Benefit Clubs as a Tool for Loyalty Marketing. Study of Brazil’s Main Insurance Companies

2019 ◽  
Vol 10 (3) ◽  
pp. 216-226
Author(s):  
Guaracy Carlos Da Silveira ◽  
◽  
Fernando Augusto Carvalho Dineli Da Costa ◽  
Keyword(s):  
Content Analysis ◽  
Best Practices ◽  
Relationship Marketing ◽  
Insurance Companies ◽  
Brand Value ◽  
Analysis Methodology ◽  
Loyalty Marketing

: This paper considers Relationship Marketing as a business strategic tool and seeks to verify the existence of Benefit Clubs and their structure offered by the major insurance companies in Brazil, analyzing the presence and formatting of the programs. Through the content analysis methodology, we seek to infer its uses for the strengthening of the positioning of these companies. At the end of the paper we compare the best practices identified. The result of the analysis considers the differential obtained by the employment of programs that seek to create brand value and loyalty.

Defining Relationship Marketing: A review of Research

2007 ◽  
Vol 3 (2) ◽  
pp. 64-76 ◽  
Author(s):  
C. Madhavaiah ◽  
S. Durga Rao
Keyword(s):  
Content Analysis ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Previous Literature ◽  
The Core ◽  
Analysis Methodology ◽  
Different Sources ◽  
Made In

The term “relationship marketing” has become a popular concept among the practitioners of marketing as well as academics during the last several years. It is very beneficial to firms because it can foster customer loyalty and re-patronage behaviour. Apart from its growing popularity among academia and practitioners, still there exists no consensus on the basic “constructs” of relationship marketing. Different authors have different opinions about what should and what should not be at the core of what constitutes “relationship marketing”. In view of this, an attempt is made in this paper to collect and analyse 36 definitions of relationship marketing from different sources of previous literature. Content analysis methodology has been used to identify the underlying “constructs” in each of the 36 definitions. The results suggest that there are seven RM “constructs” which constitute the major conceptualisations of relationship marketing. Out of 36 definitions of relationship marketing, only one definition is judged as being more comprehensive and generally acceptable and a new definition for relationship marketing is presented as an inducement to further research and discussion.

Housing Inflation: Policy Guidelines from Shariah Perspective

2019 ◽  
Vol 16 (1) ◽  
pp. 70-81
Author(s):  
Azrul Azlan Iskandar Mirza ◽  
Asmaddy Haris ◽  
Ainulashikin Marzuki ◽  
Ummi Salwa Ahmad Bustamam ◽  
Hamdi Hakiem Mudasir ◽  
...  
Keyword(s):  
Content Analysis ◽  
Housing Prices ◽  
Construction Materials ◽  
Housing Price ◽  
Developed Countries ◽  
Control Element ◽  
Recent Issue ◽  
Analysis Methodology ◽  
The Government ◽  
Developing And Developed Countries

The soaring housing prices in Malaysia is not a recent issue. It is a global phenomenon especially in developing and developed countries, driven by factors including land price, location, construction materials cost, demand, and speculation. This issue demands immediate attention as it affects the younger generation, most of whom could not afford to buy their own house. The government has taken many initiatives and introduced regulations to ensure that housing prices are within the affordable range. This article aims to introduce a housing price control element from the Shariah perspective, as an alternative solution for all parties involved in this issue. It adopts content analysis methodology on policy from Shariah approved sources.

A Communication-Based Marketing Model for Managing Relationships

1998 ◽  
Vol 62 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Tom Duncan ◽  
Sandra E. Moriarty
Keyword(s):  
Relationship Marketing ◽  
Brand Value ◽  
Critical Element ◽  
Marketing Communication ◽  
Marketing Theory ◽  
Brand Relationships ◽  
Interactive Communication ◽  
Marketing Model ◽  
Key Points ◽  
Valuable Element

The authors propose a communication-based model of relationship marketing and discuss how communication (rather than persuasion) is the foundation of the “new” customer-focused marketing efforts. The authors trace recent parallel shifts in communication and marketing theory and show the intersections between communication and marketing. Although communication always has been a critical element in marketing, the authors show how the increase in interactivity makes communication an even more valuable element of marketing by identifying those many points that link the two disciplines. Using the three key points at which the two disciplines intersect—messages, stakeholders, and interactivity—the authors develop a communication-based model of marketing. They demonstrate how interactive communication at three levels—corporate, marketing, and marketing communication—leads to the brand relationships that drive brand value.

scholarly journals The Transformation of DSN-MUI Fatwa in The Unit-Linked Products: A Contemporary Analysis

2020 ◽  
Vol 17 (2) ◽  
pp. 299-322
Author(s):  
Atik Abidah
Keyword(s):  
Content Analysis ◽  
Research Methods ◽  
Legal System ◽  
Transformation Process ◽  
Insurance Companies ◽  
Analysis Techniques ◽  
Library Research ◽  
Laws And Regulations

This article aims to review more concretely how the fatwa position of DSN-MUI toward Sharia Insurance in Indonesia's legal system and how this fatwa is transformed by insurance companies in the form of Unit Link products. Researchers used library research methods, comparative and correlative approaches, and content analysis techniques to answer this. Based on the analysis, the position of the fatwa of DSN-MUI toward Sharia Insurance is hierarchically equivalent to the position of the laws and regulations based on the provisions stated in Article 1 paragraph 3 of Law No. 40 of 2014 on Insurance. Furthermore, from the aspect of transformation, it is found that there are three patterns of transformation used by insurance companies; there are patterns of adoption, expansion, and narrowing. The narrowing pattern is widely used because of the technical nature of the Unit Link. However, from the aspect of conformity with the fatwa, after the transformation process is carried out, especially in the fatwa of the DSN-MUI regarding wakalah bil ujrah by expanding the meaning of ujrah, it is resulted in deviations from sharia principles, especially considering the types of ujrah as stated in a limited manner in the fatwa. wakalah bil ujrah. This research contributes to providing a way to resolve the implementation of Unit Link.Artikel ini bertujuan untuk mengulas secara lebih konkrit bagaimana posisi fatwa DSN-MUI tentang Asuransi Syariah dalam sistem hukum di Indonesia dan bagaimana fatwa ini ditransformasikan oleh perusahaan asuransi dalam produk unit link. Untuk menjawab hal ini, peneliti menggunakan metode library research, pendekatan komparatif dan korelatif serta teknik content analysis. Berdasarkan analisis yang telah dilakukan, hasil penelitian menunjukkan bahwa kedudukan fatwa DSN-MUI tentang Asuransi Syariah secara hierarkis setara dengan kedudukan peraturan perundang-undangan berdasarkan ketentuan yang tersurat dalam Pasal 1 ayat 3 UU No. 40 Tahun 2014 tentang Perasuransian. Selanjutnya, dari aspek transformasi, ditemukan tiga pola transformasi yang digunakan oleh perusahaan asuransi yakni pola adopsi, perluasan, dan penyempitan. Pola penyempitan banyak digunakan lantaran sifat teknis dari unit link. Sedangkan dari aspek kesesuaian dengan fatwa setelah dilakukan proses transformasi, khususnya dalam fatwa DSN-MUI tentang wakalah bil ujrah dengan melakukan perluasan makna ujrah mengakibatkan adanya penyimpangan terhadap prinsip syariah khususnya tentang jenis ujrah sebagaimana disebutkan secara limitatif dalam fatwa wakalah bil ujrah. Penelitian ini berkontribusi dalam memberikan jalan penyelesaian implementasi unit link yang selama ini dianggap bermasalah.

scholarly journals Constructing the emotions of childhood: an analysis of Margaret Mahy’s use of emotion in her literary contribution to the School Journal

2021 ◽  
Author(s):  
◽  
Gemma Amy Helleur Hiscock
Keyword(s):  
Content Analysis ◽  
Social Construction ◽  
Research Study ◽  
Qualitative Content Analysis ◽  
School Librarians ◽  
Reader Responses ◽  
Analysis Methodology ◽  
The Social ◽  
School Journal ◽  
Margaret Mahy

<p>This qualitative content analysis research study examines how Margaret Mahy used emotion in the School Journal to form insights into reader appeal, reader response and the social construction of childhood. This research study examines Mahy’s contribution to the School Journal. The study explores this body of work in terms of how its author uses emotion to captivate readers by evoking the feelings associated with childhood. The underlying objective of the study was to provide insights into why Mahy’s work is so treasured and memorable; to explain how she uses emotion to captivate readers, and how this contributes to the social construction of childhood. The prose and poetry Mahy contributed to the School Journal prove to be a significant, rich and uncharted resource for the purposes of this research investigation. Analysis of this body of work has allowed for greater insights and understanding into Mahy’s contribution to children’s literature. It has also allowed for a greater appreciation of how Mahy’s use of emotion contributes to the social construction of childhood. This type of content analysis research study proves to be invaluable in the development of reader’s advisory services to young people. The employment of a content analysis methodology, underpinned by a discourse analysis approach, enabled the emotional narratives of Mahy’s text to be explained and understood. The study’s findings, that lightness and aliveness are the most prevalent and persuasive emotions operating within Mahy’s text, was substantiated through analysis of actual reader responses. This investigation is most applicable to school librarians, children’s librarians and educators. The study has broader implications for the improvement of client interaction and collection development in youth library services</p>

scholarly journals Assessing the Scope and Feasibility of First-Year Students’ Research Paper Topics

2017 ◽  
Vol 77 (6) ◽  
Author(s):  
Erin Rinto ◽  
Melissa Bowles-Terry ◽  
Ariel J. Santos
Keyword(s):  
Content Analysis ◽  
Information Literacy ◽  
Literacy Instruction ◽  
Textual Analysis ◽  
Research Paper ◽  
First Year ◽  
Research Topics ◽  
First Year Students ◽  
Analysis Methodology ◽  
New Information

This study applied a content analysis methodology in two ways to evaluate first-year students’ research topics: a rubric to examine proposed topics in terms of scope, development, and the “researchability” of the topic, as well as textual analysis, using ATLAS.ti, to provide an overview of the types of subjects students select for a persuasive research essay. Results indicated that students struggle with defining an appropriate and feasible focus for their topics and that they often select topics related to education, health, and the environment. These findings were used to implement a new information literacy instruction model that better supports student topic development.

The Development of Servitization Concept in the Era of Industry 4.0 Through SCM Perspective

2021 ◽  
pp. 336-358
Author(s):  
Tunca Tabaklar ◽  
Cansu Yildirim
Keyword(s):  
Content Analysis ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Industry 4.0 ◽  
Service Dominant Logic ◽  
Research Directions ◽  
Chain Management ◽  
Dominant Logic ◽  
Analysis Methodology ◽  
Management Perspective

The transition from goods-dominant logic to service-dominant logic has captured the attention of industries for decades now. Servitization is one of the concepts that enable organizations to make this transition by providing services along with their products and has become an important competitive strategy for organizations to survive in their ecosystems. Thus, in this chapter, the objective is to increase the understanding of servitization concept in the era of Industry 4.0 from supply chain management perspective. The content analysis methodology is used to examine articles that bring together servitization and supply chain management and to find out where servitization stands with regards to Industry 4.0 applications. The findings show Industry 4.0 applications during servitization operations are yet to develop, and accordingly, the chapter concludes with further research directions in relations to servitization and Industry 4.0 applications in the frame of supply chain management.

Research on Corporate Sustainability

2021 ◽  
pp. 49-69
Author(s):  
H. Buluthan Cetintas
Keyword(s):  
Content Analysis ◽  
Research Methods ◽  
Exploratory Study ◽  
Corporate Sustainability ◽  
Brand Value ◽  
Analysis Method ◽  
Sustainability Research ◽  
Content Analysis Method ◽  
Subject Areas ◽  
Over Time

Corporate sustainability (CS) has many advantages such as enhancing brand value, providing reputation, and also focuses on gaining the trust of stakeholders. This is a qualitative exploratory study; its goal is to understand how CS research has changed over time. The most cited articles were selected from the journals indexed in SSCI (2000-2019). One hundred and two articles were selected and analyzed by content analysis method. Nature of typical samples, major themes, and research methods used were sought to investigate in CS research. Results showed that there was some scarcity in studies choosing a particular country as a sample. There were no articles in areas important for sustainability research. Besides, index types are barely used in articles. Some subject areas have attracted attention for years and haven't lost their popularity, but some remained in the background. The most used method was content analysis.

Congratulations, You Got a Revise and Resubmit! Now What? The Impetus Behind and Lessons Learned from a Successful Years-long PDW Focused on the Peer Review Revision Process

2019 ◽  
Vol 29 (4) ◽  
pp. 367-373 ◽  
Author(s):  
Gretchen Vogelgesang Lester
Keyword(s):  
Professional Development ◽  
Content Analysis ◽  
Best Practices ◽  
Peer Review ◽  
Lessons Learned ◽  
Revision Process ◽  
Publication Process ◽  
Qualitative Exploration

For all the experiences researchers have with the publication process, questions continue to arise about how to best navigate the revise and resubmit gauntlet. This dialog captures insight from six years of Academy of Management professional development workshops, an action editor’s perspective on the process, and a qualitative exploration of revision derailers—topics focused on understanding and improving the predictability of the revise and resubmit process. In doing so, this dialog serves as a resource for new and accomplished scholars, reviewers, and editors to refocus the revision process on creating and disseminating knowledge throughout business-related fields. The three articles in this dialog first summarize the planning and execution of six professional development workshops (PDWs), the process from the perspective of an action editor, and a content analysis of rejections after an R&R, in order to highlight best practices authors can take to increase success throughout this process

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