Analysis of the Influence of Public Relations and Price Towards Consumer Buying Interest in Make-Up Artist Service (Case Study on Aliefiah Pranedya Make-Up Artist)

Make-up artist services is one of the businesses that lately is growing rapidly and has considerable growth potential. Marketing services such as make-up artist, running optimally when supported by structured planning It includes activities in the marketing mix of services that begin from identifying products as consumer needs that will be met, determining prices, promotional activities to be carried out, locations to market products to consumers, assigning people involved in business activities, as well as organizing processes to be used in business activities and also physical evidence. So the purpose of this research researchers want to find out more about public relations and prices can influence consumer buying interest in make-up artist services. This research is a quantitative research with the consumer population of women who have used the services of make-up artists in the city of Surabaya with an infinite number of population using Cosenza & Davis so that using 385 respondents with the criteria that is prospective consumers AP Make-up Artist female gender with a range of age 15-49 years and residents of Surabaya. The conclusion of this research is public relations factor and price influence on consumer purchasing interest in make-up artist services.

OBSTACLES OF ORGANIZATIONAL DEVELOPMENT - ANALYSIS OF OBSTACLES AND NECESSARY COMPETENCIES AND METHODS FOR SUCCESSFUL IMPLEMENTATION

In order to keep up with the new requirements of a market or a business environment, organizational developments are a necessary change to align the company with the future. Every change in the company is associated with various obstacles, ranging from the difference between the current and the new business model to the employees' acceptance of the organizational development. In order to follow the new vision of the company, structured and extensive communication and structured planning of the implementation is required, in which every stakeholder has to be involved. The change that the organization implements must be accompanied by methods and models and thus learn in the development phase how to avoid obstacles and rejection to arouse motivation and interest so that uncertainties are prevented. Different methods are listed and evaluated in their implementation and content for a possibility for the change. The main focus is on the employees because without the acceptance of the most important stakeholders in a company, no further development is possible. If the employees do not support the vision, the change will fail. In order to accompany a successful development of the company, some necessary competencies and skills are listed, which are to be imparted by the company management and which the employee must acquire. This structured and modeled procedure is intended to accompany and enable change in a company.

PENGARUH PSIKOLOGIS SELAMA WFH TERHADAP PRODUKTIVITAS KERJA PUSTAKAWAN DI LINGKUNGAN PDDI-LIPI

Purpose. This study aims to determine the psychological effects during WFH on librarians’ productivity in the Center for Scientific Data and Documentation (PDDI LIPI). Method. The study began by analyzing the demographic characteristics of librarians, librarians’ psychological condition, and librarians’ productivity during WFH. The study used a quantitative method with questionnaires using a Likert scale. The population data were all PDDI librarians who work in Bogor, Cibinong, Jakarta, Serpong and Bandung. The questionnaires were distributed via Google Form to 45 respondents selected by purposive sampling. In order to find out more about the respondent's response to the research topic and questionnaire questions, semi-structured interviews with 5 respondents from each level of librarian position were also conducted. Questionnaire data were analyzed in descriptive statistics, and the correlation between psychological effects during WFH on librarians’ productivity was analyzed using SPSS software and simple linear regression equation. Results and Discussion. The results of the study on librarians’ psychology during WFH suggests that communication and social interaction via online media helps reduce loneliness and facilitate coordination in completing work targets. During WFH, librarians have sufficient time to rest, as a result they do not experience sleep disturbances or feel tired from their daily routine. Sports and hobbies are beneficial for their mental health. Regarding the productivity of LIPI librarians during WFH, most librarians are motivated, comfortable with the workplace they have, able to make structured planning activities, do not have trouble during WFH, and able to achieve the quality work targets. Overall, there is a positive influence between the psychological effects during WFH and the productivity of LIPI librarians even though the correlation between the two is weak. This suggests that there are other factors that affect librarians’ productivity apart from psychological conditions during WFH. In order to maintain the psychological condition and productivity of LIPI librarians during WFH, the policy should be followed up with regular communication and monitoring from management to subordinates to control the librarians’ work targets. Psychological support such as trust from the leaders is necessary as it greatly controls the effectiveness of working remotely and the balance between work and personal life of the librarians.

Insertion of Emerging Countries Exports in Global Supply Chains

The objective of this research is to create a reference model to help an emerging country prepare a strategic and tactical plan for its export potential using information from digital media. Countries’ economic planning has to evolve using current knowledge of international business and global supply chains—areas that dominate commerce in the world today. Linking the foreign trade approach and the supply chain approach for the model development allows structured planning of the insertion of a country’s companies into global supply chains and the reorientation of export sectors towards more sustainable benefits. The research demonstrates the possibility of applying and adapting knowledge from supply chain models to develop a model of global supply chain management supported by computerized tools designed from the perspective of suppliers. The modeling and planning of the coffee export chain in Peru illustrates this potential. The paper proposes the integration of two knowledge areas, international trade and supply chain management, to form a new field of interest. Knowledge in both areas is solid, but its integration across the two fields is not. Although there are several studies on this topic, very little has been achieved in terms of the creation of a reference model and even less in terms of the development of computerized support for adequate strategic and tactical planning.

Contract Guidelines and Scope Building for Digital Transformation and ERP Projects

When an organization decides that it is time to invest in a digital transformation journey or even in an enterprise resource planning (ERP) software, it is going to make a big decision. This will significantly impact most elements that contribute to its success and growth. Organized and structured planning and preparation will be required from different aspects. This chapter describes the key success—or failure—factors in implementation focusing on small and medium enterprises (SMEs). SMEs usually have limited time, resources, skills, and budget compared to large firms. Throughout the journey of transformation, they need to focus on scoping and contracting phases distinguishing between digital transformation and regular information technology contracts. This chapter defines the building blocks to have a successful transformation. Contracting and scoping are considered at the heart of managing the complete digital transformation journey.

Nicotine replacement treatment, e-cigarettes and an online behavioural intervention to reduce relapse in recent ex-smokers: a multinational four-arm RCT

Background Relapse remains an unresolved issue in smoking cessation. Extended stop smoking medication use can help, but uptake is low and several behavioural relapse prevention interventions have been found to be ineffective. However, opportunistic ‘emergency’ use of fast-acting nicotine replacement treatment or electronic cigarettes may be more attractive and effective, and an online behavioural Structured Planning and Prompting Protocol has shown promise. The present trial aimed to evaluate the clinical effectiveness and cost-effectiveness of these two interventions. Design A randomised controlled trial. Setting English stop smoking services and Australian quitlines, Australian social media and St Vincent’s Hospital Melbourne, Fitzroy, VIC. Participants Ex-smokers abstinent for at least 4 weeks, with some participants in Australia also recruited from 1 week post quit date. The planned sample size was 1400, but the trial was curtailed when 235 participants were recruited. Interventions Participants were randomised in permuted blocks of random sizes to (1) oral nicotine replacement treatment/electronic cigarettes to use if at risk of relapse, plus static text messages (n = 60), (2) the Structured Planning and Prompting Protocol and interactive text messages (n = 57), (3) oral nicotine replacement treatment/electronic cigarettes plus the Structured Planning and Prompting Protocol with interactive text messages (n = 58) or (4) usual care plus static text messages (n = 59). Outcome measures Owing to delays in study set-up and recruitment issues, the study was curtailed and the primary outcome was revised. The original objective was to determine whether or not the two interventions, together or separately, reduced relapse rates at 12 months compared with usual care. The revised primary objective was to determine whether or not number of interventions received (i.e. none, one or two) affects relapse rate at 6 months (not biochemically validated because of study curtailment). Relapse was defined as smoking on at least 7 consecutive days, or any smoking in the last month at final follow-up for both the original and curtailed outcomes. Participants with missing outcome data were included as smokers. Secondary outcomes included sustained abstinence (i.e. no more than five cigarettes smoked over the 6 months), nicotine product preferences (e.g. electronic cigarettes or nicotine replacement treatment) and Structured Planning and Prompting Protocol coping strategies used. Two substudies assessed reactions to interventions quantitatively and qualitatively. The trial statistician remained blinded until analysis was complete. Results The 6-month relapse rates were 60.0%, 43.5% and 49.2% in the usual-care arm, one-intervention arm and the two-intervention arm, respectively (p = 0.11). Sustained abstinence rates were 41.7%, 54.8% and 50.9%, respectively (p = 0.17). Electronic cigarettes were chosen more frequently than nicotine replacement treatment in Australia (71.1% vs. 29.0%; p = 0.001), but not in England (54.0% vs. 46.0%; p = 0.57). Of participants allocated to nicotine products, 23.1% were using them daily at 6 months. The online intervention received positive ratings from 63% of participants at 6 months, but the majority of participants (72%) completed one assessment only. Coping strategies taught in the Structured Planning and Prompting Protocol were used with similar frequency in all study arms, suggesting that these are strategies people had already acquired. Only one participant used the interactive texting, and interactive and static messages received virtually identical ratings. Limitations The inability to recruit sufficient participants resulted in a lack of power to detect clinically relevant differences. Self-reported abstinence was not biochemically validated in the curtailed trial, and the ecological momentary assessment substudy was perceived by some as an intervention. Conclusions Recruiting recent ex-smokers into an interventional study proved problematic. Both interventions were well received and safe. Combining the interventions did not surpass the effects of each intervention alone. There was a trend in favour of single interventions reducing relapse, but it did not reach significance and there are reasons to interpret the trend with caution. Future work Further studies of both interventions are warranted, using simpler study designs. Trial registration Current Controlled Trials ISRCTN11111428. Funding This project was funded by the National Institute for Health Research (NIHR) Health Technology Assessment programme and will be published in full in Health Technology Assessment; Vol. 24, No. 68. See the NIHR Journals Library website for further project information. Funding was also provided by the National Health and Medical Research Council, Canberra, ACT, Australia (NHMRC APP1095880). Public Health England provided the funds to purchase the nicotine products in England.

Making Use of Evaluations to Support a Transition towards a More Sustainable Energy System and Society—An Assessment of Current and Potential Use among Swedish State Agencies

Evaluations hold the potential to support decision-making so that current global challenges related to climate and energy can be addressed; however, as the challenges are becoming increasingly large and complex, new and transformative evaluation approaches are called for. Such transformative evaluation in turn builds on an extended and more deliberate use of evaluations. This study focuses on the current evaluation use practices among Swedish state agencies who are commissioning and/or conducting evaluations within climate and energy-related areas. Building on focus group sessions with four agencies and a structured interview questionnaire answered by representatives at five state agencies, the results shed light on how informants perceive the current practices of using evaluations, following the models of use presented in the evaluation literature. These results show perceived use as mainly instrumental or conceptual, along with showing an overall emphasis on models of use that are deemed constructive for moving towards transformative evaluations. The results also outline key benefits and challenges related to the adoption of a transformative evaluation approach. Such benefits include a more structured planning and use of evaluations, while challenges relate to institutional barriers and mandates to coordinate evaluations on a transformative scale.

RECAP – A FRAMEWORK TO SUPPORT STRUCTURED REFLECTION IN ENGINEERING PROJECTS

Reflection is understood as an integral part of designing and design processes. Despite the high relevance and an ongoing discussion about agile engineering, we found that reflection is rarley established in industrial practice. There is a need for an approach structuring the wide range of levels, stakeholders, objects and timing of reflections. The introduced RECAP framework is an important step towards a guideline (heuristic) for reflection in engineering projects. Based on the four dimensions objectives, stakeholders, objects, and processes it supports structured planning of reflection.