Knowledge Management for Process, Organizational and Marketing Innovation - Advances in Knowledge Acquisition, Transfer, and Management
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Published By IGI Global

9781615208296, 9781615208302

Author(s):  
Rivadávia Correa Drummond de Alvare Neto ◽  
Renato Rocha Souza

The management of knowledge is a multifaceted organizational process that involves three parts. They are (i) a strategy, (ii) the creation of an organizational environment or space for knowledge - known as the “enabling context” or “Ba” and (iii) an operational/action toolbox consisting of IT tools and managerial practices to effectively put the strategy into action. The main objective of this paper is to propose a conceptual integrative map for Knowledge Management that was built as the result of a longitudinal programme of research on knowledge management, conducted between the years of 2001 and 2009. As an outcome of this research, knowledge management concepts, motivation, practices, results and implementation processes will be highlighted. The qualitative research strategy used was the study of multiple cases with incorporated units of analysis and three criteria were observed for the judgment of the quality of the research project: validity of the construct, external validity and reliability. Multiple sources of evidence were used and data analysis consisted of three flows of activities: data reduction, data displays and conclusion drawing/verification. The results confirmed the presuppositions and the conclusions suggest that organizational knowledge cannot be managed; it is just promoted or stimulated through the creation of a favorable organizational context, namely “Ba”.


Author(s):  
Daniela Butan ◽  
Emma O’Brien ◽  
Mark Southern ◽  
Seamus Clifford

This chapter presents a novel Knowledge Management model - VDF (Variation Mode and Effect Analysis & Design of Experiments & Finite Element Analysis) for process innovation and efficient problem solving in enterprises. To date there is no practical unified tool that enables companies to switch from engineering chaos to a structured, sustainable process. Unlike process improvement the current method creates a multidisciplinary framework which promotes innovation into the organizations processes. The VDF triangulated approach uses the company’s tacit knowledge asset, convert it into explicit knowledge (through a Variation Mode and Effect Analysis) and it couples it with engineering scientific tools (Design of Experiments and Finite Element Analysis) to solve problems and innovate inside the organization. The unified model was validated through multiple company case studies one of which is presented in this chapter. The use of this model resulted in a robust, controllable, innovative process which could be sustained due to the development of key knowledge.


Author(s):  
César Camisón-Zornoza ◽  
Montserrat Boronat-Navarro

The main purpose of this chapter is to conduct a theoretical analysis of how product innovation is influenced by the process of knowledge management, and to show that it is necessary to complete the entire process in order to develop incremental as well as radical innovations. Other studies have associated different knowledge development processes with different types of product innovation by specifically linking radical innovation with exploration processes, and incremental innovation with exploitation processes. We differ from this point of view, since we consider both processes as being necessary to the development of the two kinds of innovations.


Author(s):  
Alberto Carneiro

Besides being a basic way to understand the world and an appropriate behavior to survival and development of organizations, the knowledge – acquisition, updating, and use – must be managed to increase creativity, and should be taken as a force to drive the human being in the field of competitive innovation. In this chapter the potential contribution of knowledge workers is discussed. Considering an assets approach, these reflections may enable the organization to promote and use the creativity of their knowledge workers, which are seen as a specific set of assets in the organization. This specificity should be considered in the policies of human resources management and also in the formulation of competitive strategies. Some suggestions are made for improving the utilization of knowledge workers to increase the level of productive creativity.


Author(s):  
Haris Papoutsakis

The aim of this chapter is to investigate if and to what extend the process of New Product Development, today, is based on Knowledge Creation and Technology Education. The value chain and the way it allows the company to achieve and sustain competitive advantage is used, in this chapter, in a way that facilitates the exploration of the relationship between technology and competitive advantage. This is done under the competence-based perspective of the organization, where knowledge is the point of departure and the individual – in this case the industrial employee– the relevant unit of analysis. With knowledge and knowledge creation being the reference point, their influence on new products and on the product life cycle has been investigated. The significance of the technology education background of each individual has also been examined in an effort to determine whether there is a need to strengthen Technology Education in existing national curricula. Surveys collected from 486 employees, of 51 industrial companies in Spain, were analyzed in order to test our hypothesis. The results of this study support our main hypothesis and allow us to draw conclusions on the significance of the relationship under investigation.


Author(s):  
Claire Gubbins ◽  
Lawrence Dooley

In today’s changing environment, the competitiveness and sustainability of a modern organisation, be they global large scale enterprises (LSE’s) or local small to medium scale enterprises (SME’s), depends on its ability to innovate. Innovation can be viewed as the combined activity of generating creative ideas and the subsequent successful exploitation of these concepts for benefit. Access to relevant and up to date information provides a critical competitive edge for organisations innovation efforts. Given that social relationships are key to enhancing the ability to gather knowledge and that creation of knowledge is primarily a social process among individuals, organisations’ need to optimise the supporting mechanisms by which its people and processes accumulate, structure, and transfer knowledge effectively. Mechanisms such as social networks promote both organisational and collective learning and participation in these social networks are a significant source of knowledge, which subsequently leads to innovation. Consequently, this chapter will outline the innovation process with its knowledge management phases and extrapolate the role of social networks in this process. It will then outline the steps of the social network analysis tool and illustrate how it can be used to enhance knowledge management for innovation efforts.


Author(s):  
Maria do Rosário Cabrita ◽  
Virgílio Cruz Machado ◽  
António Grilo

With the rise of the “new economy”, knowledge became a most valuable resource. Accepting knowledge as a resource suggests that knowledge can be acquired, transferred, combined and used, and it may be a potential source of sustainable competitive advantage. In this context, knowing how an organization creates value, based on its potential of knowledge, became a central question in management research. Under a strategic perspective, knowledge that creates value is defined as intellectual capital, the application of which will give organisations sustainable competitive advantage. Therefore, identifying, measuring and managing intellectual capital is crucial for corporate innovation and competitiveness. The purpose of our study is to examine the interrelationships and the effects of interaction between intellectual capital components and organisational performance, and defines how knowledge creates value. The study is developed in the context of Portuguese banks, an industry where differentiation of products and services almost exclusively hinges on the continuous rejuvenation of the underlying knowledge base. Empirical findings from this study support the propositions that intellectual capital is a key driver of organisational performance and that a knowledge-based perspective holds a more holistic model of organisations’ value creation.


Author(s):  
Alton Y.K. Chua

The objective of this chapter is to develop a framework that depicts the antecedents of intellectual capital in an organization. In gist, the framework specifies three dimensions of intellectual capital, namely, human capital, structural capital and customer capital. Organizational conditions such as opportunities, values, motivation and capability influence human capital; Organizational conditions such as the infrastructure, existing knowledge and the knowledge sharing process influence structural capital; Organizational conditions such as products and services, relationships and brand value influence customer capital; and organizational conditions such as culture and leadership influence all three dimensions of intellectual capital. In addition, individual dimension of intellectual capital mutually influences each other, and in sum, leads to positive organizational outcomes such as branding, reputation, competitiveness and sustainability.


Author(s):  
Saïda Habhab-Rave

Global economy is transforming the sources of the competitive advantages of firms, especially for firms embedded in local manufacturing systems. Based on the theoretical contributions to knowledge management and industrial districts, this paper describes alternatives firm’s strategies and upgrading options by exploring the relationships among innovation, marketing and network technologies. Starting from the analysis of the global competitiveness report and the European Innovation Scoreboard, this paper focuses on the case of firms specializing in “furniture and textile” industries (fashion, mode, home products) to outline a framework explaining the new competitive opportunities for SMEs. Through a qualitative analysis, this paper presents two case studies of French firms that promote successful strategies based on a coherent mix of R&D based innovation, experienced marketing and design, by leveraging on ICT.


Author(s):  
Dimitris Karagiannis ◽  
Robert Woitsch ◽  
Vedran Hrgovcic

When analysing the transformation of the information society an industrialisation of knowledge work can be observed. The maturity, the quality, the process-orientation and the alignment of knowledge to personal or organisational requirements are industrialisation aspects covered by knowledge work. This chapter focuses on process-orientation, discusses the evolution of process-oriented knowledge management and sees the current industrialisation of knowledge work as a challenge that needs to be tackled not only on social and technical level but also on a conceptual level. Hence the so-called knowledge conveyer belt approach is introduced that is a realisation framework of process-oriented and service based knowledge management. This approach is seen as an answer for the requirements of industrialisation of knowledge work that keeps the “human in the loop” and enables the business and knowledge alignment. The realisation concepts and two implementation show cases are introduced.


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