My first contact with diagnostic ultrasound was in 1969, when I attended a demonstration of a Siemens Vidoson at Falun hospital, Sweden. A few Vidoson systems were installed in Sweden by the end of the 1960s. I was at that time sales engineer at the Medical Electronics Department at LIC, supplier of products to the public Swedish healthcare system. I joined Roche Bio-Electronics in 1971. There were some early ultrasound products — Fetasonde continuous wave (Cw) Doppler and Arteriosonde blood pressure units made in Cranbury, United States, and a French echoencephaloscope. I visited Lund several times in 1972 and became fascinated by the pioneering ultrasound work performed by Dr Inge Edler. Roche Bio-Electronics was transferred to Kontron, Zürich in 1973. I was entrusted to start up the Swedish subsidiary Kontron AB in February 1973. Bio-Electronics service engineer, Åke Larsén, also accepted the Kontron offer. I decided to focus on ultrasound in 1974, left Kontron, and joined a small trading company, wabloprodukter, as a third part-owner, starting an electromedical department, without salary but 10 % commission on sales. wablo became distributor for Parks Medical Electronics, Oregon, one of the early Doppler manufacturers. Doptone, the first fetal pulsedetector, was released in 1965 by Smith Kline Instruments (SKI), after a technology transfer agreement with Professor Rushmer’s team, headed by Don Baker, Bioengineering Department, University of washington, Seattle. Later, in 1965, Loren Parks released Parks first fetal and vascular Cw Doppler instruments. The two first wablo years became economically tough. I was close to giving up, but made a final week sales trip in southern Sweden in May 1975. On Friday of that week, visiting Allmänna Sjukhuset, Malmö (part of Lund University), Professor Lindell, of the Clinical Physiology Department said: ‘we have tried to find a Parks distributor, so far without success, we need to order two 806 Dopplers’. That became the turning point, and I decided to continue. During the coming years wablo delivered thousands of Parks Dopplers in the Nordic countries. Most of them are still today, 30 + years later, in daily clinical use! At the 2nd European Ultrasound Congress, Munich 1975, the Advanced Diagnostic Research (ADR) booth was crammed.