Hybrid marketing channel strategies of a manufacturer in a supply chain: game theoretical and numerical approaches

2019 ◽  
Vol 20 (4) ◽  
pp. 187-202 ◽  
Author(s):  
Se-Hak Chun ◽  
Seong-Yong Park
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Numerical Approaches

scholarly journals Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information

2014 ◽  
Vol 2014 ◽  
pp. 1-8 ◽  
Author(s):  
Guangdong Wu ◽  
Qingshan Kong ◽  
Jian-gang Shi ◽  
Hamid Reza Karimi ◽  
Wei Zhang
Keyword(s):  
Supply Chain ◽  
Information Sharing ◽  
Marketing Channel ◽  
Dominant Strategy ◽  
Theory And Practice ◽  
Management Theory ◽  
Force Model ◽  
Direct Channel ◽  
Structure Characteristics ◽  
Demand Information

Information sharing and marketing channel building have become an important problem of supply chain management theory and practice. The research of information sharing focused on traditional channel of supply chain between upstream and downstream enterprises; however, the research ignores the behavior of information sharing with potential entrants and composite structure characteristics about traditional marketing channel with the direct channel. This paper uses the model to research the effects brought about sharing demand information with potential entrants and building marketing channel, which reveals information sharing and channel building mechanism in the supply chain. The study found that the five-force model of Porter regards potential entrants only as a threat that is one-sided. When the channel competitiveness meets certain conditions, manufacturer and retailer will share demand information with potential entrants. Building composite marketing channel is the manufacturer's absolute dominant strategy. Channel construction will increase the entry barriers for potential entrants and weaken the effect of double marginalization; meanwhile, the performance of supply chain will be augmented.

scholarly journals KINERJA DAN EFISIENSI RANTAI PASOK (SUPPLY CHAIN) NANAS DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI

2021 ◽  
Vol 17 (2) ◽  
pp. 143
Author(s):  
Mirawati Yanita ◽  
Ira Wahyuni
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Cost Ratio ◽  
Supply Chain Performance ◽  
Margin Distribution ◽  
Marketing Efficiency ◽  
Total Profit

<div>This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to 76 respondents consisting of 56 farmers, and 20 marketing agencies involved in pineapple marketing in Tangkit Baru Village from October to December 2019. Pineapple supply chain performance is measured based on marketing efficiency using marketing margin criteria, farmer's share, and profit-to-cost marketing ratio. The results showed that there are five pineapple marketing channels in Tangkit Baru Village that involve marketing actors ranging from farmers, large inter-city traders, village collectors, out-of-pick-up merchants, retailers and consumers. Based on the analysis of marketing efficiency, the marketing channel that has the smallest total margin distribution, the largest farmer share is 100 percent and the total profit-to-cost ratio of 32.2 percent is the 5 marketing channel, so channel 5 is the most efficient marketing channel.</div>

Supply Chains, Channel Structures and Networks

2011 ◽  
Author(s):  
Chris Fill ◽  
Scot McKee
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
End User ◽  
Chain Management ◽  
Goods And Services ◽  
Marketing Systems ◽  
Structural Configurations ◽  
Network Approaches ◽  
Channel Structures

This chapter deals with two main elements. The first concerns the management of the logistical and physical flow of goods from producers to end user customers. This is referred to as ‘supply chain management’. The second element concerns the management of the marketing channels. These are structural configurations organisations use to add value and which enable end users to access finished goods (and services) in the most convenient way. Attention is given to conventional marketing channel structures, vertical marketing systems and network approaches to interorganisational channel structures.

scholarly journals An Analysis of the Vegetables Supply Chain in Swaziland

2012 ◽  
Vol 2 (2) ◽  
pp. 1 ◽  
Author(s):  
Bongiwe G. Xaba ◽  
Micah B. Masuku
Keyword(s):  
Supply Chain ◽  
Rural Areas ◽  
Policy Development ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Vegetable Production ◽  
Total Consumption ◽  
Vegetable Farmers ◽  
Fresh Vegetables ◽  
Per Capita

<em></em><p>The total consumption of fresh vegetables in Swaziland is estimated around 40,000 tonnes per year and this translate into 40 kg per capita consumption per year. Individuals who are not economically challenged consume above the annual per capita of 40 kg in contrast to a poor individuals living in rural areas, who consume less than the per capita vegetables. The study sought to describe the performance of vegetable vegetables supply chain in Swaziland. A descriptive research design was used in the study and data were collected using personal interviews from 100 randomly selected vegetable farmers. Data were analysed using market margins and marketing channel analysis to identify existing marketing channels used by vegetable farmers. The revealed marketing channels that producers used to obtain attractive prices and a higher share of the consumer price. The largest producer’s share was obtained through direct sale to consumers. Channels that included restaurants had high total gross margins and low producer’s share of the consumer price. The concern for issues on post-harvest and marketing should form an integral part of policy development and research programmes and also the public and private sectors should facilitate contractual arrangements for vegetables farmers. Commercialising vegetable production should not be overemphasised because it encourages farmers to be market oriented as opposed to production oriented. Farmers need to form cooperatives in order to assist in bargaining of prices within the vegetable supply chain.</p>

scholarly journals STUDI PERBANDINGAN RANTAI PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT DI DESA JONGGON KABUPATEN KUTAI KARTANEGARA

2020 ◽  
Vol 5 (02) ◽  
pp. 142-150
Author(s):  
Ahmad Reza Vahlevi ◽  
Ernita Obeth ◽  
Budi Winarni ◽  
Budi Winarni
Keyword(s):  
Supply Chain ◽  
Palm Oil ◽  
Oil Palm ◽  
Marketing Channel ◽  
Fresh Fruit ◽  
Raw Material ◽  
Crude Palm Oil ◽  
Oil Processing ◽  
Cooperative Processing ◽  
Fresh Fruit Bunches

This research is motivated by oil palm farmers, which is in contrast to the high demand for fresh fruit bunches, as the main raw material for producing crude palm oil. On the other hand, oil palm smallholders are also involved in several different supply chains. The purpose of this study was to determine the management of fresh fruit bunches  marketing and the amount of profit received by farmers through the marketing of oil palm fresh fruit bunches  in Jonggon Village, Kutai Kartanegara Regency. The analytical method used is descriptive quantitative and marketing margin analysis. The method of determining respondents used purposive sampling method and the respondents in this study were plasma and non-plasma farmers, collector traders and plasma cooperatives, and crude palm oil processing factories owned by PT. Niaga Mas Gemilang in Jonggon Village, Kutai Kartanegara Regency. The results of the respondents' research are in 2 running marketing channels, namely the first marketing channel, namely farmer-cooperative-processing factory, and the second one is farmer-trader-processing factory. Farmers involved in the first supply chain get a profit of Rp. 900 / kg and the farmers involved in the second supply chain get a profit of Rp. 1070 / kg.

scholarly journals Marketing Efficiency In Rice Commodity Supply Chain Management In Kalukku District, West Sulawesi Province

2021 ◽  
Vol 921 (1) ◽  
pp. 012089
Author(s):  
S A Said ◽  
R Darma ◽  
A N Tenriawaru
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Sampling Method ◽  
Marketing Channel ◽  
Performance Measure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chain Management ◽  
Marketing Efficiency ◽  
Farmer Groups

Abstract The market performance measure that is often used is efficiency in marketing. Marketing efficiency can be improved by applying the concept of supply chain management in agriculture. This study aims to analyze the efficiency of marketing in rice supply chain management. The research was conducted in August 2018 in Kalukku District, Mamuju Regency. The sampling method was carried out by purposive sampling, obtained as many as 8 farmers with the criteria of owner or confinement farmers who have farming experience and several farmers who serve as heads and members of farmer groups, where information on farmers, it is known that the flow of products that involve other marketing agencies is also used. respondents in this study were determined by snowball sampling. Data analysis used is marketing efficiency analysis. The results showed that there were 3 rice marketing channels in Kalukku District, Mamuju Regency. The marketing channel has been efficient, where in supply chain channel 1 with an efficiency level of 12.9%, on marketing channel 2 with an efficiency level of 12.2%, and marketing channel 3 with an efficiency level of 13.2%.

scholarly journals ANALISIS RANTAI PASOK BUNGA SEDAP MALAM (Polianthes tuberosa) DI KECAMATAN AMBARAWA

2020 ◽  
Vol 13 (2) ◽  
pp. 215
Author(s):  
Afif Nur Zahidah ◽  
W. Roessali ◽  
A. Setiadi
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Chain Structure ◽  
Marketing Channels ◽  
Supply Chain Performance ◽  
Analysis Method ◽  
Qualitative And Quantitative ◽  
Marketing Efficiency ◽  
Supply Chain Structure ◽  
Marketing Agency

The purpose of this research is to find out the description of performance of the supply chain and analyze the marketing channels for Polianthes tuberosa based on margin calculation and marketing efficiency. The research method used was a survey. Respondents consisted of farmers and actors at the flower marketing agency as well as night. Polianthes tuberosa farmers in Baran Village who were respondents as many as 26 and the number of samples of marketing institutions as many as 30 people consisting of market traders, florists and consumers. The data analysis method used is descriptive qualitative and quantitative based on the supply chain development method in the Asian Productivity Organization (APO). The results of the study show that supply chain performance can be said to be quite good, marked by the fulfillment of demand for Polianthes tuberosa interest to consumers. Clear and directed supply chain goals, good supply chain structure, good supply chain management, sufficient and adequate resources and overall good supply chain performance. There are 3 marketing channels that are already efficient with the value of farmer share in marketing channel I that is 50.19%, marketing channel II which is 50.19% and marketing channel III which is 77.21%.

Factors affecting marketing channel choice decisions of smallholder Citrus growers

2018 ◽  
Vol 8 (3) ◽  
pp. 426-453 ◽  
Author(s):  
Muhammad Imran Siddique ◽  
Elena Garnevska ◽  
Norman Edward Marr
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Marketing Channel ◽  
Small Scale ◽  
Decision Making Process ◽  
Citrus Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Channel Choice ◽  
Choice Decision

Purpose Despite the fact that citrus industry is growing in Pakistan where production is dominated by small-scale citrus growers, no research has been done to evaluate and analyse the marketing channel choice decision-making process of these citrus growers. The purpose of this paper is to review the existing factors affecting decision making of small-size citrus growers in citrus supply chain in Pakistan and also measures and analyses the factors that affect the marketing channel decisions of these small size growers. Design/methodology/approach A multivariate decision analysis technique, conjoint analysis, was used to analyse and evaluate the major factors affecting marketing channel choice decisions of small-size citrus growers. Findings It was concluded that among nine very important factors, six factors played a major role in the marketing channel choice decision making. Only three factors namely, “price”, “time of complete fruit picking” and “number of fruit pickings” were considered highly important factors and reflected that citrus growers not only want to secure his payments but also to save their orchards for next season(s). Research limitations/implications The research would provide valuable information about citrus grower’s marketing decision-making process and thus would contribute to improving the efficiency and effectiveness of citrus industry in Pakistan. Originality/value This analysis would suggest them to make rational decisions and help choosing them the most appropriate combination of different levels of different factors which would increase their profits. This study identifies the most relevant factors and their levels which citrus growers and pre-harvest contractors preferred in citrus marketing channel choice decision making, thus, server as a guideline for the buyer’s to deal with them accordingly. This would improve the efficiency and reduce the transaction cost along the citrus supply chain in Pakistan.

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