“That’s Just a Part of Growing Up”: A Study of Non-formal Educators’ Lay Theories of Adolescence

This instrumental case study explored non-formal educators’ lay theories of adolescence using the case of the Boy Scouts of America’s Scouts BSA program, a co-ed program serving youth between the ages of 11 and 17. We conducted an iterative analysis of 110 structured interviews with Scouts BSA adult volunteer leaders who served as scoutmasters or assistant scoutmasters. Results indicated that participants discussed adolescence in terms of youth characteristics as well as processes youth underwent during their adolescent years. These adults sometimes viewed adolescence as idiosyncratic, identifying differences in learning, behavior, and family situations among youth, particularly those whom they had identified as exhibiting specific challenges like autism. The results also illustrated relationships between the program and lay theories of adolescence. Namely, core Scouts BSA programmatic structures and expectations such as operating the patrol/troop method hierarchies, building leadership skills, camping or outdoor activities, and including all youth in activities influence participants’ own views of adolescence, including their views of adolescence as a time to cultivate maturity and independence. The study concludes with a brief discussion of results and limitations of the study, including recommendations for training and additional research.

Mixed Reactions to Multicultural (vs. Colorblind) Diversity Approach Signals: A Lay Theories of Culture Perspective

Despite its popularity, signaling a multicultural approach to racial-ethnic diversity is often faced with both positive and negative reactions. In this article, we sought insights into what may contribute to the mixed reactions and why. Drawing on social categorization theories and mindset research, we proposed that an underexplored factor influencing stakeholders’ reactions to organizations’ diversity approach was their lay theories or mindsets of culture. Specifically, we argued that those who believe that racial-ethnic groups represent unchangeable deep-seated essences—a fixed (vs. malleable) cultural mindset—would react negatively toward the intergroup differentiations and comparisons evoked by multicultural approach signals. Three experiments manipulated organizational diversity approach signals. Results consistently showed that a fixed cultural mindset was negatively related to organizational attraction (Studies 1 and 2) and support for diversity promoting policies (Study 3) in reaction to a multicultural (vs. colorblind) approach. In addition, Study 3 tested and showed that ethnocentrism, a self-protective mechanism, mediated the negative reactions. Together, the findings support lay theories of culture as a moderating factor that affects reactions toward a multicultural approach. Organizations should take individuals’ theories of culture into consideration in their efforts to maximize attraction and support for diversity.

When self-threat leads to the selection of emotion-enhancing options: the role of perceived transience of emotion

Purpose This study aims to examine whether consumers’ lay theories of emotion play a moderating role between self-threat and their choice of threat-coping strategies (direct resolution and escapism) and product preference. Design/methodology/approach The present research uses the methods of experimental design and surveys to collect data and verify the hypotheses we assumed. Findings Study 1 indicates that in self-threatening situations, people who perceive emotions as fleeting (lasting) are more likely to use a threat-coping strategy of direct resolution (escapism). Study 2 demonstrates that people who believe emotions are fleeting are more likely to choose problem-solving products; people who believe emotions are lasting are more likely to choose emotion-enhancing products. Study 3 further demonstrates that the direct resolution (escapism) strategy plays a mediating role between the interaction effect and consumer preference for problem-solving products (emotion-enhancing products). Study 4 replicates the results of Study 2 by incorporating the manipulation of lay theories of emotion transience in a product evaluation context. Research limitations/implications A limitation of the present research is that this paper puts focus on exploring the effects of self-view threat (e.g. intelligence and competence) on consumer product preferences. Another issue for future research is the extent to which emotion-transience theories hold for specific emotions. Given that distinct emotions of the same valence differ in their antecedent appraisals and that specific emotion could lead to different subsequent behaviors (Lerner and Keltner, 2000), future research may need to explore the roles of specific negative emotions triggered by self-threat in consumers’ product choosing behaviors. One potential direction for future research is to examine whether the perceived locus of control affects consumers’ choice of threat-coping strategies and product preferences. Practical implications Marketers could use product tactics for motivating consumers to restore their self-perceptions on the threatened attributes and address the self-threat, such as product attributes, advertising copy or promotional appeals that insert people who are more motivated to directly resolve the threat. Marketers can nudge consumers toward a direct resolution strategy by posting prompts such as, “I can do it!” For example, the slogan of Nike – “Just do it” and the 2012 award-winning campaign by Nike Spain have told consumers: “If something is burning you up, burn it up by running” (Allard and White, 2015), which suggests that consumers experiencing self-threat may resolve the negative self-discrepancy through the acquisition of the products in the advertisement. Another important implication suggested by the findings is that product consumption can be a way of helping consumers escape from self-threats. For example, the slogan of Coca-Cola – “Taste the feeling” resonates with consumers and stimulates their basic hedonic needs. Originality/value First, this research extends previous research by demonstrating that lay theories of emotion serve as a motivator of the selection of threat-coping strategies. Second, this research is conducive for literature to examine how differences in lay theories of emotion affect consumers’ product-choosing behaviors to cope with self-discrepancies. Third, the present research extends the broad marketing literature by differentiating problem-solving products from emotion-enhancing products.

Knowing who I am depends on who I've become: Linking self-concept clarity and temporal self-comparison

The current research examined how temporal self-comparisons influence self-concept clarity. In Studies 1 and 2, we updated and developed new measures of state self-concept clarity, including specific components identified in prior research. In both studies, participants' confidence in their judgments, as well as the consistency of those judgments, was associated with the self-reported state self-concept clarity. Using the new measures, Study 3 found that self-concept clarity was highest when participants engaged in temporal comparisons that focused on positive similarities between their past and present selves and when comparisons highlighted improvement over time. These findings suggest that self-concept clarity is an emergent phenomenon that arises from comparison-based self-evaluations that fit common lay theories about how the self develops over time.

Mosquito-Borne Diseases: Social Representations of a University Community in Endemic Outbreaks

(1) Background: Studying social representations as lay theories allows for a better understanding of the common sense knowledge constructed around mosquito-borne diseases and the impact this may have on attitudes and behaviors. (2) Methods: A hierarchical evocation questionnaire was circulated through an Australian academic community and analyzed by prototypical analysis and correspondence factor analysis. (3) Results: Representational areas are regulated by participant age and whether or not they had contracted a mosquito-borne disease. (4) Conclusions: Collecting and understanding social representations has the potential to help social actors implement strategies that encourage people to access information and adopt behaviors in line with the scientific reality of the phenomenon, rather than limiting lay theories.

Belief in Altruistic Motives Predicts Prosocial Actions and Inferences

Are humans ever truly altruistic? Or are all actions, however noble, ultimately motivated by self-interest? Psychologists and philosophers have long grappled with this question, but few have considered laypeople’s beliefs about the nature of prosocial motives. Here we examine these beliefs and their social correlates across two experiments (N = 445). We find that people tend to believe humans can be, and frequently are, altruistically motivated—echoing prior work. Moreover, people who more strongly believe in altruistic motives act more prosocially themselves—for instance, sacrificing greater amounts of money and time to help others—a relationship that holds even when controlling for trait empathy. People who believe in altruistic motives also judge other prosocial agents to be more genuinely kind, especially when agents’ motives are ambiguous. Lastly, people independently show a self-serving bias—believing their own motives for prosociality are more often altruistic than others’. Overall, this work suggests that believing in altruistic motives predicts the extent to which people both see altruism and act prosocially, possibly reflecting the self-fulfilling nature of such lay theories.

Norms and Their Violation: From Scientific to Lay Thinking. An Exploratory Study from a Sample of Young Russian Adults

Problem. The problem of norms and norms violation has a long research history in scientific thinking. Lay thinking analysis rests in the shadow of this research line; although in the modern world people are actively involved in the construction of lay theories about various phenomena and they use this knowledge in daily life. Aim. Following the ideas of the social representations theory, the aim of the exploratory study was to analyse the lay theories developed by young Russian adults about norms and norms violation. Method. 134 young adults participated in the study, 26.12% males (aged 18 — 28 years, M=21.01years, SD =2.23). 71.6% participants were students of social sciences from Moscow Universities. A free-association technique was used. The data were analysed by using prototypical analysis. Results. The particularity of lay thinking about norms and norms violation was revealed. Conclusion: It is possible to conclude that norms are not equated with laws, while norms violation is identified with crimes (laws’ violation). The framework of the social representations theory allowed us to analyse the lay thinking about norms and norms violation as a matter of Russian cultural context.