An institutional analysis of supply chain innovations in global marketing channels

2004 ◽  
Vol 33 (1) ◽  
pp. 57-64 ◽  
Author(s):  
Daniel C. Bello ◽  
Ritu Lohtia ◽  
Vinita Sangtani
Keyword(s):  
Supply Chain ◽  
Institutional Analysis ◽  
Marketing Channels ◽  
Global Marketing

scholarly journals Supply chain efficiency of Tomato in Kathmandu valley

2021 ◽  
Vol 4 (1) ◽  
pp. 111-119
Author(s):  
Hemlal Bhandari ◽  
Thaneshwar Bhandari ◽  
Krishna Prasad Timsina ◽  
Hari Krishna Panta
Keyword(s):  
Supply Chain ◽  
Value Chain ◽  
Marketing Channels ◽  
Kathmandu Valley ◽  
Supply Side ◽  
The Third ◽  
Supply Chain Efficiency ◽  
Supply Channel ◽  
Net Profit ◽  
Fresh Tomato

Past studies kept attention on the supply side or value chain aspects of tomato but not kept attention to the supply chain efficiency. To measure supply-side efficiencies in tomato sub-sector, this survey research organized an interview schedule with the randomly selected eighty households in Kirtipur, Chandragiri, Changunarayan, and Godawori municipalities of Kathmandu valley during April to June 2018 with semi structured questionnaire. Study estimated NRs 8,26,144/ha as net profit of tomato grown under tunnel was nearly 44% higher compared to open field condition. Further five types of marketing channels prevailed for tomato market were; channel first (producer-retailer-consumer), channel second (producer-wholesaler-retailer-consumer), channel third (produce-cooperative-retailer-consumer), channel fourth (producer-collector-wholesaler-retailer-consumer) and channel fifth (producer-wholesaler-processor-wholesaler-retailer-consumer) but most dominant was the fourth one since 45% of the fresh tomato supplied through it especially to save time and avoid all possible drudgery in the market.  The marketing margin per kilogram of tomato was the lowest (NRs.16.55) in the third channel and the highest (NRs. 39.2) in the fifth channel while the highest market efficiency was 1.27 for the third channel. The producer’s share was highest for the third channel (66.33%) and lowest for fifth channel (39.88%). followed by 1st channel (63.72%) and lowest in 5th channel (39.88%). In order to promote a coordinated and most efficient supply chain, the study suggested the most dominant, low marketing margin and highly efficient supply channel for tomato so that tomato producers would get a high share. Rather than a private one, either group marketing or cooperatives are suggested to involve in fresh tomato marketing.  

scholarly journals Examination of the Effect of Transaction Costs in the Hungarian Beef Sector

2004 ◽  
pp. 212-223
Author(s):  
Krisztina Bárdos
Keyword(s):  
Supply Chain ◽  
Transaction Costs ◽  
Transaction Cost Economics ◽  
Multinomial Logit Model ◽  
Chain Structure ◽  
Marketing Channels ◽  
Primary Data ◽  
Choice Situation ◽  
Beef Sector

technical and economic characteristics, which give rise to high levels of uncertainty and greater control in the supply chain. In order to investigate the role of different transaction costs in marketing behavior, we carried out research in the central region of Hungary among beef retailers and wholesalers. This research is based on primary data collection and examines the motivation of choices in the beef sector on distinction among different marketing channels and the role of transaction costs in procurement. Since this case can be regarded as a qualitative choice situation the hypothesis that transaction cost’s variables are significant is judged by the application of multinomial logit model in order come up with the variables that can influence the supply chain structure and the choice of different marketing channels. This analysis enabled us to explore the structure in data and confirm or reject the expected interrelations of causative variables. Our1 A szerző témavezetője Dr. Fertő Imre.2 A kutatás az OTKA F038082 sz. „Vertikális koordinációs és integrációs modellek az élelmiszer-gazdaságban” c. programja keretében valósult meg.3 A szerző köszöni Dr. Fertő Imrének és Dr. Szabó G. Gábornak, a Magyar Tudományos Akadémia Közgazdaságtudományi Kutatóközpont tudományos főmunkatársainak a kutatás során nyújtott nagy értékű segítséget. results partly support and contradict the basic predictions of transaction cost economics.

scholarly journals Delineation of Supply Chain of Pangasius in India: A Case of Andhra Pradesh

2016 ◽  
Vol 11 (3) ◽  
pp. 907-915
Author(s):  
Pankajkumar Mugaonkar ◽  
Nalini Kumar ◽  
Gauri Shelar ◽  
R. S Biradar ◽  
K Rao
Keyword(s):  
Sustainable Development ◽  
Supply Chain ◽  
Andhra Pradesh ◽  
West Bengal ◽  
Marketing Channels ◽  
Price Transmission ◽  
Exchange Of Information ◽  
Distant Market ◽  
Market Promotion ◽  
Price Spread

The paper delineates the distribution, communication and price transmission along the supply chain. Pangasius was mainly produced and supplied from state of Andhra Pradesh to several states in India. The major share of Pangasius traded to West Bengal (73.29%) and Maharashtra (16.4%) and hence the study was restricted to these two states. The three marketing channels were identified (A, B and C) and the major volume was transacted through the channel (B). The stakeholders identified in marketing were farmers, broker, transporters, packers, ice providers, wholesalers, secondary wholesalers and retailers. Exchange of information among actors, was mainly focused on quality, quantity, prices, time of delivery and arrangements with supporting intermediaries. The every intermediary added a cost and moved it further to respective stakeholder after earning some returns. In channel (B), the profit of wholesalers and retailers was Rs. 3.08 and Rs. 6.85 per Kg, respectively whereas in channel (C), primary wholesaler, secondary wholesaler and retailer realised profit in rupees per kg of Rs. 2.31, Rs. 4.5 and Rs. 8.15, respectively. Channel (A) had shown direct sell to consumers. Price spread reflects Channel (B) (Rs. 31.2/Kg) was efficient than (C) (Rs. 34.95/Kg). Farmers opined that negligible local demand compelled farmers to sell Pangasius in distant market. Promotion of Pangasius consumption in home state and nearby states will go a long way in improving local demand and to ensure better prices. This may realise sustainable development of Pangasius in India.

scholarly journals Analysis of Supply Chain Management of Lobster (Panulirus spp.) In Pangandaran (Case Study of PT. ASI Pudjiastuti Marine Product)

2021 ◽  
pp. 9-19
Author(s):  
Alfath Dhary ◽  
Atikah Nurhayati ◽  
. Junianto ◽  
Iwang Gumilar
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Secondary Data ◽  
Chain Condition ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chain Management ◽  
A Value ◽  
Marine Product

This study aims to analyze supply chain management of lobster in Pangandaran especially PT. ASI Pudjiastuti Marine Product. The research method is a case study with the case unit at PT. ASI Pudjiastuti Marine Product while information would be collected through primary and secondary data in the field. The sampling method in this research used snowball sampling. The research was conducted from August 2020 - September at TPI Pangandaran and PT. ASI Pudjiastuti Marine Product. The criteria used to select respondents in this study as follow; 4 fishermen, 3 distributors, 2 employees of PT. ASI Pudjiastuti Marine Product and 1 retailer. And the data would be analyzed to get the supply chain condition of lobster. The results showed that there were 6 marketing channels in the supply chain of lobster in Pangadaran case study of PT. ASI Pudjiastuti Marine Product. The availability of lobster products has a value of 0.5 which means was not easily replaced and needed. Late payment and distribution of lobster have a value of 1.0 which means irreplaceable and important. The third and fourth chain marketing margins are below 50%, which means efficient for all members of the chain. The fifth chain has 46.55% and it’s inefficient Fisherman's share. The largest market share value was 46.40% on the fifth channel. Supply chain of lobster in Pangandaran has 6 marketing channels which third and fourth are the most efficient for all members, and the second is most profitable for PT ASI.

scholarly journals Analysis of supply chain and added value of rice in west Lombok regency

2021 ◽  
Vol 913 (1) ◽  
pp. 012034
Author(s):  
Wuryantoro ◽  
T Sjah ◽  
I Budastra ◽  
C Ayu ◽  
N L S Supartiningsih ◽  
...  
Keyword(s):  
Supply Chain ◽  
Data Collection ◽  
Main Product ◽  
Marketing Channels ◽  
Added Value ◽  
Supply Chain Network ◽  
Information Flows ◽  
Financial Flows ◽  
Marketing Efficiency ◽  
Rice Farmer

Abstract West Lombok Regency is one of rice production centers in West Nusa Tenggara. Rice millings operate in the Regency to process raw rice into rice (hulled rice), and become a central point in the rice agro-industry and institution that connects actors in the supply chain, starting from raw rice to producing hulled rice as the main product. The aim of this research is to: (1) analyze supply chain mechanisms related to product flows, information flows and financial flows on rice; (2) analyze added value received by actors in the rice supply chain network; and (3) analyze marketing efficiency of rice in West Lombok Regency. This research uses descriptive methods. Data collection was carried out using surveys to the research locations of the districts of Narmada, Lingsar and Gerung, which all are the centers of rice in West Lombok Regency. There were 30 rice farmer respondents and some institutions or individuals involved in the flow of rice from farmers to end consumers. Data were analyzed by applying the analyses of descriptive, added value, and marketing efficiency. The results showed that in the rice supply chain there have been flows of product, finance, and information, amongst marketing actors or institutions. The added value and profit resulting from processing unhulled rice to hulled rice were IDR 6,100/kg and IDR 5,850/kg, respectively. It was also found that in West Lombok Regency there are three patterns of marketing channels and all of the channels operated efficiently.

scholarly journals KINERJA DAN EFISIENSI RANTAI PASOK (SUPPLY CHAIN) NANAS DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI

2021 ◽  
Vol 17 (2) ◽  
pp. 143
Author(s):  
Mirawati Yanita ◽  
Ira Wahyuni
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Cost Ratio ◽  
Supply Chain Performance ◽  
Margin Distribution ◽  
Marketing Efficiency ◽  
Total Profit

<div>This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to 76 respondents consisting of 56 farmers, and 20 marketing agencies involved in pineapple marketing in Tangkit Baru Village from October to December 2019. Pineapple supply chain performance is measured based on marketing efficiency using marketing margin criteria, farmer's share, and profit-to-cost marketing ratio. The results showed that there are five pineapple marketing channels in Tangkit Baru Village that involve marketing actors ranging from farmers, large inter-city traders, village collectors, out-of-pick-up merchants, retailers and consumers. Based on the analysis of marketing efficiency, the marketing channel that has the smallest total margin distribution, the largest farmer share is 100 percent and the total profit-to-cost ratio of 32.2 percent is the 5 marketing channel, so channel 5 is the most efficient marketing channel.</div>

Supply Chains, Channel Structures and Networks

2011 ◽  
Author(s):  
Chris Fill ◽  
Scot McKee
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
End User ◽  
Chain Management ◽  
Goods And Services ◽  
Marketing Systems ◽  
Structural Configurations ◽  
Network Approaches ◽  
Channel Structures

This chapter deals with two main elements. The first concerns the management of the logistical and physical flow of goods from producers to end user customers. This is referred to as ‘supply chain management’. The second element concerns the management of the marketing channels. These are structural configurations organisations use to add value and which enable end users to access finished goods (and services) in the most convenient way. Attention is given to conventional marketing channel structures, vertical marketing systems and network approaches to interorganisational channel structures.

Distribution channels and internationalization in a developing-country clothing industry

2015 ◽  
Vol 17 (2) ◽  
pp. 130-148 ◽  
Author(s):  
Florence Olu Ogunrin ◽  
Anthony U Inegbenebor
Keyword(s):  
Developing Economies ◽  
Distribution Channels ◽  
Structured Interview ◽  
Marketing Channels ◽  
Global Marketing ◽  
Content Type ◽  
Haute Couture ◽  
Business Goals ◽  
Commercial Networks ◽  
Similar Development

Purpose – The purpose of this paper is to examine the distribution channels used by a Nigerian sample of apparel producers and investigate the association between the channels in use and the sample’s export involvement. In this era of sophisticated computer- and internet-mediated marketing practices, the larger proportion of entrepreneurs in developing economies still deploy largely informal marketing practices. Countries indeed have adopted the marketing revolution to varying degrees, consistent with prevailing level of development. Design/methodology/approach – A structured interview schedule was used in collecting data from 111 apparel entrepreneurs. Findings – Most of the respondents were domestic market-focused haute couture producers or low-volume producers of ready-to-wear (r-t-w) clothing who supply institutions or boutiques, using direct channels. Only a few export, mainly through ethnic-commercial networks involving overseas-based family/friends. Practical implications – For now, current distribution channels seem adequate for the personal and business goals of these entrepreneurs. However, large-volume clothing exporting through formal global distribution channels is what drives industrialization and development. These apparel entrepreneurs therefore require institutional assistance to link up with formal global marketing channels. It is only then that the industry would serve similar development roles as witnessed in other emerging economies which have climbed the development ladder through export of labour-intensive manufactures like clothing. Originality/value – The study confirmed earlier observations about apparel exporting in Nigeria, such as prevalent use of informal channels, and also draws attention to less-known details, including the existence of fledgling local trade intermediaries, “disappointed exporters” and an emerging group (yet miniscule) of exporters who utilize more formalized channels.

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