Air pollution is a notable worldwide warning to human health. Every year, air pollution is accountable for more than five million death, out of these 91% occur in lower-middle-income countries. In addition to this, various respiratory & cardiovascular diseases, lower productivity and increased mortality are also related to air pollution, that’s why it’s often called a silent or invisible killer. However, Ecotourism generates opportunities for tourists wishing to enjoy the natural environment without destructing or disturbing its habitats. It is increasingly considered instrumental in helping the local socio-economic sustainable development and also as a means for generating revenues with the object of preserving the local traditional culture and craft. Environmental ambient quality must be considered as a crucial aspect in the predetermining process of prospective tourists and tourism destinations. The present study site Baranti, in Raghunathpur subdivision of Purulia district, West Bengal, India is situated in a splendid location within Baranti Lake and Baranti Hill, both has emerged as a fast-grown ecotourism spot over the last 7-8 years. The present study was carried out through survey questionnaire method from May 2020 (01.05.2020) - November 2020 (30.11.2020) on different categories of respondents like local people, hotel-resort owners & staff, local businessmen and tourists and simultaneously during this period, the air quality was also measured in respect of temperature, humidity, PM 2.5, PM 10, particles and CO2 through Temtop M2000C Air Quality Monitor at the said site. In the observation, ambient air quality was measured at three hours intervals on a day every week and 10 readings were taken from each site at a distance of 10 meters apart and the mean values were considered for statistical analyses. It was found that average PM 2.5, PM 10 & CO2 in ambient air in the study site were 64.26 ug/m3, 89.43 ug/m3 & 701.66 respectively therefore unexpectedly the ambient air is not only polluted but also moderate to unhealthy in respect of the said parameters as judged by the yardstick of Air Quality Guideline Levels laid down by the WHO. A well-defined management plan is required for controlling and minimising the said pollution with the interference of the Government and other agencies for the sustainable growth and development of the said ecotourism spot.