scholarly journals Gaya Komunikasi Politik Twitter Partai Gerindra

2021 ◽  
Vol 5 (2) ◽  
pp. 105-113
Author(s):  
Ayu Nenden Assyfa Putri

Social media, especially Twitter, as one of the most widely used platforms on the internet, is now being used by political organizations to convey their political communication messages. This study uses a descriptive qualitative method by analyzing the communication style conveyed by the Gerindra party Twitter account to its followers. In looking for references, researchers use a systematic review method wherein the authors must describe the search to be used, determine where and when they should search, and what terms they should use. The results of this study indicate that the style of political communication conveyed by the Gerindra Twitter account has the aim of being accepted by Twitter users, whose users are young people. Unlike the political communication messages conveyed during the 2014 & 2019 elections, the Gerindra Twitter account conveys its political communication style in a relaxed and informative way. The relevance of the information diffusion theory in this study is when the Gerindra party takes advantage of the great opportunity of Twitter as a social media to communicate its political campaigns so that new voters can accept it in the future.

2022 ◽  
Vol 10 (4) ◽  
pp. 583-593
Author(s):  
Syiva Multi Fani ◽  
Rukun Santoso ◽  
Suparti Suparti

Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Twitter is one of the most popular social media in Indonesia which has 78 million users. Businesses rely heavily on Twitter for advertising. Businesses can use these types of tweet content as a means of advertising to Twitter users by Knowing the types of tweet content that are mostly retweeted by their followers . In this study, the application of Text Mining to perform clustering using the K-means clustering method with the best number of clusters obtained from the Silhouette Coefficient method on the @bliblidotcom Twitter tweet data to determine the types of tweet content that are mostly retweeted by @bliblidotcom followers. Tweets with the most retweets and favorites are discount offers and flash sales, so Blibli Indonesia could use this kind of tweet to conduct advertising on social media Twitter because the prize quiz tweets are liked by the @bliblidotcom Twitter account followers.


Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.


2019 ◽  
pp. 710-726 ◽  
Author(s):  
Rodrigo Sandoval-Almazan

Social media has invaded elections in Mexico. However, the power of citizens through the use of this platform is still unknown. Many citizens criticize political candidates using Twitter, others build networks and some others try to collaborate with candidates. This research is focused in understanding this kind of behavior, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who won the presidency with a large participation but without the support of Twitter users. After two online protests against this presidential candidate - #IamnotProletariat and #Iam132 – political image could have been undermined and voters could have thought differently. But this was not the case and despite of this, the candidate won. The challenge to understand this online protest and its link to the political campaign is addressed in this paper.


2014 ◽  
Vol 152 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Jim Macnamara ◽  
Gail Kenning

Following the 2004 US presidential election campaign, which was described as ‘a critical turning point’ in use of social media, and particularly the 2008 Obama campaign, there has been increasing focus on use of social media for political campaigning and what is termed e-electioneering and e-democracy. However, studies of election campaigns between 2010 and 2012 in a number of countries have identified what Steve Woolgar (2002) calls cyberbole in relation to social media for political engagement. With substantive patterns of change in political communication yet to be identified, a quantitative and qualitative study of social media use in the 2013 Australian federal election campaign was conducted using the same methodology as studies of the 2007 and 2010 campaigns to gain comparative longitudinal data. This identified trends in the volume of e-electioneering and the ways in which social media are being used for political communication and democratic engagement.


2019 ◽  
Vol 2 (2) ◽  
pp. e20-e29 ◽  
Author(s):  
Kalyan Gudaru ◽  
Leonardo Tortolero Blanco ◽  
Daniele Castellani ◽  
Hegel Trujillo Santamaria ◽  
Marcela Pelayo-Nieto ◽  
...  

Background and Objectives There is an increasing use of social media amongst the urological community. However, it is difficult to identify urological data on various social media platforms in an efficient manner. We proposed a hashtag, #UroSoMe, to be used when posting urology-related content in the social media platforms. The objectives of this article are to describe how #UroSoMe was developed, and to report the data of the first month of #UroSoMe.   Material and Methods The hashtag, #UroSoMe, was introduced to the urological community. The #UroSoMe working group was formed, and the members actively invited and encouraged people to use the hashtag #UroSoMe when posting urology-related contents. After the #UroSoMe (@so_uro) platform on twitter had grown to more than 300 users, the first live event of online case discussion, i.e. #LiveCaseDiscussions, was conducted. A prospective observational study of the hashtag #UroSoMe Twitter activity during the first month of its usage from 14 December 2018 to 13 January 2019 was evaluated. Outcome measures included number of users, number of tweets, user location, top tweeters, top hashtags used and interactions. Analysis was performed using NodeXL (Social Media Research Foundation; California, USA; https://www.smrfoundation.org/nodexl/), Symplur (https:// www.symplur.com) and Twitonomy (https://www.twitonomy.com).   Results The first month of #UroSoMe activity documented 1373 tweets/retweets by 1008 tweeters with 17698 mentions and 1003 replies. The #LiveCaseDiscussions was able to achieve a potential reach of 2,033,352 Twitter users. The top tweets mainly included cases presented by #UroSoMe working group members during #LiveCaseDiscussions. The twitonomy map showed participation from 214 geographical locations. The major groups of participants using the hashtag #UroSoMe were ‘Researcher/Academic’ and ‘Doctor’. The twitter account of #UroSoMe (@so_uro) has now grown to more than 1000 followers.   Conclusions Social media is an excellent platform for interaction amongst the urological community. The results demonstrated that #UroSoMe was able to achieve wide spread engagement from all over the world.


2018 ◽  
Vol 167 (1) ◽  
pp. 88-104 ◽  
Author(s):  
Glen Fuller ◽  
Angus Jolly ◽  
Caroline Fisher

Politicians’ use of Twitter during election periods has been extensively researched. There has been less scholarly focus on the way politicians’ use of Twitter changes depending on their political circumstances. This article reports on an analysis of Malcolm Turnbull’s Twitter account from October 2008 to July 2016 examining his ‘engagement’ in terms of ‘conversations’ with political journalists, specialist technology writers and other Twitter users. It found Turnbull ‘conversed’ with the general public more than elites and revealed heated exchanges with specialist technology writers about the National Broadband Network (NBN) and more genial ‘banter’ with political journalists. It also showed a peak in ‘conversations’ when he was Shadow Minister for Communications and a sharp decline once he became Minister for Communications and then Prime Minister. This article points to the need for further long-duration research to better understand the impact of changing political contexts on politicians’ use of social media.


2021 ◽  
Vol 5 (2) ◽  
pp. 61-71
Author(s):  
Eric Fernardo

Indonesia has held simultaneous regional elections on 9th December 2020. In contrast to previous years, when the campaign became a moment for citizens to gather with their prospective leaders, the Covid-19 pandemic forced the limitation of face-to-face meetings in order to implement Covid-19 health protocols. The government through the General Elections Commission (KPU) has issued General Election Commission Regulation (PKPU) 13/2020 which has explicitly encouraged candidate to use digital media in political campaigns. This is an effort to encourage candidates to take advantage of the digital space in campaigning. Currently, the candidates already have social media, but its use has not become the main information channel in political communication. During this campaign period, the candidates have used social media as a channel of political communication, but the social media used is limited to conveying invitations or information that the candidate has attended an activity, so social media has not become the main information channel in campaigning. The lack of organizing an online campaign by this candidate viewed from a philosophical perspective of egoism, based on the idea that the public or prospective voters are more focused on themselves. Participating in a online campaign for prospective voters requires extra sacrifices such as paying for internet quota fees, it is more troublesome because prospective voters have to learn to operate a online video application, and there are no direct benefits. The challenges faced in implementing an online campaign include, firstly, because it is preferred by the community, it is believed that the community prefers to meet face-to-face with the prospective leader directly because it provides direct benefits to the community, secondly, it is right on target because an online election campaign will not attract people, new voters because it will only be followed by voters who firmly support the candidate. Thirdly, because of the lack of creativity from the campaign team due to the lack of innovation from the candidates for not building a team that campaigns boldly, in addition to innovation, infrastructure problems that the evaluation of signal interference and the uneven distribution of digital infrastructure in the regions have hampered the implementation of bold campaigns.


2021 ◽  
Vol 4 (2) ◽  
pp. 441-453
Author(s):  
Ashari Sakti Alim ◽  
Dian Eka Rahmawati

Abstract This paper wants to analyze how Anies Baswedan conveyed his political communication on Twitter social media. In this contemporary era, one of the most dominant political communications is social media, where political communication plays an important role because it can have an impact on political participation, political socialization. In the political field the role of social media is very important because it contributes as openness and transparency, Anies Baswedan is one of the political actors who play social media Twitter to convey political communication while increasing its popularity. In accordance with its previous political promises of integrated transportation and ok oce program. Anies is not uncommon to convey and show the development of political promises that have been running on his Twitter social media. in disseminating information through social media Twitter has proven to be very effective because many users around the world. This study uses descriptive qualitative research methods and analyzes using the help of NVIVO12 Plus software applications. The results of this study revealed that Anies Baswedan's political communication on Twitter social media was very focused on public services in DKI Jakarta. Political communication from Anies Baswedan also received a lot of responses from his followers on his Twitter account. This can be seen from the number of retweets and mentions done to Anies Baswedan. Anies Baswedan was also quite active in conveying his political communication through Twitter social media such as notifying work programs, political branding, giving political talks that were light in nature and also related to public services in DKI Jakarta. Keywords : Political Communication, Anies Baswedan, Social Media, Twitter Abstrak Tulisan ini ingin menganalisis bagaimana Anies Baswedan dalam menyampaikan komunikasi politiknya di sosial media Twitter. Pada era kontemporer ini salah satu komunikasi politik yang paling dominan adalah media sosial, dimana komunikasi politik sangat memegang peranan penting karena bisa berdampak untuk partisipasi politik, sosialisasi politik. Dalam bidang politik peran media sosial media sangat penting karena berkontribusi sebagai keterbukaan dan transparansi, Anies Baswedan adalah salah satu aktor politik yang bermain sosial media Twitter untuk menyampaikan komunikasi politik sekaligus menaikan popularitasnya. Sesuai dengan janji politiknya terdahulu yaitu transportasi terintegrasi dan program oke oce. Anies tak jarang menyampaikan dan memperlihatkan perkembangan janji politiknya yang telah berjalan di sosial media Twitter miliknya. dalam penyebaran informasi melalui sosial media Twitter sudah terbukti sangat efektif karena banyak penggunanya diseluruh dunia. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan melakukan analisis dengan menggunakan bantuan aplikasi perangkat lunak NVIVO12 Plus. Hasil dari ini penelitian ini mengungkapkan bahwa komunikasi politik Anies Baswedan di sosial media Twitter sangat befokus pada pelayanan publik di DKI Jakarta. Komunikasi politik dari Anies Baswedan juga mendapatkan banyak respon dari pengikutnya di akun Twitter hal ini dapat dilihat dari jumlah Retweet dan mentions yng dilakukan kepada Anies Baswedan. Anies Baswedan juga cukup aktif dalam menyampaikan komunikasi politiknya melalui sosial media Twitter seperti memberitahukan program kerja, Branding politik, memberikan perbincangan politik yang sifatnya ringan dan juga terkait dengan pelayanan publik di DKI Jakarta. Kata Kunci : Komunikasi Politik, Anies Baswedan, Sosial Media, Twitter


2021 ◽  
Author(s):  
Yini Zhang ◽  
Josephine Lukito ◽  
Min-Hsin Su ◽  
Jiyoun Suk ◽  
Yiping Xia ◽  
...  

Abstract This study investigates how successful Russian Internet Research Agency (IRA) Twitter accounts constructed the followings that were central to their disinformation campaigns around the 2016 U.S. presidential election. Treating an account’s social media following as both an ego network and an audience critical for information diffusion and influence accrual, we situate IRA Twitter accounts’ accumulation of followers in the ideologically polarized, attention driven, and asymmetric political communication system. Results show that partisan enclaves on Twitter contributed to IRA accounts’ followings through retweeting; and that mainstream and hyperpartisan media assisted conservative IRA accounts’ following gain by embedding their tweets in news. These results illustrate how network dynamics within social media and news media amplification beyond it together boosted social media followings. Our results also highlight the dynamics fanning the flames of disinformation: partisan polarization, media fragmentation and asymmetry, and an attention economy optimized for engagement rather than accuracy.


First Monday ◽  
2021 ◽  
Author(s):  
Eli Skogerbø ◽  
Anders Olof Larsson

While social media have become key in contemporary political campaigns, different platforms feature differing affordances, allowing for varying functionalities. Even more importantly, different platforms are populated by different user groups. As Twitter has received large amounts of scholarly attention, comparisons of how and why different social media platforms are used for political communication are less abundant. This study looks at the differences between Twitter and Instagram as platforms for top politicians, describing and explaining how they allow for interaction with different types of audiences. The study gauges the interaction patterns emerging from activity undertaken by Norwegian party leaders on Twitter and Instagram during the 2017 Norwegian elections and shows how use of these two platforms differ not only in terms of the volume and structure of the activities — but also with regard to what types of other users the party leaders choose to interact with on the studied platforms and why we see differences between them.


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