Gender Role Portrayal and the Disney Princesses

Sex Roles ◽  
2011 ◽  
Vol 64 (7-8) ◽  
pp. 555-567 ◽  
Author(s):  
Dawn Elizabeth England ◽  
Lara Descartes ◽  
Melissa A. Collier-Meek
Keyword(s):  
Gender Role ◽  
Role Portrayal ◽  
Disney Princesses

A longitudinal content analysis of gender role portrayal in Belgian television advertising

2014 ◽  
Vol 22 (2) ◽  
pp. 170-188 ◽  
Author(s):  
Yann Verhellen ◽  
Nathalie Dens ◽  
Patrick de Pelsmacker
Keyword(s):  
Content Analysis ◽  
Gender Role ◽  
Television Advertising ◽  
Role Portrayal

Changing Gender Role Portrayal in Media: Survey-Based Study

2020 ◽  
Author(s):  
Nabiha Hasan ◽  
Namood-e-Sahar
Keyword(s):  
Gender Role ◽  
Personality Development ◽  
Age Groups ◽  
Later Life ◽  
The Family ◽  
Role Portrayal ◽  
The Media ◽  
Key Features ◽  
Gender Role Development ◽  
Role Shift

Abstract Gender role development is very important among children during the phase of their personality development. This results in the formation of gender identity, which later on determines the type of gender role exhibited by the child in later life. Home is the main platform from where the key features of personality for a child is shaped up. Similarly, variable gender roles are also being taught by the family members. The growing media and its impact also play significant role in this regard. The current research made an account of how the gender role portrayal is changing in media and its respective impact on gender role shift in the society. This objective was achieved by conducting a survey on the content portrayed in a Pakistani movie “Ek Thi Marium” (2016). Findings suggest that the media today is displaying a changed gender role instead of gender stereotypical portrayal. It could help future researches to identify the modern trends and to study the effect of these variations among individuals of different age groups.

scholarly journals Gender Role Portrayal in Television Advertisement: Evidence from Pakistan

2012 ◽  
Vol 4 (6) ◽  
pp. 340-351 ◽  
Author(s):  
Abid Ali ◽  
Dileep Kumar . ◽  
Muhammad Haroon Hafeez . ◽  
Bushra Ghufran .
Keyword(s):  
Gender Role ◽  
Cultural Values ◽  
Gender Discrimination ◽  
Self Regulation ◽  
Activity Level ◽  
Male Dominance ◽  
Television Advertisement ◽  
Food Advertisement ◽  
Role Portrayal ◽  
Food Commercials

This study aims to observe the gender role portrayal in food and non-food television advertisement in Pakistan, in order to find out gender discrimination (if any) and association of gender with different content variables. Content analysis of selected TV commercials was used to fulfill the purpose of this study. Services of two independent coders (business graduates) were utilized to code content variables for a sample of 103 commercials (54 food and 49 non-food commercials). Based on the extant literature, seven content variables were selected for this study including: main product user, voiceover, primary character, end comment, soundtrack level, activity level and aggression level. The gender role portrayals in both food and non-food commercials have been compared and discussed. There exists gender discrimination in Pakistani television advertisement, where males dominate more. The reason behind this phenomenon is expected to lie in social and cultural values. This male dominance is higher in food advertisement as compared to non-food advertisement. Results also favor the association of male character with the relatively higher activity and aggression levels in television commercials. The findings of this study are supportive for key players in advertising industry like advertisers and advertising agencies, for self-regulation of their advertising campaigns with respect to gender role. However, more important implication for them is to know about the forces of traditional cultural values and preferences of target audience, for effective planning of the commercials and forecasting their impact. Such knowledge can provide them a better base to assess the need for self-regulation of their advertising campaigns, guiding them towards making more successful commercials. This study reflects the true picture of gender discrimination in Pakistani television advertisement. It has been concluded using a well defined methodology, provides original data for Pakistan and can be considered a good reference for further analysis.

scholarly journals EFFECTS OF GENDER ROLE PORTRAYAL IN TEXTBOOKS IN KENYAN PRIMARY SCHOOLS, ON PUPILS ACADEMIC ASPIRATIONS

2012 ◽  
Vol 47 (1) ◽  
pp. 100-109
Author(s):  
David N. P. Mburu ◽  
Grace Nyagah
Keyword(s):  
Gender Roles ◽  
Gender Role ◽  
Gender Stereotypes ◽  
Random Sampling ◽  
Role Models ◽  
Primary Schools ◽  
Target Population ◽  
Academic Aspirations ◽  
Interview Guide ◽  
Role Portrayal

The researcher aims to investigate the effect of gender role portrayal in selected textbooks in Kenyan primary schools on pupils’ academic aspirations. The study explored participants’ perceptions of what academic levels they wanted to attain and whether their aspirations and expectations were partly a product of the influences in their textbooks. The research was guided by the following objectives; to establish the gender roles portrayed in the pupils’ textbooks and their effect on pupils’ academic aspirations, determine gender attributes suggested through the statements and their effects on pupils’ academic aspirations, and to establish the presence of appropriate textual role models and its effects on pupils’ academic aspirations. The research addresses the following research questions; What are the gender roles that male and female characters are portrayed in?, What gender attributes are suggested through the statements in the textbooks and what appropriate textual female role models are present in the pupils’ textbooks? The paper was based on a study undertaken in Dagoretti District in Nairobi County, Kenya. The target population was 88 pupils and 60 teachers. The sample was selected through random sampling for the teachers and stratified random sampling for the pupils. Descriptive statistics was used in data analysis. The data was collected by use of interview guide, a questionnaire and content analysis of 40 text books in class one to three. The results show that gender stereotypes had an effect on pupils’ academic aspirations as pupils tended to mostly identify with characters of their gender in the textbooks. The study recommends for intervention by the stakeholders in the education sector in order to improve gender aspirations by including a variety of activities and illustrations in the textbooks for both boys and girls. Key words: gender stereotypes, textbooks, gender portrayal, pupils aspirations.

Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising

2020 ◽  
Vol 60 (2) ◽  
pp. 179-196
Author(s):  
Karina T. Liljedal ◽  
Hanna Berg ◽  
Micael Dahlen
Keyword(s):  
Gender Role ◽  
Role Portrayal ◽  
Occupational Gender

Gender-role orientation and social expectations regarding female adolescents' coping with developmental tasks 1The preparation of this article was facilitated by a grant from the Swiss National Foundation for young researchers, financed by the local research committee of the University of Fribourg to the first author during her stay at the University of Illinois at Urbana-Champaign, USA. We are grateful to Susan B. Cleary for editing the English version of this article.

1999 ◽  
Vol 58 (4) ◽  
pp. 273-286 ◽  
Author(s):  
Regula P. Berger ◽  
Alexander Grob ◽  
August Flammer
Keyword(s):  
Gender Role ◽  
Female Gender ◽  
Role Orientation ◽  
Developmental Tasks ◽  
Developmental Task ◽  
Gender Role Orientation ◽  
Research Committee ◽  
National Foundation ◽  
Normative Expectations ◽  
The University

This study focuses on the importance of social developmental expectations, assessed as emotional and cognitive evaluations regarding the timing and the gender-role conformity of normative developmental tasks. Two central questions were raised. First, to what degree do the timing and the gender-role conformity affect the adults' expectations? Second, how much does the adults' own gender-role orientation (GRO), classified as traditional vs. liberal, affect their expectations? A 4 (timing modus) × 2 (developmental task) × 2 (gender-role conformity)-factorial design was administered to a sample of 140 adults of both sexes, 20 to 81 years old. Coping in time and with gender-role typical career received the most approval. Typical developmental tasks were more approved by persons with a traditional than with a liberal GRO. However, the evaluation of non-typical developmental tasks was not affected by the GRO. The possibility of a shift in normative expectations toward more liberal, diverse, and self-defined female gender-roles is discussed.

The Relationship of Digit Ratio (2D:4D) and Gender-Role Orientation in Four National Samples

2007 ◽  
Vol 28 (2) ◽  
pp. 78-87 ◽  
Author(s):  
Stefan J. Troche ◽  
Nina Weber ◽  
Karina Hennigs ◽  
Carl-René Andresen ◽  
Thomas H. Rammsayer
Keyword(s):  
Gender Role ◽  
Sex Role ◽  
Role Orientation ◽  
Sexually Dimorphic ◽  
Gender Role Orientation ◽  
Left Hand ◽  
Fourth Finger ◽  
And Gender ◽  
Relationship Of ◽  
The Relationship

Abstract. The ratio of second to fourth finger length (2D:4D ratio) is sexually dimorphic with women having higher 2D:4D ratio than men. Recent studies on the relationship between 2D:4D ratio and gender-role orientation yielded rather inconsistent results. The present study examines the moderating influence of nationality on the relationship between 2D:4D ratio and gender-role orientation, as assessed with the Bem Sex-Role Inventory, as a possible explanation for these inconsistencies. Participants were 176 female and 171 male university students from Germany, Italy, Spain, and Sweden ranging in age from 19 to 32 years. Left-hand 2D:4D ratio was significantly lower in men than in women across all nationalities. Right-hand 2D:4D ratio differed only between Swedish males and females indicating that nationality might effectively moderate the sexual dimorphism of 2D:4D ratio. In none of the examined nationalities was a reliable relationship between 2D:4D ratio and gender-role orientation obtained. Thus, the assumption of nationality-related between-population differences does not seem to account for the inconsistent results on the relationship between 2D:4D ratio and gender-role orientation.

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