scholarly journals MARKETING RESEARCH IN THE PIZZERIA MARKET

2021 ◽  
pp. 68-79
Author(s):  
Светлана Николаевна Казначеева
Keyword(s):  
Market Research ◽  
Marketing Research ◽  
Modern Society ◽  
The State ◽  
Sources Of Information ◽  
Group Movement ◽  
Movement Process ◽  
Market Capacity ◽  
Public Catering

В настоящее время в России продолжает расти популярность пиццы. Авторами выделены лидеры российского рынка пиццерий, а также составлен рейтинг пиццерий на нижегородском рынке. Целью статьи выступает определение емкости рынка выбранного сегмента. Научная новизна статьи представлена результатами проведенного маркетингового исследования на рынке пиццерий в г. Н. Новгород. Рассмотрены причины развития маркетинговых исследований как практической области. Представлены источники получения информации для проведения маркетинговых исследований сферы питания в современном обществе. Выделены клиентские потоки применительно к специфике деятельности предприятий общественного питания сетевых форматов (постоянные и дискретные), а также его признаки (причина движения, однородность группы, регулярность движения, переход представителей клиентского потока в качественно иной статус, наличие процесса движения группы). The authors point out that marketing is a type of activity that develops changes and evolves with us. There is the essence of the concept of “marketing research” and the authors reveal the reasons for the development of marketing research as a practical area. The authors note that marketing research is a broader concept than market research, as it covers all the factors that affect, to one degree or another, the activities of an organization. There are sources of information for marketing research in the article. The catering sector in modern society is a rather popular type of service. Client flows are highlighted in relation to the specifics of the activities of public catering enterprises of network formats (permanent and discrete) The authors list the signs of the client flow (the reason for the movement, the homogeneity of the group, the regularity of the movement, the transition of the representatives of the client flow to a qualitatively different status, the presence of the group movement process). Currently, the popularity of pizza among Russians is increasing. In order to determine the state of the pizza market, the authors conducted a marketing research. The leaders of the Russian pizzeria market were identified, and a rating of pizzerias in the Nizhny Novgorod market was compiled. The purpose of this article is to determine the market capacity of the selected segment. The scientific novelty of the article comes down to the fact that the authors conducted a marketing research in the pizza market of Nizhny Novgorod.

MARKETING ACTIVITIES OF THE STATE CUSTOMER IN ORGANIZATION OF THE TENDER

2018 ◽  
Author(s):  
Larysa Strashynska ◽  
◽  
Andrii Nykonenko ◽  
Keyword(s):  
Public Relations ◽  
Market Research ◽  
Public Procurement ◽  
Marketing Research ◽  
The State ◽  
Theory And Practice ◽  
Business And Society ◽  
Number Of Factors ◽  
Ethical Marketing ◽  
Marketing Activities

Public procurement in Ukraine is an area where marketing is underused. Marketing potential in public tendering remains poorly understood. The article is devoted to the study of this potential for improving the performance of domestic state customers. Marketing in the state customer's activities is limited by a number of factors. This is dependence on legislation and competitive trading procedures. The main directions of marketing in the activities of the state customer are public relations and market research. Domestic state customers do not pay sufficient attention to public relations, which leads to a low level of confidence of business and society in tenders. The central tool of market research for the state customer are market consultations. It includes several stages, such as an invitation to participate in market consultations, filling out a questionnaire by an enterprise, holding a meeting of a prospective customer with a potential bidder and preparing a report. Marketing research of the market is used insufficiently by state customers. Market consultations are mainly addressed to those customers who are financed by international financial organizations. At the same time, market consultations hold enormous potential to improve the efficiency of public procurement. They allow you to correctly formulate the requirements for the procurement item and its expected value. This speeds up the process of preparing tender documents. In addition, market consultations draw the attention of a potential tenderer to this state customer. This contributes to an increase in the number of tenderers and to a decrease in the price of the subject of the procurement. As a result of the study of the theory and practice of using marketing in public procurement, it was proposed to introduce social and ethical marketing in this area.

scholarly journals Marketing research in a transition economy of the turbulent world

2021 ◽  
Vol 10 (46) ◽  
pp. 51-70
Author(s):  
Alla Starostina ◽  
Maksym W. Sitnicki ◽  
Mykola Petrovsky ◽  
Vladimir Kravchenko ◽  
Olena Pimenova
Keyword(s):  
Market Research ◽  
Transition Economy ◽  
Marketing Research ◽  
The State ◽  
Marketing Theory ◽  
Theoretical Concepts ◽  
Scientific Methods ◽  
The World ◽  
Economic Trends ◽  
General Scientific

The aim of the study is to clarify what factors and how exactly to act in market research in the transition economy of Ukraine. The hypothesis raised is the conduct of market research in a transition economy is affected by factors related to global economic trends, the state of development of marketing theory and market research in the world and in Ukraine. Their study was carried out through the use of general scientific methods of abstraction, a systematic approach to the study of socioeconomic processes and the participation of relevant theoretical concepts. Among the most relevant results is that the analysis confirms our hypothesis that the conduct of market research in the underdeveloped oligarchic transitive economy of Ukraine is influenced by three groups of factors related to the trends of the world economy, the state of development of marketing theory and market research, as well as characteristics of the transitive economy. The market research market size calculation is based on certain expert assumptions and may not fully reflect the actual situation. On the other hand, the practice of market research is influenced not only by theoretical developments but also by the state of its market. The result of the investigation makes it possible to take into account the particularities of the type of economy in transition in Ukraine.

scholarly journals Integration of Economic Aspects in the Research of the Agricultural Market of Ukraine

2020 ◽  
Vol 9 (4) ◽  
pp. 395
Author(s):  
Iryna Sievidova ◽  
Elina Pakhucha ◽  
Olexandr Oliynyk ◽  
Tamila Oliynyk ◽  
Serhii Plyhun
Keyword(s):  
Agricultural Production ◽  
Market Research ◽  
Marketing Research ◽  
Development Trend ◽  
The State ◽  
Agricultural Products ◽  
Production Volume ◽  
Agricultural Market ◽  
Marketing Environment ◽  
Agricultural Produce

The necessity and importance of conducting agricultural market research was substantiated. Features of the process of marketing research were identified, taking into account the specifics of agricultural production and sales according to time requirements. The basic principles on the basis of which the algorithms for conducting market research are developed and directly carried out were determined. The main requirements for conducting research on the state of the agricultural market were outlined, the most important being objectivity, impartiality and independence from personal or political interests. The factors that should be taken into account when conducting marketing research on the state of the agricultural market were determined, taking into account both controllable and uncontrollable factors of the marketing environment. The stages of marketing research that meet the requirements of the agricultural market were offered. Gross production volume of agricultural products was predicted and trends in the whole branch were discovered, a polynomial trend line was chosen because the equation of this model has the highest coefficients of correlation and determination, and so it describes the dynamics most reliably. The agricultural market was studied in terms of marketing, i.e. from the perspective of two subsystems, the first of which is represented by the supply, and the second by the demand. It was established that the supply of basic foodstuffs is realised by means of domestic production, and the demand is realised by means of internal and external buyers. The overall price situation on the agricultural market in Ukraine was analysed and predicted. The contemporary features and problems of formation of prices for agricultural products are outlined. The research on the modern state of agricultural market gave a reason to claim about its development being rather steady, reaffirmed by the positive dynamics of gross agricultural production volume. Key Words: agricultural marketing, marketing research, economy, development trend, agricultural market, agricultural produce.

Rewriting the Narrative

2019 ◽  
Vol 96 (4) ◽  
pp. 54-77
Author(s):  
Nicolas G. Rosenthal
Keyword(s):  
Twentieth Century ◽  
Native American ◽  
American Indian ◽  
Modern Society ◽  
Mixed Media ◽  
The State ◽  
Historical Narratives ◽  
Recent Scholarship ◽  
Art Scene ◽  
The 1960S

A vibrant American Indian art scene developed in California from the 1960s to the 1980s, with links to a broader indigenous arts movement. Native American artists working in the state produced and exhibited paintings, prints, sculptures, mixed media, and other art forms that validated and documented their cultures, interpreted their history, asserted their survival, and explored their experiences in modern society. Building on recent scholarship that examines American Indian migration, urbanization, and activism in the twentieth century, this article charts these developments and argues that American Indian artists in California challenged and rewrote dominant historical narratives by foregrounding Native American perspectives in their work.

Collective Memory: Between Values and Historical Knowledge

2020 ◽  
pp. 124-142
Author(s):  
VICTOR BURLACHUK
Keyword(s):  
Twentieth Century ◽  
Soviet Union ◽  
Collective Memory ◽  
Rapid Change ◽  
Modern Society ◽  
The State ◽  
Main Element ◽  
Rapid Decline ◽  
The Past ◽  
The Future

At the end of the twentieth century, questions of a secondary nature suddenly became topical: what do we remember and who owns the memory? Memory as one of the mental characteristics of an individual’s activity is complemented by the concept of collective memory, which requires a different method of analysis than the activity of a separate individual. In the 1970s, a situation arose that gave rise to the so-called "historical politics" or "memory politics." If philosophical studies of memory problems of the 30’s and 40’s of the twentieth century were focused mainly on the peculiarities of perception of the past in the individual and collective consciousness and did not go beyond scientific discussions, then half a century later the situation has changed dramatically. The problem of memory has found its political sound: historians and sociologists, politicians and representatives of the media have entered the discourse on memory. Modern society, including all social, ethnic and family groups, has undergone a profound change in the traditional attitude towards the past, which has been associated with changes in the structure of government. In connection with the discrediting of the Soviet Union, the rapid decline of the Communist Party and its ideology, there was a collapse of Marxism, which provided for a certain model of time and history. The end of the revolutionary idea, a powerful vector that indicated the direction of historical time into the future, inevitably led to a rapid change in perception of the past. Three models of the future, which, according to Pierre Nora, defined the face of the past (the future as a restoration of the past, the future as progress and the future as a revolution) that existed until recently, have now lost their relevance. Today, absolute uncertainty hangs over the future. The inability to predict the future poses certain challenges to the present. The end of any teleology of history imposes on the present a debt of memory. Features of the life of memory, the specifics of its state and functioning directly affect the state of identity, both personal and collective. Distortion of memory, its incorrect work, and its ideological manipulation can give rise to an identity crisis. The memorial phenomenon is a certain political resource in a situation of severe socio-political breaks and changes. In the conditions of the economic crisis and in the absence of a real and clear program for future development, the state often seeks to turn memory into the main element of national consolidation.

“Historical and Cultural Traditions and Innovative Transformations of Russia. Educational Responsibility of Libraries”: International Research Conference “Rumyantsev Readings — 2009”

2009 ◽  
pp. 8-14
Author(s):  
Valery P. Leonov ◽  
Tamara M. Gudima ◽  
Tamara I. Vilegzhanina
Keyword(s):  
International Research ◽  
Public Library ◽  
Modern Society ◽  
The State ◽  
Cultural Traditions ◽  
Research Conference ◽  
Digital Books ◽  
Russian State ◽  
State Library ◽  
Regions Of Russia

The International research conference “Rumyantsev readings— 2009” held on April 21—23, 2009 in the Russian State Library was attended by over 290 people from various cities and regions of Russia and from the state-participants CIS. The theme of Conference of this year was “Historical and cultural traditions and innovative transformations of Russia. Educational responsibility of libraries”. In the proceeding publication of materials of the Conference are presented the following themes: “On studying the connection between printed and digital books”, “The cultural potential of modern society and the possibility of its realization”, “Public Library of Ukraine in the information space”

Japanese-language videos on YouTube as a source of public health information for COVID-19 (Preprint)

2020 ◽  
Author(s):  
Takeo Yasu
Keyword(s):  
Public Health ◽  
Health Information ◽  
Scientific Evidence ◽  
The State ◽  
Video Content ◽  
Sources Of Information ◽  
State Of Emergency ◽  
Public Health Information ◽  
Youtube Videos ◽  
Spread Of Infection

BACKGROUND Serious public health problems, such as the COVID-19 pandemic, can cause an infodemic. Sources of information that may cause an infodemic include social networking services; YouTube, which consists of content created and uploaded by individuals, is one such source. OBJECTIVE To survey the content and changes in YouTube videos that present public health information about COVID-19 in Japan. METHODS We surveyed YouTube content regarding public health information pertaining to COVID-19 in Japan. YouTube searches were performed on March 6, 2020 (before the state of emergency), April 14 (during the state of emergency), and May 27 (after the state of emergency was lifted), with 136, 113, and 140 sample videos evaluated, respectively. The main outcome measures were: (1) The total number of views for each video, (2) video content, and (3) the usefulness of the video. RESULTS In the 100 most viewed YouTube videos during the three periods, the number of videos on public health information in March was significantly higher than in May (p = .02). Of the 331 unique videos, 9.1% (n = 30) were released by healthcare professionals. Useful videos providing public health information about the prevention of the spread of infection comprised only 13.0% of the sample but were viewed significantly more often than not useful videos (p = .006). CONCLUSIONS Individuals need to take care when obtaining information from YouTube before or early in a pandemic, during which time scientific evidence is scarce.

scholarly journals Assessing the Potential of Catch-Only Models to Inform on the State of Global Fisheries and the UN’s SDGs

2021 ◽  
Vol 13 (11) ◽  
pp. 6101
Author(s):  
Rishi Sharma ◽  
Henning Winker ◽  
Polina Levontin ◽  
Laurence Kell ◽  
Dan Ovando ◽  
...  
Keyword(s):  
Stock Assessment ◽  
Fishing Effort ◽  
The State ◽  
Sources Of Information ◽  
Ongoing Research ◽  
Traditional Assessment ◽  
Stock Status ◽  
Stock Assessments ◽  
Recent Developments ◽  
Measure Of Performance

Catch-only models (COMs) have been the focus of ongoing research into data-poor stock assessment methods. Two of the most recent models that are especially promising are (i) CMSY+, the latest refined version of CMSY that has progressed from Catch-MSY, and (ii) SRA+ (Stock Reduction Analysis Plus) a recent developments in field. Comparing COMs and evaluating their relative performance is essential for determining the state of regional and global fisheries that may be lacking necessary data that would be required to run traditional assessment models. In this paper we interrogate how performance of COMs can be improved by incorporating additional sources of information. We evaluate the performance of COMs on a dataset of 48 data-rich ICES (International Council for the Exploration of Seas) stock assessments. As one measure of performance, we consider the ability of the model to correctly classify stock status using FAO’s 3-tier classification that is also used for reporting on sustainable development goals to the UN. Both COMs showed notable bias when run with their inbuilt default heuristics, but as the quality of prior information increased, classification rates for the terminal year improved substantially. We conclude that although further COM refinements show some potential, most promising is the ongoing research into developing biomass or fishing effort priors for COMs in order to be able to reliably track stock status for the majority of the world’s fisheries currently lacking stock assessments.

THE ROLE OF LIBERAL IDEOLOGY IN THE TRANSFORMATION OF THE SOCIAL FUNCTIONS OF THE STATE IN THE CONTEXT OF GLOBALIZATION

2021 ◽  
Vol 1 (11) ◽  
pp. 15-20
Author(s):  
Irina N. Mysliaeva ◽  
Keyword(s):  
Social Support ◽  
Social Policy ◽  
Modern Society ◽  
The State ◽  
Social Functions ◽  
The Social ◽  
Liberal Ideology

The article examines the causes and directions of transformation of the social functions of the state. The role of liberal ideology in changing the forms and methods of state social policy in the context of globalization is determined. The interrelation between specific measures of social support of the population and the interests of large transnational capital in modern society is revealed.

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