Religious Literacy Culture in the Digital Age

The major aim here is to analyze knowledge literacy in general and religious knowledge literacy in particular. Knowledge literacy can be defined as the ability to find, select, evaluate, and at the same time, effectively use the desired information. Religious literacy in Turkey can be addressed in two categories. The first category is of scientific and intellectual nature, and the second is of popular nature. These two categories recall the distinction between “gentry and commons” (elites and ordinary people) in classical Islamic sources. The scientific and intellectual dimensions of religious literacy manifest itself in the work of scholars in the faculties of theology. However, most of the academic studies of theology community can be considered as insufficient and incompetent in terms of certain qualities such as selecting and criticizing the information and using it effectively to draw conclusions, because of the fact that these studies are shaped within the frame of existing templates and knowledge that passed through a sectarian interpretation filtering.

Electronic Trading, Electronic Advertising, and Social Media Literacy

The internet has a huge impact on everything including by converting traditional trade methods into electronic trade and traditional marketing/advertising methods into electronic advertising and digital marketing methods not only in local trade but international trade as well. The purpose of this study is to increase literacy about electronic advertising, social media, digital marketing, by giving examples of how Turkish local influencers are used in social media to increase sales of international products. As a result, it is seen that the advertising posts made by influencers could reach a large audience in the local market.

Case Study on Patient Groups on Facebook in Turkey

Increasing prevalence of chronic diseases and ageing population necessitate access to accurate health information for better health. The internet and social media affect and transform the communication of health-related information. Online platforms are enabling patients and patient groups to find common ground to discuss their health and diseases. Focusing on disease/patient group sites, this chapter investigates these sites through analyzing their features, inclusion of social and economic determinants of health in their contents, and level of critical health literacy calling for decision and action. Furthermore, these sites and their organization structures are analyzed by netnography. The findings show that disease/patient sites on Facebook are highly benefitted as an information and experience sharing platform. However, the critical health literacy level of the contents is quite low. Therefore, the role of social media as an improvement area for critical health literacy in health communication is getting more important.

Media Business Literacy in the Digital Age

The digital age is changing everything forever. Media is changing in many ways ranging from the way people screen it to the way it is operated as a business. Profitable mainstream media of yesterday is struggling to survive against disruptive innovation brought by new technologies and being challenged by giant technology companies such as Google and Facebook, which are forming a duopoly, especially in terms of digital advertising revenues. These conditions are forcing media managers to be more literate than ever. Although there is a definition for media literacy and business literacy, there is no definition for media business literacy yet. This study will try to make a definition of media business literacy, which should involve stakeholders, markets, products, customers, competitors, financial terminology, and financial statements. After this broad definition, the rest of the chapter will focus on the changing media industry structure providing an insight on some financial and numerical information that needs to be understood by everyone interested in media business.

How to Read Cultural Literacy Globally in Digital Age

Cultural literacy is what one should need to know to be able to understand, join, and participate properly in a certain culture. This may work temporarily for a short-time contact with a culture against some fatal failures. However, cultural literacy is also what one should and maybe must know not to fall into the blindness of ethnocentrism. Since this blindness is inevitable in any place and any period of time, we, as the people of contemporary times, should be aware of the function of cultural literacy. The function of cultural literacy is based on cultural relativity, which seems to be disappearing under globalization and cultural imperialism.

A Study in Image Creation Techniques in the Context of Visual Literacy

While the visual means visually based on vision, everything that can be seen with the broadest meaning is defined. In order to understand what is happening in nature, seeing is quite important and is familiar with the idea of seeing the leaps of thoughts in understanding the assets. However, the idea of visualization is taken by the eye as well as their meaning by the brain. It, therefore, includes the process of acquiring a lot of information on the basis of what is seen next to the sight. In the process of brain processing of images taken by the eye, the process of meaningful or related meaning in connection with education is also leading to the concept of visual literacy. The concept of visual literacy leads to visual narrative, visual culture, and technical narrative in the process of reading this visual culture. In the process of visual communication, the technical elements of the cinema, which are used in the formation of visual elements, are also used to solve the flow of information between the eye and the brain.

Health Literacy From a Pediatrician's Perspective

Health literacy describes individual's skills to understand and use the information on health issues, compliance to the prescribed therapeutic regimen, prevention of disease and accidents, filtering the information, and making good judgments to maintain a healthy life. Low school education and fundamental education and poverty are barriers to gain health literacy. If TV broadcasts are used optimally for training in health issues, they may reach many people. The density of the active physicians, nurses and midwives, national health coverage, and training activities of the civil associations for chronic disease contribute to health literacy. Controversy exists about the benefits and risks of social media and mass media to health literacy due to information pollution. Self-diagnosis and marketing of under-the-counter drugs are problems of the digital age. Some projects aiming to improve digital health literacy skills will help people to reach reliable health-related information. Communication skills of healthcare professionals are also important.

An Argumentative Study on Digital Advertising Literacy

Developments in communication technologies have given rise to the fact that media will increasingly acquire more space in daily life. This increase in media access area causes the expansion of its effect domain. Studies on the problem of media and its effects have led to the understanding that media are considered as dangerous in the socialization process of children and young people. This tendency has also put academics working in the field of sociology, communication sciences, and pedagogy into a state of control orientation. This field, which is the product these tendencies and called media literacy, has expanded, and new literacy models have emerged depending on the media content. One of these new approaches in media literacy is advertising literacy. Studies done on advertising literacy so far are too little in quantity. However, on the qualitative aspect, these studies have shortcomings that stem from the fact that they overlook media digitization.

Digital Transformation

This chapter is a research on the effects of the concept of information literacy on the economic, social, economic, and digital epochs. When examining the information, the authors also examined the facts. In defining information, it was discussed within the framework of a national statement. While focusing on how information changes technology, the effects of knowledge on society are also examined. The authors socialized the information by showing the correlations between the types of information and society and units. By socializing, they have used the concept of renewing the process, re-using the process, to provide systematic coordination. The authors saw that the problem of knowledge and the solution phases emerged. In fact, information literacy has a characteristic that affects and supports other types of literacy. In other words, it is possible for an individual to develop other literacy skills with the help of information literacy skills.

Media Literacy and Framing of Media Content

Communication is one of the areas most affected by technological developments. This change in the field of communication affects society in all its dimensions. Today, the media, which has become a force that affects, changes, and transforms social life in a serious way, is one of the most important elements of socialization. Media literacy is an extremely important concept to understand the functioning and policies of media institutions to ensure that individuals are not exposed to the manipulative effects of media production and to be able to analyze media content accurately. This study focuses on how media content is framed by addressing media and media literacy from a holistic perspective and emphasizes the importance of media literacy in analyzing these frameworks. In this context, the concept of media literacy is discussed in detail and how a sample news about media production is constructed in the context of critical media literacy is analyzed by the method of framing analysis.