Making privilege palatable: Normative sustainability in chefs’ Instagram discourse

2020 ◽  
pp. 1-25
Author(s):  
Gwynne Mapes ◽  
Andrew S. Ross

Abstract In this article we consider the discursive production of status as it relates to democratic ideals of environmental equity and community responsibility, orienting specifically to food discourse and ‘elite authenticity’ (Mapes 2018), as well as to recent work concerning normativity and class inequality (e.g. Thurlow 2016; Hall, Levon, & Milani 2019). Utilizing a dataset comprised of 150 Instagram posts, drawn from three different acclaimed chefs’ personal accounts, we examine the ways in which these celebrities emphasize local/sustainable food practices while simultaneously asserting their claims to privileged eating. Using multimodal critical discourse analysis, we document three general discursive tactics: (i) plant-based emphasis, (ii) local/community terroir, and (iii) realities of meat consumption. Ultimately, we establish how the chefs’ claims to egalitarian/environmental ideals paradoxically diminish their eliteness, while simultaneously elevating their social prestige, pointing to the often complicated and covert ways in which class inequality permeates the social landscape of contemporary eating. (Food discourse, elite authenticity, normativity, social class, locality/sustainability)*

Author(s):  
Alexandra-Niculina Babii

The digital era has determined a very easy creation and propagation of fake news. As a consequence, it has become harder for people to fight this malicious phenomenon. However, the only weapon that can have results in this informational war is critical thinking. But who should use it? The creators of fake news that do this for different reasons? The social platforms that allow the circulation of fake news with ease? Mass media which does not always verify with much attention and rigour the information they spread? The Governments that should apply legal sanctions? Or the consumer that receives all the fake news, him being the final target? Even if critical thinking would be useful for every actor on fake news’ stage, the one who needs it the most is the consumer. This comes together with the big responsibility placed on his shoulders. Even if others are creating and spreading disinformation, the consumer must be aware and be careful with the information he encounters on a daily basis. He should use his reasoning and he should not believe everything just because it is on the Internet. How can he do that? Critical thinking seems to be a quite difficult tool to use, especially for non-specialized individuals. This paper’s aim is to propose a simplified model of critical thinking that can contribute to detecting fake news with the help of people’s self judgement. The model is based on theories from Informal Logic considering the structure of arguments and on Critical Discourse Analysis theories concerning the patterns found in the content of the information.


Jurnal KATA ◽  
2017 ◽  
Vol 1 (2) ◽  
pp. 101 ◽  
Author(s):  
Febrina Zulmi

<p><em>Media bias will always be an interesting topic to be examined. Media plays some important roles in society. One of its roles is building public opinions. In this case, media has been assumed to be biased as it might take some advantages from its position. This study aims at investigating The Jakarta Post’s bias towards the environmental preservation issues (an ecolinguistic study). The method used in this study is qualitative descriptive method by applying Van Dijk’s model of critical discourse analysis. This research model does not only analyze the aspect of text structure but also social cognition and social context. The object for this study is the news texts taken from The Jakarta Post Online. The result of the study showed that The Jakarta Post showed its bias towards environmental preservation issues by positioning itself as a pro’s side . In the text structure level, its bias can be identified with the way it chose the theme, topics, schemes and lexical choices which were in accordance with environmental ethics principles. In the social cognition level, its bias can be identified with the nature of the knowledge involved in showing its position in accordance with environmental preservation mission. In the social context level, its bias can be identified with the social values reflected from the news and certain group domination involved in the Jakarta Post’s news report which was in accordance with pro-environmental preservation. Generally, The Jakarta Post showed its progressive attitude or tendency to the change by intensely discussing environmental issues which implied the ideas of improving the way people should preserve their environment.</em></p><p> </p><p><em>Keberpihakan media akan selalu menjadi bahan yang menarik untuk diteliti. Media memainkan peran penting dalam masyarakat. Salah satu peran media adalah membangun opini publik. Dalam hal ini, media telah diasumsikan memiliki keberpihakan karena media dapat mengambil keuntungan dari posisinya tersebut. Penelitian ini bertujuan untuk melihat keberpihakan The Jakarta Post terhadap isu pelestarian lingkungan hidup (sebuah kajian ekolinguistik). Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan menggunakan analisis wacana kritis model Van Dijk. Model penelitian ini tidak hanya menganalisis aspek struktur teks, melainkan juga kognisi sosial dan konteks sosial. Objek penelitian ini adalah teks berita yang diambil dari media berita online The Jakarta Post. Hasil penelitian menunjukkan bahwa The Jakarta Post menunjukkan keberpihakannya terhadap isu pelestarian lingkungan hidup dengan meposisikan dirinya sebagai pihak yang mendukung. Dalam tataran struktur teks, keberpihakannya dapat diidentifikasi dari tema, topik, skema wacana dan pilihan kata yang digunakan yang sesuai dengan prinsip-prinsip etika lingkungan. Dalam tataran kognisi sosial, keberpihakannya dapat diidentifikasi dari sifat pengetahuan yang dilibatkan yang menunjukkan posisinya yang sejalan dengan misi pelestarian lingkungan hidup. Dalam tataran konteks sosial, keberpihakannya dapat diidentifikasi dari nilai-nilai sosial yang tercermin dari berita dan dominasi kelompok yang dilibatkan dalam pelaporan berita yang ditulis The Jakarta Post yang berada pada posisi pro-pelestarian lingkungan hidup. Secara umum, The Jakarta Post menunjukkan sikap progresif atau cenderung kepada perubahan dengan mengulas secara intens isu-isu pelestarian lingkungan hidup yang secara tersirat menyarankan perlu adanya peningkatan terhadap upaya-upaya pelestarian lingkungan hidup.</em><em></em></p>


2021 ◽  
pp. 1326365X2110485
Author(s):  
Kaifia Ancer Laskar

Most of the studies on children’s programming conducted in America or India, indicating an unbalanced and stereotypical gender representation, remain limited to those on older children. The present study explores if cartoon shows for preschoolers resort to the counter-hegemonic portrayal of male/female characters, and if thereby have any scope for representation of gender fluidity within it. Consequently, it also attempts to discern the ways in which interpersonal relationships between the protagonists, and between the protagonist(s) and the secondary character(s) portray any ‘dominant/submissive’ dichotomies. Drawing on Bandura’s ‘Social Learning Theory’ and de Beauvoir’s notion of the social construction of women as the ‘other’, this study presents the results of textual analysis and Critical Discourse Analysis of a popular Russian cartoon show ‘Masha and the Bear’ (M&TB) telecast on Nick Jr. The study findings indicate more gender-sensitive representation in the show for preschoolers than those for the older children. Bearing the tropes of Soviet Russian egalitarian and cultural traits, the characters of M&TB portray non-binary gender roles compared to their American or Indian counterparts.


2021 ◽  
Vol 6 (2) ◽  
pp. 78
Author(s):  
Mohammad Dzulkifli

<p><strong>This article aims to describe the Arab Spring phenomenon through critical discourse analysis of the Qatar Debate. This research is a qualitative descriptive study with the note-taking method. The results of the study show that the structure of the discourse contained in the Qatar debate consists of several structures. First, the macrostructure that contains thematic elements or general themes, namely about ‘Arab Spring has failed’. Second, is the superstructure which contains schematic elements referring to the system and the rules of the game in the turn of speech. Third, the microstructure contains elements of semantics, syntax, stylistics, rhetoric, and metaphors. The semantic element of the Qatar debate shows the uses of language that aims to rever to connotative meanings. Syntactically, the Qatari debaters are dominant using active sentence patterns and noun sentences (jumlah ismiyah). From the stylistic aspect, both teams have their own style of language, as the pro team uses a lot of declarative styles while the counter team tends to use an interrogative style. The rhetorical and metaphorical elements are used a few times but not in large portions. This study also shows the different views of the two teams from two countries that represent the social views of the people in their respective countries towards the Arab Spring phenomenon.</strong></p><p><strong><em>Keywords</em></strong> – <em>Arab Spring, Critical Discourse Analyst, Qatar Debate</em></p>


2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.


2015 ◽  
Vol 2 (2) ◽  
pp. 153-166
Author(s):  
Elvi Susanti

Abstract This research is linked with Twitter, as one of social media services on the Internet that are extremely popular in the world, including in Indonesia. This research is important because Twitter is effective in quickly and accurately delivering messages. In fact, everyone can act as a 'reporter' and form quick opinions through this social media. This research is aimed to investigate the emergence of the roots of hegemony based on text analysis that is linked with representation, relation, identity, and transformation of national issues that become trending topics on Twitter. Moreover, the research is to discuss the social media's discourse practice that influences media workers in producing news, and to see how it implicates the research on the study of discourse analysis. By using the Fairclough theory, especially on text analysis that is linked with representation, relation, and identity, the researcher attempts to explore how the roots of hegemony emerge in the national issues that become trending topics on Twitter. The researcher also offers a new function to complete the approach of Fairclough in text analysis on social media: transformation – which is an attempt to see the change in roles of news participants and amateur readers as 'reporters' and participate in forming opinions. Abstrak Penelitian ini berhubungan dengan twitter, sebagai salah satu media sosial di internet yang sangat populer di dunia, termasuk di indonesia. Penelitian ini penting karena twitter efektif dalam menyampaikan pesan dengan cepat dan akurat. Faktanya, semua orang dapat bertindak sebagai "reporter" dan membuat opini yang cepat melalui sosial media tersebut. Penelitian ini bertujuan untuk menyelidiki kemunculan dari akar hagemoni berdasarkan analisis teks yang berhubungan dengan representasi, hubungan, identitas, dan transformasi isu-isu nasional yang menjadi topik yang sedang tren di twitter. Selain itu, penelitian ini juga untuk mendiskusikan praktik wacana media sosial  yang mempengaruhi pekerja media dalam membuat berita, dan untuk melihat bagaimana hal tersebut melibatkan penelitian dalam studi analisis wacana. Dengan menggunakan teori Fairclough, khususnya pada analisis teks yang berhubungan dengan penafsiran, hubungan, identitas, peneliti berupaya untuk menyelidiki bagaimana akar hegemoni muncul yang menjadi topik tren di twitter. Peneliti juga menawarkan sebuah fungsi baru untuk melengkapi pendekatan Fairlclough dalam analisis teks pada sosial media: transformasi - yang merupakan usaha untuk melihat perubahan peran pembuat berita dan pembaca awam sebagai 'reporter' dan berpartisipasi dalam membentuk opini. How to Cite : Susanti, E. (2015). Hegemony of The Social Media Twitter About National Issues in Indonesia and Its Implications to the Discourse Analysis Subject in Colleges. TARBIYA: Journal Of Education In Muslim Society, 2(2), 153-166. doi:10.15408/tjems.v2i2.3180. Permalink/DOI: http://dx.doi.org/10.15408/tjems.v2i2.3180


2021 ◽  
Vol 5 (I) ◽  
pp. 78-90

People use language for different social practices in different contexts and perspectives, and discourse analysts examine these social practices for a better understanding of the discourse. The language used by a poet is different from the language used by common people; the poetic diction helps to understand a poet’s literary style, his ideology, and the use of descriptive language. This article focuses on exposing the socio-psychological factors through examining the use of language in a free verse poem ‘Wedding in the Flood’ by Taufiq Rafat who tried to present different aspects of Pakistani culture in the poem. The socio-psychological factors combine the social (family, society, wealth, religion) and the psychological factors (feelings, thoughts, actions, beliefs) that play an important role in shaping the personality of an individual, and the characters in the poem are the best examples of it. This analysis is based on Fairclough’s conceptions in CDA that claims of an inter-link between ideologies and texts, and this link cannot be separated because there are many ways to interpret texts, and the Socio-Psychological Theory (20121) also combines many social and psychological factors of human life. Many researchers did the stylistic analysis of the poem, but nothing has been done to highlight its socio-psychological factors through CDA.


2018 ◽  
Vol 30 (2) ◽  
pp. 119
Author(s):  
Inike Tesiana Putri ◽  
Sulis Triyono

Language is an essential feature of communication for all poeple. It is utilized through various tools and media, and singing songs is one of the traditional forms of communication. Songs are usually written for particular reasons, messages, and purposes, and sometimes targeted for specific audience or listeners. Song lyrics usually contain various themes such as social and current issues and problems which the songwriter strives to share through expressions of his or her ideology, thoughts and feelings. This paper is aimed to find out the text analysis, social cognition and social context in the humanity song entitled We Shall Overcome through Teun A. van Dijk’s Critical Discourse Analysis model. This model shows that the choice of words or the diction is cohesive and coherent and is able to communicate the general meaning of this humanity song. Furthermore, the social cognition in this humanity song is related with the current social context which involves the recent situation in Palestinine, where there is still in conflict with Israel.


2020 ◽  
Vol V (III) ◽  
pp. 275-287
Author(s):  
Muhammad Asaf Amir ◽  
Sajid Ali ◽  
Farheen Akhter

This paper brings out the Feminist Critique of Ali's Novel The Stone Woman by applying Critical Discourse Analysis (henceforth CDA). The study employs a corpus-driven technique. Lazar's (2007) feminist CDA model has been used to study how women are kept out of the social circle, and the ideology of the superiority of men has been institutionalized and naturalized. This, in turn, gives power and hegemony to man as a social class. It has been concluded that the place and status of women in society have been gendered, and they are victims of social and economic discrimination. Men are supported by social institutions like family and marriage to make their discourse privileged, preferred and justified.


Author(s):  
Kamil Fleissner

ABSTRACTThis study aims to analyze the discoursive representation of andalusian collective identity and memory in the television series “La respuesta está en la historia”. I will reflect the theoretical approach of the social construction of identities and I will use the methodology of the critical discourse analysis to identify, classify and explore the basic discoursive strategies that are reproduced by the television series.RESUMENEl propósito general de este estudio es analizar la construcción discursiva de las representaciones de la identidad social y de la memoria colectiva de los andaluces en la serie “La respuesta está en la Historia”. Reflejando las explicaciones teóricas de la construcción de la identidad y los conceptos de la memoria colectiva, y usando la perspectiva teórico-metodológica del análisis crítico del discurso identifico, clasifico y exploro las principales estrategias discursivas usadas en el programa.


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