Despite millions of pounds of urban regeneration funding, high levels of unemployment and welfare dependency continue to characterise East Manchester. The rapid disappearance of industry not only brought about a dramatic reduction in jobs, but also, a deep sense of uncertainty about the future, and a strong sense of loss for former ways of life. This chapter argues that the industrial past continues to shape older people’s sense of place, through physical reminders in the material environment and also discursively, through sharing memories of previous places of employment. It reveals however, that place attachment has become ruptured for long-standing residents, who are highly conscious of the discontinuities between their own experiences and those of previous generations.