ANALISIS RANTAI PASOK BUNGA SEDAP MALAM (Polianthes tuberosa)  DI KECAMATAN AMBARAWA

The purpose of this research is to find out the description of performance of the supply chain and analyze the marketing channels for Polianthes tuberosa based on margin calculation and marketing efficiency. The research method used was a survey. Respondents consisted of farmers and actors at the flower marketing agency as well as night. Polianthes tuberosa farmers in Baran Village who were respondents as many as 26 and the number of samples of marketing institutions as many as 30 people consisting of market traders, florists and consumers. The data analysis method used is descriptive qualitative and quantitative based on the supply chain development method in the Asian Productivity Organization (APO). The results of the study show that supply chain performance can be said to be quite good, marked by the fulfillment of demand for Polianthes tuberosa interest to consumers. Clear and directed supply chain goals, good supply chain structure, good supply chain management, sufficient and adequate resources and overall good supply chain performance. There are 3 marketing channels that are already efficient with the value of farmer share in marketing channel I that is 50.19%, marketing channel II which is 50.19% and marketing channel III which is 77.21%.

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KINERJA DAN EFISIENSI RANTAI PASOK (SUPPLY CHAIN) NANAS DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v17i2.43144 ◽

2021 ◽

Vol 17 (2) ◽

pp. 143

Author(s):

Mirawati Yanita ◽

Ira Wahyuni

Keyword(s):

Supply Chain ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Cost Ratio ◽

Supply Chain Performance ◽

Margin Distribution ◽

Marketing Efficiency ◽

Total Profit

<div>This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to 76 respondents consisting of 56 farmers, and 20 marketing agencies involved in pineapple marketing in Tangkit Baru Village from October to December 2019. Pineapple supply chain performance is measured based on marketing efficiency using marketing margin criteria, farmer's share, and profit-to-cost marketing ratio. The results showed that there are five pineapple marketing channels in Tangkit Baru Village that involve marketing actors ranging from farmers, large inter-city traders, village collectors, out-of-pick-up merchants, retailers and consumers. Based on the analysis of marketing efficiency, the marketing channel that has the smallest total margin distribution, the largest farmer share is 100 percent and the total profit-to-cost ratio of 32.2 percent is the 5 marketing channel, so channel 5 is the most efficient marketing channel.</div>

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Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) ◽

10.24843/jaa.2018.v07.i01.p07 ◽

2018 ◽

pp. 61

Author(s):

NI KADEK WINDA YULIASARI ◽

I GUSTI AGUNG AYU AMBARAWATI ◽

I KETUT RANTAU

Keyword(s):

Direct Marketing ◽

Marketing Channel ◽

High Volume ◽

Efficiency Analysis ◽

Marketing Channels ◽

Snowball Sampling ◽

High Demand ◽

Price Efficiency ◽

Marketing Efficiency ◽

Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

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Avocado Supply Chain Analysis in Bandungan District, Semarang Regency

Agrifarm : Jurnal Ilmu Pertanian ◽

10.24903/ajip.v9i2.951 ◽

2020 ◽

Vol 9 (2) ◽

pp. 1-9

Author(s):

Muhammad aidi Helyanda

Keyword(s):

Supply Chain ◽

Business Process ◽

Survey Methods ◽

Chain Structure ◽

Primary Data ◽

Snowball Sampling ◽

Product Flow ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Supply Chain Structure

The research aims to analyze supply chain conditions and measure avocado marketing efficiency in Bandungan District, Semarang Regency. The research began in March ₋ June 2020. Methods of research used survey methods. The method of sampling farmers using the purposive sampling method, as much as 40 people. The sampling of marketing agencies was conducted by snowball sampling techniques. A total of 14 people consisted of Pegepul, wholesalers, and retailers. Primary data collection is done by interviews with respondents based on a prepared questionnaire. Data analysis methods used qualitative and quantitative descriptive methods and computation of marketing efficiency. The results showed that the condition of the avocado supply chain in Bandungan district was quite good. The target supply chain is clear, good supply chain structure, resources are adequate, although the implementation of management has not been said to be good, one of them because there is no contractual agreement between marketing institutions so that the amount of avocado sold can not be predicted. The supply chain business process indicates that the product flow in the avocado supply chain moves from the farmer to the consumer, the flow of information goes two-way, i.e. from farmer to consumer or vice versa and the financial flow is moving from consumer to farmer. In the business process, there is a slight obstacle because on the flow of avocado products and information is not yet well integrated, there is no definite cycle so that the delivery time or volume of production can not be predicted well. Marketing activities in the supply chain of the Bandungan district are quite efficient judging from the value of farmer's share (≥ 40%) And the value of the marketing margin of channels 1 Rp 11,800,-, Channel 2 Rp 11,374,-and channel 3 Rp 14,674,-.

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Analisis Marjin dan Efisiensi Saluran Pemasaran Produksi Bawang Merah (Allium ascolanicum L.) Di Desa Banti Kecamatan Baraka Kabupaten Enrekang

Jurnal Ilmiah Ecosystem ◽

10.35965/eco.v21i2.1107 ◽

2021 ◽

Vol 21 (2) ◽

pp. 338-347

Author(s):

Irmayani Irmayani ◽

Hasnawati Hasnawati ◽

A. Erna Sriwahyuningsih

Keyword(s):

Marketing Channel ◽

Marketing Channels ◽

A Value ◽

Marketing Efficiency ◽

Marketing Agency

Penelitian ini bertujuan menganalisis marjin dan efisiensi pemasaran produksi bawang merah desa Banti Kecamatan Baraka Kabupaten Enrekang.Penelitian ini dilakukan selama tiga bulan yaitu bulan September sampai November 2020. Hasil penelitian menunjukkan bahwa terdapat dua saluran pemasaran bawang merah didesa Banti Kecamatan Baraka Kabupaten Enrekang yaitu: Saluran I : Petani ke Pedagang pengumpul kemudian ke Pedagang pengecer lalu Konsumen akhir Saluran II : Petani ke Pedagang pengecer kemudian ke Konsumen akhir, Marjin pemasaran tiap lembaga pemasaran yaitu saluran I Petani memperoleh keuntungn sebesar Rp 2.997 /Kg, pedagang pengumpul sebesar Rp 1.562 /Kg, pedagang pengecer sebesar Rp 1.572 /Kg dan saluran II Petani memperoleh keuntungan sebesar Rp 2.942 /Kg pedagang pengecer Rp 2000 /Kg. Tingkat efisiensi saluran pemasaran bawang merah desa Banti menunjukkan bahwa saluran II lebih efisiensi debanding saluran I dengan nilai 3,85% dan saluran II 4.59%. This study aims to analyze the margin and marketing efficiency of shallot production in Banti Village, Baraka District, Enrekang Regency. This research was conducted for three months, from September to November 2020. The results showed that there were two marketing channels for shallots in Banti Village, Baraka District, Enrekang Regency, namely: Channel I : Farmers to collecting traders then to retailers and then final consumersChannel II : Farmers to retailers then to final consumers The marketing margin of each marketing agency, namely channel I Farmers get a profit of IDR 2,997 / Kg, collectors IDR 1,562 / Kg, retailers IDR 1,572 / Kg and channel II Farmers get a profit of Rp. 2,942 / kg retailers Rp. 2000 / kg. The efficiency level of the Banti village's shallot marketing channel shows that channel II is more efficient with channel I debanding with a value of 3.85% and channel II is 4.59%

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Analisis Saluran Pemasaran Belimbing Dewa di Kecamatan Pancoran Mas Kota Depok

Jurnal Agribisnis Indonesia ◽

10.29244/jai.2021.9.1.13-22 ◽

2021 ◽

Vol 9 (1) ◽

pp. 13-22

Author(s):

Fatimah Az Zahra ◽

Dahlia Nauly

Keyword(s):

Descriptive Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Marketing Function ◽

Star Fruit ◽

Significant Difference ◽

Marketing Efficiency ◽

Self Service ◽

Marketing Margins ◽

Marketing Agency

Starfruit is one type of fruit that is widely cultivated in Indonesia, with Depok City occupying the first position in producing star fruit in West Java Province. However, there is a significant difference in price at the farm level and the consumer level which raises the question of how star fruit is marketed in Depok City. The purpose of this study was to determine the pattern of the marketing flow, the marketing function of each marketing agency, the cost of marketing, the farmer's share, and the marketing margin as well as to determine the marketing efficiency of each institution involved in the marketing of star fruit in Pancoran Mas District, Depok City. The method used in this research includes qualitative methods in the form of descriptive analysis for analysis of marketing flow patterns and functions of marketing, and quantitative is useful as an analysis of costs, marketing margins, and marketing efficiency of each marketing channel. Determination of the sample was done purposively with 30 farmers as respondents who were scattered in Rangkap Jaya and Rangkap Jaya Baru Villages, Pancoran Mas District, Depok City. The results of this study indicate; there are five marketing channels. channel I: Farmers - Consumers, channel II: Farmers - Retailers (fruit shops) - Consumers, channel III: Farmers - Brokers - Wholesalers - Retailers (traditional markets) - Consumers, channel IV: Farmers - Brokers - Wholesalers - Supplier - Retailer (self-service) - Consumers, and line V: Farmers - Suppliers - Retailers (self-service) - Consumers. Each marketing agency performs a different marketing function. The marketing costs and marketing margins that have the highest prices are carried out by channel IV with prices of Rp 1,811 and Rp 17,400. Marketing flow I am considered the most efficient when viewed from the farmer's share and marketing margin. The recommended marketing channels for this research are channels II and III if you have a farmer's share of 84% and 51%. It is recommended that farmers implement a mixed marketing strategy by combining the marketing channels used to increase farmer's share and reduce marketing margins.

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ANALISIS MARJIN PEMASARAN PENGECER AYAM POTONG DI PD PASAR JAYA PASAR MINGGU

JURNAL BIOINDUSTRI ◽

10.31326/jbio.v3i2.910 ◽

2021 ◽

Vol 3 (2) ◽

pp. 643-657

Author(s):

Oki Oktavia Putri ◽

◽

Yodfiatfinda Yodfiatfinda ◽

Keyword(s):

Broiler Chickens ◽

Broiler Chicken ◽

Marketing Channel ◽

Marketing Channels ◽

Effective Management ◽

Analysis Method ◽

Marketing Efficiency ◽

Consumer Marketing ◽

Marketing Margins ◽

Share Value

This research was about broiler chicken business in PD Pasar Jaya, Pasar Minggu, Jakarta Selatan by focussed on its market margin. The research objective was to identify marketing channels for broiler chicken, analyze the marketing margins of broiler retailers, and providing recommendation for broiler marketing channel management. The analysis method used was descriptive, marketing marjin, and marketing efficiency. There were four patterns of marketing channels and five marketing agencies. The most efficient marketing channel for broiler chickens was Channel 1 in the domestic chickens. Farmers distribute it directly to the retailers. Channel 1 had the lowest marketing marjin of IDR 16,000. The highest farmer's share value was 78%, meaning that the farmers received 78% of the price paid by the consumer. Marketing cost in the channel 1 was the smallest amounting to Rp 943. Marketing channel was efficient if the value was less than 5%, therefore channel 1 was the most efficient due to the value is the lowest at 1%. Chicken price fluctuations influenced by supply-demand which was subject to particular moments. An effective management recommendation define an effective and efficient marketing channel to set margins on the raw product so that the fair distribution of the margins between marketing channels. The fluctuation of chicken prices in breeders can be overcome by determining the period of raising chickens according to the demand data during particular moment.

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Marketing Efficiency In Rice Commodity Supply Chain Management In Kalukku District, West Sulawesi Province

IOP Conference Series Earth and Environmental Science ◽

10.1088/1755-1315/921/1/012089 ◽

2021 ◽

Vol 921 (1) ◽

pp. 012089

Author(s):

S A Said ◽

R Darma ◽

A N Tenriawaru

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Sampling Method ◽

Marketing Channel ◽

Performance Measure ◽

Marketing Channels ◽

Snowball Sampling ◽

Chain Management ◽

Marketing Efficiency ◽

Farmer Groups

Abstract The market performance measure that is often used is efficiency in marketing. Marketing efficiency can be improved by applying the concept of supply chain management in agriculture. This study aims to analyze the efficiency of marketing in rice supply chain management. The research was conducted in August 2018 in Kalukku District, Mamuju Regency. The sampling method was carried out by purposive sampling, obtained as many as 8 farmers with the criteria of owner or confinement farmers who have farming experience and several farmers who serve as heads and members of farmer groups, where information on farmers, it is known that the flow of products that involve other marketing agencies is also used. respondents in this study were determined by snowball sampling. Data analysis used is marketing efficiency analysis. The results showed that there were 3 rice marketing channels in Kalukku District, Mamuju Regency. The marketing channel has been efficient, where in supply chain channel 1 with an efficiency level of 12.9%, on marketing channel 2 with an efficiency level of 12.2%, and marketing channel 3 with an efficiency level of 13.2%.

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EFISIENSI PEMASARAN CABAI RAWIT MERAH DI DESA CIDATAR KECAMATAN CISURUPAN KABUPATEN GARUT

Forum Agribisnis ◽

10.29244/fagb.10.1.36-45 ◽

2020 ◽

Vol 10 (1) ◽

pp. 36-45

Author(s):

Adrianus Hia ◽

Rita Nurmalina ◽

Amzul Rifin

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Analysis Method ◽

Marketing Efficiency ◽

Margin Analysis

The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share. The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a collector – wholesaler Jakarta – retailer – consumer Jakarta; II) farmer – a collector – wholesaler Cikajang– retailer – consumer Cikajang; III) farmer – a collector – wholesaler Cikajang – wholesaler Jakarta – retailer – consumer Jakarta; IV) farmer – a collector – wholesaler Bandung – retailer – consumer Bandung; V) farmer – a collector – wholesaler Bandung – wholesaler Jakarta – retailer – consumer Jakarta. The margin analysis results that the smallest marketing margin is in marketing channel II at 52,3 per cent. The largest Farmer’s share is at 47 per cent in marketing channel II and the biggest ratio of πi/Ci is at 5,64 in marketing channel III. The suggestion that can be given to farmers is to choose marketing channel I because channel I am the channel with the great packing volume that may be delivered by the market and also the highest price compared to other marketing channels.

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