Augmented Reality Apps for Tourism Destination Promotion

2017 ◽  
pp. 236-251 ◽  
Author(s):  
Roya Rahimi ◽  
Azizul Hassan ◽  
Ozlem Tekin
Keyword(s):  
Augmented Reality ◽  
Innovative Technology ◽  
Accurate Information ◽  
Tourism Destination ◽  
Information Availability ◽  
Tourist Destinations ◽  
The World ◽  
Tourism Destinations ◽  
Technology Tool ◽  
Tourist Guides

Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as an innovative technology tool becomes inseparable part of destinations' marketing in different countries across the world. However, the use of AR for marketing purpose in tourism destinations is fully dependent on access and resource availabilities. Hence the effective of AR application in tourism destination marketing remains a subject to detailed and accurate information availability of a particular destination or a region. This chapter draws particular reference to the AR supported ‘Mobile guides' that replaced conventional human tourist guides. The chapter is indebted to AR literature written in the Turkish. Results demonstrate that AR as an innovative technology can be applied for tourism destination promotion.

Augmented Reality Apps for Tourism Destination Promotion

2020 ◽  
pp. 1066-1077
Author(s):  
Roya Rahimi ◽  
Azizul Hassan ◽  
Ozlem Tekin
Keyword(s):  
Augmented Reality ◽  
Innovative Technology ◽  
Accurate Information ◽  
Tourism Destination ◽  
Information Availability ◽  
Tourist Destinations ◽  
The World ◽  
Tourism Destinations ◽  
Technology Tool ◽  
Tourist Guides

Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as an innovative technology tool becomes inseparable part of destinations' marketing in different countries across the world. However, the use of AR for marketing purpose in tourism destinations is fully dependent on access and resource availabilities. Hence the effective of AR application in tourism destination marketing remains a subject to detailed and accurate information availability of a particular destination or a region. This chapter draws particular reference to the AR supported ‘Mobile guides' that replaced conventional human tourist guides. The chapter is indebted to AR literature written in the Turkish. Results demonstrate that AR as an innovative technology can be applied for tourism destination promotion.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals The Development of a Tourism Attraction Model by Using Fuzzy Theory

2015 ◽  
Vol 2015 ◽  
pp. 1-10 ◽  
Author(s):  
Jieh-Ren Chang ◽  
Betty Chang
Keyword(s):  
Set Theory ◽  
Fuzzy Set ◽  
Fuzzy Set Theory ◽  
Fuzzy Theory ◽  
Limited Resources ◽  
Analysis Method ◽  
Tourism Destination ◽  
Tourist Destinations ◽  
Attraction Model ◽  
Tourism Destinations

The purpose of this study is to develop a model to investigate the tourists’ preference. Ten attributes of tourist destinations were used in this study. Fuzzy set theory was adopted as the main analysis method to find the tourists’ preference. In this study, 248 pieces of data were used. Besides the evaluations for the factors, the overall evaluations (namely, satisfied, neutral, and dissatisfied) for every tourism destination were also inquired. After screening, 201 pieces of these data could be used. In these 201 pieces of data, 141 were classified into “satisfied” with the tourism destination, accounting for 70.15%, and 49 were “neutral,” accounting for 24.38%, while 11 were “dissatisfied,” accounting for 5.47%. Eight rules were obtained with the method of fuzzy preprocess. Regarding the condition attributes, three of the original ten attributes were found influential, namely, level of prices, living costs, information and tourist services, and tourist safety of the tourism destinations. From the results of this study, it is shown that top management of tourism destinations should put resources in these fields first, in order to allow limited resources to perform to maximum effectiveness.

scholarly journals IMPLEMENTASI KEBIJAKAN PENGEMBANGAN DESTINASI WISATA DI KABUPATEN GRESIK TAHUN 2017

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Hajar Ratna Sari
Keyword(s):  
Development Policy ◽  
Tourism Destination ◽  
Literature Study ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Descriptive Research ◽  
The Status ◽  
Tourism Destinations ◽  
Tourism Potential ◽  
The Village

Implementation of tourism destination development policy in Gresik Dsitrict in 2017. This study aims to determine the implementation of development policy of tourist destinations in Gresik regency. The reason this research is conducted is the potential of tourism destinations that support to be used as a place of tourism. The purpose of this study was conducted to find out how the implementation of tourism destination development in Gresik regency as well as to know what factors that drive and hinder the implementation of tourism destinations development in Gresik regency. This research uses descriptive research method using qualitative approach. Data collection using observation techniques, interviews, documentation and literature study. The results of this study indicate the existence of existing tourist destinations in Gresik regency management has not been perfected by Dinas Pariwisata dan Kebudayaanbecause of the status of land that still belongs to the village. The driving factor for the development of tourist destinations is tourism potential in Gresik regency proper to be developed into tourism area. While the inhibiting factor is the problem of management that is constrained by the status of land still belongs to the community. Keywords: Implementation, tourist destination, Gresik regency

scholarly journals Pengaruh Destinasi Pariwisata Pulau Komodo Terhadap Beberapa Aspek Pembangungan Di Kabupaten Manggarai Barat

2019 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Mustamin H. Idris ◽  
Sel Va ◽  
Rizky Destari
Keyword(s):  
Development Process ◽  
Animal Species ◽  
Descriptive Data ◽  
Tourist Destinations ◽  
The World ◽  
Tourism Destinations ◽  
Tourism Potential ◽  
Quantitative Descriptive ◽  
The City ◽  
Modern Era

Tourism is one sector that plays a role in the development process in contributing to the region and society. One of the tourist destinations that are currently in great demand by tourists is the Komodo Island Tourism Destination, which is one of the mainstay of tourism potential in the city of Labuan Bajo. Komodo is one of the step animal species that still lives in this modern era and was chosen as one of the seven wonders of the world. The purpose of this study was to find out how the influence of Komodo Island Travel Destinations on several aspects of development in the city of Labuan Bajo. The research method is applied by applying quantitative descriptive, data collection techniques, including interviews, observation and documentation. In particular, this research was conducted in the city of Labuan Bajo with the active participation of 41 key informants. The results of the study revealed that the policy of the Office of Tourism and Culture in the city of Labuan Bajo was well run and quite successful, the Regional Original Income increased for 5 consecutive years and fulfilled the welfare of the communities around Komodo Island Tourism Destinations.

scholarly journals Results of assessment of the competitiveness ranking of Mongolia’s tourism destination

2018 ◽  
pp. 77-86
Author(s):  
Khishigdalai Ulaankhuu ◽  
Bat-Erdene Nyandag
Keyword(s):  
Comparative Analysis ◽  
Research Study ◽  
Tourism Destination ◽  
Tourist Destinations ◽  
Relational Analysis ◽  
Basic Model ◽  
Destination Competitiveness ◽  
Tourism Destinations ◽  
Grey Relational ◽  
Case Based

The research study aimed to develop the tourism destination competitiveness model in the Mongolian case. Based on comparative analysis of the previously developed and applied models in other countries and regions, the author developed a basic model to evaluate the competitiveness of Mongolia’s tourist destinations. Mongolia’s 11 main tourism destinations were evaluated by the destination competitiveness model with 6 groups, and 11 categories. The Grey relational analysis was used to estimate the competitiveness ranking of Mongolia’s tourism destinations. The result of the research study showed that the Gobi, areas related to Chinggis Khan and Kharkhorin (or Karakorum) were the best destinations, in terms of competitiveness, and the Altai Tavan Bogd was listed as the least competitive destination in Mongolia.

scholarly journals Government Marketing Public Relations Strategy in Preparing Halal Tourism in Priangan Region

2019 ◽  
Vol 35 (1) ◽  
pp. 89-103
Author(s):  
Susie Perbawasari ◽  
Dian Wardiana Sjuchro ◽  
Yanti Setianti ◽  
Aat Ruchiat Nugraha ◽  
Hanny Hafiar
Keyword(s):  
Public Relations ◽  
Muslim Community ◽  
Group Discussions ◽  
Travel Agents ◽  
Tourist Destinations ◽  
The World ◽  
Tourism Destinations ◽  
The Government ◽  
Islamic Civilization ◽  
Islamic Values

Islamic civilization has become an economic power that can influence the development of the world economy, including tourism activities. The halal tourism market trend in Indonesia is growing in line with the growing strength of the world sharia economy and the great opportunities of the world Muslim community who want comfort when traveling in a place, based on Islamic values. The purpose of this study is to find out the pull, push, and pass strategies of marketing public relations in places that have the potential of halal tourism destinations in the Priangan area. The method used in this study is qualitative with a type of descriptive study, and the collecting data technique based on observation, interviews, and focus group discussions with stakeholders related to the development of Garut and Pangandaran tourism. The results of the study show that the push strategy carried out by the government is in the form of socialization, education, and dissemination form of halal tourism policies to tourism stakeholders. The pull strategy is carried out in the formation of news on social media regarding the potential destination of halal tourism development by the tourism activist community. The last one is the pass, a strategy carried out by organizing promotional events for regional tourist destinations in collaboration with travel agents and tourism activists.

scholarly journals Halal Tourism Development Analysis in Lombok Island

2020 ◽  
Author(s):  
Ahsani Taqwiem ◽  
Harun Al Rasyid Muhammad ◽  
Ali Maulidi
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Economic Potential ◽  
Tourism Destination ◽  
Rating Data ◽  
The World ◽  
Tourism Destinations ◽  
Development Analysis ◽  
Lombok Island

The enormous economic potential of halal tourism has recently begun to be discussed. Crescent Rating data notes that in 2014 Muslims spend about USD126.1 billion globally on Islamic tourism, and Indonesia as the 6th most popular halal tourism site in the world. This potential needs to be cultivated by Indonesia. Lombok Island as one of the most popular Islamic tourism destinations in Indonesia - in 2015 it received two awards (the Best World Halal Tourism Destination and World Best Halal Honeymoon Destination). The governor of Nusa Tenggara Barat Zuelkiflimansyah has expressed interest in further developing halal tourism in Lombok by promoting some additional destinations such as Senggigi Beach, Gili Trawangan, and Rinjani Mountain. This paper offers SWOT analysis of the development of halal tourism on the Lombok island.  Keywords: Islamic Economy, Halal Tourism, Lombok Island

Examining the factors influencing smartphone apps use at tourism destinations: a UTAUT model perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shampy Kamboj ◽  
Richa Joshi
Keyword(s):  
Structural Equation ◽  
Mobile Apps ◽  
Equation Modeling ◽  
Smartphone Apps ◽  
Tourism Destination ◽  
Content Type ◽  
Tourist Destinations ◽  
Use Of Technology ◽  
Tourism Destinations ◽  
Social Loneliness

Purpose Tourists regularly make use of their smartphones while staying at tourist destinations. Several studies have studied the outcomes of smartphone use at travel destinations. The current paper believes tourists’ use of their smartphone or its apps because of their contact with tour friends, social loneliness-related concerns or its aesthetic scope. The purpose of this paper is to identify the factors of continued use of smartphone apps via travelers during their stay at a tourism destination, framed within the UTAUT2 model (unified theory of acceptance and use of technology), given intrinsic user attributes (innovativeness), tourism destination aspect (aesthetic scope and social loneliness) and one of the key characteristics of mobile devices (portability). Design/methodology/approach The sample consists of 357 smartphone users who travelled to some tourist destinations and used some mobile apps during their stay. Data was analyzed using the structural equation modeling approach. Findings The findings of the study show that the UTAUT2 model can effectively explain the use of smartphone apps at tourism destinations and characteristics of the user and mobile device, does affect behaviour outcomes (smartphone, intention to reuse app, satisfaction towards trip and loyalty towards app). Originality/value This paper is mainly important due to its emphasis on smartphone apps’ use during the travel stay, as the majority of the existing literature focusses on prior steps ( service booking).

scholarly journals A model of destination competitiveness/sustainability: Brazilian perspectives

2010 ◽  
Vol 44 (5) ◽  
pp. 1049-1066 ◽  
Author(s):  
J.R. Brent Ritchie ◽  
Geoffrey I. Crouch
Keyword(s):  
Complex Nature ◽  
Tourism Destination ◽  
Detailed Review ◽  
Policy Perspective ◽  
Destination Competitiveness ◽  
The World ◽  
Tourism Destinations ◽  
Practical Guidance ◽  
Management Organization

This paper reviews the understanding I have gained from several years of research, and from several more years of ongoing discussions with industry leaders regarding the nature of competitiveness among tourism destinations. This understanding has been captured, in summary form, in the model of Destination Competitiveness/Sustainability (Ritchie and Crouch, 2003). This model contains seven (7) components which we have found to play a major role, from a policy perspective, in determining the competitiveness/sustainability of a tourism destination. In addition to the valuable understanding which these seven components provide from a policy perspective, the specific elements of each the major components provide a more useful/practical guidance to those who are responsible for the ongoing management of a DMO (Destination Management Organization). With this overview in mind, this paper will provide a detailed review and explanation of the model that I have developed with colleague, Dr. Geoffrey I. Crouch of Latrobe University in Melbourne, Australia. Based on previous presentations throughout the world, it has proven very helpful to both academics and practitioners who seek to understand the complex nature of tourism destination competitiveness/sustainability.

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