Social Media Analysis as a New Research Tool — An Exploratory Study to Determine the Reliability and Validity of Analyses on the Social Web

2015 ◽  
pp. 153-153
Author(s):  
Boris Toma ◽  
Daniel Heinrich ◽  
Hans H. Bauer ◽  
Colin Campbell ◽  
Philipp Rauschnabel
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Reliability And Validity ◽  
Media Analysis ◽  
Research Tool ◽  
Social Web ◽  
Social Media Analysis ◽  
The Social ◽  
New Research

A Study on the Festival Attributes of Gwangju Biennale Using the Social Media Analysis

2017 ◽  
Vol 29 (4) ◽  
pp. 125-151
Author(s):  
Sung-Mun Jung ◽  
Yeo-Woon Ju ◽  
Chi-Ok Oh
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Social Media Analysis ◽  
The Social

scholarly journals ‘Wife, Mommy, Pastor and Friend’: The Rise of Female Evangelical Microcelebrities

Religions ◽  
2021 ◽  
Vol 12 (9) ◽  
pp. 758
Author(s):  
Katie Christine Gaddini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Analysis ◽  
Media Content ◽  
Religious Authority ◽  
Social Media Analysis ◽  
The Social ◽  
Prosperity Theology ◽  
Evangelical Women ◽  
Ethnographic Data

The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority.

The role of e-democracy in Italy and Hungary

2020 ◽  
Vol 14 (3) ◽  
pp. 545-560 ◽  
Author(s):  
Anna Molnár ◽  
Anna Urbanovics
Keyword(s):  
Social Media ◽  
Gender Gap ◽  
Domestic Politics ◽  
Media Analysis ◽  
Political Crisis ◽  
The European Union ◽  
Contrasting Cases ◽  
Social Media Analysis ◽  
Content Type ◽  
The Social

Purpose This paper aims to investigate the mechanisms behind the development of e-democracy. The contrasting cases of Italy and Hungary are selected as the case studies. With the development of new information and communication technology, more and more elements of domestic politics have been transferred to the internet-based platforms. As a response to the deep financial, economic and political crisis that Europe endured over the period 2010-2015 and as a result of the disappointment with traditional parties, new political movements and parties were created. In this paper, the Italian Five Star Movement (M5S) and the Hungarian Lehet Más a Politika (“Politics Can Be Different”) and Momentum are examined to trace the specific mechanisms that led to their establishment. Design/methodology/approach The research is based on mixed method approach, using primary and secondary data to identify and examine mechanisms conducive to the emergence of e-democracy. It uses quantitative analysis along with discourse analysis and social media analysis. The research is based on the analysis of respective parties’ social media communication. The social media analysis has been carried out by the SentiOne social listening software within the time frame of February 2018 and the end of 2019. Along different types of democracy measurements, Italy and Hungary have been analysed between 2017 and 2019. Findings The paper identifies the key preconditions for the emergence of e-democracy. These are freedom, gender gap, inequality and corruption. It also then elaborates on mechanisms, such as social media activity and citizen engagement, which lead to the emergence of e-democracy. The thesis of this article is that in Hungary (compared to Italy), elements of high-quality standards for a democracy are still missing to establish a successful political party which uses the sustainable concept for e-democracy. In Hungary, the examined parties use social media only as media representation without exploiting the possibilities lying in social media platforms. They mostly rely on these networking sites during elections and no strong sentiments can be identified in their communication. Italy is a more developed democracy where online platforms are used to engage citizens regularly. M5S actively communicates through these platforms, which is reflected in the amount of comments and strong social media activity even out of election period. Originality/value The originality of the paper is the social media analysis to test the use of social media in the parties’ political communication. The paper defines key factors and mechanisms concerning the establishment of e-democracy through inductive analysis of two contrasting cases. Italy and Hungary are two member states of the European Union (EU) with different development, their current preparation and situation regarding e-democracy give insights on how the quality of democracy determines their attitude towards cyber parties. While Italy being a founding member of the EU has become an established democracy, Hungary, after the transition, has developed into a new democracy.

scholarly journals “The Social Media Blue Bird Creating an Online Sensation”: A Sentimental Analysis with Reference to Coke-studio Hashtags

2019 ◽  
Vol 18 (1) ◽  
pp. 15-33
Author(s):  
Anand Shankar Raja Ram ◽  
Amaravathi M
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Consumer Preferences ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Differential Approach ◽  
The Social ◽  
The World ◽  
Huge Impact ◽  
Media Platform

Coke-Studio, an online platform hosted in YouTube has been successful in both countries and has been discussed on another popular social media platform Twitter. However, studies report that Pakistan Coke-studio fares better in terms of its emotive content than its Indian edition. The paper analyses how the ―Hashtag fever‖ which has created a huge impact on brand image and profitability position of firms all around the world leads to the differential approach. Though a detailed Social Media Analysis (SMA), this paper aims to examine how hashtags work on the Twitter platforms and conclude how social-media often offers a glimpse of subconscious consumer preferences and its implications thereof.

scholarly journals Interaction and Transformation on Social Media: The Case of Twitter Campaigns

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511775072 ◽  
Author(s):  
William Housley ◽  
Helena Webb ◽  
Meredydd Williams ◽  
Rob Procter ◽  
Adam Edwards ◽  
...  
Keyword(s):  
Social Media ◽  
Modern Society ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Media Campaigns ◽  
The Public ◽  
The Social ◽  
Wide Range ◽  
Social Media Platforms ◽  
Insight Into

The increasing popularity of social media platforms creates new digital social networks in which individuals can interact and share information, news, and opinion. The use of these technologies appears to have the capacity to transform current social configurations and relations, not least within the public and civic spheres. Within the social sciences, much emphasis has been placed on conceptualizing social media’s role in modern society and the interrelationships between online and offline actors and events. In contrast, little attention has been paid to exploring user practices on social media and how individual posts respond to each other. To demonstrate the value of an interactional approach toward social media analysis, we performed a detailed analysis of Twitter-based online campaigns. After categorizing social media posts based on action(s), we developed a typology of user exchanges. We found these social media campaigns to be highly heterogeneous in content, with a wide range of actions performed and substantial numbers of tweets not engaged with the substance of the campaign. We argue that this interactional approach can form the basis for further work conceptualizing the broader impact of activist campaigns and the treatment of social media as “data” more generally. In this way, analytic focus on interactional practices on social media can provide empirical insight into the micro-transformational characteristics within “campaign communication.”

scholarly journals Análise de redes sociais on-line: um guia para iniciação teórica e prática

Matrizes ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 203
Author(s):  
Ana Lúcia Nunes de Sousa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Media Analysis ◽  
Analysis Software ◽  
Social Media Analysis ◽  
The Social ◽  
History Of ◽  
On Line ◽  
Basic Concepts ◽  
Analysis Of Social Networks

In this book, the authors Raquel Recuero, Marco Bastos and Gabriela Zago present the reader with a simple and accessible guide for initiation into the analysis of social networks as a research methodology of social media, as for instance, Facebook and Twitter. The basic concepts, a brief history of the study of social networks, patterns and analysis software and a rich set of examples, where the social media analysis can be applied, are presented in the work. The intention of the authors is to popularize the methodology and the tools so that more researchers can explore the field of social media.

Visual Representations of Indigenous Tourism Places in Social Media

2021 ◽  
Vol 21 (2) ◽  
pp. 95-108
Author(s):  
Susanna Heldt Cassel ◽  
Cecilia De Bernardi
Keyword(s):  
Social Media ◽  
Visual Communication ◽  
Media Analysis ◽  
Media Representations ◽  
Future Research ◽  
Social Media Analysis ◽  
The Social ◽  
Social Media Platforms ◽  
Indigenous Tourism

This article focused the analysis on social media representations of Sápmi using the hashtags #visitsápmi and #visitsapmi, which nuance official, top-down versions of the place communicated in other contexts, but simultaneously are more focused on visitors and their experiences. The results show that the making of the Sápmi region as a place and a tourism destination through social media content is an ongoing process of interpretation and reinterpretation of what indigenous Sámi culture is and how it connects to specific localities. Future research should look at the broader understanding of places that can be accessed through social media analysis. The main argument is that visual communication is a very important tool when constructing the brand of a destination. Considering the growing role of social media, the process of place-making through visual communication is explored in the case of the destination VisitSápmi, as it is coconstructed in online user generated content (UGC). From a theoretical viewpoint, we discuss the social construction of places and destinations as well as the production of meaning through coconstruction of images and brands in tourism contexts. The focus is on how places are created, branded, and made meaningful by visualizing the place in a framework of tourism experiences, in this case specifically examined through indigenous tourism. We use a content analysis of texts, photographs, and narratives communicated on social media platforms. Regardless of negotiated brand management's efforts at official marketing, branding, and tourism planning, the evolution of Sápmi as a place to visit in social media has its own logic, full of contradictions and plausible interpretations, related to the uncontrollable and bottom-up processes of UGC.

scholarly journals Framework for Social Media Analysis Based on Hashtag Research

2021 ◽  
Vol 11 (8) ◽  
pp. 3697
Author(s):  
Ladislav Pilař ◽  
Lucie Kvasničková Stanislavská ◽  
Roman Kvasnička ◽  
Petr Bouda ◽  
Jana Pitrová
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Theoretical Research ◽  
Social Media Analysis ◽  
Daily Lives ◽  
Media Communication ◽  
Digital Footprint ◽  
The Social ◽  
The Subject ◽  
Social Media Communication

Social networks have become a common part of many people’s daily lives. Users spend more and more time on these platforms and create an active and passive digital footprint through their interaction with other subjects. These data have high research potential in many fields, because understanding people’s communication on social media is essential to understanding their attitudes, experiences and behaviours. Social media analysis is a relatively new subject. There is still a need to develop methods and tools for researchers to help solve typical problems associated with this area. A researcher will be able to focus on the subject of research entirely. This article describes the Social Media Analysis based on Hashtag Research (SMAHR) framework, which uses social network analysis methods to explore social media communication through a network of hashtags. The results show that social media analysis based on hashtags provides information applicable to theoretical research and practical strategic marketing and management applications.

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