Sumerianz Journal of Business Management and Marketing
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2617-0175, 2617-1724

Author(s):  
Lily Suhaily ◽  
Sinta Boentoro ◽  
Florence Natahasa

In this era, technology has experienced rapid development. One of them is the internet. In connection with this, one of them appeared eWom Zomato application. Ewom Zomato is a site or application that provides various information about restaurants. The purpose of this study is to determine the effect of eWOM Zomato and brand image to purchase intention and purchase decision which mediated by consumer perception on Gyu-Kaku, Japanese BBQ. To analyse the data using SEM with LISREL. Samples was distributed to 200 respondents in Jakarta on Mei 2021. The results showed that E-WOM and Brand Image play an important role in improving consumer perception. However, consumer perception plays no role in mediating the E-WOM relationship with purchase decision. However, it can mediate well the relationship of brand image to purchase decision. Purchase intension itself plays a positive role in the purchase decision. Thus this research proves that consumer perception and purchase intention are means that support and encourage consumers to brand image to make purchase decisions. But it is not a decisive means for e-WOM in purchasing decisions.


Author(s):  
Azmat Ullah ◽  
Mohammad Nizam Uddin ◽  
Md. Farhan Naim Oni

Shwapno is the leader retail superstore in Bangladesh. Maximum family members in urban area used department store or supermarket for purchasing groceries commodities. Shwapno is the largest and the best platform to provide farm fresh necessary products and services to their customers. The high and mid class people in city are preferred to buy convenience goods or services from one platform, the retail store of Shwapno provides all items of commodities to their targeted customers. This study is identified the factors influencing to customers perception and their satisfaction by using or getting goods and services from Shwapno retail store. The study has suggested top-level managers and authorities of Shwapno retail organization to consider these factors while retaining existing customers, attracting new and competitor’s customers by offering better services.


Author(s):  
Sauwaluck Koojaroenprasit

The objective of this research was to find the impact of COVID-19 pandemic on the cosmetic export of Thailand. The multiple linear regression was employed. The monthly data period of study was from January 2010 to March 2021. The result showed that exchange rate, inflation, GDP growth rate, average wage, real effective exchange rate, business sentimental index, and the pandemic of COVID-19 affected the cosmetic export of Thailand. The result showed that pandemic of COVID-19 had a negative effect on the value of cosmetic export. Therefore, the cosmetics industry must adapt to handle with that situation. Though people work less on the workplace and using more online platform for working the cosmetics still be one of the significant things to make people confidential for working in term of social media platform or online platform that they still need to communicate with others.


Author(s):  
Almaz Sandybayev

Higher Education Institutions (HEI’s) in many countries are drivers of innovative development economy. The innovative activity of HEI depends on both internal and external factors. Today, more and more emphasis is placed on innovative ecosystems, in which the HEI acts as one of the active actors in cooperation with business, government, public and private organizations. The research case study paper explores and compares the approaches development of regional innovation ecosystem of the United Arab Emirates (UAE), the Higher Colleges of Technology (HCT) Innovation and Entrepreneurship Teaching initiative, as well as an assessment of its impact on the results of this particular innovation method at the HCT. The case study reveals on the topic of using and adapting 3D printing technologies in the field of education. 3D printing technologies can be applied to teach technological skills in different fields, including the field of education. They also contribute to the reorientation of attention from the digital or virtual environment to the real world, since the results of educational activities are not sketches and models, but real objects with given characteristics. 3D printing technologies are among the fastest growing and promising technologies. These technologies can significantly contribute to the introduction of new forms of organization of the educational process, increase motivation and the formation of the necessary competencies of learners, graduates and teaching faculties. The objective of this paper is to review the basic issues related to 3D printing technology initiative as a process of technological transition though integrating the technological innovation into the educational ecosystem and measuring its impact on students. The paper elaborates this practical showcase experience through a case study of ‘Al Ibtikar’ – Innovation and Entrepreneurship Club at HCT to provide empirical support for similar industrial and education players to better predict the innovation trajectory through 3D technologies in the future. In this way, the research presents a conceptual framework that provides a foundation for discussing 3D technology and discover a development prediction of 3D printing technology in the lens of using this practice in the educational process.


Author(s):  
Anantha Raj A. Arokiasamy ◽  
Tamah Alice

Specifically, this research paper aims to provide a more detailed understanding of how transformational leadership can influence employee’s morale and attrition intentions, using the exploration of job satisfaction and organizational size as a moderator. The survey included 652 employees from sixteen MNCs operating in Ho Chi Minh City, Vietnam. Data was analyzed using AMOS software package version 24.0. The results have shown that transformational leadership has a positive impact on work engagement and work engagement has a mitigating effect on turnover. In addition, it suggests that job commitment influences the connection between transformational leadership and the employee’s desire to make a transition. This study’s result will benefit the managers who wish to reduce employee turnover by leveraging on the transformational leadership style of management. In larger organizational settings, empirical evidence supports this theory. Both theories were afforded empiric support. Discussions, conceptual and administrative consequences, shortcomings, and potential guidance are also presented.


Author(s):  
Neeraj Kumari

The study measures the effectiveness of infrastructure in private technical educational institutions. It is a descriptive research. A structured questionnaire has been used to collect the primary data. The sample size is 85 consisting of the faculty members of a well reputed institute in National Capital Region, Haryana, India. The sampling technique used is random probability sampling. The data analysis and interpretations has been carried out using Microsoft Excel (graphical representation) based on the frequency of responses, Correlation and Regression analysis techniques. The institute has a quality infrastructure as it is based on AICTE model to a large extent. The study concludes that the institute provides all the necessary and sufficient facilities to the faculty members like a well equipped and standardized communication cell, satisfactory recreational facilities, spacious & well furnished faculty / staff rooms, facilities for doing their academic work, well equipped library, hygienic toilets, spacious parking facility, while the institute’s Wi–Fi facility needs to be well channelized for the faculty members.


Author(s):  
Aondona O. ◽  
Odedina J. N. ◽  
Elemo K. A. ◽  
Olasantan F. O. ◽  
Adigbo S. O. ◽  
...  

Due to the slow growth and long gestation period of oil palm farmers are often faced with challenges of weed control before oil palm canopy closure hence the need to introduce plantain as component crop with the oil palm. A two years trial was conducted in in Ovia North East LGA, Edo State, Nigeria (Latitude 6.636oN, 6.909oN and Longitude 6.182oE, 6.364oE) to evaluate the effect of NPKMg fertilizer and interplanted cassava on growth and yield of plantain in oil palm based system. The treatment consisted of NPKMg fertilizer as the main block treatment (with and without NPKMg fertilizer) and crop combinations [oil palm/plantain (OPP) and oil palm/plantain/cassava (OPPC)] as sub block treatments. The treatments were laid out in split block arrangement in RCBD replicated thrice. Data were collected on plantain plant height, number of leaves/pseudostem, leaf area index, number of suckers/pseudostem, number of days to 50% flowering of main psuedostem and first ratoon plants, number of days to first appearance of peeper sucker from main pseudostem, number of leaves at flowering from main pseudostem and first ratoon plants, finger weight (kg/bunch), finger circumference/finger (cm), finger length/finger (cm), number of fingers/bunch, biomass weight (t/ha), number of bunches/ha and bunch yield (t/ha). NPKMg fertilizer significantly increased (p<0.05) the growth and number of sucker produced. Plantain planted in OPP combination had taller plant and more number of suckers (first ratoon plant and second ratoon plant, respectively) relative to those in OPPC combination while plantain planted in OPPC combination lead to delayed appearance of peeper suckers, delayed fruiting of plantain and resulted to 18, 15.8, 1.6, 6, 8.3 and 12 % increase (p<0.05) in plantain bunch weight, finger weight, finger circumference, finger length, number of fingers and biomass weight, respectively relative to those in oil palm/plantain (OPP) combination.


Author(s):  
Vivi Septyaningsih ◽  
Asep Risman

This study aims to analyze the effect of profitability and free cash flow on capital structure with firm size as a moderating variable. The population in this study is the food and beverage sub-sector company on the IDX in 2011-2018. The sample used was 9 companies, which were selected based on the purposive sampling method. The data analysis technique used is multiple linear regression analysis and residual test.The results showed that the profitability variable had no effect on capital structure. While the free cash flow variable has a positive and significant effect on capital structure. In the moderation test with the residual test approach, firm size does not moderate the relationship between profitability and free cash flow on the capital structure


Author(s):  
Jacobs Chineze J. ◽  
Ezeokafor Uche R. ◽  
Ekwere Gabriel E.

The study looked at the effect of entrepreneurial education on unemployment reduction among students in Chukwuemeka Odumegwu Ojukwu University, Igbaria. The problem of the study is as a result of increasing rate of unemployment in Nigeria. The study was anchored on Human Capital Theory and risk taking theory. As a cross-sectional survey research design, a structured instrument of (5) points Likert Scale was developed by the researchers to obtain information from the respondents. The population of the study was limited to final year students of Business Administration and Entrepreneurship Studies Department in Chukwuemeka Odumegwu Ojukwu University, Igbariam. The total population was 195. Business administration was 128 while entrepreneurship was 67. The study used convenience sampling technique in selecting the sample size for the study based on convenience and easy accessibility to the respondents. Research hypotheses were tested using Multiple Regression Analysis (MRA) which was carried out with the aid of Statistical Package for Social Science (SPSS). Findings from the study revealed that Skill acquisition has a significant effect on unemployment rate, Entrepreneurship empowerment affects unemployment reduction, Infrastructural development has significant effect on unemployment reduction in Anambra State. The study recommended that entrepreneurial studies be encouraged in tertiary institutions where students are exposed to various entrepreneurial skills development leading to job creation and financial independence after their graduation. In doing this, more jobs will be created and people engaged meaningfully for the good of their family and the society at large. Soft loan should also be made available by the government to encourage the activities of small scale business in Nigeria


Author(s):  
Neeraj Kumari

The study measures the effectiveness of infrastructure in private technical educational institutions. It is a descriptive research. A structured questionnaire has been used to collect the primary data. The sample size is 85 consisting of the faculty members of a well reputed institute in National Capital Region, Haryana, India. The sampling technique used is random probability sampling. The data analysis and interpretations has been carried out using Microsoft Excel (graphical representation) based on the frequency of responses, Correlation and Regression analysis techniques. The institute has a quality infrastructure as it is based on AICTE model to a large extent. The study concludes that the institute provides all the necessary and sufficient facilities to the faculty members like a well equipped and standardized communication cell, satisfactory recreational facilities, spacious & well furnished faculty / staff rooms, facilities for doing their academic work, well equipped library, hygienic toilets, spacious parking facility, while the institute’s Wi–Fi facility needs to be well channelized for the faculty members


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