scholarly journals INTEREST OF USING E-COMMERCE CHANNELS BASED ON SOCIAL MEDIA TO IMPROVE THE QUALITY OF REGIONAL SUPERIOR PRODUCT MARKETING ON FEMALE GROUP OF CRAFTSMEN FROM SANITAIR KLASEMAN MALANG CITY

2019 ◽  
Vol 1 (1) ◽  
pp. 16
Author(s):  
Ayu Febriyanti Puspitasari ◽  
Rizka Miladiah Ervianty ◽  
Phima Ruthia Dwikesumasari ◽  
Ida Setya Dwijayanti
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Marketing Channels ◽  
Transfer Payment ◽  
Female Group ◽  
Bank Transfer ◽  
Women Groups ◽  
Use Of Social Media ◽  
The City

Background: Industrial centers (UKM) in Malang are scattered throughout the city. According to data from the Malang Cooperative and UMKM Office, only 30% have gone online from the 70,000 UMKM currently available. This is an opportunity for young people to be able to help UMKM to go online. The main obstacles experienced by UMKM are financing problems, technology and product innovation, market research and inefficiencies. Purpose: To solve the problems of MSMEs in Malang City, especially in the field of technology and product innovation for women groups, UKM Craftsmen Sanitair Klaseman Malang. Method: Training on making e-commerce based marketing channels and social media which includes training on making e-commerce channels through social media and the internet. Results: The UKM of sanitation products in Malang were mostly dominated by 50% flower pots and 25% carvings. The use of social media for UKM partners had an impact on increasing orders from consumers through social media. The types of social media used was Whatsapp (100%), Instagram (55%), and Facebook (87.5%). Communication of sellers and buyers was effective and efficient through media chat messenger. Means of direct contact between sellers and buyers reached 87.5% through social media. Conclusion: Partners got increased orders from consumers after using social media. They could also grow their business bigger because they could have transaction directly with bank transfer payment method.

Maqâṣid Al-Qur’ân In The Interpretation of M. Quraish Shihab About The Verse of Social Media Usage

2020 ◽  
Vol 28 (1) ◽  
pp. 44
Author(s):  
Johar Arifin ◽  
Ilyas Husti ◽  
Khairunnas Jamal ◽  
Afriadi Putra
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Quality Of Information ◽  
Media Usage ◽  
Large Group ◽  
Six Elements ◽  
Written Law ◽  
Use Of Social Media ◽  
The Universe

This article aims to explain maqâṣid al-Qur’ân according to M. Quraish Shihab and its application in interpreting verses related to the use of social media. The problem that will be answered in this article covers two main issues, namely how the perspective of maqâṣid al-Qur’ân according to M. Quraish Shihab and how it is applied in interpreting the verses of the use of social media. The method used is the thematic method, namely discussing verses based on themes. Fr om this study the authors concluded that according to M. Quraish Shihab there are six elements of a large group of universal goals of the al-Qur’ân, namely strengthening the faith, humans as caliphs, unifying books, law enforcement, callers to the ummah of wasathan, and mastering world civilization. The quality of information lies in the strength of the monotheistic dimension which is the highest peak of the Qur’anic maqâṣid. M. Quraish Shihab offers six diction which can be done by recipients of information in interacting on social media. Thus, it aims to usher in the knowledge and understanding of what is conveyed in carrying out human mission as caliph, enlightenment through oral and written, law enforcement, unifying mankind and the universe to the ummah of wasathan, and mastery of world civilization

Therapeutic Affordances of Social Media and Associated Quality of Life Outcomes in Young Adults

2021 ◽  
pp. 089443932110329
Author(s):  
Paul Dodemaide ◽  
Mark Merolli ◽  
Nicole Hill ◽  
Lynette Joubert
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Young Adults ◽  
Well Being ◽  
Evidence Base ◽  
Social And Emotional ◽  
Perceived Quality Of Life ◽  
Use Of Social Media ◽  
The Relationship

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.

scholarly journals Pendampingan Usaha Kecil Dan Menengah Tenun Ikat Troso Dalam Peningkatan Produktivitas dan Kualitas Produk Kain

2018 ◽  
Vol 2 (1) ◽  
pp. 79
Author(s):  
Hadi Ismanto ◽  
Muhammad Husni Tamrin ◽  
Silviana Pebruary
Keyword(s):  
Social Media ◽  
Operating Procedure ◽  
Standard Operating Procedure ◽  
Marketing Channels ◽  
Online Marketing ◽  
Woven Fabric ◽  
Standard Operating

ABSTRAK                Kegiatan ini bertujuan untuk menigkatkan kuantitas dan kualitas produk kain yang dihasilkan oleh mitra, dan meningkatkan jalur pemasaran yang dapat digunakan oleh mitra dalam meningkatakan penjualan kain tenun ikat torso. Metode yang digunakan adalah penampingan, pelatihan, dan praktek langsung oleh mitra UMKM Tenun Ikat Troso Jepara. Capain kegiatan ini adalah dimilikinya alat tenun bukan mesin yang telah ditambah alat jangkar untuk memproduksi varian kain yang berbeda dengan kain yang selama ini diproduksi oleh mitra. Mitra memiliki standar operasi prosedur (SOP) produksi untuk menjaga kualitas kain yang diproduksi. Mitra memiliki jalur pemasaran baru melalui online marketing dengan memanfaatkan website dan social media guna meningkatkan daya saing UMKM. Kata kunci: Pendampingan, Pelatihan, UMKM, Tenun Ikat. ABSTRACT                This activity aims to improve the quantity and quality of woven fabric, and improve the marketing channels that can be used by partners in increasing sales. The method used is direct mentoring, training, and practice by SME's partners Tenun Ikat Troso Jepara.  Achievement this activity are owned ATBM that have been added jangkar tool to produce variants of different fabrics with fabric that had been produced by partners. Partners have standard operating procedure (SOP) production to maintain the quality of fabric produced. Partners have new marketing channels through online marketing by utilizing websites and social media to improve the competitiveness of SMEs. Keyword: Mentoring, Training, SME, Weaving ikat

The Actual Use of Social Media in Indonesia

2021 ◽  
pp. 640-663
Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Technology Acceptance Model ◽  
Privacy Concern ◽  
Actual Use ◽  
Use Of Social Media ◽  
Acceptance Model

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

scholarly journals FENOMENA KALANGAN PENGGUNA MEDIA SOSIAL DI KOTA BANDUNG (STUDI FENOMENOLOGI KALANGAN PENGGUNA MEDIA SOSIAL FACEBOOK GENERASI X DI KOTA BANDUNG)

2019 ◽  
Keyword(s):  
Social Media ◽  
Generation X ◽  
Library Research ◽  
Information Status ◽  
Phenomenological Studies ◽  
The Subject ◽  
Use Of Social Media ◽  
The City ◽  
Depth Interviews ◽  
Old Friends

This study aims to determine the extent of the motives, actions and meanings of the use of Social Media Facebook among Generation X in the City of Bandung. The method used in this study uses a qualitative de-constructive approach with phenomenological studies. The focus of more research is to understand the phenomena that occur among the use of Facebook social media, especially in Generation X in the City of Bandung. While the subject of the study was focused on examining the experiences of Facebook users themselves based on noumena. The techniques used in determining informants or subjects were chosen purfosively based on the activities of those who were considered able to explore experiences consciously. Data collection techniques were obtained from core informants, experts, academics and professionals or other data sources as participants. Besides library research, observation, in-depth interviews and documentation. The data obtained was compiled by researchers in units and then categorized and carried out a comparison through the stages of triangulation with the degree of trust in information by an expert observer and users in the field of social media. The results of the study show that social media users Facebook Generation X have the motive of using Facebook social media as a trend to follow and media to communicate. The behavior of other Generation X behavior is only to look for information, status updates and capture certain moments. Generation X means that the use of Facebook social media as a medium of entertainment, gathering and reunion with old friends.

scholarly journals THE ACTUALIZATION OF THE INCREASED COMPETITIVENESS OF OIL PRODUCTS RUB HERBACEOUS TRADITIONALLY THROUGH BRANDING AND CERTIFICATION OF PRODUCT QUALITY ASSURANCE UMK RAMBAL DELI IN KECAMATAN GALANG

2019 ◽  
Vol 3 (1) ◽  
pp. 33
Author(s):  
Roza Thohiri ◽  
Andri Zainal ◽  
Pasca Dwi Putra ◽  
Joko Suharianto
Keyword(s):  
Quality Assurance ◽  
Product Quality ◽  
Product Innovation ◽  
Explicit Knowledge ◽  
The Body ◽  
Oil Products ◽  
Pocket Book ◽  
Quality Of Products ◽  
The City

The activities of the CPM with the title of “the Actualization of the Improvement of the Competitiveness of the Product Oil Scrub Traditional Herbs Through Branding and Certification Guarantee the Quality of Products UMK Rambal Deli in District Girders” this is focused on penuntasan 3 (three) problems specific be problem specific namely (1) Absence of the actualization of the knowledge explicit (explicit knowledge) in the product oil rub the traditional herbs that is produced; (2) product competitiveness the relative weakness with the management of production, marketing and finance is still traditional and; (3) the Body efforts yet there the body order official and permit the efforts which have not yet registered. Partners involved in the activities of the CPM this is the UMK Rambal Deli led by Mr. Agus Hidayat. UMK is located in the Street Sergeant M. Arifin gg. Muslim Lk. II wards Girders of the City, Subdistrict Girders, Regency of Deli Serdang. As an alternative solution for the settlement of the problem referred to consists of: (1) documentation of the profile and the formula of the products in print and electronic; (2) modernization and amplification of diffuse marketing: finishing and marketing system, and; (3) the assitance management certificate stand SME and business licenses. The activities of the CPM this will produce some external of them: The Proceedings, the Application of ABOUT and Product Innovation, draft pocket book, assitance management certificate stand order and clearance order.Keywords: SME, Certificate of Incorporation, Business license, Packaging.

scholarly journals Kampung rendang

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Lilla Nurhuda ◽  
Helmi Hasan ◽  
Fitri Eriyanti
Keyword(s):  
Social Media ◽  
Quality Improvement ◽  
Human Resources ◽  
Carrying Capacity ◽  
Product Innovation ◽  
Community Support ◽  
Institutional Support ◽  
Interview Technique

The purpose of this research is to reveal the form of community support capacity, explain the constraints faced, and the efforts undertaken by the community in maintaining theicon as a village rendang. This research uses etnometodology method by using interview technique, observation and documentation. The results of this study indicate that the form of carrying capacity undertaken by the entrepreneurs are: maintaining the material and quality, maintaining quality improvement of workers and institutional support (cooperative and marketing). Constraints faced are: low technology, lack of human resources (quality of workers), marketing. The efforts undertaken in the community in maintaining the icon as a village rendang namely: utilization of social media and product innovation.

scholarly journals PENGARUH TINGKAT PENGGUNAAN MEDIA SOSIAL DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PROGRAM STUDI MANAJEMAN PERGURUAN TINGGI DI KOTA DENPASAR

2020 ◽  
pp. 627
Author(s):  
I Komang Sumerta ◽  
Ni Komang Redianingsih ◽  
I Made Baji Pranawa ◽  
Desak Nyoman Tri Indahyani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Brand Performance ◽  
Study Program ◽  
Level Of Use ◽  
Use Of Social Media ◽  
The City

The role of social media is increasingly recognized in boosting business or brand performance. Developing creativity in entrepreneurship among students with the use of social media is a positive impact on the use of social media itself. The purpose of this study was to determine the level of use of social media and motivation towards entrepreneurship interests. This research was conducted at the College of Management Study Program located in the city of Denpasar. The sample used was as many as 100 people or about 90% of the total active students of management courses in high schools in the city of Denpasar. Data analysis techniques used are Multiple Linear Regression Analysis, Determination Coefficient, F Test and t Test. The results of analysis in this study indicate the level of use of Social Media has a positive and partially significant effect on Entrepreneurial Interest, it can be seen from the t-value of the variable Organizational Commitment is 8.417 is greater than the t-table value of 1.661. Motivation has a positive and partially significant effect on Entrepreneurial Interest, it can be seen from the t-count value of Organizational Culture variables is 5.736 greater than the t-table value of 1.661.

scholarly journals Upaya Promosi Potensi Wisata Kota Denpasar Berbasis Media sosial

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Ni Wayan Rena Mariani ◽  
Anak Agung Gede Wijaya
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Digital Marketing ◽  
Tourist Attraction ◽  
Marketing Activities ◽  
Tourism Potential ◽  
Use Of Social Media ◽  
Marketing Methods ◽  
The City

Abstract - Marketing activities for tourism changes along with the development of the use of social media in the community. Traditional marketing methods that were used in marketing activities began to be shifted by digital marketing methods. One type of digital marketing method is social media marketing. Tourism official of denpasar cooperating with the Bali Tourism Board, and the Regional Tourism Promotion Agency uses social media in an effort to promote the tourism potencial of the city of Denpasar. The use of social media is very minimal in 2016 and 2017 to promote the tourism potential of the city of Denpasar. This Situation is not in line with the strategic plan of tourism official of Denpasar for 2011-2015 which states that promotion is carried out involving Information Technology. Mariani (2016) mentions that social media is very helpful in promoting a previously unknown tourist attraction into a favorite tourist attraction. When the use of social media that is very minimal by the manager, the promotion is declared successful. It is caused the strength of the content created by users of social media to introduce this attraction to other social media users. The purpose of this study is to find out the efforts made by the government in promoting tourism potential by utilizing social media. The research using quantitative and qualitative data. Quantitative data consist of number of posts, number of followers, number of likes. Qualitative data consist of social media content and data of interviews with sources. This research is a qualitative study with a case study approach. This research concludes that several social media-based promotion efforts have been carried out, namely greeting social media users through image and video content, inviting the public to attend certain tourism activities, involving social media users, and informing the calendar of events at the beginning of each month. Keywords: : Marketing, Tourism Destination, Social Media Abstrak – Kegiatan pemasaran tujuan wisata mengalami perubahan seiring dengan berkembangnya penggunaan media sosial di masyarakat. Metode pemasaran Tradisional yang dulu digunakan dalam kegiatan pemasaran mulai digeser oleh metode pemasaran digital. Salah satu jenis metode pemasaran digital adalah Pemasaran media sosial. Dinas Pariwisata Denpasar bekerja sama dengan Bali Tourism Board, dan Badan Promosi Pariwisata Daerah menggunakan media sosial dalam upaya untuk mempromosikan potensi wisata kota Denpasar. Pemanfaatan media sosial yang sangat minim pada tahun 2016 dan 2017 untuk mempromosikan potensi wisata kota denpasar tidak sejalan dengan Rencana strategis satuan kerja perangkat daerah dinas pariwisata kota denpasar Tahun 2011-2015 yang menyebutkan bahwa promosi dilaksanakan dengan melibatkan Teknologi Informasi. Mariani (2016) menyebutkan bahwa media sosial sangat membantu promosi sebuah objek wisata yang sebelumnya tidak dikenal menjadi sebuah objek wisata yang ramai dikunjungi. Dengan pemanfaatan media sosial yang sangat minim oleh pengelola, promosi dinyatakan berhasil. Hal ini disebabkan kekuatan content yang dibuat oleh para pengguna media sosial untuk memperkenalkan objek wisata ini kepada pengguna media sosial yang lain. Tujuan penelitian ini adalah untuk mengetahui upaya-upaya yang dilakukan pemerintah dalam mempromosikan potensi wisata dengan memanfaatkan media sosial. Data penelitian yang digunakan adalah data kuantitatif dan kuliatatif. Data kuantitatif yang digunakan adalah jumlah posting, jumlah follower,jumlah likes. Data kualitatif berupa konten media sosial dan hasil wawancara dengannarasumber. Penelitian ini merupakan merupakan penelitian kualitatif dengan pendekatan case study. Penelitian ini menyimpulkan bahwa beberapa upaya promosi berbasis media sosial telah dilakukan yaitu menyapa pengguna media sosial melalui content gambar dan video, mengundang masyarakat untuk hadir dalam kegiataan wisata tertentu, melibatkan masyarakat pengguna media sosial, dan menginformasikan calender of event disetiap awal bulan. Kata kunci: Pemasaran, Destinasi Wisata, Media Sosial

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