini menggunakan metode kualitatif, yang mana data yang dibutuhkan hanya sebatas dokumen-dokumen yang dianalisis sesuai dengan kebutuhan penelitian. Hasil dari penelitian ini bahwa bagaimana caranya seseorang sebagai pengguna medsos harus bisa menerapkan sikap wasaty atau adil dalam mengambil segala yang ada di dalamnya. Masyarakat (user medsos) harus bisa memilah dan memilih apa yang seharusnya diterima dan apa yang seharusnya ditolak.  Hal ini terlebih terhadap hal-hal yang berbau dengan masalah agama, seperti berbagai doktrin jelek yang tersebar melalui medsos. Dengan demikian, masyarakat harus bisa menyaring berbagai informasi yang masuk dan harus bersikap moderat terlebih dahulu terhadap berbagai informasi tersebut, sebelum pada akhirnya memutuskan untuk mengambil sikap. Kata Kunci: Literasi, Moderasi, Media Sosial.   Abstract Social media is currently successfully forming a great force in shaping human behavior in this dynamic modern life. Lately, social media is a new phenomenon that is loved by modern society without knowing any age and social affiliation. Instead of using it for entertainment, but backfire for yourself. Society needs to know behind the freedom of the media as a means of self-expression in opinion, there are still various domains of rules and ethics that must be met. Thus the user of social media must be fair (not excessive) in responding to various things that are obtained, do not let the attitude of partiality towards something makes us trapped in the pit of harm from the social media. The presence of this article is expected to have a different attitude from the users of social media, which is to think and be moderate about things that are circulating in the social media, especially moderate in matters of religion. This study uses qualitative methods, where the data needed is only limited to the documents analyzed in accordance with research needs. The results of this study that how a person as a social media user must be able to apply a attitude of fairness or fairness in taking everything in it. Society (user social media) must be able to sort out and choose what should be accepted and what should be rejected. This is especially true of matters related to religious matters, such as various bad doctrines spread through social media. Thus, the community must be able to filter the various information that comes in and must be moderate to the various information before finally deciding to take a stand. Keywords: Literacy, Moderation, Social Media

scholarly journals STRATEGI KOMUNIKASI AJI BOJONEGORO DALAM MENCEGAH PRAKTIK JURNALISME AMPLOP

2020 ◽  
Vol 20 (1) ◽  
pp. 57-80
Author(s):  
Amrullah Ali Moebin
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Interpersonal Communication ◽  
Code Of Ethics ◽  
Research Process ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Study Approach ◽  
The Media

Abstract This study discusses the communication strategy undertaken by the Alliance of Independent Journalists (AJI) Bojonegoro East Java in conducting discussions about the practice of envelope journalism. The reason is that the practice of envelope journalism violates the journalistic code of ethics. The research process uses qualitative methods with a case study approach. The results of this study are AJI Bojonegoro's strategy to prevent envelope journalism by creating new innovations. They provide education to the speakers. The media used is outdoor media, posters. Steps taken by interpersonal communication and utilizing social media.   Keywords: Communication Strategy, Envelope Journalisme

Impact of Social Media on English Language: A Review

2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
English Language ◽  
Major Influence ◽  
International Level ◽  
Class Society ◽  
The World ◽  
The Status ◽  
The Media ◽  
Subsequent Rise

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

Fake It “Till You Make It”: Debunking Fake News in a Post-Truth America

2019 ◽  
Vol 8 (1) ◽  
pp. 114-133
Keyword(s):  
Social Media ◽  
First Amendment ◽  
Presidential Election ◽  
Political Discourse ◽  
Cutting Edge ◽  
American People ◽  
Fake News ◽  
News Sources ◽  
The Media ◽  
The U.S

Since the 2016 U.S. presidential election, attacks on the media have been relentless. “Fake news” has become a household term, and repeated attempts to break the trust between reporters and the American people have threatened the validity of the First Amendment to the U.S. Constitution. In this article, the authors trace the development of fake news and its impact on contemporary political discourse. They also outline cutting-edge pedagogies designed to assist students in critically evaluating the veracity of various news sources and social media sites.

Perbandingan metode promosi kesehatan terhadap perubahan persepsi ibu tentang sex education pada anak prasekolah

2016 ◽  
Vol 32 (11) ◽  
pp. 421
Author(s):  
Evi Septiani ◽  
Shinta Prawitasari ◽  
Ova Emilia
Keyword(s):  
Health Promotion ◽  
Preschool Children ◽  
Sexual Violence ◽  
Sex Education ◽  
Media Campaign ◽  
Audiovisual Media ◽  
Health Promotion Campaign ◽  
Lecture Method ◽  
The Media ◽  
Perception Score

Effectiveness of audiovisual health promotion campaign on perception of mothers in preschool children sex educationPurposeThis study aimed to compare the effect of health promotion through a lecture method with audiovisual aides and leaflets on the change of mother’s perception about sex education to preschoolers.MethodsPre and posttests were done with 64 mothers with preschool children who attend ABA Pringwulung and Al-Islam kindergarten. ResultsThe health promotion through lecture method with audiovisual aides increased mothers’ perception score about sex education to preschoolers higher than the media leaflet.ConclusionsThis study contributes to the knowledge that developing a media campaign is important in order to change the perceptions of sex education in parents of preschoolers. This research suggested UPT P2TP2A Sleman District to continue the program of socialization and prevention of sexual violence in children by using lecture method combined with audiovisual media in conducting health promotion.

scholarly journals The Nested Precarities of Creative Labor on Social Media

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Brooke Erin Duffy ◽  
Annika Pinch ◽  
Shruti Sannon ◽  
Megan Sawey
Keyword(s):  
Social Media ◽  
Cultural Production ◽  
Ecological Model ◽  
Creative Economy ◽  
Cultural Industries ◽  
Professional Success ◽  
Social Media Platforms ◽  
The Media ◽  
Depth Interviews

While metrics have long played an important, albeit fraught, role in the media and cultural industries, quantified indices of online visibility—likes, favorites, subscribers, and shares—have been indelibly cast as routes to professional success and status in the digital creative economy. Against this backdrop, this study sought to examine how creative laborers’ pursuit of social media visibility impacts their processes and products. Drawing upon in-depth interviews with 30 aspiring and professional content creators on a range of social media platforms—Instagram, YouTube, TikTok, Pinterest, and Twitter—we contend that their experiences are not only shaped by the promise of visibility, but also by its precarity. As such, we present a framework for assessing the volatile nature of visibility in platformized creative labor, which includes unpredictability across three levels: (1) markets, (2) industries, and (3) platform features and algorithms. After mapping out this ecological model of the nested precarities of visibility, we conclude by addressing both continuities with—and departures from—the earlier modes of instability that characterized cultural production, with a focus on the guiding logic of platform capitalism.

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