Tourism activity has a very significant weight in the world economy, even being the main activity responsible for the export of many countries, in the form of providing services to foreign citizens. In mainland Portugal, the main tourist region is the Algarve, where beach tourism, known as sun and sea tourism, plays a decisive role. However, this activity also has its negative impacts. In the present work, a case study was analyzed, at Praia da Cova Redonda, located in the parish of Porches, in the municipality of Lagoa. Negative impacts on land use and occupation were identified, caused by the excessive presence of people, the introduction of invasive species and the artificial filling of beaches. At the end, a set of mitigating measures are presented that aim to ensure that the exploitation of natural resources can be maintained, but in a perspective of preservation and recovery of natural resources and biodiversity.