scholarly journals Analysis of the Influence of Public Relations and Price Towards Consumer Buying Interest in Make-Up Artist Service (Case Study on Aliefiah Pranedya Make-Up Artist)

2021 ◽  
Vol 1 (2) ◽  
pp. 245-257
Author(s):  
Aliefiah Pranedya
Keyword(s):  
Public Relations ◽  
Quantitative Research ◽  
Female Gender ◽  
Marketing Mix ◽  
Growth Potential ◽  
Physical Evidence ◽  
Consumer Population ◽  
The City ◽  
Structured Planning

Make-up artist services is one of the businesses that lately is growing rapidly and has considerable growth potential. Marketing services such as make-up artist, running optimally when supported by structured planning It includes activities in the marketing mix of services that begin from identifying products as consumer needs that will be met, determining prices, promotional activities to be carried out, locations to market products to consumers, assigning people involved in business activities, as well as organizing processes to be used in business activities and also physical evidence. So the purpose of this research researchers want to find out more about public relations and prices can influence consumer buying interest in make-up artist services. This research is a quantitative research with the consumer population of women who have used the services of make-up artists in the city of Surabaya with an infinite number of population using Cosenza & Davis so that using 385 respondents with the criteria that is prospective consumers AP Make-up Artist female gender with a range of age 15-49 years and residents of Surabaya. The conclusion of this research is public relations factor and price influence on consumer purchasing interest in make-up artist services.

scholarly journals Efektivitas Pelaksanaan Marketing Mix 9P Terhadap Kepuasan Pelayanan Klinik Rawat Jalan Rumah Sakit

2020 ◽  
Vol 6 (1) ◽  
pp. 28
Author(s):  
Satriya Wijaya ◽  
Agus Aan Adriansyah
Keyword(s):  
Public Relations ◽  
Marketing Mix ◽  
Public Relation ◽  
Product Price ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Place Promotion

Abstrak   Di era MEA ini, kepuasan pelanggan akan pelayanan jasa kesehatan salah satunya disebabkan oleh bagaimana pelaksanaan bauran pemasaran. Bauran pemasaran yang bisa dikatakan paling terkini untuk saat ini yaitu bauran pemasaran 9P. Salah satu organisasi penyedia jasa kesehatan di Indonesia yang telah melaksanakan bauran pemasaran 9P yaitu Rumah Sakit Islam Jemursari Surabaya. Namun, dari 9 komponen ini implementasinya masih belum optimal terutama untuk Public relations dan Power. Variabel Public relations dan Power sangat penting untuk mendukung terciptanya kepuasan konsumen yang berkelanjutan. Maka, pihak rumah sakit perlu memperhatikan kembali aspek bauran pemasaran demi menjaga kepuasan pasien dan menjaga respon baik pasien sebagai upaya rumah sakit dalam mempertahankan pelanggan lama untuk tetap memanfaatkan jasa pelayanan kesehatan. Penelitian ini termasuk jenis penelitian observasional sedangkan disain penelitian adalah penelitian cross sectional. Besar sampel penelitian ini sejumlah 87 responden yang ditentukan dengan menggunakan rumus yang digunakan untuk penelitian yang bersifat survei atau observasional. Variabel yang diamati adalah efektivitas pelaksanaan Marketing Mix (9P) mulai variabel Product, Price, Place, Promotion, People, Process, Physical Evidence, Public relations, Power terhadap kepuasan pelayanan. Analisis data dilakukan dengan tabulasi silang dan analisis pareto 80/20. Hasil penelitian menunjukkan Marketing mix product, place, promotion, people, process, physical evidence, public relation, power belum efektif karena pasien yang sangat puas masih dibawah 80%. Hanya Marketing Mix price responden yang cukup puas 100% dan ini bisa dikatakan cukup efektif karena melebihi 80%. Sedangkan Marketing Mix 9P dikatakan belum efektif karena walaupun sebagian responden mengatakan sudah cukup optimal namun pasien yang cukup puas masih dibawah 80%. Kata Kunci: efektivitas marketing mix 9P, Marketing mix 9P, Marketing mix 9P terhadap kepuasan pelayanan

scholarly journals MARKETING MIX EFFECT OF INTEREST TO VISIT IN THE LAKE TOBA (CASE STUDY: BALIGE AND SAMOSIR)

2018 ◽  
Vol 1 (02) ◽  
pp. 61
Author(s):  
Vera Clara Simanjuntak
Keyword(s):  
Great Influence ◽  
Field Trials ◽  
Marketing Mix ◽  
Physical Evidence ◽  
Scale Reliability ◽  
Natural Beauty ◽  
Travel Services ◽  
Test Result

The natural beauty of Lake Toba has become popular tourism area, both on national and international scales. BPS data show before the pre-crisis the number of tourists reached about average 500 thousand per year, after the crisis the number of visits never 100 thousand per year. The tourism objects are not managed and the variety of tourism products are not developed, make tourists less interested. Bad marketing factors were believed the cause of problems of sales travel services. The research was conducted using by survey with correlation approach. The questionnaire asked to measure tourists response to marketing mix and survey research responses to measure the effect of marketing mix against interest visiting to Lake Toba. The technique used to obtain data marketing mix and interests through questionnaires. Analysis to measure the effect using the Pearson product moment correlation. Interest in visiting using Likert scale options. Questionnaire made by own and performed by field trials with the respondents as many as 15 people. The test result has 1 (one) invalid point on the promotion of indicators with score of 0.213 and one (1) item of physical evidence with score of 0.302. Conditions of acceptance of the validity if rhit > rtab then 0.213 < 0.553 and 0.302 < 0.553 and 15 variable instruments of interest visiting in Lake Toba area, everything is valid, because the score results with r above 0.553. Scale reliability coefficient calculated for the marketing mix of 0.979, and interest amounting to 0.905. There are influences of marketing mix 7P against of interest visiting to Lake Toba, either partially or simultaneously. The size effect the indicators of the marketing mix to interest visiting Lake Toba, namely: the product of 64.5%, 62.4% of the price, the place of (59.4%), physical evidence of 57.2%, promotion by 50.7%, the person or the quality of human resources by 12% and the smallest and most influential is the process by 9.4%. Great influence of the marketing mix (P7) all the elements together or simultaneous to the interest visiting Lake Toba as much 68.8%. The marketing strategy using the marketing mix simultaneously to contribute has greater influence than individually.

scholarly journals ANALISIS KERAGAAN AGROINDUSTRI KLANTING DI DESA GANTIMULYO KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR

2021 ◽  
Vol 8 (2) ◽  
pp. 265
Author(s):  
Gusti Ayu Komang Theresia Aidawati ◽  
Ktut Murniati ◽  
Maya Riantini
Keyword(s):  
Data Analysis ◽  
Human Resources ◽  
Raw Materials ◽  
Marketing Mix ◽  
Case Study Method ◽  
Product Price ◽  
Physical Evidence ◽  
The Right ◽  
The Village

This research aims to analyze the procurement process of raw materials that correspond to six rights (time, place, quality, quantity, type, and price), klanting agroindustry profit, and marketing mix with 7P (product, price, promotion, place, people (human resources), process, and physical evidence). This research uses the case study method at Klanting Agrondustry in Gantimulyo Village Pekalongan District. The location was chosen purposively considering that the village is a klanting production center in East Lampung Regency. Data of this research were collected from December 2019 to January 2020.  The method data analysis used in this research is a descriptive qualitative analysis and quantitative. The results of this research indicated that the procurement of raw materials has not fulfilled all the six components precisely, because it does not match reality expected by agroindustry owners on components on time, the right type, right quality, and right quantity. On the right place and right price component, it is accordance with the agroindustry owner's expectations, because the location of raw materials is close to the agroindustry, and the price is low. The advantages of agroindustry are good, because it shows a positive advantage. That advantage obtained in one month at Mekar Sari Agroindustry amounting to IDR4,933,709.57, Mitra Tani Agroindustry amounting to IDR3,854,706.64, and Mitra Lestari Agroindustry IDR2,907,475.87. The agroindustry marketing strategy has implemented components of the 7P marketing mix, only the promotional components are missing applied optimally. Key words: agroindustry, klanting, marketing mix, performance

Walled City to Wireless City

2011 ◽  
pp. 322-356
Author(s):  
Sandra Moffett ◽  
T. M. McGinnity ◽  
M. Callaghan ◽  
J. Harkin ◽  
D. N. Woods
Keyword(s):  
Quantitative Analysis ◽  
Northern Ireland ◽  
Quantitative Research ◽  
Research Approach ◽  
Smart Classroom ◽  
Partner Organization ◽  
The City ◽  
Insight Into ◽  
Educational Aspect

This chapter outlines the journey that the city of Londonderry (Derry), Northern Ireland, undertook when converting a traditional walled city to a technology-enhanced wireless city. The chapter presents an overview of the three project strands, namely wireless city (civic aspect), wireless walls (tourism aspect), and wireless campus (educational aspect), along with the contribution made by each partner organization. A detailed case study of the educational element is presented, employing a dual qualitative/ quantitative research approach. The case study focuses on the experience of one academic member of staff in using the wireless initiative via Tablet PC and SMART classroom. Quantitative analysis to gain insight into usability of wireless networking services and wireless technologies is presented from both a staff and student viewpoint and finally conclusions are drawn on the overall project experience. The project successfully, completed in December 2006, has received a number of awards for its innovative approach.

scholarly journals Public Relations Principles for the Digital Communication in a Local Crisis

2021 ◽  
Vol 7 (1) ◽  
pp. 53-66
Author(s):  
Antonela Zora Rezo ◽  
Matilda Kolić Stanić ◽  
Marijana Togonal
Keyword(s):  
Public Relations ◽  
Crisis Communication ◽  
Digital Communication ◽  
Qualitative Content Analysis ◽  
Digital Platforms ◽  
Case Study Analysis ◽  
Creative Commons ◽  
Special Challenge ◽  
The City

In dealing with the crisis, all institutions must react and urgently solve the problem, but a special challenge is to communicate with key publics, especially those publics that have suffered damage., What is imperative for public relations is fast and two-way communication. That is why digital platforms are indispensable in crisis communication because they enable almost simultaneous reaction and enable institutions to communicate directly with the affected public, without the mediation of information media. This paper aims to analyse the crisis communication of the City of Slavonski Brod through its official website and Facebook page during water pollution in March and April 2018. The analysis was performed by methods of qualitative content analysis and a case study analysis. During the environmental incident, the City of Slavonski Brod did not communicate following the PR principles of crisis communication nor took advantage of digital communication. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

scholarly journals The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta

2019 ◽  
Vol 35 (1) ◽  
pp. 33
Author(s):  
Temy Indrayanti ◽  
Jamhari Jamhari ◽  
Jangkung Handoyo Mulyo ◽  
Masyhuri Masyhuri
Keyword(s):  
Customer Satisfaction ◽  
Quantitative Research ◽  
Marketing Mix ◽  
Community Based ◽  
Satisfaction Index ◽  
Visitor Satisfaction ◽  
Physical Evidence ◽  
Marketing Activities ◽  
Promotion Process ◽  
Integration Analysis

Several kinds of agro-tourism are managed by the community and by the private sector. However, if agro-tourism is managed by the community, can it give satisfaction to the visitors? This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and to investigate what marketing mix attributes should be improved by IPA-Kano integration analysis. The research method used was a quantitative research on community-based Salak (<em>Salacca zalacca</em>) Agro-tourism in each category of tourism village, namely ’growing’, ‘developing’ and ‘independent’ tourism village categories. The measurement of visitor satisfaction used the marketing mix attributes of 7Ps (price, place, product, promotion, process, people and physical evidence). Based on the results of CSI, the services provided by the community-based salak agro-tourism manager are considered ‘Satisfied’ in the Growing and Developing agro-tourisms and ‘Very Satisfied’ in the Independent agro-tourism. Priority attributes that should be improved are attributes included in the ‘Fatal’ category. Priority attributes in ‘growing’ agro-tourism are the marketing activities (publicity), availability and cleanliness toilet. Priority attributes in ‘developing’ agro-tourism are marketing activities (promotion), availability and cleanliness of toilets. Priority attributes in ‘independent’ agro-tourism are availability and cleanliness of toilets.

scholarly journals Pengaruh Bauran Pemasaran dan Destination Image Terhadap Keputusan Wisatawan Berkunjung Pada Pada Pariwisata Syariah Di Kabupaten Lima Puluh Kota Provinsi Sumatera Barat

2020 ◽  
Vol 17 (2) ◽  
pp. 26-38
Author(s):  
Muhammad Yusuf Muhammad Yusuf
Keyword(s):  
Quantitative Research ◽  
Field Research ◽  
Positive Influence ◽  
Marketing Mix ◽  
Destination Image ◽  
Product Price ◽  
Quantitative Research Methods ◽  
Physical Evidence ◽  
West Sumatra ◽  
Place Promotion

The purpose of this study is to determine whether there is a partially and simultaneously influence among product, promotion, place, price, people, physical evidence, process, promise, patience and destination image variable on the decision of tourists visiting sharia tourism in Lima Puluh Regency, West Sumatra Province. This research is field research with quantitative research methods. The data collecting techniques of this study were questionnaire, documentation, and interviews with the respondents, which consist of 100 people. The research location of this study was in Lima Puluh Kota. In processing data, this study utilized SPSS for Windows program 23.0 version.Based on the research results, it is obtained that (1) marketing mix consisting of variables (product, price, place, promotion, people, process, physical evidence, promise, patience) has a positive influence on the decision of tourists visiting sharia tourism, , (2) destination image has a positive influence on the decision of tourists visiting sharia tourism, the marketing mix and destination image simultaneously influence the decision of visiting tourists by 44,019. It means that the product, price, place, promotion, people, process, physical evidence, promise, patience, and destination image variable simultaneously influence the decision of tourists visiting sharia tourism in the Lima Puluh regency of West Sumatra Province. Keywords: Sharia Marketing Mix, Destination Image, and Tourist Visit Decision, Sharia Tourism

scholarly journals A Study of 'Culture-Space' Interaction in İstanbul: Kagithane District

2021 ◽  
Author(s):  
NAJLA GOMAA ELGHABER ◽  
◽  
Özgün Arin
Keyword(s):  
Quantitative Research ◽  
User Preferences ◽  
Physical Analysis ◽  
Case Study Area ◽  
History Of ◽  
Arab Societies ◽  
Different Cultures ◽  
The Impact ◽  
The City

The aim of this research is, to make a study on different cultures that is seen in Kağıthane-Gürsel District in the City of İstanbul, with regarding their interaction with urban open spaces preferences. In relation with this aim, this study examines the impact of Turkish culture on Arab societies that live in Istanbul and focuses on the interaction between culture and space from the perspective of dealing with cultural diversity in the City. Also, the history of Kağıthane is analyzed through historical and present site pictures to understand the historical value of the District more clearly and physical analysis has been done for the case study area Gürsel District in point of topography, figure-ground, transportation, building type and green area. The methodology of the study is composed of a descriptive approach including a questionnaire that is done with 90 people selected from the case study area. The results are analyzed through statistical analysis within the quantitative research method approach. In conclusion, it is found that different cultures have an effect on the adaptation process of the Arab communities from the perspective of the user preferences in public spaces.

scholarly journals Implementation of Marketing Mix Strategies in Dealing with Business Competition in The Islamic Economy’s Perspective 

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Septya Rifki Ayunda Paramesta ◽  
Masruchin
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Business Owners ◽  
Marketing Mix ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Place Promotion

An important marketing strategy is carried out by a business so that it does not lag behind its competitors, of course it must be carried out in accordance with marketing in Islamic sharia. In the face of competition, Martabak Terangbulan Bogasari Bandung implements a marketing mix strategy. This research uses case study qualitative research method. Data collection techniques used through interviews, observation, documentation and questionnaires. The informants of this research are business owners, supervisors, outlet employees and consumers of Martabak Terangbulan Bogasari Bandung. The results of this study, the marketing mix strategy applied by Martabak Terangbulan Bogasari Bandung in the face of competition includes product strategy, price, place, promotion, people (employees), process and physical evidence. These strategies include making quality products, providing menu variants, setting affordable prices, strategic outlet locations, opening branch outlets, promoting on social media and offering purchases through Gofood. The marketing mix strategy used by Martabak Terangbulan Bogasari Bandung is not in accordance with Islamic sharia. The discrepancy can be seen from the behavior of employees who smoke while serving purchases.

Analysis of the Leading Sector and the Effect to Regional Minimum Wage (UMSK): A Case Study in Cimahi City, Indonesia

2020 ◽  
Vol 3 (2) ◽  
pp. 64-96
Author(s):  
H. RM. Juddy Prabowo ◽  
Sarah Febrina Yolanda
Keyword(s):  
Minimum Wage ◽  
Quantitative Research ◽  
Statistical Data ◽  
Paper Industry ◽  
Added Value ◽  
Industry Data ◽  
Chemistry Industry ◽  
The City ◽  
Dyes And Pigments

The purpose of this study was to analyze the leading sectors in the city of Cimahi and its influence on the regional minimum wage (UMSK) of the city of Cimahi. This research uses descriptive quantitative research. The data used is the Large and Medium Industry Statistical Data for 2011 to 2015. The leading sectors in Cimahi City in 2019 based on the 5 digit KBLI criteria, Large Business Scale, Added Value and Labor Productivity growth in the 2015 Large Industry data are 13131 Yarn Refinement Industry, 17019 Other Paper Industry, 13911 Knitted Fabric Industry, 20116 Basic Organic Chemistry Industry, Dyestuffs and Pigments, Dyes and Pigments, 25940 industrial Buckets, Cans, Drums, and Similar Containers of Metal, and 26310 Telephone and Facsimile Equipment Industry.

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