Understanding Blockchain Technology Adoption by Non-experts: an Application of the Unified Theory of Acceptance and Use of Technology (UTAUT)

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Jonathan Jan Pieters ◽  
Alinda Kokkinou ◽  
Ton van Kollenburg
Keyword(s):  
Technology Adoption ◽  
Unified Theory ◽  
Blockchain Technology ◽  
Use Of Technology

The Unified Theory of Acceptance and Use of Technology

2020 ◽  
Vol 12 (3) ◽  
pp. 79-98 ◽  
Author(s):  
Alaa M. Momani
Keyword(s):  
Technology Adoption ◽  
New Technology ◽  
Scientific Field ◽  
Minimum Amount ◽  
Unified Theory ◽  
Development Method ◽  
Moderating Variables ◽  
Research Article ◽  
Use Of Technology ◽  
Test Technology

Recently, the unified theory of acceptance and use of technology has taken place as one of the most developed and intensive models to test technology adoption and acceptance. This research article reviews this model by presenting a description of its development and structure. Additionally, this article compares it with other former theories and models in this field. It studies the evolution stages of these theories and classifies them depending on their development method and the scientific field which they were developed in. Moreover, the model's determinants were classified depending on their influence on technology adoption. This model has been reported as robust and trusted for application on different technologies and viable after doing any modification operation over it. It also has the minimum amount of complexity according to its limited number of constructs and moderating variables that make it more applicable and understandable to study the acceptance behavior to any new technology.

scholarly journals Technology adoption theories in examining the uptake of blockchain technology in the framework of functionalist and interpretive paradigms

2020 ◽  
Vol 51 (11) ◽  
pp. 26-38
Author(s):  
Viktoriia Semenova
Keyword(s):  
Technology Adoption ◽  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Theoretical Models ◽  
Research Field ◽  
Theoretical Interpretation ◽  
Adoption Process ◽  
Sensemaking Theory ◽  
Blockchain Technology ◽  
Use Of Technology

The purpose of this paper is to examine the adoption process of emerging technology on the example of blockchain. The theoretical interpretation of blockchain acceptance and its implications are discussed from the positions of technology adoption theories (diffusion of innovation theory, the technology acceptance model, the unified theory of acceptance and use of technology, the technology – organisation – environment framework) as well as sensemaking theory. These theoretical models help understand the perception among end-users (e.g. supply chain practitioners) and facilitate technology diffusion among enterprises. Due to the novelty of the research field, the analysis revealed that current studies were conducted within the functionalist paradigm; however, studies on blockchain implementation can be equally done in the interpretive paradigm. The results indicate a shortage of empirical research investigations and the need for greater theory elaboration to accelerate the adoption process within organisations.

scholarly journals The Development and Adoption of Online Learning in Pre- and Post-COVID-19: Combination of Technological System Evolution Theory and Unified Theory of Acceptance and Use of Technology

2021 ◽  
Vol 14 (4) ◽  
pp. 162
Author(s):  
Ping Qiao ◽  
Xiaoman Zhu ◽  
Yangzhi Guo ◽  
Ying Sun ◽  
Chuan Qin
Keyword(s):  
Technology Adoption ◽  
New Technology ◽  
Learning Technologies ◽  
Learning Technology ◽  
Unified Theory ◽  
Technology Evolution ◽  
Technology System ◽  
Utaut Model ◽  
Use Of Technology ◽  
E Learning

After the outbreak of COVID-19, schools heavily depend on e-learning technologies and tools to shift from in-person class to online. This review article analyzes the changes of technology evolution and technology adoption of e-learning in pre- and post-COVID-19 based on the Technology System Evaluation Theory (TSET) and technology adoption of e-learning based on the Unified Theory of Acceptance and Use of Technology (UTAUT). We intend to explore the interaction of technology evolution and technology adoption in the different focus of e-learning technology in the two stages and the particularity and heterogeneity of the UTAUT model. The results indicate that (1) The moderating results of technology evolution are proposed and evaluated under the UTAUT model before the COVID-19 outbreak. Studies after the COVID-19 pandemic paid more attention to technology efficiency rather than effectiveness; (2) Research on e-learning focuses on the infrastructure to reach more users after the outbreak of COVID-19 because e-learning is the only way to continue education; (3) COVID-19 fear moderates the relationship between the external factors and the behavior intention of e-learning users. The lack of financial support on technology evolution will directly weaken the implementation of new technology. Social Isolation offers more opportunities for students to engage in e-learning. Meanwhile, it slows down the implementation of e-learning because of out-to-date hardware and software. This article offers an enhanced understanding of the interaction of technology evolution and technology adoption under unexpected environments and provides practical insights into how to promote new technology in a way that users will accept and use easily. This study can be tested and extended by empirical research in the future.

Factors Determining E-Shopping Compliance by Nigerians

2018 ◽  
pp. 2761-2772
Author(s):  
Adamkolo Mohammed Mohammed Ibrahim ◽  
Md. Salleh Hj. Hassan ◽  
Sarina Yusuf
Keyword(s):  
Technology Adoption ◽  
Service Quality ◽  
Conceptual Model ◽  
Undergraduate Students ◽  
Relevant Literature ◽  
Unified Theory ◽  
Quality Perceptions ◽  
Item Questionnaire ◽  
Use Of Technology ◽  
University Undergraduate Students

This chapter investigated factors that affect e-shopping acceptance among Nigerians. The extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model was adopted with some adjustments. Since the study focused on investigating technology adoption in cognitive perceptions and service quality contexts, a review of relevant literature suggested incorporating three key constructs from the Service Quality (SERVQUAL) model, namely reliability, empathy and responsiveness into the conceptual model of this study. A pre-tested and validated 40-item questionnaire was administered to 380 university undergraduate students in Nigeria. The reliability coefficient of the items ranged between .755 and .876. The chapter concludes cognitive perceptions of the use of technology to purchase products or services online and service quality perceptions critically influence e-shopping acceptance among Nigerians.

scholarly journals A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea

2018 ◽  
pp. 171-189
Author(s):  
Nodir Sanakulov ◽  
Heikki Karjaluoto
Keyword(s):  
Technology Adoption ◽  
South Korea ◽  
Cultural Study ◽  
Mobile Phones ◽  
Daily Life ◽  
Unified Theory ◽  
Kano Model ◽  
Cross Cultural Study ◽  
Use Of Technology ◽  
Smartphone Technology

Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015, global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014. Despite this popularity, penetration rates vary significantly across countries, with a global median of 43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize constructs according to the Kano model. The findings indicate significant differences between South Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.

scholarly journals A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea

2019 ◽  
pp. 944-962
Author(s):  
Nodir Sanakulov ◽  
Heikki Karjaluoto
Keyword(s):  
Technology Adoption ◽  
South Korea ◽  
Cultural Study ◽  
Mobile Phones ◽  
Daily Life ◽  
Unified Theory ◽  
Kano Model ◽  
Cross Cultural Study ◽  
Use Of Technology ◽  
Smartphone Technology

Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015, global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014. Despite this popularity, penetration rates vary significantly across countries, with a global median of 43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize constructs according to the Kano model. The findings indicate significant differences between South Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.

Factors Determining E-Shopping Compliance by Nigerians

2019 ◽  
pp. 219-232
Author(s):  
Adamkolo Mohammed Mohammed Ibrahim ◽  
Md. Salleh Hj. Hassan ◽  
Sarina Yusuf
Keyword(s):  
Technology Adoption ◽  
Service Quality ◽  
Conceptual Model ◽  
Undergraduate Students ◽  
Relevant Literature ◽  
Unified Theory ◽  
Quality Perceptions ◽  
Item Questionnaire ◽  
Use Of Technology ◽  
University Undergraduate Students

This chapter investigated factors that affect e-shopping acceptance among Nigerians. The extended unified theory of acceptance and use of technology (UTAUT2) model was adopted with some adjustments. Since the study focused on investigating technology adoption in cognitive perceptions and service quality contexts, a review of relevant literature suggested incorporating three key constructs from the service quality (SERVQUAL) model, namely reliability, empathy, and responsiveness into the conceptual model of this chapter. A pre-tested and validated 40-item questionnaire was administered to 380 university undergraduate students in Nigeria. The reliability coefficient of the items ranged between .755 and .876. The chapter concludes cognitive perceptions of the use of technology to purchase products or services online and service quality perceptions critically influence e-shopping acceptance among Nigerians.

Integrating Cognitive Antecedents to UTAUT Model to Explain Adoption of Blockchain Technology Among Malaysian SMEs

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Hamed Khazaei
Keyword(s):  
Literature Review ◽  
Theoretical Basis ◽  
Unified Theory ◽  
Factors Affecting ◽  
Utaut Model ◽  
Blockchain Technology ◽  
Use Of Technology ◽  
Encrypted Database

Blockchain technology is gaining consideration more and more and will potentially revolutionize most of the industries. Bitcoin cryptocurrency which uses Blockchain platform, has even promoted this technology more. Blockchain is a decentralized source and encrypted database for storing transaction information. Instead of being dependent on a centralised mediator like bank, by using blockchain, parties can transfer fund promptly trough connected ledgers called blocks. Using this method transactions will significantly be more transparent for both parties. Consequently, transactions are performed based on the distributed trust among other blockchain users in the network. Blockchain will promote transparency in every industry, yet implementation of blockchain technology is still limited. This study focuses to study the possible factors affecting adoption of blockchain technology by focusing on literature review and using Unified Theory of Acceptance and Use of Technology as a theoretical basis.

Co-creating blockchain adoption: theory, practice and impact on usage behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lobel Trong Thuy Tran ◽  
Phuong Thanh Nguyen
Keyword(s):  
Unified Theory ◽  
Complementarity Effect ◽  
Content Type ◽  
Adoption Theory ◽  
Blockchain Technology ◽  
Use Of Technology ◽  
Usage Behavior ◽  
The Relationship ◽  
Perceived Helpfulness ◽  
Adoption Intention

PurposeGiven the growing importance of blockchain technology (BT), the authors use the unified theory of acceptance and use of technology (UTAUT), which posits that BT adoption intention depends on the complementarity between UTAUT and blockchain transparency (BTRAN) and examine it in a new setting: the boundary condition of perceived helpfulness.Design/methodology/approachThe authors review the major conceptual literature on both UTAUT and BT to identify their principal common factors. They examine the complementarity between UTAUT and BTRAN and further test the moderating effect of perceived helpfulness. The authors used the PLS technique for data analysis because this technique can test the direct and interaction effects.FindingsThe complementarity between UTAUT and BTRAN strongly affects BT adoption intention. The authors further show that perceived helpfulness moderates the relationship between adoption intention and usage behavior. At high levels of perceived helpfulness, usage behavior increases rapidly with adoption intention.Originality/valueThe results indicate that UTAUT is a valuable theory to identify the determinants of adoption intention, confirming its robustness in blockchain-enabled supply chain management. The combination of UTAUT and BTRAN can contribute a plausible approach to the strategy literature: the complementarity effect might create more benefits than adopting a single practice.

A Conceptual Framework for the Acceptance of E-Commerce Technologies among Organizations in Developing Countries

2020 ◽  
pp. 205-210
Author(s):  
A. M. Meirmanova
Keyword(s):  
Developing Countries ◽  
Conceptual Framework ◽  
Small And Medium Enterprises ◽  
Cultural Dimensions ◽  
Cultural Dimension ◽  
Unified Theory ◽  
Use Of Technology ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Medium Enterprises

The presented study examines e-commerce technologies a new conceptual framework of the unified theory of acceptance and use of technology among small and medium enterprises (SMEs) in developing countries.Aim. The study aims to identify factors for the implementation and acceptance of e-commerce among small and medium enterprises (SMEs) in developing countries.Tasks. The authors utilize tools of G. Hofstede’s cultural dimensions theory to describe the emotional attitude of an individual to the use of technology.Methods. This study examines various aspects of the method of the unified theory of acceptance and use of technology (UTAUT), which is implemented in many studies of behavioral intentions of individuals in the adoption of new technologies.Results. For the first time, a conceptual (predictive) model based on four moderating variables is proposed. The variables include such cultural dimension parameters as power distance index  (PDI), individualism/collectivism  (IDV), uncertainty avoidance  (UAI), and long-term/short-term orientation (LTO). These moderators boost the effect of the basic constructs on the behavioral propensity for the use and application of technologies.Conclusions. Based on the considered conceptual framework, the authors propose a number of recommendations for the development of tools that would ensure the required level of employee engagement in the acceptance and use of e-commerce technologies among small and medium enterprises (SMEs) in developing countries. Another promising direction involves using the tools of G. Hofstede’s cultural dimensions theory to examine the specific aspects of the acceptance and use of information technology among organizations belonging to different national business cultures.

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