Marketing Suburban Tourism Destinations on Social Media: The Case of the City of Joondalup, Western Australia

2022 ◽  
pp. 219-236
Author(s):  
Oscar Vorobjovas-Pinta ◽  
Violetta Wilk
Keyword(s):  
Social Media ◽  
Western Australia ◽  
Tourism Destinations ◽  
The City

scholarly journals Slumming on Social Media? E-Mediated Tourist Gaze and Social Representations of Indian, South African, and Brazilian Slum Tourism Destinations

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 106
Author(s):  
Mauro Sarrica ◽  
Isabella Rega ◽  
Alessandro Inversini ◽  
Laura Soledad Norton
Keyword(s):  
Social Media ◽  
South African ◽  
Social Representations ◽  
Tourist Gaze ◽  
Tourism Experience ◽  
Intercultural Encounters ◽  
Eye Opening ◽  
Slum Tourism ◽  
Tourism Destinations ◽  
The City

Slum tourism is a hotly debated genre of travel. While it may foster intercultural encounters with marginalised “others”, it is also accused of reinforcing stereotypes and exploitation. Both aspects are amplified by the communication through social media of the slum tourism experience, that contribute to challenge or confirm stigmatizing representations of slums and their inhabitants. Based on the theoretical constructs of the tourist gaze and of social representations, this article addresses this particular type of digital contact. A lexicometric approach was used to analyse an extensive corpus of reviews on TripAdvisor (N = 8126). The findings not only confirm common themes already identified by the literature: the eye-opening component of touring poverty and the gatekeeping function of guides; but also show the emergence of context-dependent specificities, such as a hedonistic feature in the Cape Town region; or the integration of favelas within the representations of the city of Rio de Janeiro. Furthermore, the results show the tension between the “othering” and the “sameing” mechanisms, making this tourism practice a space in which shallow and deep tourist gazes interact and co-exist, and are crucially mediated by the gatekeeper of the tours: the guide.

scholarly journals Evaluating Cultural Impact in Discursive Space through Digital Footprints

2021 ◽  
Vol 13 (7) ◽  
pp. 4043 ◽  
Author(s):  
Jesús López Baeza ◽  
Jens Bley ◽  
Kay Hartkopf ◽  
Martin Niggemann ◽  
James Arias ◽  
...  
Keyword(s):  
Social Media ◽  
Language Processing ◽  
Social Activity ◽  
Test Site ◽  
Cultural Discourse ◽  
Discursive Space ◽  
Topic Identification ◽  
Small Test ◽  
The Impact ◽  
The City

The research presented in this paper describes an evaluation of the impact of spatial interventions in public spaces, measured by social media data. This contribution aims at observing the way a spatial intervention in an urban location can affect what people talk about on social media. The test site for our research is Domplatz in the center of Hamburg, Germany. In recent years, several actions have taken place there, intending to attract social activity and spotlight the square as a landmark of cultural discourse in the city of Hamburg. To evaluate the impact of this strategy, textual data from the social networks Twitter and Instagram (i.e., tweets and image captions) are collected and analyzed using Natural Language Processing intelligence. These analyses identify and track the cultural topic or “people talking about culture” in the city of Hamburg. We observe the evolution of the cultural topic, and its potential correspondence in levels of activity, with certain intervention actions carried out in Domplatz. Two analytic methods of topic clustering and tracking are tested. The results show a successful topic identification and tracking with both methods, the second one being more accurate. This means that it is possible to isolate and observe the evolution of the city’s cultural discourse using NLP. However, it is shown that the effects of spatial interventions in our small test square have a limited local scale, rather than a city-wide relevance.

The Great City Is Fragile

2021 ◽  
Vol 17 (1) ◽  
pp. 69-79
Author(s):  
Kevin Robins
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Paul Ricoeur ◽  
Gabriel Marcel ◽  
Paul Ricœur ◽  
Great City ◽  
Chinese Author ◽  
The City ◽  
Day By Day

Abstract This article explores issues covered in Wuhan Diary, a day-by-day account by the Chinese author Fang Fang of her experiences during the height of the pandemic crisis in the city of Wuhan during the early months of 2020. It seeks to bring out what is distinctive and innovative about the text. Most notably, this concerns the mobilization of social media, such as Weibo and WeChat, as a basis for social communication and the dissemination of information within and beyond the city. The resultant text is not a diary in the conventional sense but, rather, a vast montage of diverse kinds of material that have been electronically cut up and pasted together. A particular focus of the discussion concerns ethical support and solidarity among citizens of Wuhan at this time of acute disruption. In this context, the article suggests a significant, and maybe surprising, affinity between Fang Fang's immediate concerns and issues raised in the ethical philosophies of Paul Ricoeur and Gabriel Marcel.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

scholarly journals The role of social media, user generated platforms and crowd sourcing in the development of tourism destinations

2015 ◽  
Vol 6 (4) ◽  
pp. 30-38
Author(s):  
SOBIROV BAKHTISHODOVICH BOBUR ◽  
KHAMIDOV OBIDJON ◽  
OLIM MAMAYUNUSOVICH PARDAEV ◽  
RAMOS RAMOS SERGIO ◽  
SOLIEV BOBIRSHOYEVICH MUKHAMMADKHON ◽  
...  
Keyword(s):  
Social Media ◽  
Crowd Sourcing ◽  
Tourism Destinations

scholarly journals Where the Sidewalk Ends: Automobility and Shame in Tbilisi, Georgia

2018 ◽  
Vol 33 (3) ◽  
pp. 444-472 ◽  
Author(s):  
Perry Maxfield Waldman Sherouse
Keyword(s):  
Social Media ◽  
Public Space ◽  
Ad Hoc ◽  
Private Company ◽  
Urban Public Space ◽  
Social Actors ◽  
The Public ◽  
Physical Barriers ◽  
The Many ◽  
The City

In recent years, cars have steadily colonized the sidewalks in downtown Tbilisi. By driving and parking on sidewalks, vehicles have reshaped public space and placed pedestrian life at risk. A variety of social actors coordinate sidewalk affairs in the city, including the local government, a private company called CT Park, and a fleet of self-appointed st’aianshik’ebi (parking attendants) who direct drivers into parking spots for spare change. Pedestrian activists have challenged the automotive conquest of footpaths in innovative ways, including art installations, social media protests, and the fashioning of ad hoc physical barriers. By safeguarding sidewalks against cars, activists assert ideals for public space that are predicated on sharp boundaries between sidewalk and street, pedestrian and machine, citizen and commodity. Politicians and activists alike connect the sharpness of such boundaries to an imagined Europe. Georgia’s parking culture thus reflects not only local configurations of power among the many interests clamoring for the space of the sidewalk, but also global hierarchies of value that form meaningful distinctions and aspirational horizons in debates over urban public space. Against the dismal frictions of an expanding car system, social actors mobilize the idioms of freedom and shame to reinterpret and repartition the public/private distinction.

scholarly journals Persepsi Wisatawan Terhadap Akun Media Sosial Instagram @Watuamben

Media Wisata ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Nuharani K ◽  
Dessy Rahmawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Natural Landscape ◽  
Nature Tourism ◽  
The Public ◽  
Tourist Destinations ◽  
The Media ◽  
Tourism Destinations ◽  
The Village ◽  
Interview Questionnaire

Natural tourism destinations Watu Amben is tourist destinations which presents a panorama of the natural landscape which is located in the village of Pandeyan, district Piyungan, Bantul. One of the efforts made by the Manager of Watu Amben to introduce these tourist destinations to the public is using social media Instagram. Based on the foregoing, the researchers conducted a study with the title "Tourist Perception of Social Media Account Instagram@watuamben". Research methods used in this research is qualitative research. This research was conducted in nature tourism Watu Amben, with data collection techniques observation, interview, questionnaire and the documentation. The interviews addressed to account manager Instagram @watuamben and also tourists coming to Watu Amben, while questionnaires addressed to tourists visiting the Watu Amben. The purpose of this research is to know the visitor's perception of social media account Instagram @watuamben. The result of this research is that the pictures or videos that uploaded in Instagram by @watuamben could change the tourist perspective about tour destination waktu ambrn when they see the pictures and the videos. Also, the researchers hope that the administrators of Instagram account @watuamben could use the media social to introduce the tour destination watu amben to publiceffectively

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals INTEREST OF USING E-COMMERCE CHANNELS BASED ON SOCIAL MEDIA TO IMPROVE THE QUALITY OF REGIONAL SUPERIOR PRODUCT MARKETING ON FEMALE GROUP OF CRAFTSMEN FROM SANITAIR KLASEMAN MALANG CITY

2019 ◽  
Vol 1 (1) ◽  
pp. 16
Author(s):  
Ayu Febriyanti Puspitasari ◽  
Rizka Miladiah Ervianty ◽  
Phima Ruthia Dwikesumasari ◽  
Ida Setya Dwijayanti
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Marketing Channels ◽  
Transfer Payment ◽  
Female Group ◽  
Bank Transfer ◽  
Women Groups ◽  
Use Of Social Media ◽  
The City

Background: Industrial centers (UKM) in Malang are scattered throughout the city. According to data from the Malang Cooperative and UMKM Office, only 30% have gone online from the 70,000 UMKM currently available. This is an opportunity for young people to be able to help UMKM to go online. The main obstacles experienced by UMKM are financing problems, technology and product innovation, market research and inefficiencies. Purpose: To solve the problems of MSMEs in Malang City, especially in the field of technology and product innovation for women groups, UKM Craftsmen Sanitair Klaseman Malang. Method: Training on making e-commerce based marketing channels and social media which includes training on making e-commerce channels through social media and the internet. Results: The UKM of sanitation products in Malang were mostly dominated by 50% flower pots and 25% carvings. The use of social media for UKM partners had an impact on increasing orders from consumers through social media. The types of social media used was Whatsapp (100%), Instagram (55%), and Facebook (87.5%). Communication of sellers and buyers was effective and efficient through media chat messenger. Means of direct contact between sellers and buyers reached 87.5% through social media. Conclusion: Partners got increased orders from consumers after using social media. They could also grow their business bigger because they could have transaction directly with bank transfer payment method.

scholarly journals STRUCTURAL MODELS FOR SUSTAINABLE TOURISM DEVELOPMENT IN MEDAN CITY

2019 ◽  
Vol 3 (2) ◽  
pp. 158
Author(s):  
Edy Sahputra Sitepu ◽  
Rismawati Rismawati ◽  
Dewi Comala ◽  
Edi Putra Berutu ◽  
Jamardua Haro ◽  
...  
Keyword(s):  
Structural Equation ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Economic Benefits ◽  
Environmental Benefits ◽  
Sustainable Tourism Development ◽  
Tourist Destinations ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

Medan City is currently designated as one of the 20 national tourism destinations that implement Sustainable Tourism Development (STD) in Indonesia. The commitment to implement STD nationally is marked by the signing of the text of the Memorandum of Understanding (MoU) of 20 Regional Heads who are committed to implementing STD together with the Indonesian Ministry of Tourism. Furthermore, under the supervision of the Republic of Indonesia Ministry of Tourism, 20 existing Regencies / Cities made various improvements in each region so that they were finally eligible for STD certification from the STD international certification body. Medan City itself, through the Medan City Tourism Office, related to the implementation of the STD, has established a number of leading tourism destinations. It is hoped that in the future, Medan City will have tourist destinations that have received STD certification. This research was conducted to formulate a model of implementing sustainable tourism development in Medan with a total sample of 220 people spread over 11 leading tourist destinations in the city of Medan, samples were taken with a purposive random sampling technique. The research variables used include; sustainable management, socio-cultural benefits, economic benefits for the surrounding community, environmental benefits and the application of sustainable tourism. Data analysis was carried out with a structural model of the Structural Equation Model (SEM) with the help of Amos 22 software. The results showed that the management aspects, economic aspects, socio-cultural aspects of environmental aspects, and the impact of tourism, directly and indirectly, have a positive effect on the implementation of sustainable tourism in the city of Medan.

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