scholarly journals Co-occurrence network of TV advertisements revealing Japanese lifestyle

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Mariko I. Ito ◽  
Takaaki Ohnishi
Keyword(s):  
Gender Role ◽  
Temporal Change ◽  
Huge Number ◽  
Image Structure ◽  
Product Categories ◽  
Tv Commercials ◽  
The Relationship ◽  
Cultural Features ◽  
Consistent Tendency

AbstractThe relationship between culture and the appeals in TV advertisements has been extensively studied. We attempted to reveal the image structure produced by TV commercials in Japan, which may show the cultural features of the country, and to evaluate its temporal change. For this purpose, we constructed and analysed a co-occurrence network of keywords related to TV commercials by using immense data that include the records of all TV commercials aired in the Kanto area in Japan including Tokyo for a period of 15 years. We found a strong heterogeneity of the co-occurrence relationship, where a few keywords, e.g., ‘woman’, ‘man’, ‘animation’, and ‘logo’, co-occur with a huge number of other keywords every year. A community on a co-occurrence network can be regarded as a set of keywords that are mutually associated with each other through TV commercials. We examined the characteristics of the communities by associating them with categories of advertised products and found a temporal change in which the relationship between the communities possessing the image of entertainment and children and the category of PC and A/V gradually increases in strength. However, there was a consistent tendency in the examined period for the product categories related to communities that include ‘man’ to be less associated with those that include ‘woman’ and vice versa, which implicates a gender role inequality underlying the various appeals in TV commercials.

The Relationship of Digit Ratio (2D:4D) and Gender-Role Orientation in Four National Samples

2007 ◽  
Vol 28 (2) ◽  
pp. 78-87 ◽  
Author(s):  
Stefan J. Troche ◽  
Nina Weber ◽  
Karina Hennigs ◽  
Carl-René Andresen ◽  
Thomas H. Rammsayer
Keyword(s):  
Gender Role ◽  
Sex Role ◽  
Role Orientation ◽  
Sexually Dimorphic ◽  
Gender Role Orientation ◽  
Left Hand ◽  
Fourth Finger ◽  
And Gender ◽  
Relationship Of ◽  
The Relationship

Abstract. The ratio of second to fourth finger length (2D:4D ratio) is sexually dimorphic with women having higher 2D:4D ratio than men. Recent studies on the relationship between 2D:4D ratio and gender-role orientation yielded rather inconsistent results. The present study examines the moderating influence of nationality on the relationship between 2D:4D ratio and gender-role orientation, as assessed with the Bem Sex-Role Inventory, as a possible explanation for these inconsistencies. Participants were 176 female and 171 male university students from Germany, Italy, Spain, and Sweden ranging in age from 19 to 32 years. Left-hand 2D:4D ratio was significantly lower in men than in women across all nationalities. Right-hand 2D:4D ratio differed only between Swedish males and females indicating that nationality might effectively moderate the sexual dimorphism of 2D:4D ratio. In none of the examined nationalities was a reliable relationship between 2D:4D ratio and gender-role orientation obtained. Thus, the assumption of nationality-related between-population differences does not seem to account for the inconsistent results on the relationship between 2D:4D ratio and gender-role orientation.

scholarly journals Political Instability and Growth: Case of the Developing Countries

2013 ◽  
Vol 2 (1) ◽  
pp. 19
Author(s):  
Said JAOUADI ◽  
Lamia ARFAOUI ◽  
Azza ZIEDI
Keyword(s):  
Developing Countries ◽  
Empirical Investigation ◽  
Political Instability ◽  
Political Environment ◽  
Huge Number ◽  
Effective Governance ◽  
The Social ◽  
The Stability ◽  
The Impact ◽  
The Relationship

The paper attempted to examine the causal relationship between political instability and growth. Currently, the world continues to record huge number of popular revolutions in the region MENA, to improve the social environment and to consolidate implementing an effective governance. Although, the uprising has harmed the financial and economic situation in these countries, and became a threat for the stability of the countries, in overall.The manuscript accounts for the impact of political instability on the growth of the developing countries, in the shadow of the widespread of the revolutions since 2011. The paper attempted to illuminate the reality of the relationship between political environment and growth through the estimation of panel, comprising 69 developing countries 1985-2012.In the current paper, the authors conducted an empirical investigation, in which we bore out the claims raised in many surveys and the conclusions drawn by several authors about the harmful impact of political instability on the fundamental bases of the economy, in countries recording political instability.

Consumer evaluation of ingredient branding strategy

2017 ◽  
Vol 40 (7) ◽  
pp. 768-782 ◽  
Author(s):  
M. Deniz Dalman ◽  
Kartikeya Puranam
Keyword(s):  
Exploratory Research ◽  
Relative Importance ◽  
High Involvement ◽  
Content Type ◽  
Product Categories ◽  
Ingredient Branding ◽  
Decision Variables ◽  
Marketing Activities ◽  
The Relationship ◽  
Practical Implications

Purpose Prior research in ingredient branding (IB) has identified several important decision variables consumers use when evaluating IB alliances. This exploratory research aims to investigate the relationship between these variables and consumers’ buying likelihood of the IB alliance and the relative importance of these variables for low- vs high-involvement product categories. Design/methodology/approach A study with the participation of 458 mTurkers was conducted and the data were analyzed using random forests. Findings Findings reveal relative importance of different variables for an IB alliance and that these differ for low- vs high-involvement categories. Research limitations/implications Being exploratory in nature, this research has several limitations, such as using only one high- and one low-involvement categories. Practical implications Results of this research will help brand managers as they make decisions entering an IB alliance as well as with investing their budget on different aspects of their brand, and tailoring their marketing activities for low- vs high-involvement product categories. Originality/value To the best of authors’ knowledge, this paper is the first to discuss the relative importance of different decision variables in an IB context empirically.

The relationship between gender role ideals and psychological well-being

Sex Roles ◽  
1992 ◽  
Vol 27 (9-10) ◽  
pp. 487-497 ◽  
Author(s):  
Derek Grimmell ◽  
Gary S. Stern
Keyword(s):  
Gender Role ◽  
Well Being ◽  
Psychological Well Being ◽  
The Relationship

scholarly journals THE RELATIONSHIP BETWEEN GENDER ROLE ATTITUDES AND EPISTEMOLOGICAL BELIEFS OF UNIVERSITY STUDENTS

2021 ◽  
Vol 8 (4) ◽  
Author(s):  
Alper Çuhadaroğlu
Keyword(s):  
Gender Roles ◽  
University Students ◽  
Gender Role ◽  
Epistemological Beliefs ◽  
Qualitative Data ◽  
Gender Role Attitudes ◽  
Study Group ◽  
And Gender ◽  
The Individual ◽  
The Relationship

In this study, the relationships between university students and their perceptions of gender roles and epistemological beliefs were investigated. Gender roles are a phenomenon that are determined by culture, and begin to emerge at an early age, which may include some stereotypical behaviors along with a number of attitudes, duties and obligations that the individual is expected to perform as a woman or a man. Epistemological belief is seen as an individual feature of how knowing and learning take place. In this study, a mixed method was used. The quantitative study group consists of 517 students from both universities, while the qualitative study group consists of 85 people. Gender Role Attitudes Scale and Epistemological Beliefs Scale were used to collect quantitative data. In order to obtain qualitative data, participants were given a form consisting of open-ended questions. According to the analyses, it was determined that there was a significant relationship between the participants' epistemological beliefs and gender roles attitudes and, epistemological beliefs were a significant predictor of gender roles attitudes. The results obtained are discussed in line with the existing literature. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0798/a.php" alt="Hit counter" /></p>

A structural relationship model of gender-role orientation and entrepreneurial intention: examining the mediating effect of motivational antecedents in Northeast India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kiefe Heibormi Passah ◽  
Nagari Mohan Panda
Keyword(s):  
Gender Role ◽  
Entrepreneurial Intention ◽  
Northeast India ◽  
Structural Relationship ◽  
Mediating Effect ◽  
Policy Implications ◽  
Content Type ◽  
Developing Region ◽  
The Relationship

PurposeThe paper presents a structural model to explain the relationship between various gender-role orientations (GROs) and motivational antecedents leading to entrepreneurial intention (EI). It examines the influence of GRO in the formation of EI among educated youths of Northeast India.Design/methodology/approachUsing a structural equation modelling approach, the hypothesized model is tested on a sample of 642 post-graduate students from four different universities in Northeast India, a developing region with unique socio-cultural diversity. The mediating role of EI antecedents on the relationship between GRO and EI was examined after establishing the reliability and validity of the measurement model.FindingsResults from the analysis support the hypothesized structural relationship confirming the influence of GRO on EI. The study also finds that androgynous individuals have a higher EI than their masculine or feminine counterparts.Research limitations/implicationsThe study contributes to the understanding of EI determinants from a GRO perspective, especially in the industrially backward region of an emerging economy. It adds to the existing literature by empirically proving the role of gender orientation. The results have several policy implications for educational institutions and policymakers in emerging economies.Originality/valueThe paper re-examines the predictive value of the theory of planned behaviour (TPB) model from a GRO perspective and compares indirect effects of gender identity through motivational antecedents on EI. Whilst TPB predicted EI in Western and developed countries, using a more diverse sample provides strong empirical evidence in the context of a developing region.

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