The Scouring of Wellywood

This article uses the work of brand theorists and New Zealand–based cultural critics to examine the circumstances that created the “Hobbit Law,” a New Zealand law aimed at busting local film industry unions. Branding logics created a struggle for authenticity around the importance of Middle-earth to New Zealand's national identity in the twenty-first century. This hybrid identity was then articulated as something that stood against labor actions by film industry workers, culminating in citizen marches against local labor. It closes by exploring ways that the importance of the brand as sense-making tool under neoliberalism might be reconfigured as something that might bridge the gap between media consumer and creative industry worker.

Influence of Emotional Intelligence on the Workforce for Industry 5.0

The fifth industrial revolution brings in massive advantages, providing candidates with a more personalized experience in their job search. Industry 5.0 recognizes the power of industry in achieving societal goals beyond jobs and growth to become a resilient provider of prosperity by directing production towards respecting the boundaries of our planet and placing the well-being of the industry worker at the center of the production process.

Formation of the “New” USSR Food Industry Worker in 1928-1937. Comparative Content Analysis of Branch and General Circulation Periodicals

The article discusses the developing of correct methodological approaches to compare the content of the USSR food industry branch and general circulation newspapers related to the formation of the “new worker” in 1925-1937.  Analyzing branch newspaper “Pishchevik” (“Za pishchevuyu industriyu”, “Pishchevaya industriya”) and general circulation newspapers “Babaevets” (Babaev confectionery factory), “Nasha Pravda” (Krasnyi Oktyabr' confectionery factory) and “Za Boievye Tempy” (Rot Front confectionery factory) by means of MAXQDA program, the author concludes about the equal focus of these newspapers on the formation of the “new worker” who was expected to fulfill the tasks to develop food industry and industrialize the USSR. The "new worker" of general circulation papers is a young lady striving to become a competent and full-fledged participant in production processes, social and party life. The branch newspaper of food industry portrayed the youth, production leaders, shock workers, Stakhanovites and Komsomol members as the "new worker". Differences in the main features of the "new worker’s" image between the branch and general circulation periodicals tell us about the specific feature of the target audience of these periodicals. The confectionary factories were dominated by females whereas males were prevalent in food industry as a whole.

Work-Life Balance in Tourism Industry

The modern era of competition and commercialization changed working patterns. Paradigm change of competitive global world has caused many challenges and conflicts arising as a result of an increased competition amongst industries. Business has become proactive, aggressive, and demanding in order to stand tall in this competition. Every industry requires workers to be actively involved and devote comprehensively, but specifically, tourism and hospitality requires an extra mile. Workload is different than other industries. Comprehensive view is given on the conditions of hospitality and tourism industry faces keeping up with the contemporary business environment of this sector and how this sector suffers due to the work-life balance conflicts. Furthermore, insights on work-life balance and conflicts that rises on the horizon for hospitality industry worker, difference of work-life balance in this industry, link of performance and balanced work-life, and most importantly, role of human resources policies are given.

Pengembangan Potensi Kepariwisataan Berbasis Masyarakat di Desa Pengkol, Kabupaten Sukoharjo, Jawa Tengah

Administratively, Pengkol Village is listed in Sub-district Pengkol, Nguter District, Sukoharjo Regency, Central Java. While this village is not categorized as a poor village, income earned from wet-feld rice farming and fshing in Colo dam is not sufcient to support villagers’ daily life. It is not surprising that most of the productive age population prefer to work in factory or as labor migrants in Singapore, Malaysia, Hong Kong and Saudi Arabia. A glimpse, of natural resources, cultural heritage and everyday life shows that Desa Pengkol can be managed as a Tourism Village Attraction. Tis article delineates the way in which Pengkol village is developed, managed, and empowered by short, middle and long community service program of the Community Based Tourism. Focusing on identifcation of tourism object attraction, this preliminary -short program- makes an effort to improve, not only the economic, social, and cultural, but also the villagers day to day life welfare. Given such efforts the Pengkol villagers are expected to stay during their productive age in their village as the owner and manager of tourism village attraction business. Further, they will not work as an industry worker or labor migrants.