Analysis on Influencing Factors of Alternative Attitudes to Consumption of Healing Drinks——Taking Genki Forest as an Example

Healing economy, as a fast-developing economic form in the past two years, has gained more and more young people's love. However, there are few studies on the healing economy which study the choice of different types of beverage products by ordinary consumer demand, and lack research on the psychological motivation of emotional consumption and brand substitution attitudes. Therefore, this article uses emotional consumption as the starting point to study the factors and mechanism of young people's alternative attitudes towards healing beverage brands and categories. We divide consumers’ motivations for healing beverages into five categories, and find that social needs and trending needs have a significant positive impact on consumption substitution attitudes. However, mediating effect of consumption substitution attitudes between consumption motivation and behavior is not obvious. Besides, consumers are unable to turn healing brand identity attitudes into consumer behaviors due to insufficient brand education and lack of perceived value. Based on this, we can sort out the factors that influence consumers to choose healing drinks, so as to provide reference for the product packaging and marketing concept design of the healing brand.

Threat to National Community?

This is the first of two chapters examining the relationship between authoritarianism and attitudes towards the EU. After explaining why existing utilitarian, cultural, and political explanations fail to explain fully the present structure of EU attitudes, the chapter presents the argument that the roots of this polarization over EU attitudes can be found in authoritarianism. The expanded institutional powers and membership of the EU pose a threat to national sovereignty and community. EU institutions have greater capacity to enforce policy upon member states, and the broader membership of the EU opens the borders of member states to a wider population. High authoritarians find these developments threatening and oppose the EU, while low authoritarians view the EU as increasing individual autonomy and social diversity. The analysis compiles data from the European Values Survey and national election studies from several countries. The results show that high authoritarians are less likely to support European integration, to trust the EU, or to support enlargement of the EU’s membership. This relationship holds when measures of social identity are included in this analysis, due in part to the effect of authoritarianism on social identity attitudes. Furthermore, evidence from an original survey conducted in Germany shows that high authoritarians are more likely to believe that the EU threatens Germany’s culture and laws.

Health Behavior and Planetary Health

Health and environmental psychology have long been walking side by side. These two disciplines of psychology have imported and applied common psychological frameworks and each of them developed specific theories and methodologies. At a time when humankind faces tremendous challenges ahead (climate change, global warming, ocean sickness, the reemergence of infections pandemics), environmental health is more and more a crucial domain of research. Both environmental psychology and health psychology need to be engaged in environmental health issues in order to enhance planetary health. Environmental psychology traditional fields of research provide understanding about how natural or constructed environments impact human identity, attitudes, and behaviors (more recently, environmental psychology is also investing in determinants of pro-environmental behaviors). On the other hand, health psychology has an extensive comprehensive framework about how to promote healthy habits (i.e., automatically activated behaviors). We live in a global and extremely complex and interconnected world, which promotes syndemic phenomena (several interactive epidemics sharing common etiological factors), also resulting in accelerated depletion of natural resources. This current scenario might justify the development of an Environmental Health Psychology discipline, joining together tools from both environmental psychology and health psychology in a synergic and strategic way.

African American Activism: The Predictive Role of Race Related Stress, Racial Identity, and Social Justice Beliefs

Historically, African American activism has played a pivotal role in advancing social change in the United States. As such, there is an interest in examining possible factors that may engender activism among African Americans. Therefore, the purpose of this study was to extend research by Szymanski and Lewis (2015), which explored potential predictors of activism among African Americans. With a sample of 458 African American undergraduates, race-related stress, racial identity dimensions, and social justice variables were examined. A four-stage, multiple linear hierarchical regression model and two multiple mediation bootstrap analyses were employed. Race-related stress and racial identity attitudes significantly and uniquely predicted involvement in African American activism, complementing existing literature. Beyond that, social justice beliefs predicted African American activism over and above racial identity and race-related stress. More specifically, social justice subjective norms (i.e., social influence) was the most important predictor of activism for African American undergraduates. Implications for social justice development within institutions of higher education are discussed.

NFL fans' identity and consumption behavior by gender

PurposeThe purpose of this qualitative research study was to explore male and female sports fandom through examining the prototype of a loyal National Football League (NFL) fan.Design/methodology/approachEighteen in-depth interviews were conducted with male and female participants who self-identified as NFL fans from the Midwest and Northeast regions of the US. Data were analyzed using open coding.FindingsBoth female and male participants identified three common criteria for being a prototypical NFL fan: loyalty, knowledge and wearing of team apparel. The findings also demonstrated gender differences in both how a fan identifies a prototypical fan and how that dictates fan identity, attitudes and behavior. Additionally, prototypical fandom might need to be defined differently for males and females.Originality/valueThis study contributes to the literature by exploring the perspectives of both genders of NFL fans and by providing a more balanced perspective of how males and females define prototypical fans and how each gender perceives the fan behavior of the opposite sex.

Psychological Aspects of Partnership Relations between Man and Woman

One of the most current problems of the social psychology are presented in the article. Different socialpsychological theories of communication and interpersonal relationships are considered. The specific of the socialpsychological perspective in investigation of human interactions is pointed. Also, actual research themes within the social psychology such as social roles, personal identity, attitudes and interrelation between attitudes and behaviour are analyzed in that article. The place of the interpersonal attraction and love within the scientific socialpsychological knowledge system is shown, stressing on the applied character of the contemporaneous socialpsychological knowledge to investigated problems.