Purpose: The goal of this study is to investigate the entropy optimization of Jeffrey nanofluid flow with the homogeneous and heterogeneous reaction by stretching the rotating disk. The impact of Hall current is also being considered. The process of heat transmission is carried out. For heat transfer coefficient, temperature, concentration, velocity, Bejan number, and entropy generation rate and relevant equations are computed. The implications of various characteristics are investigated. The effect of emerging parameters of nanofluid flow is discussed and represented by a graph. To reduce partial differential equations into ordinary differential equations by using effective similarity transformation. The achieved non-linear system is resolved by the Homotopy analysis technique (HAM) to found the convergent solution of the designated flow problem. The impact of various pertinent parameters, i.e thermal radiations parameter, Brinkman number, Reynolds number, magnetic parameter, Hall Effects parameter, Jeffrey nanofluid parameters are discussed and presented by the graph. Engineering quantities such as Nusselt number and skin friction are also taken into account.