Formation and improvement of economic knowledge of labor resources as one of the most important areas of training professional personnel

This article discusses issues related to the need for constant formation and improvement of economic knowledge of labor resources. The main directions of development of financial literacy of employees of an enterprise (organization) are given. The position of improving the special economic knowledge of civil servants, in particular, employees of the departments of the electronic safety and industrial complex is substantiated. In the course of the study, it is concluded that the economic training of any category of labor resources is one of the main factors in increasing the level of economic potential of any state as a whole.

The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables

An enterprise organization need good brand equity to survive in a fiercely competitive market. Marketing communication plays an important role in establishing brand equity. The study aims to analyze the effect of Marketing Communication that consists of advertising, sales promotion, and eWOM on brand equity with brand image, brand trust, and brand loyalty as the intervening variables. This study employs a quantitative method with a sample of 314 respondents, who are consumers of smartphones. The data is analyzed with SEM technique with Amos 21 application. Results of the study indicate a significantly positive effect of advertising and eWOM on brand image. eWOM exerts a larger effect on brand image than advertising. However, sales promotion does not affect brand image. Sales Promotion and eWOM have a significantly positive effect on brand trust, while advertising has a significantly negative effect on brand trust. Brand trust has a significantly positive effect on brand loyalty. Nevertheless, the brand image does not affect brand loyalty. Meanwhile, brand loyalty has a significantly positive effect on the brand equity of smartphone products purchased by consumers. Of the three variables of marketing communication studied, eWOM has the largest indirect effect on brand equit.

THE OBJECTIVE SIDEOF BRIBERY OF A CIVIL SERVANT

This scientific article describes whether actions related to official position should be performed when using legal and factual opportunities, including actions (inaction) that are within the competence of an employee, as well as actions (inaction) based on reputation. services, the human right to information. In addition, the author emphasized that the performance or non-performance of the action must be illegal in nature or contradict the legitimate interests of the enterprise, organization, institution and body in which the employee works.Keywords: object, official, subject of a crime, interest, act, state body

COMPANY ECONOMICS AND ECONOMIC RELATIONS

The article lists and characterizes the types of activities and the basis for the creation of all firms (companies) of the legal form that are widely distributed in Georgia on the basis of the Law on Entrepreneurs, as well as in other countries of the world. Firm-company-enterprise-organization is a special element of the country's economic development and economic relations. Due to this, the market supply and demand is balanced, and the exchange-distribution process is carried out, which is possible in the presence of manufactured products, work performed and services provided.

Migrating to Zero Trust Architecture: Reviews and Challenges

Zero trust (ZT) is a new concept involving the provisioning of enterprise/organization resources to the subjects without relying on any implicit trust. Unlike the perimeter-based architecture in which any subject behind the wall (i.e., inside the predefined perimeter) is considered trusted, zero trust architecture (ZTA) processes any request and provides a resource to the subject without relying on implicit trust. In this paper, based on NIST Special Publication SP800-207, the concept of ZT and ZTA is introduced. Also, challenges, steps, and things to consider when migrating from the legacy architecture to ZTA are presented and discussed.

Study on Influencing Factors of Subjective Well-being of Workers in Manufacturing Industry

Strengthening the research on the influencing factors of subjective well-being of workers in manufacturing industry is helpful to adopt comprehensive measures to improve the well-being of industrial workers, enhance the competitiveness of enterprises and promote their better development. This paper attempts to analyze the factors that affect workers’ subjective well-being from the aspects of employees themselves, economic income, and enterprise organization.

Study on the Issue with Optimization of Enterprise Organization Management and the Solutions

After the introduction of "corporate governance" in China, the organization and management of enterprises have been comprehensively updated, and the multiple functions and values of enterprise organization and management have been recognized. This paper, with the enterprise organization and management optimization problems and solutions as the research topic, analyzes the connotation of organization management as well as the problems existing in the optimization of enterprise organization management, and puts forward some solutions.

Enlightenment of Positive Psychology on Human Resource Management

This paper analyzes the concept and main ideas of positive psychology, discusses the theoretical basis of applying the principle of positive psychology to human resource management, analyzes the problems encountered in the development of modern enterprise organization from a practical point of view, and discusses its enlightenment to human resource management of enterprises. From how to establish enterprise culture and create a positive working environment for enterprise organization, to training enterprise employees, including employee recruitment, employee motivation, employee training and career planning. It has good practical value for the management and development of human resources in enterprises.

The Paradox of Employee–Volunteer Interchangeability in a Supported Social Enterprise

This research examines the paradox of employee–volunteer interchangeability as a core resource in a nonprofit social enterprise organization. Specifically, the research investigates a) how the human and social capital derived from employee–volunteer interchangeability drives strategic intent, and b) how challenges associated with employee–volunteer interchangeability hinder strategic intent. The research provides insight into how employees and volunteers value outcomes that are dependent on the inherent paradox of interchangeability. The findings reveal that while employee– volunteer interchangeability can be a core resource, a social value, and a driver of competitive advantage, it can also hinder organizational strategies and growth—especially for nonprofit social enterprise organizations.