scholarly journals Pengaruh Bauran Ritel Terhadap Keputusan Belanja Ulang Di Niagara Swalayan Bukittinggi

2021 ◽  
pp. 75-83
Author(s):  
Widi Nugraha ◽  
Fhajri Arye Gemilang ◽  
Arina Fransiska
Keyword(s):  
Path Analysis ◽  
Customer Service ◽  
Tool Use ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purposive Sampling ◽  
Store Design ◽  
Repeat Purchase

The purpose of this research is to analyze the effect of retail mix on the repeat purchase decision in Niagara Supermarkets Bukittinggi. The population in this research are all consumers who shopped in Niagara Supermarkets and domiciled in Bukittinggi city and its surroundings. To determine the size of the sample by using Cochran formula. The number of samples in the research are 127 peoples. The sampling technique use purposive sampling technique. The analytical tool use the path analysis trimming model. Retail Mix simultaneously influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Customer service influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Store design and display does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Communications mix influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. The location does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Merchandise assortment does not influence repeat purchase decisions in Niagara Supermarkets Bukittinggi. Pricing influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi.

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

scholarly journals Determinan keputusan menabung kaum buruh pada perbankan syariah di Kudus: Peran mediasi niat menabung

2021 ◽  
Vol 1 (1) ◽  
pp. 13-24
Author(s):  
Holif Annisa' ◽  
Saiful Anwar
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Quantitative Study ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Purposive Sampling ◽  
Marketing Model ◽  
Islamic Bank ◽  
Bank Accounts ◽  
Saving Decisions

This study aims to analyze Islamic branding, knowledge, and service quality on the saving decisions of workers, with a saving intention as an intervening variable. This type of research is a quantitative study with a population of Bank Syariah Indonesia KCP Kudus customers who make a living as laborers. The sampling technique in this study used purposive sampling, totaling 100 respondents. Workers are chosen to be unique because of their livelihood and ownership of Islamic bank accounts. The analytical tool used is path analysis. The results showed that Islamic branding, service quality, and saving intention positively affected saving decisions. Knowledge is not significant in saving decisions. Saving intention cannot mediate the influence of Islamic branding on saving decisions. Saving intention can mediate the effect of knowledge and service quality on saving decisions. The research contributes to the marketing model and services for workers. However, workers have a different segmentation from other consumers.

scholarly journals PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE DENGAN PERILAKU KONSUMEN SEBAGAI VARIABEL INTERVENING

2021 ◽  
Vol 4 (2) ◽  
pp. 204
Author(s):  
Mitha Permata Pura ◽  
Putu Nina Madiawati
Keyword(s):  
Consumer Behavior ◽  
Sampling Technique ◽  
Purchase Decision ◽  
P Value ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
P Values ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Questionnaire Method

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh promotion mix terhadap perilaku konsumen (2) pengaruh gaya hidup terhadap perilaku konsumen (3) pengaruh perilaku konsumen terhadap keputusan pembelian (4) pengaruh promotion mix terhadap keputusan pembelian melalui promotion mix (5) pengaruh gaya hidup terhadap keputusan pembelian melalui perilaku konsumen. Sampel dalam penelitian ini adalah 100 responden pengguna aplikasi Shopee di Kota Bandung. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Metode penelitian ini adalah kuantitatif dan pendekatan deskriptif kausal dengan menggunakan teknik analisis SEM PLS menggunakan sotfware SmartPLS 3.0. Hasil deskriptif menunjukan 4 variabel sudah masuk kedalam kategori baik dengan nilai masing-masing, Promotion Mix 79,3% Gaya Hidup 83,2% Keputusan Pembelian 79,6% dan Perilaku Konsumen 83,7%. Hasil uji hipotesis menunjukan Promotion Mix berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 3.513 dan p values sebesar 0,000 . Gaya Hidup berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 6.576 dan p values sebesar 0,002. Perilaku Konsumen berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai tstatistik sebesar 28.230 dan p values sebesar 0,000. Promotion Mix berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 3.489 dan p value sebesar 0,001. Gaya Hidup berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 6.199 dan p value sebesar 0.000.Kata kunci: Gaya Hidup, Keputusan Pembelian, Perilaku Konsumen, Promotion MixAbstractThis study aims to determine (1) the effect of the promotion mix on consumer behavior (2) the influence of lifestyle on consumer behavior (3) the influence of consumer behavior on purchasing decisions (4) the influence of the promotion mix on purchasing decisions through the promotion mix (5) the influence of lifestyle on purchasing decisions through consumer behavior. The sample in this study were 100 respondents who used the Shopee application in the city of Bandung. Methods of collecting data using a questionnaire method via google form and distributed using purposive sampling technique. This research method is quantitative and descriptive causal approach using SEM PLS analysis technique using SmartPLS 3.0 software. The descriptive results show that 4 variables have been included in the good category with their respective values, Promotion Mix 79.3% Lifestyle 83.2% Purchase Decision 79.6% and Consumer Behavior 83.7%. The results of hypothesis testing show that Promotion Mix has a positive and significant effect on Consumer Behavior with a tstatistic value of 3.513 and a p value of 0.000. Lifestyle has a positive and significant effect on consumer behavior with a tstatistic value of 6.576 and a p value of 0.002. Consumer behavior has a significant effect on purchasing decisions with a tstatistic value of 28,230 and a p value of 0.000. Promotion Mix has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 3.489 and a p value of 0.001. Lifestyle has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 6199 and a p value of 0.000. Keywords: Consumer Behavior, Lifestyle, Promotion Mix, Purchase Decision

scholarly journals MEMBANGUN KINERJA MELALUI BUDAYA ORGANISASI DAN ROTASI PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI

2020 ◽  
Vol 13 (2) ◽  
pp. 133
Author(s):  
Sularwan Sularwan ◽  
Djoko Santoso
Keyword(s):  
Organizational Culture ◽  
Data Analysis ◽  
Empirical Study ◽  
Path Analysis ◽  
Work Motivation ◽  
Employee Performance ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Purposive Sampling ◽  
Analysis Techniques

<p>          <em>This study aims to analyze the influence of organizational culture and employee rotation on employee performance with work motivation as a mediating variable (Empirical Study on KPPBC TMP Tanjung Emas). The sample in this study was 70 employees obtained by purposive sampling technique. The analytical tool used in this study is SPSS. Data analysis techniques in this study used path analysis techniques.</em><em> </em><em>The results showed that organizational culture and employee rotation directly affect employee performance at the KPPBC TMP Tanjung Emas. Work motivation is proven as a mediating variable between organizational culture and employee performance.</em><em>Abstrak Bahasa Inggris</em></p><p>Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi dan rotasi pegawai terhadap kinerja pegawai dengan motivasi kerja sebagai variabel mediasi (Studi empiris pada KPPBC TMP Tanjung Emas). Sampel dalam penelitian ini adalah 70 pegawai yang didapatkan dengan teknik <em>purposive sampling</em>. Alat analisis yang digunakan dalam penelitian ini adalah SPSS. Teknik analisis data dalam penelitian ini menggunakan teknik analisis jalur. Hasil penelitian menunjukkan bahwa budaya organisasi dan rotasi pegawai mempengaruhi kinerja pegawai pada KPPBC TMP Tanjung Emas secara langsung. Motivasi kerja terbukti sebagai variabel mediasi antara budaya organisasi dan kinerja pegawai.</p>

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI MEDIATOR PADA PERUSAHAAN PEMBIAYAAN

2019 ◽  
Vol 9 (1) ◽  
Author(s):  
Ni Ketut Sulastri ◽  
Ni Ketut Surasni
Keyword(s):  
Data Analysis ◽  
Capital Structure ◽  
Path Analysis ◽  
Firm Value ◽  
Analytical Tool ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Finance Company ◽  
The Capital Structure

This study aims to analyze the effect of profitability on capital structure, the effect of capital structure on firm value, the effect of profitability on firm value and analyze the effect of profitability on firm value through the capital structure of finance companies on the IDX. This type of research is causal associative research. The population of this study is a finance company listed on the IDX, while the selected sample consists of 11 companies. Determination of samples with Purposive sampling. The data analysis technique uses Path Analysis (path analysis) and the analytical tool used is IBM SPSS 23. The results show that (1) profitability has a positive and not significant effect on capital structure (2) the capital structure has a positive and not significant effect on firm value ( 3) profitability has a positive and significant effect on firm value (4) capital structure is not able to mediate the influence of profitability on firm value.Keywords:Perusahaan Pembiayaan;Profitabilitas;Nilai Perusahaan;Struktur Modal

scholarly journals Analysis toward purchase decision determinant factors

2021 ◽  
Vol 1 (2) ◽  
pp. 155-164
Author(s):  
Aprih Santoso ◽  
Audi Sispradana
Keyword(s):  
Brand Image ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Sales Promotion ◽  
Consumer Confidence ◽  
Purchase Decision ◽  
Consumer Experience ◽  
Purchasing Decisions ◽  
Cooking Oil ◽  
Decision Variables

The problem with this research is that there is a tendency to decrease demand for Hemart brand cooking oil in 2018-2019. This makes it a challenge for the Hemart cooking oil product distributor company to find out the factors that influence the decline in purchases. This study aims to analyze brand image, product quality, promotion and knowledge of sales promotion on the purchasing decisions of PT. Transfarma Semarang Branch. The population in this study were all consumers of PT. Transfarma Semarang Branch, which amounted to 566 consumers, while the sampling technique used was a non-probability sampling technique with purposive sampling and the analytical tool used in this study was multiple linear regression. The results showed that the variables of consumer confidence, consumer experience and sales promotion had a positive and significant effect on purchasing decisions of PT. Transfarma Semarang Branch and the results of the adjusted R square value in the regression model were obtained at 0.584, which means that 58.4 percent of the purchasing decision variables can be explained by the variables of consumer confidence, consumer experience and sales promotion while the remaining 41.6 percent is explained by other variables outside of this study.

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA

2018 ◽  
Vol 20 (2) ◽  
Author(s):  
Dita Amanah ◽  
Dedy Ansari Harahap
Keyword(s):  
Sampling Technique ◽  
University Student ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Discount ◽  
Product Diversity ◽  
Purposive Sampling ◽  
Product Assortment ◽  
Fashion Products ◽  
Online Purchase

This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling technique in this study. The results revealed that product assortment affected significantly to student online purchase decision. However, price discount did not affect significantly to online purchase decision. The limitation is only to test two variables of price discount and product diversity. Further studies are encouraged to consider other variables in determining online purchasing decisions such as trust, reputation, attractiveness of posting messages.

scholarly journals KONSEP BRAND STORYTELLING, VALUE PERCEPTIONS DAN VISIT INTENTION PADA KAWASAN TUJUAN WISATA DI JAKARTA

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 281
Author(s):  
Tiurida Lily Anita ◽  
Nurul Sukma Lestari
Keyword(s):  
Path Analysis ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Effective Strategies ◽  
Value Perceptions ◽  
Analysis Technique ◽  
Total Influence ◽  
Tourism Destinations

This study aims to examine the effect of brand storytelling on value perceptions and its impact on Visit Intention on tourism destinations in Jakarta (Survey on YouTube Channel of Taman Mini Indonesia Indah). The survey was conducted on 100 subscribers of the YouTube Channel of TMII Official. With purposive sampling technique and Path analysis technique to analyze this study, the results show that 1) Brand storytelling has a significant effect of 0.680 or 68,0% on value perceptions; 2) Value perceptions significantly influence 0,477 or 47,7% to visit intention; 3) Brand storytelling directly affects significantly 0,438 or 43,8%, to Visit intention, while its influence indirectly equal to 0,324 or 32,4% through value perceptions, with total influence 0,762 or 76,2%. The findings in this study indicate that Brand storytelling is one of the effective strategies in forming value perceptions so that it can influence visit intention.

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