Digital Marketing Effectiveness Using Incrementality

2020 ◽  
pp. 66-75
Author(s):  
Shubham Gupta ◽  
Sneha Chokshi
Keyword(s):  
Digital Marketing ◽  
Marketing Effectiveness

scholarly journals Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

2015 ◽  
Vol 1 (5) ◽  
pp. 69-80 ◽  
Author(s):  
Afrina Yasmin ◽  
Sadia Tasneem ◽  
Kaniz Fatema
Keyword(s):  
Empirical Study ◽  
Digital Media ◽  
Electronic Media ◽  
Digital Marketing ◽  
Statistical Tools ◽  
Marketing Effectiveness ◽  
Challenges And Opportunities ◽  
New Challenges ◽  
Tools And Techniques ◽  
The Impact

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales. The examined sample consists of one hundred fifty firms and fifty executives which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques.

scholarly journals Digital Advertising and the Marketing Mix: A review of current literature and implications for Higher Education Marketers

2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Chris Huebner
Keyword(s):  
Higher Education ◽  
Marketing Mix ◽  
Digital Marketing ◽  
Effectiveness Research ◽  
Mobile Advertising ◽  
Marketing Effectiveness ◽  
Higher Ed ◽  
Marketing Budgets ◽  
Practical Implications ◽  
The U.S

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. As college bound populations shrink, shift and are out priced by some in-state rates, the need to increase higher ed digital marketing budgets will increase, as well. In order to improve marketing effectiveness, practitioners must develop a stronger understanding of how to maximize digital marketing’s place in the marketing mix. This paper culls current marketing effectiveness research and presents practical implications for higher ed marketing professionals.

scholarly journals IMPACTS OF NON-TRADITIONAL MARKETING STRATEGIES

2021 ◽  
Author(s):  
V V. Chilingaryan ◽  
Keyword(s):  
Cultural Identity ◽  
Marketing Strategy ◽  
Human Life ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Marketing Effectiveness ◽  
The Subject ◽  
Traditional Marketing

There is a certain loop persisting throughout the marketing field as a whole – the cycle of adaptation of the customer to advertisements they see and vice versa. The cycle’s complexity is also further developed via a multitude of factors i.e., linguistic or cultural identity of a certain consumer audience and originality or common acceptance of wide-world use of certain strategies. The aims of the research are to characterize non-traditional marketing strategies and to analyze their effectiveness. Object of research is the untraditional marketing strategies while the subject is the impacts of untraditional marketing strategies on various fields of human life, be it material or scientific\ideological in nature. During the research around 25 strategies is put under analysis. Among others special attention to digital marketing as it is still considered a non-traditional marketing strategy. The data about these strategies is then extrapolated to construct a social poll that is used to have more supporting data of non-traditional marketing effectiveness and its impacts on society as whole. The intended results should indicate the effectiveness of non-traditional marketing.

scholarly journals OPTIMIZING BRAND AWARENESS BY USING FACEBOOK ADS AT BINA POTENSI ANAK INDONESIAN SCHOOLS

2021 ◽  
Vol 4 (1) ◽  
pp. 93-97
Author(s):  
Muhammad Hilmyansyah ◽  
Noviandi Noviandi
Keyword(s):  
Social Media ◽  
High Risk ◽  
Education Sector ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Marketing Effectiveness ◽  
Conventional Methods ◽  
Marketing Costs ◽  
Marketing Methods ◽  
Limited Scope

The development of social media today makes changes to marketing methods. Marketing using social media is a cheap solution and does not pose a high risk for the users. With social media, it can be used a way to increase brand awareness. An effective digital marketing media is needed to increase brand awareness, one of them is Facebook ads. In the education sector, facebook ads are still rarely used, generally schools use conventional marketing methods, this method has weaknesses, such as: limited scope and inefficient marketing costs. Marketing used conventional methods is considered ineffective, it occur at out by BPAI School in 2019 only 10% of potential consumers contacted the school. The small number of marketing effectiveness is the influence of the low brand awareness of the BPAI School, therefore innovation is needed in marketing to increase brand awareness, it is by using facebook ads. The results of the implementation of facebook ads at BPAI School for 5 days concluded that facebook ads had significant effect in increasing brand awareness

Analysis, Design and Implementation of a Digital Marketing Strategy for Ecommerce

2017 ◽  
Vol 4 (1) ◽  
pp. 1-29
Author(s):  
Bernhart Farras Sukandar ◽  
Maulahikmah Galinium ◽  
Panji Mukadis
Keyword(s):  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Channel ◽  
Digital Marketing ◽  
Design And Implementation ◽  
Marketing Effectiveness ◽  
Challenges And Opportunities ◽  
Analysis Design ◽  
Tools And Techniques ◽  
The Impact

This paper is an Analysis, Design and Implementation of a Digital Marketing Strategy for eCommerce. Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting users and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on MerekIndonesia.com. This study has described multiple channels of digital marketing, effectiveness of it and the impact it has on MerekIndonesia.com visitor. The examined sample consists of six digital marketing channel to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques.

Strategi Kewirausahaan dan Digital Marketing Produk Teh Binahong di Tawang, Tasikmalaya, Jawa Barat

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Rani Rubiyanti ◽  
Tovani Sri ◽  
Adi Wibowo
Keyword(s):  
Digital Marketing

Kewirausahaan adalah suatu proses membelai bisnis baru, mengorganisasikan sumberdaya-sumberdaya seperti; sumberdaya manusia (tenga kerja), sumberdaya alam (bahan baku) yang diperlukan untuk kegiatan pemberian nilai tambah ekonomis yang akan menghasilkan produk, baik barang maupun jasa dengan mempertimbangkan risiko yang terkait. Secara sederhana digital marketing adalah terminologi yang mencoba mendeskripsikan jasa pemasaran terintegrasi yang digunakan untuk menarik perhatian, serta pelibatan konsumen secara online. Tujuan dari program pengabdian kepada masyarakat (PKM) ini adalah mengembangkan program sebelumnya dimana belum ada penyampaian ilmu tentang strategi kewirausahaan dan pemasaran dengan teknik digital marketing agar masyarakat dapat berwirausaha dan memasarkan produk teh binahong ke masyarakat luas. Sasaran utama program PKM ini adalah warga Kelurahan Lengkongsari Kecamatan Tawang Kota Tasikmalaya yang mendapat bantuan Program Keluarga Harapan (PKH) yang merupakan masyarakat tidak produktif secara ekonomis. Metode yang digunakan meliputi ceramah, praktik langsung, dan diskusi. Hasil kegiatan memyimpulkan bahwa: 1) Pengetahuan peserta tentang strategi kewirausahaan dan digital marketing meningkat; 2) Masyarakat dapat membuat dan mengemas teh binahong; dan 3) Kegiatan ini telah memberi manfaat bagi masyarakat Sidorejo, khususnya ibu-ibu PKK dengan meningkatnya keinginan peserta menjual produk the binahong pada salah satu akun digital marketing.

Sign in / Sign up

Export Citation Format

Share Document