Peran Konsultan Public Relations dalam Aktivitas Media Relations Perusahaan Startup

Media relations penting bagi berbagai jenis perusahaan guna dapat memperoleh publisitas positif melalui media massa, utamanya bagi perusahaan yang baru merintis. Walau peran Public Relations merupakan aspek penting dalam pertumbuhan perusahaan yang baru merintis (startup), penelitian holistik tentang bagaimana startup dapat memanfaatkan Public Relations masih terbatas. Penelitian ini bertujuan untuk membahas secara lebih rinci tentang bagaimana konsultan Public Relations Kennedy, Voice Berliner (KVB) dapat berperan dalam aktivitas media relations sebuah startup properti-teknologi bernama Cove. Penelitian menggunakan metode kualitatif, dengan merujuk pada konsep ilmiah media relations yang meliputi pengelolaan relasi, pengembangan strategi, serta pengembangan jaringan. Data penelitian diperoleh melalui hasil observasi, wawancara, dan studi dokumen yang dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa konsultan Public Relations KVB berperan untuk melakukan follow-up rutin terhadap jurnalis dalam rangka mengelola relasi. Konsultan juga melakukan pengembangan strategi dengan menyusun pedoman komunikasi serta taktik berupa pemetaan media, siaran pers, konferensi pers, serta pemantauan media. Selain itu, konsultan juga turut memanfaatkan jaringan di organisasi usaha dan kehumasan internasional dalam menjalankan aktivitas media relations Cove. Media relations are essential for various companies to gain positive publicity through the mass media, especially for startups. Although the role of Public Relations is a crucial aspect amidst the growth of startups, holistic research on how startups can optimize the use of Public Relations remains limited. This study aims to discuss how Public Relations consultants from KVB (Kennedy, Voice Berliner) can manage the media relations activities of a property-technology startup called Cove. The research uses the qualitative method, referring to the three concepts of media relations; relationship management, strategy development, and network expansion. All data were obtained through observations, interviews, and document studies which were also descriptively analyzed. The study results indicate that the Public Relations consultants of KVB have a role in carrying out the routine follow-up of journalists to manage relations. The consultants also develop strategies by initiating communication guidelines and tactics. Moreover, consultants utilize KVB’s networks in business and international public relations organizations to implement Cove’s media relations activities.

Liquid Narrative of European Cultural Identity in the Time of Uncertainty (2008–2020)

As Leonidas Donskis (2016: 9) once wrote, “Europe has been saved many times by its narrative powers”. In this time of uncertainty and disasters, our public narratives are filled with gossips, conspiracies, intolerance, and hate speech that strengthen divisions in society. During pandemic lockdowns, when physical closeness is exchanged with social interactions online and when global identities and culture are uploaded on digital platforms, we ask: what does it mean to be European in a time of uncertainty and what binds our collective identities and helps us to overcome our fears and anxieties? Considering the past and present (2008–2020) global and European economic, political, healthcare, and cultural as well as personal crises, this auto-ethnographic essay raises these questions: How can personal narratives help to strengthen European cultural identity in these times of uncertainty? Do personal narratives weaken collective identities? By using an auto-ethnographic approach, this paper is an attempt to determine whether a holistic research approach can be used in the analysis of “liquid” European cultural identity and personal narratives. Therefore, this paper is not just for finding the right answers or right stories but is meant to act rather as a stepping stone for further discussion on how to communicate European cultural identity and how to raise self-identification, cultural solidarity, and unity during these times of uncertainty.

SUSTAINABLE TRANSBOUNDARY HYDROPOWER SYSTEM ON DRINA RIVER AS SYNERGY OF WATER -FOOD-ENERGY-CLIMATE NEXUS

The Drina River has always been a source of drinking water and irrigation for food production, with all its tributaries and branching catchment area across the territories of Bosnia and Herzegovina, Montenegro and Serbia. It has connected peoples and cultures for centuries with its bridges. At the same time, with its great head, the Drina has always represented a significant hydropower potential. Throughout history, numerous watermills have been built on it. Currently, there are several constructed hydro-technical facilities on the Drina and in its catchment area. Among them, the most important are dams, with roads over them, associated hydroelectric power plants and belonging structures for flood control, water intakes for drinking water or irrigation. Due to multiple possible, almost always conflicting purposes, as well as several states, entities and other stakeholders, the management of Drina River water resources from the angle of the water-food-energy and climate nexus is an extremely complex problem. In addition to the impact on hydropower, agriculture, forestry, transport, irrigation and drainage, tourism and socio-cultural events, the construction of such strategic structures has also an impact on the climate of the Western Balkans. The issue of optimization within the nexus of the water-food-energy-climate requires holistic research to find synergistic solutions. These solutions are certainly a compromise. But inevitably, they must meet the criteria of sustainable development and the requirements of reducing global warming, according to the set conditions of the adopted European Green Plan for the Western Balkans. This paper proposes a methodology for finding optimal/compromise hydropower solutions, which synergistically include all parameters of influence. Holistic research of sustainable hydropower systems on the Drina River, from the angle of the water-food-energyclimate nexus, is presented. Particularly detailed analyses of the course of the river between the towns of Foča and Goražde, as well as the downstream part between Zvornik and mouth, known as the Lower Drina. In these sections, the most pronounced conflict is whether water will be used for drinking and/or food production and/or energy production and what impact possible solutions have on the climate of the region.

Diving Deep into the Data: A Review of Deep Learning Approaches and Potential Applications in Foodomics

Deep learning is a trending field in bioinformatics; so far, mostly known for image processing and speech recognition, but it also shows promising possibilities for data processing in food analysis, especially, foodomics. Thus, more and more deep learning approaches are used. This review presents an introduction into deep learning in the context of metabolomics and proteomics, focusing on the prediction of shelf-life, food authenticity, and food quality. Apart from the direct food-related applications, this review summarizes deep learning for peptide sequencing and its context to food analysis. The review’s focus further lays on MS (mass spectrometry)-based approaches. As a result of the constant development and improvement of analytical devices, as well as more complex holistic research questions, especially with the diverse and complex matrix food, there is a need for more effective methods for data processing. Deep learning might offer meeting this need and gives prospect to deal with the vast amount and complexity of data.

Motion Pictures as a Source of Empirical Language Data (A Case Study of Counterfactuals)

The article focuses on the problem of research methodology in linguistics and argues that motion pictures, or feature films, provide a good source of empirical data for a realistic investigation of language as a communicative behavior. Evidence from epistemology and philosophy of science shows that scriptism and rationalism as two dominating methodologies in traditional linguistics do not give a whole picture of language functionality because through them we cannot observe a human's communicative behavior in dynamics. The aim of the article is to offer an alternative understanding of the subject-matter, method and data for linguistic research which would be grounded on human experience observable in films. In particular, the term 'languaging' is adopted to describe the dynamic process of experience construction in referential and attentional framings. The investigation of languaging is thus based on the principle of holism, circularity and 'double perspectival' view of one's experience. The author of the article gives a number of reasons why written texts alone do not provide reliable data in this respect and why motion pictures are a more viable alternative. The paper introduces the methodology of holistic research and open-ended experiential analysis and demonstrates in a case study how counterfactuals as grammatically and experientially enacted patterns can be observed and investigated in the film Atonement.

Measurement of Tobacco Enterprise Technological Innovation Capacity and Synergetic Development Mechanism Based on DEA Model

Adherence to new development concept, integration of integrity and innovation, and improvement of enterprise technological innovation capacity are the essence of new economic development in China. Tobacco economy is an important part of national economy, whose development is facing the internal and external pressure of development. Therefore, the enterprises above the designated scale in Shandong Province from 2011 to 2019 are selected as the holistic research sample to measure the R&D input-output index by DEA nonparametric method. It is found that (1) the technological innovation capacity of enterprises has been greatly improved but not reached the leading edge level; (2) the efficiency of technological innovation of enterprises has changed in the form of V; (3) the redundancy of full-time personnel equivalents exists and the technological efficiency and scale benefit do not meet the development expectation. The study indicates that the Chinese government should treat the development of tobacco economy carefully, adopt multiple measures of regulation and control, construct a healthy and synergetic development mechanism with the participation of innovation subjects, and realize the agglomeration and optimization of innovation factors, so as to make the development of tobacco enterprises meet the economic needs of China in the new era.

Work disability and rheumatoid arthritis: Predictive factors

BACKGROUND: Rheumatoid arthritis is often associated with work disability, a term used to describe the inability to be or to remain employed. Work disability is a common implication of rheumatoid arthritis. OBJECTIVE: This review aims to identify and analyze the predictive factors of work disability among patients with rheumatoid arthritis, as well as to group these factors into broader categories, based on the most current studies in this field. METHODS: An electronic search was conducted using Google Scholar, MEDLINE and PsycINFO databases. Eighty-six international journal articles were finally selected. RESULTS: The results suggest that occupational, personal, medical and societal factors are the main predictive categories of work disability for people with rheumatoid arthritis. CONCLUSIONS: Medical progress has had a positive effect on the development and the rates of work disability among patients with RA. Work disability is, however, not only defined by medical factors. Occupational, personal and societal factors interact with each other and affect the development of work disability in RA. The results of this review emphasize the need for medical and vocational therapy interventions, social support and state policies that target the work status of patients with RA. Future holistic research approaches to the field are required for a complete picture and concrete solutions with the aim of keeping patients with RA employed.

Introduction to the special section on loneliness across the life span

We provide an overview of the topics included in the special section of the International Journal of Behavioral Development on Loneliness Across the Life Span. We highlight the use of a life span approach to understanding loneliness and the different methodological approaches adopted by researchers. This special issue contributes toward the development of a holistic research agenda addressing loneliness across the life course and away from a focus solely upon specific age groups such as adolescents, young adults, or older adults who have been the focus of most loneliness research until comparatively recently.